What is Social Listening ?

Social listening is a process of understanding what people are saying about you and your brand in social media. It can be used to understand what your audience wants or needs, spot trends, and monitor the competition. And, social listening tools collect data available online about your brand and the brands of your competitors.

Top 25 Social Listening Tools for Businesses in 2025

Q: What are Social Listening tools?

Social listening tools collect and analyze mentions of your brand on multiple social media channels. Social listening tools collect data available online about your brand and the brands of your competitors.

Q: How Social Listening Tools help small business ?

With the help of social listening tools etermine your top social media audiences through your network to ensure that your messages are resonant with the top people. Create a brand voice that people will love along with tracking when competitors stumble and quickly jump onto new opportunities.

Q: How does Social Listening Tools Work ?

The social listening tool simply works by collecting data and then analyzing it. The data is obtained through APIs of social networks. Hereby the tool sends out requests for all mentions related to your keyword. The social media network sends back every relevant mention.

By: Locobuzz Editorial
Last Update: February 3, 2025
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Reading Time: 40 minutes

Knowing your audience and following online conversations is more vital than ever in today's fast-paced digital landscape. Social listening solutions have become indispensable for companies, brands, and marketers trying to learn about customer behaviour, measure brand sentiment, and control their online reputation. These technologies let you track blogs, forums, social media sites, and other internet channels to gather real-time data about your sector, rivals, and target market.

Given so many choices, deciding which tool is best can be taxing. We have carefully selected the top 25 finest social listening tools available to assist you in negotiating this terrain. Whether your company is small business or multinational, these solutions provide strong capabilities to improve your social media plan and provide insightful analysis.

List of 25 Best Social Listening Tools

To ensure we provided the most relevant and practical tools for social listening, we carefully evaluated a range of factors. Our process involved consulting industry experts, analysing user reviews, and reviewing the functionality and features of each tool. Additionally, we studied feedback from relevant LinkedIn communities and expert forums to gather valuable insights. By combining specialist knowledge, real-world feedback, and rigorous tool comparison, we compiled this list of the top 25 tools to help businesses stay ahead in the competitive landscape of social listening. This transparent methodology guarantees that our recommendations are reliable and trustworthy.

No.	Tool Name	Pricing Starts At	Stand-Out Features	URL
1	Locobuzz	$100/month	AI-powered insights, real-time monitoring, omnichannel engagement	Locobuzz
2	NetBase	Custom Pricing	Advanced AI analytics, sentiment analysis, industry-specific insights	NetBase
3	Brand24	$69/month	Real-time social monitoring, mentions tracking, sentiment analysis	Brand24
4	AgoraPulse	$49/month	Unified inbox, scheduling, and reporting tools	AgoraPulse
5	Awario	$39/month	Social listening, competitive analysis, custom alerts	Awario
6	Hootsuite	$99/month	Social media management, scheduling, analytics	Hootsuite
7	Brandwatch	Custom Pricing	Consumer insights, trend analysis, real-time alerts	Brandwatch
8	Synthesio	Custom Pricing	Global data collection, AI sentiment scoring, market research insights	Synthesio
9	Mention	$25/month	Brand monitoring, competitor tracking, sentiment analysis	Mention
10	Sprout Social	$89/month	Social media publishing, analytics, team collaboration tools	Sprout Social
11	Falcon.io	$108/month	Social listening, content creation, analytics	Falcon.io
12	You can	Custom Pricing	Image recognition, social insights, crisis detection	You can
13	Reputology	$180/month	Review monitoring, analytics, multi-location support	Reputology
14	SentiOne	$99/month	AI automation, social listening, customer service tools	SentiOne
15	Reputation Defender	Custom Pricing	Online reputation management, search results improvement	Reputation Defender
16	BrideYE	Custom Pricing	Brand sentiment insights, trend analysis, real-time consumer feedback	URL not provided
17	Talkwalker	Custom Pricing	AI-driven insights, competitive benchmarking, crisis management	Talkwalker
18	Meltwater	$4,000/year	Social listening, media monitoring, influencer analysis	Meltwater
19	Sprinklr	Custom Pricing	Unified customer experience management, AI-driven engagement	Sprinklr
20	Simplify360	$49/month	Social media engagement, customer service tools	Simplify360
21	BuzzSumo	$99/month	Content discovery, competitor analysis, influencer identification	BuzzSumo
22	Sendible	$29/month	Social media scheduling, analytics, CRM integration	Sendible
23	ZohoSocial	$10/month	Multi-channel social posting, brand monitoring, team collaboration	ZohoSocial
24	Mentionlytics	$39/month	Social media monitoring, competitor tracking, actionable insights	Mentionlytics
25	Iconosquare	$49/month	Instagram analytics, hashtag tracking, influencer benchmarking	Iconosquare

Discover how Locobuzz can transform your customer engagement—schedule a demo today!

What are Social Listening Tools?

Software products called social media listening tools monitor and examine internet exchanges concerning your brand, rivals, or sector. To offer practical insights, they compile information from social media including news websites and blogs. These instruments unearth trends, identify sentiment, and offer real-time notifications for emergencies or opportunities, so surpassing their mere monitoring ability. Using social media listening technologies helps companies keep updated on public opinion, swiftly respond to issues, and modify their plans to create closer relationships with their customers.

Managing a firm nowadays is like negotiating a never-ending stream of ideas and opinions. While some celebrate your company, others can be subtly guiding possible consumers away. The fundamental questions become clear in this era of digital chatter:

How can you find what people are really talking about your business online?
How can you handle bad press before it spirals out of control?
How would one find worthwhile prospects buried in consumer comments?

If your method depends on guessing or irregular evaluations, you waste important insights. Online platforms and social media not only help to define your reputation but also either promote your company or quietly damage its credibility. Social listening tool become absolutely essential here since they enable businesses to precisely grasp, interact with, and act on client attitude.

Introduction To Social Listening Tools

Nowadays, social media is filled with online conversations, people chatting with their loved ones and especially social listening tools for small businesses to spread and amplify their reputation.

With the help of social media, a customer can make your business sound successful or appear like a non-existent one.

Maintaining a steady business and generating tons of profit has become essential.

But what about customers? How will you keep track of what customers have to say? How can you track and monitor conversations about what customers are particularly chattering about your brand or products?

This is where social media listening tools come into the picture.

Social listening tools range from elemental sentiment analyzers to advanced AI-driven platforms. Although they may seem like an additional task, these tools can assist you with various business activities.

The cost of social listening tools depends on features, scalability, and customization. Basic plans are affordable, while advanced tools with AI-driven insights require more investment. So, let’s check out our best social listening tools, which can become reliable for your business.

How do social listening tools help small businesses?

Small companies gain from social listening solutions because they offer real-time insights into consumer behaviour, preferences, and industry trends. These instruments enable small companies to watch brand mentions, monitor online interactions, and evaluate client attitude. Retail companies, for instance, can track product reviews, measure consumer satisfaction, and track influencer activity using Locobuzz.

These tools let healthcare professionals track patient comments, spot issues, and grasp developing industry trends. Small businesses can increase consumer involvement, better their goods or services, and design focused marketing strategies that appeal to their clientele by really listening to their customers. This finally promotes brand loyalty and helps propel corporate expansion.

25 best social listening tools in 2025

What are the best social listening tools? And what are the best social media tracking tools? Here are the top 25 tools for social listening and monitoring.

1. Locobuzz

Locobuzz is today’s highest-rated social listening platform because of its engaging, conversive, and immersive brand-user experience. Find out more about Why social listening matters for your brand in 2025?

With Locobuzz, you have the most impactful understanding of what your customers want, need, and require.

It provides a meticulous understanding of the impact your brand’s Social media performance is having on clients and users.

Understanding brand performance is key, and that’s what Locobuzz strives for, making it one of the best social listening tools in the market. Social Listening

Locobuzz implements social monitoring to provide a brand’s Social mentions across Social media on a single-view platform.

It gives real-time insights to understand customer behaviour & social conversations about the brand, helping the business take instant action. Personalizing Analytics: The Spine of Social Listening to help your business flourish.

This AI-powered tool has advanced machine-learning capabilities. It categorises Social mentions so you can strategically handle that data.

Harness the power of AI with Locobuzz’s Ultimate Social Listening, Monitoring, and Sentiment Analysis Tool. Gain real-time insights into customer sentiment, trends, and brand perception to drive impactful decisions.

Locobuzz offers the benefit of investment efficiency. It limits expenses on customer experience (CX) and gives returns on investment, making it a 360-degree digital brand, CX, and marketing suite.

Features:

Social Listening: Locobuzz uses cutting-edge social listening technology to provide real-time insights into customers, competitors, campaigns, and influencers. This lets you stay ahead of trends and deeply understand your audience’s needs.
Actionable Insights & Data: Capture market trends, shifts, and crucial social data that fuel effective strategies, improve brand health, and elevate your digital presence. With this information, you can make informed decisions that drive growth and innovation.
Streamlined Workflow Management: Easy-to-use workflows boost productivity by allowing you to respond faster and engage more effectively with customers. This helps your team stay organized and ensures no customer query is missed.
Seamless Data Flow: The Locobuzz CX platform ensures smooth data inflow, efficient task management, and increased engagement to enhance team productivity. Your team can collaborate efficiently and manage tasks with minimal effort.
Automated Reporting & Publishing: Create versatile, DIY analytics reports, benchmarking, and comprehensive studies to build robust marketing roadmaps. Plus, schedule and manage social media communications effortlessly from one platform—Automate routine tasks to focus on high-impact strategies.
Amplify Your Brand’s Voice
Elevate your customer experience with Locobuzz’s innovative Social Listening tools. Schedule your free demo today and take the pulse of your audience!

Use Case/Benefits: Locobuzz allows businesses to track and respond to real-time customer sentiment across social media platforms. Companies can identify and resolve potential issues by analyzing customer feedback before they escalate. This proactive approach enhances brand reputation and drives customer loyalty.

Limitations:

The interface can be overwhelming for new users due to extensive features.
Limited customization for specific dashboards.
Customer support can be slow during peak hours.

Price: Custom pricing based on business needs.
Free Trial Available: Yes.
Rating: 4.5/5

2. NetBase

NetBase is one of the few social listening tools that uses Natural Language Processing (NLP) to help you focus your listening on the most critical conversations. It gathers information from millions of social media posts daily and over 100 billion historical posts across the social web.

With Netbase’s AI, you get real-time insights into customer conversations while it monitors hashtags, competitor brand conversations, Social media posts, emotions, attributes, & Behaviours. Processing millions of posts daily gives instant updates for any Social mentions concerning your brand. NetBase also uses non-social data to analyze user experience through surveys, focus groups, ratings, and reviews, which helps in a proper competitive analysis.

Features:

Gain deeper customer insights with advanced sentiment analysis powered by AI technology.
Monitor and engage with real-time conversations across multiple social media platforms effortlessly.
Stay ahead of the curve with AI social listening tools that detect trends and predict opportunities.
Customise dashboards to track, visualize, and act on key social listening metrics seamlessly.

Use Case/Benefits: NetBase allows businesses to monitor customer conversations and analyze the competitive landscape. This tool will enable companies to stay ahead of trends and improve their strategies based on the competition’s actions, ultimately increasing their market share.

Limitations:

Complex setup for new users.
Requires training for effective use of all features.
Higher price point for smaller businesses.

Price: Custom pricing based on the plan.
Free Trial Available: Yes.
Rating: 4.6/5.

Have a look at some of our most read topics:

3. Brand24

Brand24 has a statistical analysis based approach to social monitoring. As a social listening tool, it offers social monitoring through hashtag tracking and sentiment analysis. Sentiment Analysis tracks categorical positive, negative, and neutral mentions through suggested keywords. They also provide the context in which your website is discussed by keyword tracking and data analysis. Brand24 is one of the top social listening tools available in the market.

Features:

It displays the mentions feed, where you can see the opinions of others about your company and act in real-time. You can participate with discussions directly from Brand24.
It displays you a Discussion Volume Chart that is visually illustrating the mentions of your brand and allows you to detect any spikes in the number of mentions for your brand and find out if there’s any issue.
Brand24 has created their own Influencer Score to assist you in identifying your industry’s influencers so that you can start making contacts with the key people within your field.
Social listening tools also provide sentiment analysis. Not only will you be able to discover mentions of your company, it also gives some indications of whether those mentions were negative, positive or neutral in their tone.

Use Case/Benefits: Brand24 allows users to quickly identify influencers or brand advocates to boost their marketing campaigns. By monitoring real-time mentions, businesses can engage with their community at the moment of need, improving customer satisfaction and loyalty.

Limitations:

Limited advanced analytics compared to competitors.
Reports can be less detailed.
It may not suit large enterprises.

Price: Tiered pricing starting from basic to advanced plans.
Free Trial Available: Yes.
Rating: 4.3/5.

4. AgoraPulse

AgoraPulse is a great 2 in 1 option, offering both scheduling and monitoring functions. It will track mentions of your accounts, comments on social media posts as well as allow you to search for keywords of your choice across Twitter. This social listening tool can also help you find influencers in your social media followers and assign conversations to the team with a just a click.

Merits:

The ability to tag and label important mentions and being able to delegate conversations to team members.
The insights of your audience can help you discover influential people and Brand ambassadors.
An integrated CRM allows you to make lists of prospects and influencers.

AgoraPulse also segregates fans and followers into Fans-Engaged, Ambassadors, and Influencers (depending on social standing, popularity as a creator or fan, and engagement). This provides an opportunity to balance Brand Highlights for the maintenance of a good social outlook.

Use Case/Benefits: AgoraPulse helps businesses track what customers say about their brand on various social media platforms. This enables quick responses to negative feedback, improving customer satisfaction and brand trust.

Limitations:

Limited deep analytics for in-depth reporting.
Higher cost for advanced features.
Some features, like CRM integration, require paid plans.

Price: Starts at $99/month.
Free Trial Available: Yes.
Rating: 4.5/5.

5. Awario

Awario is among the best social listening tools for anyone looking for Enterprise-level capabilities at an affordable price. It’s a relatively new software which makes the use of social media and web monitoring affordable to businesses of all sizes.

Awario can be used to track mentions of your company, competitors, industry or even to set up complicated Boolean queries for more obscure uses. For example, Awario can help you identify duplicate content, locate linkless brand mentions, which you can then turn into hyperlinks, and monitor new backlinks to your website.

Merits:

The platform also has an social selling tool called Leads, that is a free add-on feature for all users. It uses predictive insight to locate people seeking recommendations for similar products to yours or searching for alternatives to the competition.
Unlike other social listening tools, this tool uses the Boolean search mode that allows you to make flexible queries and increase the quality of the results.
A report on Influencers that lists the most influential individuals talking about your company, competitors, or the industry.
Analytics for enterprise-level, including sentiment analysis, location, breakdown of languages, and unlimited historical data available in all plans.

Use Case/Benefits: Awario provides businesses with valuable data on brand mentions and influencers actively discussing your brand. This allows businesses to decide where to invest their marketing resources, building stronger relationships with key influencers.

Limitations:

Limited integrations with other platforms.
There is a slight lag in real-time monitoring.
It may not be ideal for large-scale enterprises.

Price: Starts at $29/month.
Free Trial Available: Yes.
Rating: 4.4/5.

6. Hootsuite

Unlike other social listening tools, Hootsuite permits you to see and answer every one of your messages, remarks, and brand mentions across social in a single, compact dashboard, instead of logging in and out of various social platforms.

Hootsuite likewise allows you to have an eye on your industry by observing the opposition and building associations with social media influencers and potential brand advocates.

Hootsuite Features:

Effectively screens mentions and respond directly in the platform.
Measure accomplishment across various social stages that are viable with Hootsuite including Facebook, Instagram, Twitter, Youtube, LinkedIn, and Pinterest.
Alter paid social media campagns and ad groups with the Boost choice which adjusts natural / organic reach and paid ads to assist with advancing your contents engagement and ranking.

Use Case/Benefits: Hootsuite simplifies social media management by combining listening and scheduling into one platform. Its real-time insights allow businesses to track public sentiment, and its analytics ensure that campaigns align with audience expectations, driving better engagement and results.

Limitations:

Expensive for small businesses with advanced needs.
Limited analytics in basic plans.
Bulk scheduling can be slow at times.

Price: Starts at $99/month.
Free Trial Available: Yes.
Rating: 4.4/5.

7. Brandwatch

Brandwatch is among the most effective social listening tools when it comes to analytics , but it’s one of the more expensive ones. Beyond the monitoring feature, Brandwatch offers image recognition as well as demographic information on your followers, topics that are trending within your field Access to APIs, and dashboards that can be exported as customizable PowerPoint presentations.

Merits:

Demographic data , such as gender, interest, occupation and the geographical location of your target audience.
It’s data visualization platform lets you see your Brandwatch information, and also add insights from several integrations (including Google Analytics, Buzzsumo, and Hootsuite).
Image analysis lets you locate images containing your brand’s logo.
A possibility to add preferred websites to gather mentions from and an opportunity to find the most popular topics in your field.

This Social Listening Tool has three sub-tools or products: Analytics, Vizia, and Audience. Brandwatch Analytics is a tool with four features. Search, Segment, Analyze, & Action.

Brandwatch also has a wealth of historical information available to its users and it invests heavily in AI and the ML capabilities. An innovative solution focusing on a specific collection of uses, Brandwatch is an excellent social listening tool for people seeking consumer-intelligence and trendspotting solution.

Use Case/Benefits: Brandwatch provides valuable sentiment analysis that helps businesses refine their customer service and marketing strategies. By identifying shifts in sentiment, companies can adjust their messaging to align with public opinion, boosting their reputation and customer satisfaction.

Limitations:

Steep learning curve for beginners.
Premium features are costly.
Requires significant customization to align with business needs.

Price: Custom pricing based on requirements.
Free Trial Available: Yes.
Rating: 4.5/5.

8. Synthesio

Synthesio is one of the few social listening tools that brings together Digital Consumer Intelligence & Market Research. With Data Analytics capabilities, Synthesio provides a categorical selection of Social Mentions.

Synthesio monitors conversations around particular topics in carefully segmented group of people. It lets you segment your data on social listening by language, location or demographics, gender, mood, influence and more. The reports also come with a handy social reputation score.

It has a Semantic AI analysis feature that enables an understanding of Social Mentions beyond words. Dashboards list the data tracked from Views, Likes, Shares, Mentions, Replies, retweets, and more. Easily add high-level business intelligence with Media Value & Engagement Rate Widgets.

Use Case/Benefits: Synthesio helps businesses monitor conversations around their brand and competitors. By tracking positive and negative sentiment, companies can respond accordingly, ensuring they maintain a positive image while capitalizing on improvement opportunities.

Limitations:

It is expensive for startups and small businesses.
The dashboard can feel cluttered for new users.
Requires training to utilise fully.

Price: Custom pricing.
Free Trial Available: Yes.
Rating: 4.4/5.

9. Mention

10. Sprout Social

Sprout Social is a comprehensive social media management platform that offers powerful solutions for social listening and analysis as well as customer support and employee advocacy. Sprout Social is one of the best social listening tools when it comes to discussing social media . It’s every tool relates to social media management and optimization. But one thing that uplifts the status of Sprout Social is its social listening capability.

Sprout Social Features:

One of the best features of Sprout Social is its Smart Inbox. You can do everything right, from replying to messages to reposting content all in one place. The social listening feature is similar to Smart Inbox because it works in the same way.
Create a strategy for content and schedule posts using the publishing tool.
Uncover trends in social conversations, learn about your customer ba and gain actionable insights to hrlp you develop your marketing strategy with the integrated social listening tools.

This social listening tool makes it easier for you to monitor every conversation related to your brand or product on multiple social media channels with ease. Every time you enter Sprout Social, it welcomes you with a dashboard that offers you the next steps you should take.

Use Case/Benefits: Sprout Social enables businesses to manage their social media presence while monitoring customer sentiment. The platform’s listening tools help identify key trends, allowing the brands to make data-driven decisions that enhance customer engagement and satisfaction.

Limitations:

It is expensive for larger teams.
Limited features in lower-tier plans.
Reporting customization is restricted.

Price: Starts at $249/month.
Free Trial Available: Yes.
Rating: 4.5/5.

11. Falcon.io

Falcon is considered to be an all-in-one top social listening tools and customer experience platform for medium to large enterprise like companies.

Falcon is not only a social listening platform but also social publishing, advertising, management and customer data platform. This tool gives a clear picture of how many people are involved and how they are reacting. It gives you much flexibility means from brand names to keywords to topics and advanced perimeters.

This social listening tool also offers sentiment analysis in numerous languages and marks mentions as positive, neutral, or negative to help you with engagement. You can also set notifications related to negative comments, and if there’s a spike in certain mentions, you can respond to negative comments before everybody gets to know them.

Falcon.io Features:

Make use of a single dashboard to manage all your social media management requirements (e.g. social listening, publishing, engagement, reporting, audience data management).
Send specific messages from audience members to internal team members to enable them to work together on solutions and keep the messages in one, customisable, and easily filterable inbox.
Manage private channels for messaging using Engage Inbox feature (compatible to WhatsApp). Improve the management of your community and support by creating customized response templates for your FAQs.

The amazing thing you’ll like about Falcon is to analyze and identify influencers interacting with your topics of interest and create effective collaboration and brand growth strategies.

Use Case/Benefits: Falcon.io empowers businesses to listen to customer conversations across various platforms. The real-time sentiment analysis helps companies respond quickly to negative feedback, while the custom dashboards ensure that teams can focus on the most relevant metrics for business growth.

Limitations:

High cost for advanced features.
Limited scalability for smaller businesses.
Lacks some detailed reporting options.

Price: Custom pricing.
Free Trial Available: Yes.
Rating: 4.4/5.

12. Youscan

YouScan offers five search options in every plan, which is a departure from other social listening tools that offer more searches for higher plans. Each search (Topic), however, can be very detailed with options to include or exclude various factors (like keywords or hashtags) as well as applying rules.

Boolean operators are required to enter search queries. There are only a few operators that you need to know, and they all make sense. However, many marketers will first need to improve their Boolean logic to be able to start using them. After you have set the search parameters, YouScan will create a page that displays all mentions it has collected for your search. To find the most relevant results to your search, you can filter the results in a number of ways.

Visual Insights is a strength of YouScan. Visual Insights searches images and allows you to set specific parameters. This will allow you to locate pictures that meet your requirements. The image recognition is powered by an extremely accurate AI engine. It can provide detailed demographic and psychographic data about people who use your brand.

This social listening tool can be used to identify mentions of your brand among the most influential people. Then you can see which ones have the most engaged audiences. Smart Alerts can be set up to notify you when it detects negative sentiments about your brand. Even better, you can integrate their complaints directly into the Helpdesk system.

Use Case/Benefits: Youscan helps businesses identify trends in customer feedback and brand sentiment. By leveraging visual listening, companies can also track brand-related images, allowing them to understand customer emotions better and make informed marketing decisions.

Limitations:

Expensive for small businesses.
Requires time to set up and configure.
Limited integrations with third-party tools.

Price: Custom pricing.
Free Trial Available: Yes.
Rating: 4.5/5.

13. Reputology

If you’re looking to protect your reputation by getting hands-on a single and effective reputation tool, Reputology is a perfect choice. Another one of online reputation management tools that easily scrutinizes and monitors brand reviews across the web.

Few ORM tools like Reputology help you monitor every industry-specific review site, be it healthcare or real estate, and help you respond to all these reviews from its app.

The best thing you’ll like about Reputology is it integrates with Hootsuite. With this integration, you can track all your reviews in the same dashboard where you monitor all social media accounts.

Another speciality is that it transforms all negative reviews into customer service tickets so that you can monitor them effectively.

Apart from that, it allows you to send automated notifications of new reviews, which you can reply to directly from your platform. It even helps you handle negative reviews by making a decision tree and guiding you through the common scenarios.

Use Case/Benefits: Reputology is designed for businesses looking to effectively manage and respond to online reviews. Providing real-time alerts and in-depth analytics helps companies understand customers’ opinions and respond proactively, ensuring positive customer relationships.

Limitations:

Limited features for small businesses.
The interface can be confusing for new users.
It focuses primarily on reviews and lacks broader social media insights.

Price: Starts at $25/month.
Free Trial Available: No.
Rating: 4.2/5.

14. SentiOne

SentiOne is a brand monitoring and social listening platform. It offers real-time insights into online conversations, helping businesses understand customer opinions, trends, and sentiments across various digital channels.

With SentiOne, you can track brand mentions, gather competitive intelligence, and identify potential crisis situations. This enables you to proactively engage with customers, make data-driven decisions, and enhance your overall customer experience strategy.

Benefits

Customer Sentiment Analysis: The platform employs advanced sentiment analysis algorithms to gauge how customers feel about your brand, products, or services, helping you understand their sentiments more accurately.
Competitive Analysis: SentiOne enables you to monitor your competitors’ online activities and customer reactions, providing valuable insights for refining your own marketing strategies.
Crisis Detection and Management: With its real-time alerts, SentiOne helps you identify potential PR crises early, giving you the opportunity to respond promptly and mitigate negative impact.

Use Case/Benefits: SentiOne’s AI-powered response automation helps businesses handle customer queries in real time, reducing response times and improving the quality of customer service quality. With sentiment analysis, companies can adjust strategies to maintain their brand reputation.

Limitations:

Complex interface for beginners.
Limited features in entry-level plans.
Requires manual effort for deeper analysis.

Price: Custom pricing.
Free Trial Available: Yes.
Rating: 4.4/5.

15. Reputation Defender

Reputation Defender is another one of the great online reputation management tools that will fit in your pocket. Whether you want to track the online reputation of your brand or personal page, this tool can deliver accurate and desired results.

It can quickly extract flaws from your online presence and offers several SEO practices to keep your brand reputation powerful and solid.

The best thing about Reputation Defender is that it prevents negative reviews by giving businesses a way to have their issues heard.

Reputation Defender is a little different from other ORM tools on this list. This tool also delivers privacy for several businesses by removing personal information from the web to help hide sensitive personal information and safeguard against the dangerous modern threat.

Benefits:

Extract flaws from your online presenceDeliver accurate and desired results.
Offers privacy to safeguard private information
Provides several SEO practices to safeguard your business reputation
However, this tool is a little slower than other ORM tools and takes time to deliver results.

Use Case/Benefits: Reputation Defender helps businesses manage their online presence by monitoring and managing platform reviews. This proactive approach allows businesses to resolve negative feedback before it affects their brand’s reputation, improving customer trust.

Limitations:

Focused only on reputation management, lacks social media monitoring.
Expensive for individuals.
Customization options are limited.

Price: Custom pricing.
Free Trial Available: No.
Rating: 4.0/5.

16. BrideYE

BirdEye is a customer experience and online reputation management platform. It helps businesses gather and manage customer reviews, feedback, and online interactions across various channels.

BirdEye’s solutions are to enhance a brand’s online presence, improve customer engagement, and optimise reputation management. Their approach aligns well with the growing need for businesses to maintain a positive online image and effectively engage with customers across different platforms.

Benefits

Monitor customer experience and scale up growth.
Manage and respond from a single dashboard.

Use Case/Benefits: BrideYE caters to the wedding industry by helping brands track customer feedback and influencer mentions. The platform’s sentiment analysis ensures that wedding planners and vendors can quickly stay ahead of trends and respond to customer concerns.

Limitations:

Lacks advanced social media analytics.
Limited integrations with marketing tools.
Restricted functionality for small-scale businesses.

Price: Custom pricing.
Free Trial Available: No.
Rating: 4.3/5.

17. Talkwalker

Talkwalker is a social listening and analytics platform that empowers businesses to gain valuable insights from social media and online discussions.

It helps brands monitor their online presence, track trends, and understand customer sentiment. With its advanced features, Talkwalker enables effective social media management and informed decision-making for enhanced customer experience.

Features:

Advanced social media listening for brand mentions.
Real-time sentiment analysis to measure brand health.
Visual analytics to track brand-related images and videos.
Competitor monitoring for industry insights.
Customizable dashboards and reporting.

Use Case/Benefits: Talkwalker’s advanced analytics give businesses deep insights into social media trends and customer sentiments. This allows brands to adjust their strategies based on real-time customer feedback and industry changes, boosting engagement and customer loyalty.

Limitations:

Premium features are highly priced.
It can be overwhelming for first-time users.
The dashboard lacks intuitive customization options.

Price: Starts at $9,600/year.
Free Trial Available: Yes.
Rating: 4.6/5.

18. Meltwater

Meltwater is a prominent brand in media intelligence and social media monitoring. They offer tools that help businesses gather insights from online media sources, track brand mentions, analyze media coverage, and monitor social media conversations.

Meltwater’s services assist organizations in understanding their online presence, audience sentiment, and competitive landscape, which in turn aids in making informed marketing and business decisions. Their platform contributes to enhancing brand visibility, reputation management, and overall customer experience.

Features:

Comprehensive social listening across news and social platforms.
Media monitoring for tracking press mentions.
Sentiment analysis to understand brand perception.
Influencer tracking to identify key industry advocates.
Data-driven reporting for better decision-making.

Use Case/Benefits: Meltwater helps businesses monitor press and social media mentions, giving them a holistic view of their brand reputation. By identifying key influencers and tracking sentiment, brands can adjust their marketing efforts and mitigate potential PR crises.

Limitations:

Complex setup for detailed analytics.
The high price point for advanced features.
Limited social media management capabilities.

Price: Custom pricing.
Free Trial Available: Yes.
Rating: 4.3/5.

19. Sprinklr

Sprinklr is a prominent Customer Experience Management (CXM) platform that empowers businesses to effectively manage and enhance their customer interactions across various channels.

It offers a comprehensive suite of tools that cover areas such as social media management, customer engagement, marketing, advertising, and more. Sprinklr’s approach helps companies maintain a consistent and seamless customer experience, ultimately driving brand loyalty and growth.

Features:

Unified social media listening across platforms.
Advanced sentiment analysis for a better understanding of public opinion.
Real-time insights and alerts for brand mentions.
Influencer engagement and tracking.
Comprehensive reporting and data visualization CX tools.

Use Case/Benefits: Sprinklr enables brands to centralize their social listening efforts, ensuring that no mention goes unnoticed. With real-time insights, businesses can act on customer feedback immediately, maintaining a positive brand image and improving customer engagement.

Limitations:

Expensive for small businesses.
The steep learning curve for non-technical users.
Customer support response time can be slow.

Price: Custom pricing.
Free Trial Available: Yes.
Rating: 4.4/5.

20. Simplify360

Simplify360 is a comprehensive social media management and customer experience platform. It’s designed to streamline your social media operations, optimize customer interactions, and elevate your brand’s online presence.

With Simplify360, you can efficiently manage social media channels, engage with customers, and gain valuable insights to enhance your marketing strategies. It’s a versatile tool that empowers businesses to deliver consistent and impactful customer experiences across various digital touchpoints.

Benefits

Campaign Tracking: Track the performance of your social media campaigns, from engagement rates to lead conversions, to optimize your marketing efforts.
Audience Insights: Understand your audience demographics, preferences, and behaviours, allowing you to create content that resonates with your target market.
Time Savings: Automate routine tasks like content scheduling and reporting, freeing up your time to focus on strategic aspects of your marketing.

Use Case/Benefits: Simplify360 offers businesses a powerful tool for tracking brand mentions and customer sentiment. By tracking real-time feedback, companies can quickly identify opportunities for improvement and enhance their customer service and engagement efforts.

Limitations:

Limited insights for in-depth customer analysis.
The interface could be more user-friendly.
Reporting features are essential.

Price: Custom pricing.
Free Trial Available: Yes.
Rating: 4.2/5.

21. Buzsumo

BuzzSumo is a robust content discovery and social listening platform. It’s a valuable tool for marketers aiming to identify popular content trends, analyze competition, and enhance their content strategy.

With BuzzSumo, you can uncover influential content, understand audience preferences, and gain insights to create compelling and shareable content that resonates with your target audience. This platform empowers you to refine your content marketing efforts and elevate your brand’s online visibility.

Features:

Content analysis for trending topics and influencer identification.
Social listening for brand mentions across platforms.
Competitor analysis to stay ahead of trends.
Influencer outreach for marketing collaborations.
Real-time social media analytics.

Use Case/Benefits: BuzzSumo’s content analysis helps businesses identify trending topics, allowing them to create relevant and engaging content. By understanding what’s resonating with their audience, companies can fine-tune their messaging for maximum impact.

Limitations:

Limited analytics compared to competitors.
Expensive for smaller businesses.
There is no real-time monitoring.

Price: Starts at $119/month.
Free Trial Available: Yes.
Rating: 4.5/5.

22. Sendible

Sendible is a powerful social media management platform designed to streamline your social media marketing efforts. It offers tools for content scheduling, collaboration, analytics, and engagement across various social media platforms. Sendible empowers businesses and marketers to efficiently manage multiple social media accounts, enhance audience engagement, and analyze performance to optimize their social media strategies.

Features:

Respond to audience comments, direct messages, and mentions swiftly in a consolidated inbox so you never miss a beat.
You can schedule a month’s worth of content in minutes and customise posts with profile tags, locations, and hashtags.
With in-app approvals, customers may be safely onboarded into their own dashboards without disclosing passwords.

Use Case/Benefits: Sendible helps businesses manage their social media presence by providing real-time listening and monitoring. The platform also allows teams to collaborate on social media campaigns, ensuring enterprises stay on top of brand mentions and customer feedback.

Limitations:

Advanced reporting tools require additional customization.
Limited functionality for larger teams.
Insights can lag during peak activity.

Price: Starts at $29/month.
Free Trial Available: Yes.
Rating: 4.3/5.

23. ZohoSocial

Zoho Social is a comprehensive social media management platform designed to streamline your social media marketing efforts. It offers tools to schedule posts, engage with your audience, and analyze your social media performance.

Zoho Social empowers marketers to efficiently manage multiple social media channels, create engaging content, and make data-driven decisions to optimize their social media strategies. It’s a powerful solution for enhancing your brand’s online presence and customer engagement across various digital platforms.

Features:

Social Listening: Monitor conversations and brand mentions across social media platforms to understand customer sentiments and gather insights.
Scheduled Publishing: Plan and schedule posts in advance, ensuring a consistent and well-timed presence on social media platforms.
Content Calendar: Visualize your content schedule with a calendar view, making it easy to manage and organize your posts.

Use Case/Benefits: Zoho Social enables businesses to manage their brand’s social media presence while monitoring customer sentiment. The collaboration tools allow teams to work together efficiently, ensuring a seamless and timely response to customer feedback.

Limitations:

Advanced features require higher-tier plans.
Limited integrations with third-party tools.
Analytics can feel basic for larger teams.

Price: Starts at $10/month.
Free Trial Available: Yes.
Rating: 4.5/5.

24. MentionLytincs

It is a strong and user-friendly online and social media monitoring tool. It gives consumer insights by detecting mentions of a firm, a product, a rival, or even a subject across all types of web and social media.

Benefits

Reply to Tweets from customers and experts in Real-Time
Find Top Influencers and Mentioners
harness the power of Social Media Monitoring and listening and combine it with the amazing posting/scheduling capabilities of Hootsuite.

Use Case/Benefits: Mentionlytics provides businesses with actionable insights into customer sentiment, allowing them to adjust their strategies accordingly. By monitoring competitors and influencers, companies can stay ahead of trends and build more decisive marketing campaigns.

Limitations:

Steep pricing for advanced plans.
Limited integrations compared to competitors.
The user interface could be improved.

Price: Starts at $39/month.
Free Trial Available: Yes.
Rating: 4.2/5.

25. Iconosquare

Iconosquare is a comprehensive social media analytics and management platform designed to help businesses and marketers optimize their presence on Instagram and other social media platforms.

It offers tools for scheduling posts, analyzing performance, and gaining insights into your audience’s behaviour. Iconosquare empowers users to enhance their social media strategies, engage with followers, and make data-driven decisions for better marketing outcomes.

Features:

Post Performance Analysis: Evaluate the performance of individual posts to understand what type of content resonates best with your audience.
Hashtag Analytics: Track the performance of hashtags to identify which ones drive the most engagement and reach, optimizing your hashtag strategy.
Audience Insights: Understand your followers’ demographics, behaviours, and preferences, helping you tailor content to better resonate with your target audience.

Use Case/Benefits: Iconosquare helps businesses track and analyze their social media performance, particularly on Instagram and Facebook. By monitoring customer sentiment and competitor activity, brands can adjust their social strategies and enhance customer engagement.

Limitations:

Primarily focused on Instagram, lacks versatility.
Limited features for non-visual platforms.
Not suitable for larger enterprises.

Price: Starts at $49/month.
Free Trial Available: Yes.
Rating: 4.4/5.

Why are social listening tools important for businesses?

Social listening tools are important for businesses because they provide valuable insights into customer sentiment, preferences, and behavior.

These insights can inform business decisions such as,

Product development
Marketing strategies
Customer service.

Additionally, social listening tools can help businesses quickly identify and respond to customer complaints or issues, which can improve customer satisfaction and loyalty.

Furthermore, it also helps to identify potential new customers, leads, and partners for the business.

What features should every social listening tool have?

A social listening tool should have a range of features to enable you to effectively track and analyze social media conversations.

These features include search functionality, which allows you to search for specific keywords, hashtags, or phrases across social media platforms; filtering options, which enable you to filter results by location, language, or other demographics.

Real-time tracking, which allows you to track mentions and conversations in real-time, rather than relying on historical data.

Sentiment analysis, which helps you identify the sentiment (positive, negative, neutral) of mentions and conversations; and alerts, which allow you to set up notifications for specific keywords, hashtags, or mentions of your brand.

How to choose the right social listening tool?

Choosing the best social listening tool depends on weighing numerous elements to make sure it supports your company goals. The correct instrument will offer insightful analysis and simplify efforts at consumer interaction and marketing. Here are six important factors to keep in mind so you may decide with knowledge:

Plans for cost and price: Select adaptable pricing strategies suitable for your means. While cheap tools are appropriate for startups, premium tools offer sophisticated capabilities but are more costly. Cost has to be balanced with the things your company need. Seek for instruments with scalable strategies to fit expansion.

Characteristics and Services: Monitoring mentions, reach, and interaction are among the fundamental aspects. Deeper understanding can come from advanced capabilities such sentiment analysis and real-time monitoring. To view the visibility of your brand, the instrument should also provide thorough trend analysis and rival tracking. Make sure the instrument complements your particular marketing objectives.

Customising and scalability: Even for non-technical users, the instrument ought to be simple to operate. Make sure client support and sufficient training materials are at hand. Tailoring the tool to your company needs depends on customising. As your needs rise, seek for a solution that develops with your company and provides scalability.

The tool should interface with your current systems and provide API access for custom integrations. This reduces hand labour by allowing flawless data flow between several platforms. Integration with social media and CRM guarantees that the solution enhances your current procedures to their most worth.

Data Accuracy and Reporting: Reliable data is what one needs for making decisions. Look for adjustable reporting tools to properly view the data. Monitoring performance and quick strategic change depend on real-time data accuracy. Coverage of networks: Make sure the tool covers the pertinent social media networks of your audience to save time and increase output. It should help several languages and places for worldwide companies. Additionally tracking speciality sites where your audience might interact will be a broad-ranging technique offering a whole picture of brand mood.

Given these elements, you can select the best social listening platform fit for your company objectives and requirements. In the data-driven marketing scene of today, a smartly selected tool might provide you with a competitive advantage.

Benefits of Social media analytics tool

Social listening tools can be of great benefit to companies by giving them a better comprehension of customers’ feelings and preferences, raising brand awareness, and swiftly detecting and solving customer complaints.

To monitor competitors
To make decisions based on data
Identifying new leads and partners
Cost-efficient way of obtaining insights from diverse sources.

The reasons of using social listening tools | Benefits

A Social Listening Tool tracks the web for social mentions of your brand. These mentions can be in the form of Reviews, Feedback, Insights, Challenges, Specifications, or Queries on all the top Social Media Listening Platforms. Social listening tools highlight and bring attention to what provides your brand a boost or can cause potential damage.

Tools like Locobuzz and Brand24 offer seamless Social Monitoring through integrated features one of which is Social Listening.

How social listening tools help small business ?

Smaller organizations should consider using social media listening platforms to compete directly with larger companies.

Social media listening platforms can help in:

Find the most appropriate and popular hashtags to use in your content to boost reach. Find the latest trends you should write about as they first surface and establish you as an authority on the topic.
With the help of social media listening platforms, determine your top social media audiences through your network to ensure that your messages are resonant with the top people.
Identify the top influencers in your industry and look for opportunities to coordinate partnerships, which can give you an additional boost. Pinpoint your most significant audience opportunities geographically and increase your reach through paid advertising in those regions.
Create a brand voice that people will love, along with tracking when competitors stumble and quickly jump onto new opportunities.

Conclusion

A free social media listening tool tool is a software that monitors and analyzes online conversations regarding your brand, a specific topic, your competitors or any other topic that is relevant to your business . It pulls in mentions of specified keywords and aids marketers analyze these mentions. Social listening tools doesn’t just measure social media channels, it’s also able to pull in post and comments on forums, blogs, and websites where the information is made available to the public. With a large number of mentions and insights, social listening tools will help you track how well your business is doing and what your consumers think of your brand. Locobuzz remains the most opted of all the social listening tools used for Social Monitoring as it offers features like no other. Locobuzz tops these charts for its CX Data Management Capabilities, omnichannel customer engagement platform and Multifaceted Functionality. If you’re looking for ways to improve brand engagement by understanding user behaviour in a better timely fashion, Locobuzz will work wonders for your brand.

Frequently asked questions

What are Social Tools ?

Tools that help to facilitate social media are called Social Tools. RSS, blogs, video logs, widgets, tags, forums, location based services, Web chats, instant messaging, podcasts and microblogging services are all examples of social tools.

How does Social Listening Tools Work ?

The free social media listening tool simply works by collecting data and then analyzing it. The data is obtained through APIs of social networks. Hereby the tool sends out requests for all mentions related to your keyword. The social media network sends back every relevant mention.

Why social listening tools are important for your business ?

Social listening tools can help you monitor multiple social media platforms in one place. You can easily keep track of your brand, all relevant keywords, and feedbacks through DMs. The best part about these social listening tools is that they allow you to post on social media accounts directly from your dashboard.

Which social listening tool is the most effective one for your business ?

Locobuzzz is a reliable and most effective social listening tool for your business because it provides a brand’s Social Mentions from across Social Media on a Single View Platform. It also gives real-time insights to understand customer behavior & social conversations about the brand helping the business take instant action.

What are social media chatbots?

A chatbot is a sort of bot that utilizes computerized reasoning to respond to questions and perform straightforward undertakings in informing applications like Facebook Messenger. A chatbot can be utilized for client support, information and lead assortment, shopping proposals, and the sky is the limit from there.

Social Listening vs. Social Media Tracking vs Monitoring - The difference

Social listening is focused on understanding customer opinions and sentiments, social media tracking emphasizes quantitative measurement of metrics, and social media monitoring combines both approaches to provide a comprehensive view of brand performance, customer perception, and industry insights.