Top 12 Social Media Management Tools in 2024 - Paid & Free Tools
Table of Contents
What are social media management tools?
Social media management tools are software used by marketers to monitor and manage their brand’s one or more social media channels from a single platform. These tools are often used by marketers to plan, schedule, and draft content more efficiently.
Social media management tools make it easier to manage social media execution with great efficiency. Your company’s size and budget mostly determine which social media tools are best for you.
The importance of a social media management tool
With the constant growth in the trends and the type of Social Media Content that brands and influencers are producing, monitoring Social Media Analytics is no longer a manual job. Also, nowadays taking care of your social media presence is not only limited to curating brilliant and engaging posts but also staying up at the top of the game and winning it.
In today’s technology-driven market, your social media presence is what really matters. However, it can be challenging to keep track of all social media accounts, particularly if you’re running multiple accounts for marketing purposes.
Each social network operates differently, and it can be daunting switching from one account to another, creating posts, engaging with your followers. Social Media Management Tools help not only track a brand’s Social Media Growth but also boosts it.
From Customer engagement tools to Social Listening, Social Management Tools like Locobuzz cut down overall Social Media Management to just content generation according to the analytics given. You can do your bit and leave all the rest to these media management platforms. There are many social media management tools that are designed for B2B marketers who are looking to grow their business through social media.
So whether you’re a startup or running a small business, these social media management tools will save an enormous amount of time. In addition, many of them offer different plans as per your requirements and even offer free trials to help you get started.
Let’s take a look at the leading social media management tools you should try.
12 Best Social Media Management Tools in 2023
1. Locobuzz
| Name | Locobuzz |
| Type | Customer Experience Management Tool |
| Price | Custom Pricing |
| Free Trial | 14 Days |
| Social Network Supported | Facebook, Instagram, Twitter, etc |
When it comes to selecting the best social media management tool, Locobuzz is the best tool to bring you value in terms of real-time data analytics and long-term customer retention. Locobuzz is an all-inclusive social media management suite!
You can easily plan, publish, and strategize your brand communications through a single unified interface with this tool. From social media editorial calendar to measuring your brand performance, Locobuzz provides a 360-degree view of your customer and brand across the digital spectrum.
Locobuzz is a Unified Customer Experience Management Platform that allows companies to build lasting bonds with their customers. One of the best things you’ll like about this social media management tool is it lets you collaborate with internal and external brand management teams, audit content through various approval workflows & ensure brand guidelines are always met.
Their powerful AI tools access and track these metrics to give you detailed, visual insights into your brand’s perception among the audience. Locobuzz blends the social media management requirements of businesses into one instrument thus making it easy to say that it is one of the best social media management tools available among many ordinary ones.
2. Socialoomph
| Name | Socialoomph |
| Type | Social Media Management Tool |
| Price | Starting at $15 per month |
| Free Trial | 14 Days |
| Social Network Supported | Facebook, Instagram, Twitter, etc |
Socialoomph has transformed itself into one of the best social media management tools since it entered the market in 2008. This tool does not have an advanced features list, but its post scheduling and queueing features are robust enough to outrank competitors.
In fact, it’s more simple and easy to use. With Socialoomph, you can manage everything from managing posts to approving them. Not only this, but Socialoomph also provides several other features like bulk uploading, RSS feed, and more. Several other tools come with pricing, but if you want a tool that lets you schedule posts to your social media channel, Socialoomph can become your companion.
The free version offers one profile with unlimited scheduled posts. However, if you’re looking to post across multiple social media channels, you’ll have to pay something to get started. But if you just want to schedule only for one channel, Socialoomph is the right choice.
3. Agorapulse
| Name | Agorapulse |
| Type | Social Media Management Tool |
| Social Network Supported | Facebook, Instagram, Twitter, etc |
Agorapulse was founded in 2011 and it helps businesses and individuals manage their social media. It allows users to have meaningful online conversations. Agorapulse is a paid social media management tool, but it’s a generous 28-day free trial to get your hands on this tool. However, the cheapest plan for this tool is $99 per month.
The best part about this tool is its unified inbox feature that shows all conversations, comments, mentions of all your social media accounts in one place. It also comes with a social listening feature to listen to what people are talking about your brand. This tool also provides unique ways to publish content. Its default publishing tab shows everything from scheduling to uploading.
You can even import a series of posts from a CSV file using RSS feeds or a group of pictures to turn into posts. Agorapulse also provides add-ons like power reports, shared calendars, competitor reports. which makes it easy for you to plan & strategize your marketing efforts! It is one of the many good social media management tools available in the market
4. Hootsuite
| Name | Hootsuite |
| Type | Social Media Management Tool |
| Price | Starting at a $29 per month fee |
| Free Trial | 30 Days |
| Social Network Supported | Facebook, Instagram, Twitter, etc |
Hootsuite is an effective social media management tool that will provide everything you need to win the social media game.
The primary feature of Hootsuite is Streams. You can set up a tab for every social media network on the Streams page, and then can add a series. Hootsuite is an effective social media management tool that will provide everything you need to win the social media game. Like any other tool, Hootsuite provides both free and paid plans to its users.
Hootsuite is highly ranked for its analytics and tracking tools. This software allows you to analyze trends and engage in real. The best thing is that you can use these streams to replace other social media apps.
For example, you might have the following streams from your Twitter account: Scheduled Posts, Mentions, your Twitter Home page feed, a list of tweets you make, and a stream for each of your Twitter lists. Hootsuite is one of the most reputed social media management tools in the arena.
5. Sprout Social
| Name | Sprout Social |
| Type | Social Media Management Tool |
| Price | |
| Free Trial | 30 Days |
| Social Network Supported | Facebook, Instagram, Twitter, etc |
Another best social media management tool that can easily manage your social media is Sprout Social. Sprout Social provides all the essential features that you need. From scheduling to drafting and publishing to monitors, it covers all important aspects of social media management.
Sprout Social even has a social customer relationship management (CRM) tool that helps you understand customers, serve them the best way and establish a fruitful relationship with them. Whenever you open Sprout Social, it presents you with a Dashboard offering multiple suggestions of what should be your next step.
When it comes to creating intuitive and compelling posts, the Sprout Social system tops the list. You can easily create or customize your posts to meet the best practices. Not only this, you can even access content from different sources and later on import or add it to your queue. Sprout Social is one of the most widely recognized tools in the list of top social media management tools.
6. Falcon.io
| Name | Falcon.io |
| Type | Social Media Management Tool |
| Price | |
| Free Trial | 30 Days |
| Social Network Supported | Facebook, Instagram, Twitter, etc |
Falcon.io. is a cloud-based social media marketing and customer experience management solution that provides features for social media listening, engagement, publishing content, measuring, and customer data management.
It brands itself as “The Platform For Every Kind Of Social Media Marketer”
This social media tool assures you don’t miss out on important posts, comments, tags & messages with a single box for all your different feeds. Priority detection flags the most important messages based on factors such as sentiment. You can use the profile cards of the people you’re interacting with for context.
Every time someone interacts with your brand on social, the moment is captured on their individual profile card. You get a powerful point of reference to personalize customer experiences and aggregate segments to target.
It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.
7. Eclincher
| Name | Eclincher |
| Type | Social Media Management Tool |
| Price | Starting at $59 per month – BASIC |
| Free Trial | |
| Social Network Supported | Facebook, Instagram, Twitter, Google My Business, LinkedIn, Pinterest, YouTube, Google Analytics, etc |
Like most social media management tools, eClincher permits you to plan and distribute posts, answer to social messages, and investigate your web-based media execution. Eclincher is an easy-to-utilize social media tool yet extensively loaded with great features.
It has a strong framework & system for broadcasting content. One of the most liked & used features is the Auto Post with smart queues. eClincher offers a Social Inbox that allows clients to deal with all their online social media commitment and collaborations in a single spot, likewise, it offers picture libraries to pick and alter excellent pictures/videos for nothing
It additionally offers the capacity to look for powerhouses i.e influencers on Twitter, view by subject, positioning, area, and communicate. It has 24/7 everyday support that truly deals with the client’s concerns and issues. Eclincher is one of the most incredible social media management tools out there on the lookout.
8. SocialPilot
| Name | SocialPilot |
| Type | Social Media Management Tool |
| Price | |
| Free Trial | |
| Social Network Supported | Facebook, Instagram, Twitter, Google My Business, LinkedIn, Pinterest, Google Analytics, etc |
SocialPilot is one of the most practical social media management tools in the rundown. While SocialPilot’s UI is a piece dated, it’s altogether practical. Every one of the elements you’d expect of a decent web-based media management platform, the executive’s application is there-however it’s the Team options that are enthralling.
Different colleagues can be appointed jobs, in view of what you need them to have the option to do. It works in downloading and sharing great respectable & insightful web-based media reports simply with just a tick for analysis & research. SocialPilot incorporates the capacity to plan up to 500 posts, alongside pictures, utilizing a post organizer that permits you to effectively survey content and guide them to the right online media platform.
It is also likewise ready to interface client accounts straightforwardly through the software, rather than requesting that clients give their login credentials directly. During a time when cybercrime concerns are significant, clients might be particularly consoled by this.
All things considered, SocialPilot offers another solid social media management platform, which is open for both small companies as well as dedicated groups inside organizations.
9. Sendible
| Name | Sendible |
| Type | Social Media Management Tool |
| Price | |
| Free Trial | |
| Social Network Supported | Facebook, Twitter, Instagram, LinkedIn, and Google My Business |
Sendible is a social media management tool, primarily focusing on digital agencies looking for a start to finish arrangement that incorporates a CRM. It brands itself as an across-the-board social media management platform for organizations & agencies.
It offers many highlights, for example, reportings, post-management & scheduling, endorsement workflows, community interactions, and so forth. It upholds the most noteworthy integrations contrasted with numerous social media management tools in the market. It likewise upholds building and sending custom reports
Sendible offers customary online courses for preparing along with live chats, there is likewise an extraordinary library of content of how-to articles for you to learn.
10. Buffer
| Name | Buffer |
| Type | Social Media Management Tool |
| Price | |
| Free Trial | |
| Social Network Supported | Instagram, Facebook, Twitter, Linkedin, Pinterest. |
Buffer is one of the longest-running social media management tools pointed basically at planning posts, despite the fact that it’s gone through different updates, shifts, and emphasis. Buffer brands itself as one of the most instinctive, reasonable, and genuine ways for contacting more individuals on social media
It offers generally great elements such as planning & scheduling content across distinct online social media channels through a solitary dashboard. It assists you with posting on different online media stages in a smooth and simple manner
The one thing we find odd is that its unpaid version is restricted to just 3 online media profiles.All plans additionally accompany a browser extension, mobile app access, two-factor validation, online media and email backing, and admittance to the Buffer community. Buffer is one of the best social media management tools around.
11. Later
| Name | Later |
| Type | Social Media Management Tool |
| Price | |
| Free Trial | |
| Social Network Supported | Instagram, Facebook, Twitter, Linkedin, Pinterest. |
Later is an amazing free social media management tool. It’s undoubtedly an extremely affordable and useful instruments for visually planning to schedule, analyzing, and scheduling social media posts, specifically with regard to Instagram, Facebook, and Twitter.
From creating your post and perfecting your Instagram design by using the Visual Planner, to publishing across different platforms, and increasing traffic to your website Later can do everything.
Additionally, the inbuilt analytics tools let you monitor every post you publish and make sure that your content is performing as you’d like it to do.
12. Social Champ
| Name | Social Champ |
| Type | Social Media Management Tool |
| Price | |
| Free Trial | |
| Social Network Supported | Instagram, Facebook, Twitter, Linkedin, Pinterest. |
Social Champ is a complete social media management tool which can help you improve your marketing skills. A powerful tool that can keep you safe from all the social media challenges.
It is possible to connect up to three social media accounts and plan at least 50 post at a step by using the CSV file that is uploaded using the bulk upload feature. You are able to determine the amount of repetitions when you plan your content in the bulk.
This tool has a stunning interface that lets you manage the accounts on your Facebook, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, and Instagram. It is the best thing about it, it is a free plan that includes a variety of options to perform.
What is the cost of a social media management tool?
Paid and free social media management tools are the two options available for the user. However the basic plans that companies offer with free tools are minimalistic and are generally only available for one user. If you’re looking for additional features and the ability to integrate different platforms or manage multiple accounts, expect to pay between $5 and $600 per month up to $600+ per month.
If you are a big company that requires a large number of users or access to additional social media accounts from a variety of brands, you may even need to pay more than the above mentioned amount.
Merits Of Using Social Media Management Tools
- A social media management tool can publish your content across multiple channels at once and during peak publishing times. The likelihood of being noticed by your intended audience grows dramatically, leading to increased brand awareness.
- Social media management tools can streamline the process of responding to a customers comments or queries across all the networks, from one central point.
- Social media management tools can bring together all the messages from all profiles into a single location. This helps to reduce time and efforts of social media marketing managers.
- Social media management tool aids in reputation management by allowing a brand to act quickly to respond to negative comments from cutomers, resolving issues quickly before the news spreads out.
- Effective social tools help at providing deep insight into industry. This will assist you in create strategies for marketing in a coordinated way.
Conclusion
All paid and free social media management tools come with different features and capabilities. Thus, choosing the correct social media tool entirely depends on your social media goals and needs. However, using one or more of the above paid or free social media management tools will help you plan, analyze and bring desired results for your social media.
But if you’re looking for a free tip that saves time and money in selecting one of these tools, I suggest you choose Locobuzz for social media management.
Locobuzz has a robust social media management capability that will oversee all important aspects of brand performance and online market insights. With detailed insights on the entire brand ecosystem and its relevant players on a single unified interface, Locobuzz is known to be a reliable and robust customer experience management platform.
It’s an end-to-end system to increase your brand’s visibility and engagement or a lead-generation tool, or a monthly content planner to plan content for social media and blogging, create an outline of your company’s requirements and select the right social media management tool that meets your needs.
Frequently Asked Questions
Social media management tools allow you to simplify the operation of social media accounts. You can manage all your accounts from one place. They offer many required & used features like the ability to schedule posts, manage comments, messages, and track social handles.
A great social media management tool has to integrate with multiple social networks, allow you to schedule the future postings and updates, provide comprehensive analytics on the performance of your posts and be cost-effective for medium and small scale businesses.
Yes, social media management tools are worth giving a try. The tool allows you to manage all your social media accounts from a single interface. It makes it easier for you to get all of the data under one dashboard and keep track of all your conversations.
Locobuzz is one of the best social media management tools that oversees all important aspects of brand performance and online market insights. From measuring post-performance to spotting relevant trends and comparing metrics across all channels this AI will help you identify what’s working best for a brand.
Reduce time spent on social media by using Locobuzz. Through a single interface, you can control all your accounts, connect with people you want to engage, monitor results and much more. Test it for absolutely free today.
