How Social Listening Improves A Brand’s Online Presence
With the phenomenal rise of the internet, online content has become more cluttered than ever before. So, the need for online reputation management has increased drastically. Online dumping of advertisements and promotions has also achieved a new level. Every brand’s hopping onto the latest trend and, in a bid to do so, the digital spectrum has gotten complex.
In this disarray of data, how would you manage what your clients want? If you are a brand, then how would you possibly decide what type of data applies to you? How will you know what your customers want?
Being able to track what customers want has become the main priority for businesses. So here social Listening and monitoring plays a major role.
What is social listening?
There are millions of conversations, tweets, posts, comments on social media platforms at any given time. It is impossible to manually analyze all of it. Here, Social Listening and monitoring is more than what the word stands for.
Social Listening allows you to listen to customer conversations online. It also lets you analyze, track, and get insights on the keywords customers are using to describe your brand. It is practically not possible to go and read each and every conversation done online. So, in these scenarios brands use sentiment analysis tools to know what are the peoples thoughts towards the brand.
How does social listening work?
It’s easy to get lost in the spiral of the internet. Being able to navigate this abyss is a gift. Social Listening aids us in wading through the clutter with the help of keywords. Here, a keyword can be any word or phrase that a customer associates with a brand.
For example, a telecommunication company would rely on keywords like, “Mobile Data”, “Calling”, “Sim Cards”, etc. Keywords are used to filter tweets or posts. This makes it easy to reach customers & segregate posts into positive, neutral, and negative categories.
Associating keywords to terms important for your brand; such as product & brand names, tag lines, etc. enhances filtration further.
How does social listening help?
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Reports help decipher your customers’ thoughts. A detailed report of every possible statistic provides deep insights into how your brand is perceived. There are many matrices to measure your brand performance through these reports.
Always stay on top
Instant reports help know if your customers are facing issues or problems with your products. It also helps you be a step ahead and prevent problems from causing hindrance to other customers.
Reports can also be utilized for understanding market expectations during the product development or modification process.
Easily gain insights
Insights attract customers to a business. Insights play a vital part in understanding customers. It gives you the power to immediately create responses based on what customers are saying.
For example, the owner of a quaint coffee shop realizes that people prefer coming to his shop rather than a multi-national coffee shop down the road. He also realizes that this is because of the homely ambiance of his corner shop. Another realization he has is that his prices are way lower than the competition. As a result of all these factors, his shop has started attracting loyal customers.
This is a type of insight that helps a business grow. If he continues to cater to his customers using these points as a reference, his business will flourish!
Improves campaigns & strategies
The customer is king. Now that you know how your customer thinks, you can reduce trial and error time to a fraction!
Every marketing activity is centered around one idea. This idea is actually a concept to connect people to your brand ensuring enhanced reach, engagement, and even brand recall.
Content is key
Even if your idea is captivating, it won’t make any difference if customers don’t understand it. The content you use to describe your product should be to the point.
Your idea is amazing and the content well-written? Are you still having problems reaching your audience? The problem just might be the timing of your posts. It’s possible that your audience is not online at the time. Social Listening helps with this immensely and almost eliminates the problem.
Absorb the feedback
Lastly, once the communication is sent, you need to gather all the feedback. Here’s where Social Listening helps. The feedback received through Social Listening is crude and gets real-time insights into your campaign.
It also helps during brand emergencies through extensive disaster management undertaken to protect the brand image on digital platforms. As witnessed recently, many brands have suffered the brunt of mass online reactions for one issue or another.
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Thus, Social Listening helps improve marketing strategies while bolstering your brand’s outreach & image. So, what’s stopping you from doing it too? Locobuzz excels in providing the marvels of Social Listening. Our technology is already being used by many multi-national giants!