Live Webinar on How India Reacts to the Union Budget 2025 | 6th Feb, 5pm IST

Days
Hours
Mins
Secs

How does the LinkedIn algorithm work in 2025

How does the LinkedIn Algorithm Work in 2025 Do you know why some LinkedIn posts get thousands of views while others seem to go unnoticed? The answer lies in how the LinkedIn algorithm works. LinkedIn is a networking and job matchmaking app that lets you network, market, show your skills and hire or get hired […]

How does the LinkedIn algorithm work in 2024

Table of Contents

How does the LinkedIn Algorithm Work in 2025

How does the LinkedIn algorithm work in 2024

Do you know why some LinkedIn posts get thousands of views while others seem to go unnoticed? The answer lies in how the LinkedIn algorithm works.

LinkedIn is a networking and job matchmaking app that lets you network, market, show your skills and hire or get hired With over one billion people using LinkedIn, understanding how the LinkedIn algorithm works can help your post become a sensation and gain more views.

And in 2025, according to the LinkedIn algorithm, images get 115 per cent more engagement than articles or external links.

By understanding how the algorithm works and working on making your LinkedIn strategy according to that, you can grow your LinkedIn account and build a network. Let’s learn how the LinkedIn algorithm works with this blog.

What is the LinkedIn Algorithm?

The LinkedIn algorithm is the set of criteria and rules set up by LinkedIn to select and decide what content appears in every LinkedIn user’s feed. It works by taking into account factors like impressions, reach and interactions to decide where to place each post. The factors that decide these positions can be relevance, posting time, network, interactions and post format. The LinkedIn algorithm picks out a user’s feed based on the posts they have liked and interacted with. Understanding the LinkedIn algorithm can help you create, position and promote your LinkedIn posts better- which is the secret to having a big and influential LinkedIn account.

How Does the LinkedIn Algorithm Work?

1. Is your LinkedIn Profile Professional?

Your LinkedIn profile is your first professional impression. Setting up your LinkedIn profile with a professional profile picture and a good description will complete your profile and help you get picked up by the LinkedIn algorithm. It is your first impression and also your digital resume, so having a professional profile picture with good quality will add bonus points to your profile. A good description, at the top of your profile, tells your connection about your skills, experience, and what you want to do with your career. These not only make you credible but also increase your reach in LinkedIn searches.

2. Are your Posts LinkedIn Worthy?

Do you think your LinkedIn posts are LinkedIn Worthy and will get picked by the LinkedIn Algorithm? Let’s check this out. LinkedIn picks up relevant posts, highly interacted with, professional, not Spammy, misleading, have real-time data and do not use external links. Do your LinkedIn posts have all these qualities? Answer these questions and work on creating LinkedIn Worthy content.

3. Clickbait or Spammy Content?

The LinkedIn algorithm does not pick out clickbait or Spammy content. It will ignore these posts with overly promotional content, wrong links, spam, unprofessional posts and wrong updates and instead focus on posts which are relevant, true and interact with people.

4. What Gets Left on LinkedIn Algorithm?

The LinkedIn algorithm does not prefer clickbait and spammy posts, like misleading headlines that do not have any meaning. Posts that are written badly with bad pictures, use external links and post false or not professional update posts are also not picked out by LinkedIn. So, if you want your posts to get picked on by the LinkedIn algorithm, avoid using these on your posts.

5. What Your Connections Want?

Last but not least, your LinkedIn Connections. On LinkedIn, you can post your articles, pictures, job updates or hiring news. And this can then be seen in the feeds of your connections, who can like, share and comment on it. Posts that are still more real, relevant, and interactive are given more focus by the LinkedIn algorithm compared to the other posts on Linkedin.

Factors Affecting the LinkedIn Algorithm

Your content being picked on by the LinkedIn algorithm can increase the reach of your post and make it more impactful. These are some of the factors that affect the LinkedIn algorithm:

Audience Interaction

Your post’s interactions with your audience decide how your post gets featured on the LinkedIn algorithm. It makes notice of how people interact with different types of content and focuses on posts with good Interactions like the number of likes, comments, and shares. If a person interacts with the same kind of post, he will most likely have the same in his feed. These interactions show LinkedIn that the post is relevant and useful and should be seen more.

Relevant Content

People on LinkedIn prefer looking at relevant content in their feed to posts that are of low quality and ones that are not useful. LinkedIn checks how professional and useful content is and then focuses on posts that are more professional and relevant. Content that is high quality and catches the eyes of the audience will perform better than the ones that are not.

LinkedIn Connections

The more your LinkedIn network and connections are, the better chances your post will have to perform. Posts from connections, like colleagues or peers, are shown more on their feeds than others. With this, the post of one’s connections will appear more on their page.

Hashtags and Keywords

Hashtags are the most important step in posting content. Using hashtags and keywords on your posts can help and make your posts more discoverable and LinkedIn can better match your content with people who like that kind of content. Certain hashtags increase the reach and impact of a post.

Timing of the Post

The time at which you post your content on LinkedIn can also increase its reach. Posting at a time when your audience is most active, can cause them to see and interact with your post more. LinkedIn’s algorithm focuses on posts which are recent to that which are old so posting at times when your audience is the most active can help your post get more reach.

External Links

People who use LinkedIn like to see content or posts that are on the site rather than opening an external link. LinkedIn posts without any external links and in-app content have more chances of being interacted with than those with outside links.

What Metrics to Look for to Get Reach on LinkedIn?

There are certain metrics that the LinkedIn algorithm focuses on for a post to get more reach like views and relevancy. Let’s see what those metrics are-

1. Views

Your LinkedIn profile is your first impression on LinkedIn. Your profile view tells you how many people have visited your LinkedIn profile. The more people visit your profile, the more searches it gets.

The views on your posts show the number of times your posts are seen by the people on LinkedIn. The more the number means your post fits all the criteria of the LinkedIn algorithm, and if the number is less, it’s a clear sign that you need to work on your content.

2. Interactions

The reactions, comments and shares that your post gets on LinkedIn can influence the reach that your post gets on the app. Higher interactions like reactions, comments and shares mean your post is relevant and well-loved by your connections and is boosted by the LinkedIn algorithm more. Meanwhile, posts that are the complete opposite, do not get more reach.

3. Click-through Rates

The click-through rates are the number of times that your posts are clicked on by the people. And the more relevant your post is, the more people will want to click on the post and take action on it.

4. Number of Followers

The more organic followers you have on LinkedIn, the better it is for you. A higher number of followers means that more and more people are liking your profile and your posts. And the more followers, the more reach your post will get on LinkedIn.

5. Posting Time & Theme

On LinkedIn, what, when and how you post is really important. You need to understand your LinkedIn account, its followers, and the kind of content that they like and then post it with the right keywords and hashtags so it reaches the right audience. Posting at the right time when your audience is the most active can help you get more reach and make your post more visible to your LinkedIn audience.

How to Work with the LinkedIn Algorithm as a Creator?

The LinkedIn algorithm can work differently if you’re just a LinkedIn user vs. when you’re a LinkedIn creator. So how do you work with the LinkedIn algorithm?

Content is the Key

Content is your key when you’re working on LinkedIn as a creator. You need to create content that is relevant, real, and preferred by your audience. Be it bringing up real-life stories or showing the results of your never-before-done study, make sure it fits all the criteria of the LinkedIn algorithm.

Not just creating content, but posting content is also important. The timings of your posts or the promotional tools that you use are also important. You can post daily on LinkedIn, but you have to make sure that you’re not spamming it. And talking in a general sense, Tuesdays to Thursdays are the best days to post in a week because that’s the time they use the app the most.

Making Use of Your Network

Your LinkedIn network also matters for the LinkedIn algorithm. As a creator, you need to have a good network with a good number of connections who in one way or another are relevant to your LinkedIn page. The more connections you have, the more people you have to see your posts and the more reach they will receive. And if the content is good, there are also more interactions.

LinkedIn Tools for Reach

Using LinkedIn tools for making and posting content can help you get more reach for your LinkedIn posts. Using LinkedIn polls, and hosting LinkedIn events can help you interact more with your audience and build a relationship with them. Tagging the relevant people on your posts with 3-5 related hashtags and keywords can help your post get more reach and make your content get picked by the LinkedIn Algorithm.

Backlinks for Trust

Getting backlinks and mentions for your LinkedIn profile by important people can help you build trust in your audience and help your profile get more reach and searches. But remember, just having backlinks is not enough. LinkedIn can report them as spam. You have to make sure that your backlinks are real and relevant to your page.

Leverage AI-driven analytics and real-time social listening to understand your audience and enhance engagement. Join the top brands benefiting from our insights.

10 Ways for Better Content Performance on LinkedIn

For your content to perform better on LinkedIn, you need to first design a LinkedIn strategy for your account by making use of your profile’s analytics. Here are the 10 ways to better content performance on LinkedIn.

1. Create Good Content

There is no shortcut to creating good content on LinkedIn. Your posts need to be of good quality and relevant for your LinkedIn audience to actually like and interact with them. You can find out what content of yours actually works with your audience, experiment with the same, search for what others in your domain are posting and then create it. Make sure that your post makes use of keywords with good search volume and also hashtags for your post to perform better.

2. Experiment with Post Formats

If you’ve been thinking that you can post in any format and it would not matter on LinkedIn, we would like to point out how wrong that is. The format that you use for posting on LinkedIn matters and you can either experiment with it or do your research on the other posts that are performing well. You can use good quality pictures with videos, infographics and downloadable PDFs to catch the attention of your audience and make them read more, or use polls to ask them what they would like to see or their opinion on something.

3. Interact with Your Audience

Your audience is the most important part of your LinkedIn strategy, so whatever you do you need to keep in mind your audience. And you have to keep them engaged with your posts. When you post something, add a question that your audience can answer or start a talk with them. Reply to their comments and keep the talks going!

4. Use Hashtags and Keyboards

Do not forget to use hashtags and keywords on your LinkedIn posts. They not only give your post more reach but can also get you more audience and followers. Make sure to use at least 3-5 hashtags for your posts, along with keywords with high search volume. You can also sometimes use some trendy hashtags for extra reach.

5. Use Analytics

Using LinkedIn Analytics can tell you how your LinkedIn account is doing, how many interactions and searches it is getting, how your competitors are doing, and what kind of content works best for your account. And using this data for designing or updating your LinkedIn strategy can help you find where you can perform better on LinkedIn and actually improve.

6. Post At Regular Times

Just creating good content is not enough, you also have to take care of posting it at the right time to the right audience, which isn’t as easy as it sounds.

You can either use analytics to find out the time at which your LinkedIn audience is most active or experiment with posting at different times. Generally, posting regularly on the days between Tuesday and Thursday is the best time, as it is the time when LinkedIn users are the most active.

7. Use LinkedIn Features

You can also make use of the features that LinkedIn has built up in their site itself for interactions and more reach. You can use their polls feature to find out the likes and preferences of your audience and collect their feedback on where they’d like for you to improve.

You can also use LinkedIn stories to post regular updates your LinkedIn stories, which will remain for 24 hours, will be really interactive and will help you build a relationship with your customers.

8. Collaborate with People

Collaborate with people on LinkedIn and tag them on your posts. This way both of you will benefit, and get more reach and interactions on your post. You can also co-host events on LinkedIn and get more backlinks for your LinkedIn profile, which will only build more trust and make you more credible to your audience.

9. Hooking Headlines & Descriptions

Headlines are what will pull your audience to read your post. So make sure that your headline is hooky and pulls people in. Put yourself in your audience’s shoes and try to understand why they would want to read your post. Answer this question and then write your headline. After creating a headline, follow it up with a good body. Answer the question that you asked in your headline, keep your readers hooked and then be happy with the answers. Without a good headline and description, your post might not get picked on by the LinkedIn algorithm.

10. Promote Your Content

The most important part of creating your content is promoting it. Share your post on different sites like WhatsApp and Facebook, use hashtags or run an ad. You can also try changing the format of some of your good-performing posts, into videos and texts, so it can be seen by a different audience and get more reach.

What is the Best Time to Post on LinkedIn?

Finding out the best time for you to post on LinkedIn can make all the difference. Posting at a time when your audience is the most active and interacts the best with your posts, can get you more reach and interactions.

You can either try experimenting with your post timings or use analytics and social listening apps like Locobuzz to find out the best time for you to post on Linkedin.

But in a general sense, the best day to post on LinkedIn is any day between Tuesday and Thursday, because most of the LinkedIn users are most active during these days which fall right in the middle of their work schedule.

Talking about the best times, posting in the early morning between 7-9 AM when people wake up and check their LinkedIn feeds first thing in the morning can be good for your early-morning audience.

Posting during the late morning hours between 10-11 AM when people have relatively less work can also work and in the afternoon between 12-2 PM and 4-6 PM when people get lunch and work winds down can get you more reach and make it one of the best times for you to post on Linkedin.

Because each account is different with a different target audience, you can check the best time to post for your account by clicking on this widget below.

How to Promote Your Posts on LinkedIn and Off?

Promoting your post on Linkedin is an important post of the LinkedIn algorithm and basically helps you get more reach and more audience.

Promoting Posts on LinkedIn:

Complete your Profile

Your LinkedIn profile is your professional ID card. A complete profile with a professional photo, hooking headline, with an about me that lists out all your experience, and skills can help you get a good first impression. It not only builds trust but also increases interactions with your audience.

Use LinkedIn Features

Using LinkedIn Ads to promote your posts to your target audience at the right time can help you boost up your posts and help it get more reach and increase your network. You can also join LinkedIn groups with the same audience as you, share your content there and participate in talks there which will let more and more people know you and your content.

Interacting with Customers

Interacting with your LinkedIn network by liking, commenting, and sharing posts from your connections not only helps you build a relationship with them, but also boosts up your profile on the Instagram algorithm. Sometimes they might even repost your comments and posts, giving your profile even more reach.

Post Timing & Hashtags

Posting your content during the times when your audience is the most active, can better the chances of your LinkedIn posts being seen and increase its reach. Also using hashtags can increase the reach of your posts and boost them up for free. Use at least 3-5 hashtags that are relevant to your post, they will not only categorise your post but increase the reach.

Promoting Posts Off LinkedIn:

Share on Other Sites

You can cross-promote your LinkedIn posts on other sites like Twitter, Facebook, and Instagram to bring your audience from there to LinkedIn. Change the format of your post for other sites but keep the basic meaning the same.

Email Marketing

You can also embed links to your LinkedIn posts in your email newsletters to your subscribers who might not follow you on LinkedIn. Share it with a hooky headline that will make your subscribers check out your LinkedIn content and interact with it.

Personal Blog/Website

If you have a personal blog or a website that is doing well, you might want to add your LinkedIn account to the Contact Us section. You can also include a call to action on your blog, so your readers or visitors can visit your Instagram account.

Guest Blogs & Influencers

Writing guest posts for popular blogs and collaborating with famous influencers with a good following can also increase your reach and help you get a wider audience. You can also cite links to relevant sources on your LinkedIn post to appear more credible and get more traffic to your posts.

LinkedIn Analytics for the LinkedIn Algorithm

LinkedIn Analytics is a tool that is used for monitoring your LinkedIn performance and helping you grow on the same. It tells you how your account is doing, how much interaction and likes your posts are getting, its audience, and how you can change your strategy to fit all of these points.

By keeping track of your account views, search appearances, and post reach, you can easily find out the kind of content that your audience prefers seeing and make changes to your strategy accordingly. Using analytics at regular periods can help you recycle your posts, see how they’re doing and keep updating your strategy.

Is LinkedIn Premium Worth it?

LinkedIn Premium is an upgraded plan for a professional LinkedIn account. For people who are looking to get hired, the Premium plan opens up the LinkedIn Learning courses to them, lets them know who viewed their profile, and sees how they compare to other applicants who applied for the same role. This can help them stay ahead and be a better applicant. For people who want to grow their LinkedIn network, looking to expand their network, the Premium Business plan gives you advanced search filters and you can also send messages to people who you are not connected with. This can help you make new connections and grow your network. People who want to hire for a role in their company can get help from LinkedIn Sales Navigator and Recruiter Lite, which gives you leads and candidate capabilities and skills and combines them with CRM. Whether you’re a person looking to get hired, want to build your network or just hire someone, LinkedIn Premium can be of use.

Conclusion

You can make your LinkedIn post seen more and interact more with the audience with the LinkedIn Algorithm. By interacting and engaging more with your audience through likes, comments, and shares, a brand can increase the chances of it being seen through the LinkedIn algorithm. The more interactions your posts receive, the more likely they are to be shown to a wider audience.

Building connections and networking can form new connections and build a network of professionals. The more connections, the more reach your posts will have. And using hashtags in your posts can also increase how many users the post teaches and sometimes users can search for content using certain hashtags.

You should also post at the right time on Instagram, when your audience is the most active so they can view and interact with your post. And talking about the most interactive post format, images get the best reach and interactions whereas posts with external links receive the lowest.

Understanding and using these points can help you position your post better and help you grow your LinkedIn account, and build a strong network.

Leave a reply

Personal data will be processed in accordance with Locobuzz’s Privacy Policy

Request a Demo

Please enable JavaScript in your browser to complete this form.
Consent
Personal data will be processed in accordance with Locobuzz’s Privacy Policy
Receive the latest blogs

Subscribe to our latest Blogs

Get notified about new articles

By submitting this form, you consent to our use of your data for processing your demo request and communicating about our services. We do not share your data with third parties without your consent as Locobuzz is committed to compliance with GDPR. For any questions, contact our Chief Data Officer, Vidyasagar Parivelli, at privacy@locobuzz.com. Your privacy and data security are our top priorities.

Book Your Free Demo & Unlock Insights Now

Please enable JavaScript in your browser to complete this form.
Consent

Curious to know how social listening works for top food delivery platforms?

Download our report and discover what consumers are saying about Zomato and Swiggy

Please enable JavaScript in your browser to complete this form.
Consent

Book Your Free Demo & Unlock Insights Now

Please enable JavaScript in your browser to complete this form.
Consent

Book Your Free Demo & Unlock Insights Now

Please enable JavaScript in your browser to complete this form.
Consent

Please Read the Terms and Conditions Before Submitting

  • The lucky draw contest is open to participants aged 21 and above.
  • The contest entry period starts on Oct 3 and ends on Oct 18. Entries received after the end date will not be considered.
  • Participants can enter the lucky draw by completing the online entry form provided on this page.
  • Only one entry per person is allowed. Any additional entries will be disqualified.
  • Winners will be selected randomly from all eligible entries received during the entry period.
  • The draw will be conducted online, and results will be shared on our social media handles.
  • The prizes for the lucky draw contest are as described on this page.
  • Prizes are non-transferable, non-exchangeable, and non-refundable. No cash or other prize substitution is allowed.
  • Winners will be notified via email and/or phone within 3 days after the lucky draw.
  • Winners must respond within 3 days to claim their prize. Failure to do so will result in the selection of an alternate winner.
  • By entering the contest, participants grant permission to use their names and submitted content for promotional purposes without further compensation or approval.
  • Participant data will be used in accordance with the Privacy Policy. Personal information will not be shared or sold to third parties.
  • The organizer reserves the right to modify, suspend, or cancel the contest if unforeseen circumstances or technical issues arise that affect the fairness or integrity of the contest.
  • This contest is subject to all applicable laws and regulations and is void where prohibited.
  • Participation in the contest constitutes acceptance of these terms and conditions.
  • For any questions or concerns regarding the contest, contact hello@locobuzz.com
Fill Out Your Details
[hubspot type=form portal=5086169 id=888a747b-e829-46df-a2d4-d2c7729a4ce6]
Request a Custom Report
[hubspot type=form portal=5086169 id=034775ca-2e25-4934-9e46-144ebf4e3b3d]

Personal data will be processed in accordance with Locobuzz’s Privacy Policy

Request a Demo
[hubspot type=form portal=5086169 id=bc733bf5-708e-4442-b2ad-1732d6895e71]

Request a Demo

[hubspot type=form portal=5086169 id=3f0e0940-c409-4d7a-b11d-40de60454c6a]