How does the LinkedIn Algorithm Work in 2025

Do you know why some LinkedIn posts get thousands of views while others seem to go unnoticed? The answer lies in how the LinkedIn algorithm works.
LinkedIn is a networking and job matchmaking app that lets you network, market, show your skills and hire or get hired With over one billion people using LinkedIn, understanding how the LinkedIn algorithm works can help your post become a sensation and gain more views.
And in 2025, according to the LinkedIn algorithm, images get 115 per cent more engagement than articles or external links.
By understanding how the algorithm works and working on making your LinkedIn strategy according to that, you can grow your LinkedIn account and build a network. Let’s learn how the LinkedIn algorithm works with this blog.
What is the LinkedIn Algorithm?
How Does the LinkedIn Algorithm Work?
1. Is your LinkedIn Profile Professional?
2. Are your Posts LinkedIn Worthy?
3. Clickbait or Spammy Content?
4. What Gets Left on LinkedIn Algorithm?
The LinkedIn algorithm does not prefer clickbait and spammy posts, like misleading headlines that do not have any meaning. Posts that are written badly with bad pictures, use external links and post false or not professional update posts are also not picked out by LinkedIn. So, if you want your posts to get picked on by the LinkedIn algorithm, avoid using these on your posts.
5. What Your Connections Want?
Factors Affecting the LinkedIn Algorithm
Audience Interaction
Relevant Content
LinkedIn Connections
Hashtags and Keywords
Timing of the Post
External Links
What Metrics to Look for to Get Reach on LinkedIn?
1. Views
Your LinkedIn profile is your first impression on LinkedIn. Your profile view tells you how many people have visited your LinkedIn profile. The more people visit your profile, the more searches it gets.
The views on your posts show the number of times your posts are seen by the people on LinkedIn. The more the number means your post fits all the criteria of the LinkedIn algorithm, and if the number is less, it’s a clear sign that you need to work on your content.
2. Interactions
3. Click-through Rates
4. Number of Followers
5. Posting Time & Theme
How to Work with the LinkedIn Algorithm as a Creator?
Content is the Key
Content is your key when you’re working on LinkedIn as a creator. You need to create content that is relevant, real, and preferred by your audience. Be it bringing up real-life stories or showing the results of your never-before-done study, make sure it fits all the criteria of the LinkedIn algorithm.
Not just creating content, but posting content is also important. The timings of your posts or the promotional tools that you use are also important. You can post daily on LinkedIn, but you have to make sure that you’re not spamming it. And talking in a general sense, Tuesdays to Thursdays are the best days to post in a week because that’s the time they use the app the most.
Making Use of Your Network
LinkedIn Tools for Reach
Backlinks for Trust
Leverage AI-driven analytics and real-time social listening to understand your audience and enhance engagement. Join the top brands benefiting from our insights.
10 Ways for Better Content Performance on LinkedIn
1. Create Good Content
2. Experiment with Post Formats
3. Interact with Your Audience
4. Use Hashtags and Keyboards
5. Use Analytics
6. Post At Regular Times
Just creating good content is not enough, you also have to take care of posting it at the right time to the right audience, which isn’t as easy as it sounds.
You can either use analytics to find out the time at which your LinkedIn audience is most active or experiment with posting at different times. Generally, posting regularly on the days between Tuesday and Thursday is the best time, as it is the time when LinkedIn users are the most active.
7. Use LinkedIn Features
You can also make use of the features that LinkedIn has built up in their site itself for interactions and more reach. You can use their polls feature to find out the likes and preferences of your audience and collect their feedback on where they’d like for you to improve.
You can also use LinkedIn stories to post regular updates your LinkedIn stories, which will remain for 24 hours, will be really interactive and will help you build a relationship with your customers.
8. Collaborate with People
9. Hooking Headlines & Descriptions
10. Promote Your Content
What is the Best Time to Post on LinkedIn?
Finding out the best time for you to post on LinkedIn can make all the difference. Posting at a time when your audience is the most active and interacts the best with your posts, can get you more reach and interactions.
You can either try experimenting with your post timings or use analytics and social listening apps like Locobuzz to find out the best time for you to post on Linkedin.
But in a general sense, the best day to post on LinkedIn is any day between Tuesday and Thursday, because most of the LinkedIn users are most active during these days which fall right in the middle of their work schedule.
Talking about the best times, posting in the early morning between 7-9 AM when people wake up and check their LinkedIn feeds first thing in the morning can be good for your early-morning audience.
Posting during the late morning hours between 10-11 AM when people have relatively less work can also work and in the afternoon between 12-2 PM and 4-6 PM when people get lunch and work winds down can get you more reach and make it one of the best times for you to post on Linkedin.
Because each account is different with a different target audience, you can check the best time to post for your account by clicking on this widget below.
How to Promote Your Posts on LinkedIn and Off?
Promoting your post on Linkedin is an important post of the LinkedIn algorithm and basically helps you get more reach and more audience.
Promoting Posts on LinkedIn:
Complete your Profile
Your LinkedIn profile is your professional ID card. A complete profile with a professional photo, hooking headline, with an about me that lists out all your experience, and skills can help you get a good first impression. It not only builds trust but also increases interactions with your audience.
Use LinkedIn Features
Using LinkedIn Ads to promote your posts to your target audience at the right time can help you boost up your posts and help it get more reach and increase your network. You can also join LinkedIn groups with the same audience as you, share your content there and participate in talks there which will let more and more people know you and your content.
Interacting with Customers
Interacting with your LinkedIn network by liking, commenting, and sharing posts from your connections not only helps you build a relationship with them, but also boosts up your profile on the Instagram algorithm. Sometimes they might even repost your comments and posts, giving your profile even more reach.
Post Timing & Hashtags
Posting your content during the times when your audience is the most active, can better the chances of your LinkedIn posts being seen and increase its reach. Also using hashtags can increase the reach of your posts and boost them up for free. Use at least 3-5 hashtags that are relevant to your post, they will not only categorise your post but increase the reach.
Promoting Posts Off LinkedIn:
Share on Other Sites
You can cross-promote your LinkedIn posts on other sites like Twitter, Facebook, and Instagram to bring your audience from there to LinkedIn. Change the format of your post for other sites but keep the basic meaning the same.
Email Marketing
You can also embed links to your LinkedIn posts in your email newsletters to your subscribers who might not follow you on LinkedIn. Share it with a hooky headline that will make your subscribers check out your LinkedIn content and interact with it.
Personal Blog/Website
If you have a personal blog or a website that is doing well, you might want to add your LinkedIn account to the Contact Us section. You can also include a call to action on your blog, so your readers or visitors can visit your Instagram account.
Guest Blogs & Influencers
Writing guest posts for popular blogs and collaborating with famous influencers with a good following can also increase your reach and help you get a wider audience. You can also cite links to relevant sources on your LinkedIn post to appear more credible and get more traffic to your posts.
LinkedIn Analytics for the LinkedIn Algorithm
LinkedIn Analytics is a tool that is used for monitoring your LinkedIn performance and helping you grow on the same. It tells you how your account is doing, how much interaction and likes your posts are getting, its audience, and how you can change your strategy to fit all of these points.
By keeping track of your account views, search appearances, and post reach, you can easily find out the kind of content that your audience prefers seeing and make changes to your strategy accordingly. Using analytics at regular periods can help you recycle your posts, see how they’re doing and keep updating your strategy.
Is LinkedIn Premium Worth it?
Conclusion
You can make your LinkedIn post seen more and interact more with the audience with the LinkedIn Algorithm. By interacting and engaging more with your audience through likes, comments, and shares, a brand can increase the chances of it being seen through the LinkedIn algorithm. The more interactions your posts receive, the more likely they are to be shown to a wider audience.
Building connections and networking can form new connections and build a network of professionals. The more connections, the more reach your posts will have. And using hashtags in your posts can also increase how many users the post teaches and sometimes users can search for content using certain hashtags.
You should also post at the right time on Instagram, when your audience is the most active so they can view and interact with your post. And talking about the most interactive post format, images get the best reach and interactions whereas posts with external links receive the lowest.
Understanding and using these points can help you position your post better and help you grow your LinkedIn account, and build a strong network.