Top 15 Social Listening Tools In India

By: Locobuzz Editorial
Last Update: April 14, 2025
Reading Time: 21 minutes

How do Indian businesses keep ahead of online buzz, rapidly evolving trends, and consumer attitudes in real time? The solution is social listening technologies. From small businesses to major corporations, companies are cutting through the digital noise – across social media, blogs, and forums—leveraging these strong tools.

This book looks at the top 15 social listening technologies used in India and how they enable companies to remain ahead and interact with customers in real time.

Social listening is more than just tracking mentions. It reveals genuine consumer insights by means of conversation, trend, tone, mood, and emotion analysis across digital channels.

Data gathering is not all there is. Social listening enables companies to know behaviours and preferences so they can interact, change, and lead with assurance.

Top 15 Social Listening Tools In India

1. Locobuzz

Cost and Value: Locobuzz offers pricing based on company size and feature needs, ensuring brands pay only for what they use. It’s all-in-one platform saves companies time and resources by combining social listening, customer engagement, and real-time analytics, eliminating the need for multiple tools. Its all-inclusive platform offers brands trying to improve their online presence complete value by combining social listening, customer engagement, and analytics.
Analytics and Reporting: Locobuzz provides real-time analytics with customizable dashboards, helping brands detect emerging trends, measure campaign impact, and optimize customer interactions instantly.

Core Features:
- Real-time Social Listening – Locobuzz enables businesses to track brand mentions across multiple social media platforms, forums, and news sites in real time. This ensures companies never miss a crucial conversation, helping them stay informed about customer feedback, industry trends, and potential PR crises. By acting promptly on insights, brands can improve customer relationships and market positioning.
- Sentiment Analysis – This feature helps brands assess public sentiment—whether it’s positive, negative, or neutral—toward their products, campaigns, or overall brand reputation. By understanding customer emotions, businesses can refine marketing strategies, address negative sentiment proactively, and amplify positive brand advocacy.
- Customer Engagement – Locobuzz facilitates direct interaction with customers, allowing brands to respond to queries, complaints, or praises instantly. Quick and personalized engagement fosters stronger brand loyalty, enhances customer satisfaction, and improves overall brand perception. It also helps in reputation management and crisis control.
- Comparative Analysis – Businesses can benchmark their performance against competitors by analyzing industry trends, customer sentiments, and engagement levels. This competitive intelligence helps brands refine their strategies, identify market gaps, and enhance their positioning to stay ahead in the industry.
- Customizable Dashboards – Locobuzz offers tailor-made dashboards that present critical data in a way that aligns with business objectives. Companies can track KPIs, monitor engagement metrics, and gain actionable insights efficiently, ensuring data-driven decision-making for optimized marketing and customer experience strategies.

2. Sprout Social

Cost and Value: Sprout Social offers basic social media management tools and starts its Standard package at $249 per user/month. Advanced analytics and reporting features of higher-tier plans abound.
Analytics and Reporting: Sprout Social offers a complete analytics solution, including real-time social listening, sentiment analysis, and customisable dashboards for well-informed decisions.
Five basic characteristics:

Social Listening: Notes brand references and pertinent keywords.
Sentiment analysis evaluates the attitude of online dialogues.
Examining rivals’ content tactics and interaction helps one better understand them.
Customisable Dashboards: Shows real-time analytics.
Publishing and scheduling help to manage material across several platforms.

3. Brand24

Cost and Value: Four price schemes are available from Brand24: Individual at $49/month, Team at $99/month, Pro at $149/month, and Enterprise at $249/month. Every strategy fits a particular company size by varying in the number of users, tracked keywords, and references.
Analytics and Reporting: Brand24 offers comprehensive analytics, including sentiment analysis, influencer identification, and conversation volume charts, thereby helping to clarify brand perception and market trends.
Core Features:

Real-time tracking of brand mentions across several media.
Sentiment analysis reveals the feelings underlying online references.
Identifying important industry influencers: Highlights
Notifies users of noteworthy mentions via custom alerts.
Chart illustrating fluctuations in mention volume: Discussion Volume Chart

4. Talkwalker

Cost and Value: Talkwalker’s Basic Strategy offers 10,000 monthly results starting at $9,600 annually. Corporate and Enterprise subscriptions offer more comprehensive features together with unique pricing.
Analytics and Reporting: Talkwalker presents a whole picture of brand performance by means of AI-powered analysis encompassing sentiment and behaviour insights, image and video recognition, and crisis management capabilities.
Core Features:

Comprehensive Monitoring covers 150 million domains and over 30 social networks.
Sentiment analysis driven by artificial intelligence assesses consumer behaviour and attitude.
Image and video recognition finds company logos in visual materials.
Crisis Management: offers instruments to manage brand crises.
Competitive intelligence: examines rivals’ performance.

5. Mention

Cost and Value: Talk about options ranging from a Free edition with few features to the Company plan with personalised pricing. Each ranging in alerts, mentions, and social accounts, the Solo plan is $24/month; Pro at $83/month; and ProPlus at $166/month.
Analytics and Reporting: Mention enables real-time tracking, sentiment analysis (in higher-tier plans), and influencer identification, therefore helping companies to manage their online presence properly.
Core Features:

Real-time monitoring tracks brand references in several media.
Sentiment Analysis: Offered in more advanced strategies to gauge public opinion.
Key influencers engaged with the brand are found by influencer tracking.
Notifies users of noteworthy mentions via custom alerts.
Competitive Analysis: Shows brand performance vs rivals.

6. YouScan

Cost and Value: Starting at $299 a month, Your Scan offers tailored pricing for businesses requiring additional capabilities.
Analysis and Reporting: Deep analytics—visual insights, sentiment analysis, trend identification—are available from YouScan. It logs share of voice, reach, interaction, and general brand impression.
Core Features:

Visual insights help one identify scenery, objects, and logos in photographs.
Sentiment analysis groups references as either favourable, negative, or neutral.
Trend Analysis: Points up newly developing subjects and debates.
Benchmarking competitors helps one to monitor brand attitude and performance.
Identifies influential industry speakers on pertinent subjects.

7. Emplifi

Value and Costs: Emplifi has a bespoke pricing scheme, hence exact charges must be requested in a demo.
Reporting and analytics: Emplifi provides real-time social listening and analytics driven by artificial intelligence. For a thorough understanding, it combines competitive benchmarking with customer care.
Core Features:

Real-Time Social Listening tracks brand mentions in several media.
Deep data insights with machine learning from AI-enhanced analytics
Integration of Customer Care: Linkages social listening with customer service.
Benchmark performance in competition using a competitive analysis.
Trend analysis points up important sector developments.

8. Agorapulse

Value and Costs: With particular details available upon request, Agropulse provides several pricing levels catered to company requirements.
Reports and analytics: Agorapulse provides social media analytics, including audience demographics, reach, and engagement rates. It provides performance review customisable reports.
Core Features:

Social media monitoring follows brand references across multiple platforms.
Content scheduling consists of plans and releases of posts on several platforms.
Engagement management helps to organise social contacts into one inbox.
Comparatively analyses brand performance with that of rivals.
Team cooperation helps to simplify content planning and approval processes.

9. BuzzSumo

Values and Cost: Depending on functionality and user access, BuzzSumo presents several pricing options ranging from $199 to $ 999 per month.
Analysis and Reporting: BuzzSumo offers analysis of social interaction, content performance, and influencer impact. It logs rival activity, backlinks, and trending material.
Core Features:

Content Analyser: Lists most shared items.
Key industry influencers are found by influencer discovery.
Notifies consumers with brand references and trends in an alert form.
Tracking backlinks helps one gain an understanding of SEO.
Advanced search uses filters for thorough content analysis.

10. Awario

Values and Cost: Starting at $49 per month, Awario provides pricing plans; enterprise alternatives are $399 per month.
Reporting and Analytics: Awario offers share of voice views, mood analysis, and real-time monitoring. It creates brand awareness, automatically reporting and alert systems.
Core Features:

Real-time tracking follows references on the web and social media.
Sentiment analysis groups mentions according to sentiment.
Boolean search lets you have advanced filtering for exact findings.
Identifier of Influencers: Lists important sector players.
Automated Reports provide comprehensive performance analyses.

11. Hootsuite

Value and Price: For professional customers, Hootsuite has price schemes ranging from about $99/month; for enterprise-level pricing, depending on company demand, it offers analytics and automation in a complete social media management system.
Analysis and Reporting: Hootsuite provides comprehensive social media engagement, audience growth, and post-performance analytics. Reports can be scheduled for consistent updates and customised.
Core Features:

Multipurpose social media scheduling and management.
Advanced tracking of social listening and engagement AI-driven material curation and post recommendations.
Approved team collaboration tools follow processes.
Customisable reports with instant insights.

12. Brandwatch

Value & Cost: For its basic plan, Brandwatch costs about $800/month; enterprise options are available at custom pricing. Deep analytics and artificial intelligence-driven consumer intelligence are well-known traits of it.
Reporting and analytics:
Brandwatch offers competition research, sentiment analysis driven by artificial intelligence, and trend tracking. For strategic decisions, it produces thorough visual reports.
Core Features:

Social listening in real time on several platforms
AI-powered consumer insight sentiment analysis
Custom dashboards with comprehensive data
Audience segmenting and influencer tracking
Predictive trend research for brand strategy

13. Keyhole

Cost and Value: Keyhole provides reasonably priced solutions for companies seeking social media monitoring and hashtag tracking, starting at about $79/month.
Reporting and Analysis: Keyhole offers real-time hashtags, keywords, and brand mention statistics. It provides performance review, automatic reporting and historical data recording.
Core Features:

Tracking hashtags and keywords for campaign monitoring.
Social media statistics on reach and interaction.
Tracking and grading influencer performance.
AI-driven sentiment analysis for brand monitoring.
Strategic insights based on competitor benchmarking.

14. Sprinklr

Cost and Value: An enterprise-level product with configurable pricing, Sprinklr starts from roughly $299/month for mid-sized firms. It offers consumer interaction tools and artificial intelligence-driven social media management.
Analysis and Reporting: Sprinklr provides performance monitoring, real-time consumer insights, and AI-powered reports. It presents a consistent analytics dashboard by combining several digital channels.
Core Features:

Unified social media management and consumer involvement platform.
AI-powered trend analysis and sentiment.
Customer service across several channels and chatbot integration.
Modern audience segmentation for focused advertising.
Content management and automated publishing.

15. Meltwater

Price and Value: Meltwater is a premium option for big companies and organisations since its media monitoring and analytics pricing begins at about $4,000 annually.
Reporting and Analysing: Meltwater offers audience sentiment, media trends, and brand reputation data driven by artificial intelligence. Customisable reports fit many business intelligence systems.
Core Features:

Thorough media monitoring of news, blogs, and social media.
AI-powered audience insights and sentiment analysis.
PR influence analysis and competitive benchmarking.
Real-time warnings combined with automated reporting.
Influencer tracking and identification for campaigns.

Also read: Complete Guide to Social Listening Report.

Case study

With Locobuzz, India’s biggest bank confidently negotiates crises. Click this link for further information.

6 Critical Factors of Social Listening are as follows:

1. Customer Engagement

Social listening enables companies to respond instantaneously to the complaints of a customer, thereby significantly improving the rate of satisfaction.

For example, if a customer complains about something on social media, companies can promptly respond to the customer, and it would show care for the customer by the company, making the customer loyal.

2. Reputation Management of Brand

Companies can easily identify and remove possible PR crises by monitoring the branding discussions going online.

When people are negating a product, an instant response can be through action addressing the problems aired and thereby opening up clear and honest communication with the customers.

3. Competitive Intelligence

Social listening also provides insights into the areas of strength and weakness of competitors, thereby giving the firm strategic advantages.

Analyzing conversations pertaining to rival brands may actually give magnificent information concerning trends in a given market, customer preferences, as well as best marketing practices.

The business will stand in a better position to fine-tune its approaches and identify where it needs improvement.

4. Enhanced Customer Insight

Social listening serves as a source for the acquisition of a holistic understanding of customer preferences, pain points, and behaviors.

Through the analysis of conversations, businesses will get to understand what issues help influence customers’ choices, thus bettering their position in creating products or services appropriately.

5. Trend Identification

The tracking of conversations over relevant topics or industries can allow businesses to identify trends and shifts in consumer behavior.

It enables companies to stay ahead of the curve, since, in such an approach, companies are making appropriate adjustments in terms of strategies as the market is constantly changing.

6. Crisis Management:

Social listening therefore becomes the watchword in times of crisis; it brings you closer to the pulse of public opinion and makes sure that the right words are said at the right time, so further damage to reputation is not done.

In this regard, watching real-time reactions will give companies the means to adjust their messaging thus and respond appropriately.

To put it in one line, social listening is not only tracking what people are saying on the web but also providing a strategic tool for businesses to respond more meaningfully to customers, defend the brand, and observe changes in the marketplace.

10 Key Metrics in Social Listening

Share of Voice (SOV): It measures brand mentions in comparison with the competition, indicating brand awareness and positioning.
Sentiment Analysis: Measures the emotional direction of mentions (positive, negative, neutral) to give a view of how customers feel.
Top Influencers and Key Themes: Helps to point out influential voices and trending topics that can help amplify engagement and content relevance.
Mentions: Count how often a brand or keyword is mentioned online and determine the overall visibility and consumer interest.
Engagement Metrics: Includes likes, comments, and shares to give an idea of how well the content resonates with the viewers.
Reach: Measures unique users who have accessed or engaged with the content of a brand, an indicator of campaign effectiveness.
Customer Satisfaction (CSAT): Measures how happy the customer is through feedback and areas to be improved.
Net Promoter Score (NPS): Measures the consumer’s willingness to recommend as an indicator of loyalty and advocacy.
Conversation Share: measures the contribution of a brand in industry conversations compared to its competitors, an indicator of influence.

Hashtag Volume: Tracks uses of branded specific hashtags indicating campaign effectiveness and trending topics.

6 Criteria For Choosing The Right Social Listening Tools

Platform Integration And Data Coverage

A decent social listening tool ought to encompass several social media platforms, news websites, blogs, and forums. See whether the tool covers significant platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and specialist websites pertinent to your sector. Integrating with CRM, analytics, and marketing solutions guarantees flawless data flow across your company operations. Also, find out if the product offers historical data analysis to monitor changes across time. Concentrated data access made possible by a well-integrated system enhances workflow efficiency.
Real-Time Alerts And Monitoring

Responding to brand references, crises, or trending conversations calls for quick analysis. Real-time monitoring with quick alerts for pertinent keywords, competition references, and client comments should be offered via the correct application. This function lets companies effectively interact with audiences, solve issues, and act proactively. Make sure the tool provides adjustable alerts so you may give important mentions top priority. An app or mobile-friendly platform guarantees you remain current on the go.
Sentiment Analysis And AI Capabilities

A strong social listening tool should track sentiment as well as count mentions. By classifying mentions as favourable, negative, or neutral, AI-driven solutions let companies evaluate public opinion. Further improving decision-making are advanced artificial intelligence features such as trend prediction and language processing. If your brand is worldwide, seek multilingual sentiment analysis. Advanced artificial intelligence should set sarcasm apart from context to increase sentiment tracking accuracy.
Customisable Analytics & Reporting

Customisable reports and thorough analytics enable companies to make decisions grounded in data. Engagement statistics, audience demographics, competitor analysis, and ROI tracking should all be features of the instrument. Better presentation and simplicity of interpretation are made possible by exportable, automated reports, including visual dashboards. A decent program ought to let you plan regular updates for reports. Custom filters focus just on pertinent information for your company, therefore helping to refine data.
Ease Of Use & User Interface

Social listening might become difficult on a cluttered or complex interface. Search for a product with a simple, navigable dashboard that offers unambiguous information free from a steep learning curve. Without thorough training, a user-friendly design guarantees that teams in marketing, PR, and customer care can effectively apply the product. For a seamless onboarding, the tool should provide in-app instructions or lessons. A responsive customer service personnel can rapidly help to fix usability problems.
Scalability And Prices

The proper tool is chosen in great part by budget. While some instruments are meant for big companies, others serve startups and small firms. Consider whether the tool offers flexible pricing tiers, integrates with growing data needs, and supports additional team members as your company expands. Before committing, free samples or demos enable one to assess the tool. Search for adaptable subscription models that will grow with your company. Evaluate whether the tool provides value-added capabilities free of hidden expenses.

Selecting the appropriate social listening solution means juggling these factors to fit your company’s goals, sector, and financial situation. The correct instrument will offer practical insights, enabling you to keep ahead of rivals and improve brand reputation.

5 Advanced Game-Changing Strategies for 2025

Comprehending India’s Distinctive Social Media Behaviour

Social media in India is mobile-first, bilingual, and very community-driven, with more than 800 million internet users. While regional platforms like ShareChat and Moj keep expanding among non-English-speaking users, major platforms like WhatsApp, YouTube, and Instagram rule.

On social media, Indian consumers often speak out openly about social concerns and viral trends as well as about brands, posting comments, reviews, and opinions. Voice notes, stickers, and emojis are all rather popular. This makes cultural subtleties and visual social interactions more prominent.

Social listening systems in India have to consider high rates of local language use, emoji-laced expressions, and regular code-switching between English and regional languages. Tracking behaviour during significant events like IPL, festivals, and elections—when digital involvement spikes—is also quite crucial.

Knowing these subtleties enables companies to create more relevant and inclusive marketing efforts. Social listening that reflects this behaviour helps companies to generate emotional connection and propel significant involvement across India’s varied digital consumers.

Indian brands need multi-language listening

With more than 22 official languages and hundreds of dialects spoken around the nation, India is linguistically varied. Often mixing English with discussions, this variety flows into the internet realm where customers interact in Hindi, Tamil, Marathi, Bengali, Telugu, and more (Hinglish, Tanglish, etc.).

Traditional social listening techniques find it difficult to read the tone, slang, and sentiment behind these mixed-language postings. Advanced technologies with multilingual NLP (Natural Language Processing) capabilities fit there.

Brands aiming at regional markets have to grasp discussions taking place in local languages. A food delivery service in Chennai, for instance, could overlook important comments if it doesn’t pay attention to Tamil. Political campaigns and FMCG companies, depending on vernacular reach, will likewise suffer without knowledge of regional languages.

Modern social listening tools such as Locobuzz provide context-aware insights across Indian languages, sarcasm recognition, and multi-language sentiment analysis. This enables companies to effectively interpret regional audience mood and create sympathetic, localised marketing messages.

Multilingual listening is not only a bonus but rather a need for correct consumer insight if you are expanding in India.

Industry-Specific Social Listening Applications in India

Various sectors in India have particular listening objectives, and social media provides essential indications for all. For instance, online retailers monitor customer support enquiries, influencer feedback, and delivery problems in real-time via social listening. To respond immediately, Flipkart or Nykaa tracks terms like “late delivery” or “packaging issue”.

Fintech firms such as PhonePe or Paytm monitor public responses and trust signals during UPI downtime or app upgrades. Bollywood PR teams monitor platforms for emotion following movie trailer releases, hence enabling producers to adjust campaigns or get damage management ready.

Political parties even employ social listening to measure voter mood, study speech responses, and customise their message for various areas. From education technology to hospitality, companies in all industries depend on these technologies to remain ahead of trends and public opinion.

Social listening evolves to fit India’s dynamic business scene by including sector-specific keyword tracking, competitive benchmarking, and real-time notifications. Brands that listen to industry context can react more quickly and guide discussions in their area.

Social Listening and Indian Data Protection Compliance

Compliance is more crucial than ever as India’s Digital Personal Data Protection (DPDP) Act influences how companies manage online data. Businesses gathering, processing, and keeping user data—especially via social listening—must make sure their technologies comply with local laws.

Data localization—the sensitive personal data of Indian people must be kept and handled inside India—is one important need. Social listening tools managing high amounts of user chats have to give first priority to safe infrastructure and Indian data servers to prevent legal concerns.

Furthermore, privacy policies ought to explicitly state how data is gathered, processed, and shared. Social listening tools that anonymise data and provide adjustable privacy controls help companies remain legally protected.

Selecting a platform that follows Indian law not only safeguards your company but also fosters customer confidence. Consumers are more conscious of data rights; companies that operate ethically may develop a reputation for openness and concern.

Following Indian data standards, Locobuzz provides enterprise-grade security, local hosting, and ethical artificial intelligence policies. In a time of scrutiny, compliance is not optional; it is your competitive edge.

Influencer Listening: Accessing Digital Voices from India

India’s influencer ecosystem is flourishing; it’s not only superstars who have clout. Especially in Tier 2 and Tier 3 cities, micro and nano influencers—those with smaller but devoted followings—are rather important in affecting public opinion.

These influencers drive great trust, interact closely with their communities, and speak local languages. Social listening that tracks just significant handles can overlook these influential speakers.

Advanced technologies such as Locobuzz provide influencer mapping, which lets companies find and track local influencers talking about their products or sector. Tracking these voices helps companies to determine who really affects consumer choices outside of follower numbers or likes.

Influencer listening lets you remain informed and interact with audiences via reliable sources, whether it’s a local YouTube food reviewer in Indore or a parenting Instagrammer in Kochi. By means of their influence on mood, involvement, and brand perception, influencer listening also aids in assessing their performance.

Listening to influencers in India is a brand strategy that is necessary, not a trend.

Transform Your Listening Game with Locobuzz

Brands in India’s changing digital environment require more than surface-level monitoring; they require context-rich, culturally sensitive insights. Locobuzz enables you to listen more intelligently, whether your needs are multilingual sentiment, real-time notifications, or influencer mapping.

Power AI-backed analytics
Stay compliant with Indian data laws
Engage across 10+ languages
Identify trends, voices, and crises in real time

Ready to elevate your brand’s social intelligence?
Explore Locobuzz – Your all-in-one social listening platform for India’s digital future.

Maximising Brand Performance In India Using Social Listening Tools

By examining online interactions and consumer comments, social listening enables businesses to track customer sentiment in India. Social media analytics is becoming more and more important, thus companies have to use AI-based insights to properly interact with their audience and track brand impression.

Real-time monitoring helps businesses to keep current on consumer trends, guaranteeing their proactive response to consumer wants. By use of sentiment analysis, positive, neutral, and negative brand mentions can be found, thereby helping firms to improve their communication strategy for increased involvement.

Real-time customer analytics shape decisions for Indian companies and brands in the current digital marketing scene. Tracking brand mentions and trends helps one to keep a competitive edge by means of competitor study. Indian social media monitoring depends on regional language assistance, which enables marketers to engage different audiences throughout the nation.

Trend analysis and brand monitoring guarantee companies keep ahead of changes in their sector, therefore optimising marketing activities for best impact. Companies can improve their visibility and consumer happiness by applying social media interaction techniques and artificial intelligence-based insights.

Also Read: Top 25 Social Listening Tools for Businesses in 2025

Final Thought: Improve and Elevate Your Brand Strategy With The Right Social Listening Tool

Selecting the right social listening technology helps you engage with customers in real time and understand their needs, preferences, and pain points. These technologies provide real-time sentiment analysis, track brand mentions, and benchmark competitors, helping you improve customer experience and refine marketing strategies. Whether you’re a startup or a global brand, selecting a platform aligned with your business goals ensures more effective audience engagement and data-driven decisions.

Seeking a complete social listening fix? To keep ahead of conversations, Locobuzz provides analytics driven by artificial intelligence, real-time monitoring, and omnichannel interaction. Explore how Locobuzz AI-driven analytics, real-time monitoring, and omnichannel engagement can help you stay ahead of industry trends and customer conversations!