10 Best Social Media Reporting Tools | Benefits & Importance

There is no doubt that social media is an important part of any brand’s marketing and growth plan. But how does one ace the social media platforms and make the most out of them? How to perfect social media strategies and how to keep up with the never-ending trends?

Well, the answer to all this is, Social Media Reporting Tools. Social Media Reporting Tools help brands collect and analyze their social media performance which in turn helps in improving the results.

Let’s understand in detail,

Table of Contents

1. What are social media reporting tools?

Social Media Reporting or Social Media Analytics Tools are software designed specifically to help the user track and understand the metrics that make social media work.

With the help of Social Media Reporting Tools, businesses can track the activities on their social media accounts, study their audience behavior, understand the competitor’s strategy and leverage it and use it as a great feedback platform and improve their products with apt social listening.

Social Media Reporting Tools allows you to track social media post’s impressions, engagement rate and followers counts. You can also schedule your content beforehand hassle-free and track their performance with in-depth analytical reports.

2. Benefits of social media reporting tools and why are they so important

Social media reporting tools make the process of social media marketing much easier. They can help you track your brand’s social media performance, measure your audience engagement, and identify your top-performing content.

Here are a few of the benefits of using social media reporting tools:

1. Helps in understanding the audience better

The first step of running a successful business is to understand your audience better, get in their heads and look at things from their perspective. Understanding their behaviors, and their needs is very crucial.

Social media reporting tools help you gain better insights into your audience’s online behavior and their choices. You can also get direct feedback with the help of social media analytics tools.

2. Helps you analyze your competitors

Staying ahead of the competition is a must in today’s highly competitive world. With the help of Social media reporting tools, businesses can track and analyze their competitors strategy and performance which gives them an edge over them. You can easily derive insights into competitors’ strategies and use them to better your strategy.

3. Helps you in making better strategies

With all the great insights into customer behavior, content performance, competitors analyses, and industry trends, Social media reporting tools gives you a better in-depth view of major areas that need improvement. With Social media analytics tools, you can not only just create better strategies but also implement them.

4. Helps you in curating better content

With the help of Social media reporting tools, it becomes easier to understand what type of content performs better and what type of content your audience demands. This helps you make amends and create better content for your brand.

5. Helps you drive better results

Social media reporting tools help you analyze every key area that helps you drive growth and increases sales.

10 Best Social Media Reporting Tools

1. Locobuzz

Locobuzz is the best comprehensive social media management platform that helps businesses grow their social media presence and drive better ROI. It offers a suite of tools for managing social media accounts, analyzing social media data, and publishing content.

Best Features of Locobuzz includes:

  • Social Media Editorial Calendar
  • Sentiment Analysis
  • One-view for brand performance measurement
  • Optimize insights to maximize reach and engagement
  • Seamless workflows for multiple collaborations
  • Automate engagement with a chatbot

2. Socialbakers

Socialbakers social media reporting tool helps businesses analyze their social channels and improve their performances. It also offers an AI-powered audience analysis tool to help you gain better insights into Target audience personas.

3. Hootsuite

Hootsuite is a popular social media management platform that helps businesses track their social media analytics, schedule posts, and collaborate with team members.

4. Buffer

Buffer is a simple social media reporting tool that makes your life easier. The tools offer analytical data, publishing, engagement and social media reports of different channels.

5. Brand24

Brand24 is a Social Media Reporting tool that helps businesses with social media monitoring across channels. It helps you track engagement, and trending hashtags and also enables you to overview brand mentions across platforms.

6. Keyhole

Keyhole majorly excels in providing social media scheduling and publishing. Along with that it also gives great analytical insight including social media listening and campaign tracking.

7. Listen

Listen helps you get in-depth insights into your content. This social media analytics tool also updates you with the latest topics and trends. It helps you understand your social media performance better and pushes you to improve it.

8. Buzzsumo

BuzzSumo is a great Social Media Reporting Tool that has proven capabilities for analyzing big data. This tool allows marketing teams to collaborate and develop great marketing strategies with the help of insights offered by Buzzsumo

9. Quintly

Quintly is a great social media reporting tool that offers 350+ metrics to track and measure your social media performance and align them with your goals. Its customizable dashboards make it easier for you to browse through the important details quickly.

10. Sprout Social

Sprout Social is one of the best Social media reporting tools as it gives a one-glance view of all your social media handles on one platform. It also helps you understand the competitor’s analytics along with keeping you updated with the latest trends and hashtags.


As a business owner, you know the importance of social media. It’s a great way to connect with customers and create a connection with your audience. With the help of Social Media Reporting Tools, you can establish a better social media presence for your brand and improve your campaign performances.  

This Holistic Social Media Management tool will make your life easier. It helps you develop a seamless workflow, tracks content performances and acts as a great social listening tool as well. 

Leave a reply

Request a Demo

Request a Demo