How to Do an X Twitter Audit in 2024 [Complete Guide]
X (Twitter) is one of the top social media sites in 2024. With 353.9 million active users, it is also one of the most used sites worldwide, making it a good place to market your product, your brand or just grow your account.
But how can you do it? X Audit! You can increase your Twitter page’s followers and social media with the help of X Audit.
But what is X Audit? Auditing is checking up on your X account, and its analytics, finding out how the online presence is, and finding out how you can improve your page’s presence.
And how do you do it? You can do the auditing yourself, hire a professional, or take the help of a tool, whichever option suits you.
This blog is your complete guide on How to Do an X Audit in 2024. Read more to find out.
What is X Twitter Audit?
X (Twitter) Audit is a measure that calculates the percentage of a brand’s real, fake, and inactive followers on their Twitter account. Real followers are genuine and active accounts that interact with your page’s posts. Fake followers are soam accounts who are paid to be the followers of an account. And inactive followers are people who have stopped using their Twitter account.
For example, A brand ‘HandmadeClothes’ Twitter account has 10,000 followers and you do an audit of your account. The X Audit tool yells you that 30% of the followers are fake, so around 3,000 of these followers might not be real. This can help brands find out who and how real their Twitter followers are, and also increase the reach of their account side by side.
Benefits of (X) Twitter Audit
X (Twitter) Audit helps brands find out how their Twitter account is doing, how the followers are doing and how are the customer interactions.
1. Follower Quality: X Audit prepares a report for a Twitter account which tells you the total followers, along with the real, fake, and inactive followers. This will help you understand how real your followers are and how they interact with you and your page.
2. Twitter Strategy: With all your Twitter Audit data in your hand, you can scan, and understand it to find out where you are lacking and then make changes in your strategies. You can focus on interacting with your followers, find out what content they engage most with, and work on posting that type of content.
3. Trust: The more real followers you have, the more trusted your account will be and its reputation will be better on Twitter. Genuine interactions with your followers help them trust you, build a community, and grow your Twitter account.
4. Target Strategies Better: By understanding your brand’s Twitter account, you can target your Twitter strategies better. You can see what is working, and what kinds of posts your audience interacts with and shares. You can work on posting that kind of content and that will also help you in increasing the reach of your content.
5. Risks: Finding out and removing fake and inactive followers can help you remove the risk of spam, bots, and any other fraud activity on Twitter.
Components of X (Twitter) Audit
1. Follower quality: Follower quality is how authentic your Twitter followers are. Sometimes even though a person has a large number of followers, they can be fake or bought up, which can miscalculate the actual reach of your account and its content. Twitter Audit helps you find fake or inactive followers and remove them.
2. Engagement: Twitter audit measures how your followers interact with your account and its content by likes, retweets, replies, and clicks. A high engagement rate means that your audience likes your page and its content, and a low engagement rate means you need to work on your Twitter strategy.
3. Content quality: Content quality is how your Twitter account’s content is. It should be relevant, original, and have a fixed posting schedule. High-quality content is well-liked by the audience.
4. Audience demographics: Understanding your account’s audience is what will help you grow your account. By the age, gender, location, interests, and occupation of your account, you can understand what your audience likes and dislikes.
5. Hashtag: Hashtags are what increase the reach and visibility of a tweet or a Twitter Account. A Twitter Audit tool can tell you what hashtags to you, how the hashtags that you use are working, and what hashtags you can use to improve your reach.
Locobuzz integrates advanced AI-driven analytics and real-time social listening to help you understand your audience, track brand mentions, and engage with followers effectively.
How To Do an X (Twitter) Audit?
1. Your X Profile
Before conducting a Twitter Audit, the first thing you need to do is check how your profile is doing. Do all the elements of your Twitter account match your brand and its identity? These are the questions that you need to ask yourself:
Is your X username the exact same as your brand name and if not, is it close to it? Because your username is what tells your customers who you are.
For your X profile picture, make sure it’s either a high resolution image of your brand’s logo or any other high resolution image.
Your X account’s Bio tells your customers what your brand does and what they can expect from your profile. So make sure your bio is crispy, and tells the customers exactly what the brand is about.
The cover picture of your brand’s Twitter account is also important and you should make sure that it is good quality and represents your brand.
Make sure that your Location, website and birthdays of your account is correct, and is not left.
2. Your X Content
The next important thing for X Audit and accounts strategy is your brand’s content and posting posting schedule. Your content and tweets should match the theme of your brand and post content that you would want your customers to see.
You should check your tweets and go through your content strategy to find out how many only text tweets you’ve tweeted, or with images and videos. Find out when and how much you have pasted, and how your customers interact with these posts and if the engagement is lacking, how they can increase it.
You should step into your customer’s shoes and ask yourself, ‘What kind of content would I want to see from this brand if I was a customer?’. Also look for the times that your target audience is the most active, and post your tweets in that time period. And then work on your content strategy.
3. Your X Followers
Analyse your X account’s followers, and find out their demographics and whether they are real, inactive or fake.
Get your account’s follower count, work on finding out their demographics like their age, and place, and also how much they interact with your brand or if they do at all.
Track the rate at which follower count is decreasing or increasing, and work on building strategies that can help you retain them.
How many of your X followers are fake or inactive? Find out and work on removing them via third party apps or manually if you know how to. Fake followers affect the credibility of your account, so it’s important to keep weeding them out from time to time.
4. Follower Interaction
After finding out how many followers you have, and where they’re from, you need to find out how they are interacting with your brand’s X page or if they’re interacting.
Are there any certain posts or stories that you react or interact more with or how many likes, comments or shares do they leave on your account? And what hashtags have the best reach for them.
Find out what they like and dislike about your account, and also what kind of content would they like to see from you.
For example, you can take up a poll asking your followers what they prefer out of the two, or even set up a campaign that, well, grabs their attention.
Then change your Twitter strategy to fit these points.
5. Your X Account's Competitor
To beat your competitors and stand out, you have to first figure out who they are and what they do.
Who are your competitors? Do they have the same target audience as you? What is their brand theme and posting schedule? Is their audience interaction more than your page? Are their hashtags working better than yours are?
Conduct a SWOT analysis for finding out the strengths, weaknesses, opportunities and threats of your Twitter page, and compare them to your competitors. Where do you have the edge, and where do they? What are they doing better, that you aren’t? Find out the answer to these and add them to your strategy.
CTA
The last and most important part of your brand’s X account is a call to action. Do you have a link for Call to action that your followers can use to reach you to take an action, like inquiring about your services.
It is very important to have a call to action link in place, and then measuring the click amounts on the links. Keep checking if the links are working , are relevant and how many customers they are bringing.
If your X account does not meet any of these criterias, study them out, find out where you can improve, and then shape your content strategy according to that.
Limitations of X Audit
While there are a lot of benefits to X Audit, there are also certain limitations that you might need to check out before using the tool:
1. Not Always Accurate: The reports from X Audit might not provide accurate Audit data, based on how each one works. Sometimes False good sides and false bad ones might happen, which can cause a dent in the Audit reports.
2. Limited Data: X Audit can only work with the Twitter data that you can find online, which means that the data for private accounts and the latest follower activities of the account will not be included in the report.
3. Dynamic Nature of Twitter: Twitter is a dynamic platform where follower counts and engagement levels can fluctuate rapidly. X Audit’s analysis provides a snapshot of follower authenticity at a specific point in time and may not reflect real-time changes.
4. Does Not Account for Other Qualities: X audits take only the quantity part into account and mostly focus on how real the followers are because of other factors like the quality of content, its posting table, and the demographics of your account’s followers, which are equally as important.
5. Security: The main concern with an X Audit tool is with its data security policies so it is important to review these policies before using the tool.
How does Locobuzz help?
Locobuzz is a social listening tool that gives you a picture of your brand’s online presence. It does not just manage your brand’s X account but also analyses that data to help you understand your audience, their demographics, sentiments, interactions, and also your competitors and how they are doing. You can use this data and the analysis to find out where you are lacking and then design your strategy accordingly.
Here’s how it helps:
All Under One Tool: Locobuzz lets you manage all your social media accounts under a single tool, and tells you about its customers, interactions, and how they view your brand.
Analytics: Locobuzz makes use of AI and ML to analyze your social media data and to help you understand what is going on and the app’s algorithms.
Privacy & Security: For Locobuzz, the protection of your Personal Information is their topmost priority. Locobuzz follows the principles of integrity, client focus, and care in their services.
Conclusion
With X (Twitter) being one of the most used apps in 2024, it brings with it opportunities for brands and individuals to grow on that site. And for that growth, a regular X (Twitter) audit is important.
This blog was your complete guide to a Twitter audit from what it is, and its components, to how it is done. You can do it by yourself with the right tools and knowledge or take the help of a Twitter Audit or a social media analytics tool.
You can find out the quality of the followers, engagement, content quality, account profile, brand growth, audience demographics, and hashtag use of your Twitter account with Audit tools.
You can use these tools to understand your Twitter page and its audience and according to the reports, you can then make changes in your Twitter strategy.
By auditing and analysing your Twitter account at regular intervals, you can understand the Twitter algorithm and grow your page.
