Live Webinar on Social Listening for Competitive Benchmarking | 11th Dec, 3pm IST

Days
Hours
Mins
Secs

Why does social listening matter for your brand in 2024?

Social listening for brands

Social listening is a popular marketing buzzword that you hear a lot these days – and for a good reason. Consumer insights are at the heart of every successful marketing strategy. Thus, it is essential to understand your target audience, your market, and the essence of your brand to optimise your marketing and customer engagement strategies.

The most effective way to obtain these insights is through social listening. Social Listening involves a conversation of a brand or a company online on a social media platform. The brand or company is aware of this exchange of ideas is social listening. Out of the contents of this conversation, a brand or company can make observations about their brand awareness and brand image.

While this was something that was only done through surveys and satisfaction leaflets, now the conversation and expression of brand perception have majorly moved online. This has helped brands a lot as tracking customer perception has never been this easier.

While it has been convenient for brands just to search up their name and hop into social media conversations and take a look at what’s happening, it gets much more nuanced than that. Nowadays, increasing the accountability of brands and companies means that they simply cannot get away with acting nice online.

Business malpractices and other under the table deals that the brand desperately wants to be pushed under the rug gets pushed to the forefront by activist personalities and organizations formed entirely online.

It has also become an essential part of the PR department as they have to know about the public’s opinion and maintain a good relationship with them. In the end, it all boils down to why does a company need to do social listening in this day and age?

7 reasons why social listening matters for brand in 2023

Basic business sustenance

For some, social listening has become necessary as some primary company functions like marketing. With the world moving online at a brisk pace, a company simply cannot get away with not knowing the netizens’ opinions about the company.

Ergo, it can be said that social listening is an additional thing to keep up with the times.

Increased importance of research and data

Recent times have shown a trend where data has gained more importance than ever. As more and more people are coming online, the need to research and analyse data. Using this data, one can easily determine customer brand perception and demand and base their business strategies on it.

Extensive data management has also been used to meet stakeholder expectations, and social listening helps in that aspect too. Social listening is a great tool to find raw data from social media platforms to form the basis of research and further analysis.

Increasing power of consumer

There has been increased accountability and overall more restrictions on the functioning of companies in recent times. But the same cannot be said for the consumer. On the flip side, the consumers have enjoyed more rights and freedoms nowadays as society’s focus has shifted to empowering the consumer.

This advancement has made the companies even more cautious in their communication and overall approach of running a customer. A small complaint on a social media website could lead to catastrophic repercussions. So, social listening aids in finding the overall mood of the brand online in the minds of the customer online at a given period of time.

Message adjustment to meet with the times

One of the reasons that social listening has gained so much is when brands don’t do it correctly. The tone-deaf marketing messages sent out by some brands make them the corporate world’s laughing stock and get clowned upon on social media.

To avoid being embarrassed in an environment more competitive than ever, brands must be aware of the social climate and deliver their messages in accordance with it.

Increased Customer expectations

With customers having more power, they demand more as well. Gone are the days when customers would gobble up the newest and shiniest products without question. Nowadays, they want brands to be based on their own needs and desires, and they come out and complain if it is not.

These needs and expectations can easily be identified if social listening is done in advance to product development and design phases. Some brands swiftly modify their products based on trends on social media, and some even go far as making entirely new products based on this.

Basic business sustenance

Nowadays, there is a constant need for performance evaluation and appraisal at every step of the business process. So, it’s natural for brands to be aware of social media talks about them and work on the responses.

While it is uncommon for basing their entire performance evaluation on social media, it also plays a crucial role in improving the business.

Increased brand loyalty

Emphasis on brand loyalty is not a new thing, but doing it through social media is. Rewarding and compensating repeated purchases from customers online has become the hallmark of companies to reward their consumers without any physical contact. This is a win-win for both parties as customers also like to get rewarded without human hurdles in receiving it.

Social listening helps identify the singling out opinions of loyal customers and work out in areas these customers have been vocal about.

Conclusion

Social listening may be looked at as eavesdropping on social media and intrusive to the feedback experience. But, it is much more than that. Social listening can also be part of the conversation rather than purely listening and gathering data.

Its importance has far-reaching and extends beyond business too. Businesses like Locobuzz have taken up the task of social listening for other companies and aid in collecting priceless data, which helps companies succeed in a competitive online hemisphere…

Start a Free Trial

Explore Social Listening Tool, Brand Mention , Brand Monitoring Tools

Leave a reply
Personal data will be processed in accordance with Locobuzz’s Privacy Policy
RECENT POSTS

Request a Demo

Personal data will be processed in accordance with Locobuzz’s Privacy Policy
Receive the latest blogs

Subscribe to our latest Blogs

Get notified about new articles

By submitting this form, you consent to our use of your data for processing your demo request and communicating about our services. We do not share your data with third parties without your consent as Locobuzz is committed to compliance with GDPR. For any questions, contact our Chief Data Officer, Vidyasagar Parivelli, at privacy@locobuzz.com. Your privacy and data security are our top priorities.

Elevate Your Customer Experience

Elevate Your Customer Experience

Please Read the Terms and Conditions Before Submitting

  • The lucky draw contest is open to participants aged 21 and above.
  • The contest entry period starts on Oct 3 and ends on Oct 18. Entries received after the end date will not be considered.
  • Participants can enter the lucky draw by completing the online entry form provided on this page.
  • Only one entry per person is allowed. Any additional entries will be disqualified.
  • Winners will be selected randomly from all eligible entries received during the entry period.
  • The draw will be conducted online, and results will be shared on our social media handles.
  • The prizes for the lucky draw contest are as described on this page.
  • Prizes are non-transferable, non-exchangeable, and non-refundable. No cash or other prize substitution is allowed.
  • Winners will be notified via email and/or phone within 3 days after the lucky draw.
  • Winners must respond within 3 days to claim their prize. Failure to do so will result in the selection of an alternate winner.
  • By entering the contest, participants grant permission to use their names and submitted content for promotional purposes without further compensation or approval.
  • Participant data will be used in accordance with the Privacy Policy. Personal information will not be shared or sold to third parties.
  • The organizer reserves the right to modify, suspend, or cancel the contest if unforeseen circumstances or technical issues arise that affect the fairness or integrity of the contest.
  • This contest is subject to all applicable laws and regulations and is void where prohibited.
  • Participation in the contest constitutes acceptance of these terms and conditions.
  • For any questions or concerns regarding the contest, contact hello@locobuzz.com
Fill Out Your Details
[hubspot type=form portal=5086169 id=888a747b-e829-46df-a2d4-d2c7729a4ce6]
Request a Custom Report
[hubspot type=form portal=5086169 id=034775ca-2e25-4934-9e46-144ebf4e3b3d]

Personal data will be processed in accordance with Locobuzz’s Privacy Policy

Request a Demo
[hubspot type=form portal=5086169 id=bc733bf5-708e-4442-b2ad-1732d6895e71]

Request a Demo

[hubspot type=form portal=5086169 id=3f0e0940-c409-4d7a-b11d-40de60454c6a]