Guides & E-book

Twitter Influencer Analysis – Unicorn CXO’s

Get ready to meet the rockstar CXOs of 2021-22! Our report dives into their Twitter game, ranking them based on their activities. We’ve got the juicy deets on their followers, engagement, posts, tweet and content types, top engaged posts, and even the best days and times to catch them online!

Key Insights

Diverse Founder Demographics: Approximately 70% of unicorns are founded by individuals considered “underdogs,” including immigrants, women, or people of color. Significant Immigrant Contribution: In the U.S. and UK, 62% of unicorns have at least one immigrant founder, highlighting the substantial role of immigrants in the startup ecosystem. Educational Backgrounds: While 97% of unicorn founders hold a college degree, only about one-third obtained their bachelor’s from elite universities, indicating diverse educational pathways to success. Prior Entrepreneurial Experience: Nearly half of unicorn founders are serial entrepreneurs, with many having previous startup experience, underscoring the value of entrepreneurial learning and resilience.