Get to know the latest
information, data, stories, and insights.
Get to know the latest
information, data, stories, and insights.

Introducing Locobuzz Location Profile: Turn Every Outlet Into a Smart CX Hub
A study conducted by Deloitte uncovers that 80% of consumers expect personalized experiences tailored to their local context. Yet, most

3 Crore+ Mentions, 25 Lakh+ Tickets, 15 Seconds: Locobuzz is Built for Scale, Engineered for Speed, & Trusted for Accuracy
Timing is everything when it comes to customer experience. Miss a mention, delay a response, or overlook a review, and

Zero Downtime, Zero Disruptions: The Engineering Backbone Behind Locobuzz’s 24/7 Performance
It’s 3 AM. Somewhere, a customer vents their frustration over a missed refund. In some another city, another customer is

Why Your Chatbot Needs Brand Voice And How To Build It
Whenever a customer visits a website, they can be greeted in 2 different ways through a chatbot: Hello, I am

The Role of AI in Social Media Crisis Management: A Brand Survival Guide
Imagine waking up and finding out that your brand is popular on every social media platform, but for all the

Sentiment Analysis for Product Teams: Building What Customers Actually Want
Building a product is not easy. Sometimes, you build a fully functional product and then realise that your customers don’t

Sentiment Analysis Isn’t Just for Social Media: 5 Unexpected Use Cases in Customer Feedback
Did you know? A study conducted by XM Institute states that consumers with positive emotional experiences are 15.1 times more

Best Ways to Identify Micro-Influencers Using Social Listening Signals
Finding the right micro-influencers for your brand doesn’t have to be complicated—despite what all the expensive tools and lengthy tutorials

How Can You Build an ORM-Powered Review Management System That Truly Delivers?
Imagine two fashion brands competing online; both sell fashionable clothes at low costs and spend on advertisements. However, there is

Most Common Gaps in Digital Customer Experience Management and How to Fix Them Fast
Today, having an exceptional product or service won’t guarantee that a brand’s customer experience will be amazing. What truly sets

How to Structure Your Social Media Portfolio for Better Results
Your online presence has the power to make or break consumer trust in the rapidly changing digital world. To stay

How Command Centres and Generative AI are Driving Real-Time CX Insights in 2025
Ever wished you could read minds? Brands do too! And, why not? Who wouldn’t love to know what the person

Social Listening Research: How To Analyze Online Conversations For Strategic Insights
People are always conversing online in the fast-moving digital age. They tweet, post, comment, and express their opinions on everything

How Social Listening Powers Smart Crisis Management in the Age of Social Media
A minor problem on social media can spread swiftly in the fast-moving digital sphere of today. Within hours, one negative

Powerful Social Listening Examples from Top Brands
8 Powerful Social Listening Examples: How Top Brands Use Customer Insights Social listening is the technique of monitoring online conversations

Understanding Social Listening KPIs: Key Metrics To Track Brand Success
Social listening involves tracking digital conversations to catch what consumers are saying about a brand, competitor, or particular field. Social

Social Listening In Digital Marketing: A Marketer’s Guide To Audience Insights & Brand Success
Digital marketing now incorporates social listening as a crucial component, enabling businesses to comprehend their audiences’ emotions, monitor brand mentions,

Top 15 Social Listening Tools In India
How do Indian businesses keep ahead of online buzz, rapidly evolving trends, and consumer attitudes in real time? The solution

AI Social Listening: Understand How It Works in 2025
Social networking sites have emerged as today’s bastions for public discourse and opinion formation in this age of the Internet.

The Power of Social Listening for E-commerce
Being an online company means you lose the opportunity to meet clients personally. Social listening will help you, nevertheless, to