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Customer Experience Management

Post-Pandemic Experience Economy: Redefining the approach to digital transformation through modern customer experience management

Post-Pandemic Experience Economy: Redefining the approach to digital transformation through modern customer experience management Almost every piece of writing in the past year feels like it begins with acknowledging the coronavirus pandemic and how it has changed our lives. Businesses, institutions, governments, thought-leaders and individuals from every walk of life are looking forward to welcoming …

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Why Social Media Marketing is Important for your Business?

Why Social Media Marketing Is Important For Your Business? Nowadays, every business is stepping into social media to build their online presence as it is considered an essential aspect of business marketing strategy. Social media helps businesses to connect with ideal customers, increase awareness and amplify leads and sales. The power of social media is …

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What is Customer Engagement And Why is it Neccessary?

What is a Customer Engagement Platform and why is it necessary for interaction? A Brand’s image is primarily based on customer interactions. As a brand, how you engage with your customers and how they perceive your brand, makes your brand extraordinary. Your competitors may use your features, software, functionality, and sometimes even your strategy, but …

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How to Align Customer Service And Sale To Optimize Growth?

Alignment of Customer Service And Sale to Optimize Growth? Every department in an organisation should have centralised customer data and share a common vision to help the customers effectively with the most relevant and valuable solutions at any minute. And two of the main departments that can bring the best outcome by working together are …

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Effective Ways To Improve Customer Experience

7 Effective Ways To Improve Customer Experience in 2021 In today’s time, every company focuses on customer experience rather than on product and pricing. If you ask a business owner about his goals for the next 10 years, he would without any second say the answer customer experience. Delivering positive customer experience is a popular …

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Sentiment Analysis

5 Best Sentiment Analysis Tools of 2021

5 Best Sentiment Analysis Tools of 2021 Nowadays, several businesses are taking advantage of the internet to find out the sentiment behind millions of conversations across multiple social media platforms. Monitoring the customers’ sentiment is an utmost priority for all businesses looking to transform into customer-centric businesses and improve their marketing strategy. Understanding the emotion …

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Crisis management plan

Steps in Creating a Crisis Management Plan

5 ways CRM Can Help Create Better Marketing Campaign Customer Relationship Management (CRM) is a powerful tool that nurtures interactions with customers, prospects, and potential clients to maintain relationships and increase long-term revenue. Several people think of CRM as a sales tool for professionals. In today’s time, the usage of CRM has increased way more …

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Best Brand Monitoring Tools to Get Started For Free

Best Brand Monitoring Tools To Get Started in 2021 In today’s time, building an online presence for any brand is essential because interaction with potential customers helps them amplify their presence. Social media is one of the powerful and popular mediums of communication in this modern digital world. Several brands are making full efforts to …

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