Thought Leadership

Ways Your Business Can Leverage Branding during the Festive Season

Ways Your Business Can Leverage Branding during the Festive Season If anyone knows the true value of the holiday season in numbers, it is the marketers. Festive shopping has been around since the late 19th century; today, however, it is a phenomenon in and of itself. If you believe numbers better, a recent study by …

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Top 5 Thought-Provoking SaaS Tips to Change the Game in the SEA (South East Asia) Market

Top 5 Thought-Provoking SaaS Tips to Change the Game in the SEA (South East Asia) Market A statistical analysis predicted that during the forecast timeframe of 2018–2023, the SaaS market in the Southeast Asia region is expected to expand at a compound annual growth rate (CAGR) of 34.28%. So, it can be evident that implying …

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Embracing Social Media Security Factors with Dedicated Data Scientists

Embracing Social Media Security Factors with Dedicated Data Scientists Recent statistics have confirmed that more than 70% of users will suggest a brand to their contacts if they have a positive experience with that brand on social media sites. This figure clearly shows the importance of the social media marketing strategy of a business on …

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A leader’s Guide on Responding to Social Sentiments

A Leader’s Guide on Responding To Social Sentiments As per a survey, there are a whopping 3.96 billion social media users worldwide. The social media landscape is dense and constantly changing, so leaders need to stay up to date on what’s going on. A company’s response to a current event or trend can significantly impact …

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Understand Customer Behaviour using Machine learning in 2022

Understand Customer Behaviour using Machine learning in 2022 If only there were a magic crystal ball that would offer businesses a sneak peek into the customer journey and grant insights into what goes into improving it! Well, if that is what you seek, machine learning is exactly the answer to this prayer! Here’s a look …

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Explaining Enterprise SaaS Platforms and Why it is Essential To Know About Them

Explaining Enterprise SaaS Platforms and Why it is Essential To Know About Them Enterprise Software-as-a-Service, or Enterprise SaaS, is a digital application or solution for a specific enterprise business need. It is typically a cloud-based service deployed over the internet and available as a paid service. It grants the same benefits as an in-house software …

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How Can Brands Adjust and Reassure Their Clients through Seamless CX?

How Can Brands Adjust and Reassure Their Clients through Seamless CX? Seamless and positive customer experience, or CX, is vital for a brand. It is the factor that can create loyalty and set you apart from the competition. Seamless CX arises when your customer has a positive and enriching interaction with the brand at every …

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How does data travel from social media platforms to Locobuzz dashboards?

How Does Data Travel From Social Media Platforms to Locobuzz Dashboards? Written by: Pratik Choudhari, Data Engineer, Locobuzz Social media platforms generate a large volume of data every minute. To put it into context Facebook alone generates 4 million posts per minute which adds up to 250 million per hour, while Twitter generates half a million …

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The Art of Delegation for newly appointed Mid-Managers

The Art Of Delegation for Newly Appointed Mid-Managers Written by: Santosh Tatkare, HR Manager at Locobuzz Hello there, those who can’t catch a break with all those emails you’ve been CC-ed in!  This is a special shoutout to all the millennials at the back, because you are what you are now – The Incredible Middle …

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