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Technology that can generate leads, run data, and make life easier exists? Sign me up!
Chatbots are taking over communication channels. That’s not bad as chatbots are our manifested destiny. We use chatbots every day. In fact, our smartphones are equipped with conversational technology!
Technologies like Siri, Google, and Alexa are personal assistants that help us get our daily lives in order. They are also a variant of chatbots.
Chatbots are marvels of Artificial Intelligence that have opened a new realm of conversational commerce. Chatbots streamline, understand, and create a synergic view of all your conversations.
Equipped with the ability to mimic words and spoken language as accurately as humans, chatbots use Natural Language Processing (NLP) to understand keywords and respond. The most enthralling feature is they learn from past interactions and improve future conversations.
A well-trained chatbot can halve your work and make life simpler. But, if you’re unconvinced and want to understand why you must invest in a chatbot, read on!
- Assists With Sales & Marketing
Sales and Marketing teams are always cataloging, browsing, and talking about their products. There are chances of slip-ups or mistakes. A chatbot can keep track of chats, run leads and notify the team of any potential clients that interact in their absence.
- Reduce Workload
Breathe a sigh of relief and spend time with yourself. Reduce workload by letting the bot take over most conversations and only interject when the bot doesn’t have enough knowledge to handle the query.
- Creates Synergistic View
Chatbots help view and respond to customer queries across platforms at once. Bots have the capability to skim and study available data and respond to current customers. The ability to skim through existing data makes the Customer Experience a breeze.
- Optimize Your Work
Once you launch your chatbot your inbox will start filling up rather quickly. People want to test the bot and its capabilities, and they get aggressive while doing so. Your bot should be dynamic enough to learn and handle these situations or it might leave your customer with a bad impression.
- Collect, Refine, Repeat
You need to refine your chat conversations and train chatbots. A well-trained chatbot is the best at improving customer experience. Refine the data of your bot and track how conversations go.
This simple process can help improve the bots’ workflow and gain valuable insights.
- Personalized For Business Needs
Chatbots are dynamic and can be trained and optimized to be compatible with your business! They can be funny, serious, sarcastic, or even flirty. You can create a chatbot the way you want and how you see fit.
People have preconceived notions about chatbots. They don’t trust machines & movies like The Terminator and Rise of the Robots don’t improve the situation.
A well-trained chatbot should be able to field conversations and, at the same time, not be too much like a human. It should have a well-defined boundary and not be too ostentatious when replying to customers.
A machine replying like a human can get confusing for people. Chatbots are entertaining, but when you really think about it, chatting with a machine gets creepy real quick. Your chatbot can have the most interesting personality, but it will still suck if it can’t answer a user’s query.
A chatbots behavior and style can also affect brand image. The bot’s identity should fit the brands’ identity. For example, Marvel launched a bot to market Guardians of the Galaxy by mimicking the way Chris Pratt conversed in it.
Chatbots have come a long way from the short static robotic replies. In time, we have learned to accept them as a part of our day-to-day.
A conversational, customizable and amazing piece of technology is available at your fingertips. What more could you want? Utilize it well! We are at the dawn of a new age; the age of chatbots.