CASE STUDY
How Locobuzz helped a leading real estate brand identify and engage potential home buyers
CLIENT
The client is one of the most established brands in the space of residential, commercial, and retail properties development in India. It has flourished across 30+ residential projects in 15 major cities for more than 35 years now. 100+ prestigious awards recognize them as one of the leading real estate company on a mission to provide quality life spaces through continuous innovation.
INDUSTRY
Real Estate – Residential
SOLUTION
Online Reputation Management
CLIENT
The client is one of the most established brands in the space of residential, commercial, and retail properties development in India. It has flourished across 30+ residential projects in 15 major cities for more than 35 years now. 100+ prestigious awards recognize them as one of the leading real estate company on a mission to provide quality life spaces through continuous innovation.
INDUSTRY
Real Estate – Residential
SOLUTION
Online Reputation Management
36,300+
566+
18,300+
Competitor’s social media conversations (analysis and insights)
Potential leads across all social media platforms
Actionable online mentions in a span of 1 year
CLIENT
The client is one of the most established brands in the space of residential, commercial, and retail properties development in India. It has flourished across 30+ residential projects in 15 major cities for more than 35 years now. 100+ prestigious awards recognize them as one of the leading real estate company on a mission to provide quality life spaces through continuous innovation.
INDUSTRY
Real Estate – Residential
SOLUTION
Online reputation Management
36,300+
Competitor social media conversations (analysis and insights)
566+
Potential leads across all social media platforms
18,300+
Actionable online mentionsin a span of 1 year
CHALLENGES
While this particular real estate brand was well appreciated for its social media engagement, they used to manage their social media presence, customer support, marketing campaigns, and other vital brand activities manually. The challenge was to keep up the good standards when handling queries at scale. Hence, the primary objective was to automate manual efforts as much as possible.
The brand sought a powerful CX platform to help automate their responses and reduce the overall customer wait-time.
In order to capture relevant online brand mentions across digital platforms, improve engagement, attain quantifiable leads, and provide consistent and enhanced customer experience at scale, the brand was looking for a service to do it all on a single dashboard.
SOLUTION
Locobuzz’s new generation capabilities fully automated the brand’s response, reputation, and social media management with many added benefits using features like Social Listening & Brand Monitoring, Competition Benchmarking, Sentiment Analysis, and Crisis Management.
- Through social Listening, Locobuzz captured relevant online conversations in real-time bolstering response and engagement rates and led to deeper understanding of the audience base.
- The brand was able to identify quantifiable leads from across digital channels, which successfully led to conversions and online property purchases.
- Campaign Listening especially helped the brand very strongly justify its investment in Social listening, analytics, brand performance and audience receptivity.
During their engagement with Locobuzz, the brand noted:
- 4,800+ brand activities (brand posts, brand replies, etc.)
- 5,800+ tickets (total number of actionable conversations)
- 146+ alerts (based on influencers and engagement)
- This real estate brand converted the leads Locobuzz provided into actual property purchases (worth approx. Rs. 7-8 crores) resulting in a 100% ROI.
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Impact
The big impact after the successful implementation of the Locobuzz unified customer experience suite.
Locobuzz’s AI-powered solution provided a holistic view of the customers’ key sentiment and behavioural insights
350+ Potential leads generated from Facebook, Twitter, Instagram and Google My Business.
Locobuzz enabled competitive analysis and share of voice (SOV) insights that helped to redefine the client’s own strategic brand narrative
Online Response Management system has automated the ticket classification of complaints and queries that eliminated the delay in response and enabled swift customer engagement.
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