Locobuzz for
Retail brands

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Retail brands and customer-centricity

Retail brands have found stringent competition from e-commerce giants and the hyper-expansive big-box retail universe. However, retail brands are vastly investing in the expansive use of AI-technology to provide customers with offline and online serviceability, thereby heavily relying on customer data and digital CX management to enhance and design adaptive retail experiences.

There are key notable shifts in the retail landscape that CX experts have pointed out:

  • Omnichannel retail is picking up pace
  • Digital transformation in retail has become second nature
  • There is a need for personalized service experience for customers who opt for retail experiences

Locobuzz for Retail brands

Looking for uniformity in your business?

Why choose Locobuzz
if you are a Retail industry?

Locobuzz has proven capabilities in managing the scale, variety and the velocity of consumer conversations in the sector.

Why Choose Locobuzz Retail

We focus on convenience & flexibility. For brands, we encourage customer-loyalty by identifying emerging feedback trends, identifying root causes of customer dissatisfaction, and aid in the development of data-driven engagement to ensure complete customer delight and assistance.

With Locobuzz, gathering and organising customer data is both quick and easy. Our powerful algorithms systematically organize the stream of customer data from key digital channels and networks across the web and analyse their sentiment, topic categories, location and more.

With Locobuzz, brands can identify primary call-drivers and leverage those insights to improve various processes, educational resources, reduce case volumes, automate routing and assignment of cases as per skill, and unify process improvements for overall CX management.

Locobuzz helps continuously monitor customer concerns and proactively address issues on key digital channels. Monitor feedback from across channels to identify drivers of dissatisfaction or indicators of potential compliance infractions before the issues escalate.

Our Campaign Listening capabilities help brands compare the results of current digital campaigns with formerly run campaigns to draw performance insights. This is also possible with competing brands’ campaigns. This means you can quickly find out how your latest offers, products and advertising are being received by your audience and performing compared to your competitors.

Prepare your organization for the unpredictable by continuously leveraging Social media metrics, insights, and alerts to understand the impact of events. Study market movements, responses to programs and policies so as to be geared with strategic information long before a crisis emerges. With Locobuzz, use carefully crafted workflows to quickly remediate pressing issues.

Digital command centers elevate institutional knowledge of the brand and its customers though powerful visualisations and displaying real-time data shifts. Locobuzz has visualisations that span over 16 screens and that showcase live marketing and customer insights that are used for critical decision making on the fly.

Locobuzz makes your CX journey unique

Measure the experience performance of retail stores on sentiment scales and scores, as well as derive insights of customer ratings of in-store sales representatives!

Measure your brand health in terms of Campaign performance, TAT for customer queries. How a brand is being talked about by the consumers.

Identify people who are looking for specific products online across various social media platforms and start conversations with a potential customer.

Basis the context of the concern raised, brands can assign store agents to the social thread to resolve or attend to customers and manage their experience with the brand outlet.

Manage Micro influencers with an high priority AI Based matrix to escalate/close or forward the ticket to multiple teams and people.

The best way to measure your brand’s growth and performance is to benchmark it against your competitors, Know how your brand is performing vs competition in terms of share of voice, Sentiment upliftment score, First response rate, engagement rate, new users and much more.

Our AI Based chatbots will be your front-end soldiers resolving customer queries and concerns on popular messaging channels. If the query needs agent support, out bots are connected directly to ticketing systems for quick solutions. Our bots also generate leads from visitors and can also be configured with your Sales CRM.

CX Journey Retail

Ecommerce and Locobuzz

With the continued rise of e-commerce, customer expectations are constantly evolving and rising and brands are innovating new and seamless online shopping experiences throughout the customer journey. Locobuzz is a solution for ecommerce brands to make certain that branded effort is based on a complete understanding of customer expectations

Locobuzz for Ecommerce brands

Why choose Locobuzz
if you are in the ecommerce industry?

Locobuzz unveils deep insights from data that help uncover what consumers feel about your brand. Customer Experience Analytics can help in setting the brand perception at the desired level, and help business to compete in a challenging marketplace. Here are some of the most relevant ways Locobuzz helps e-commerce players:

Study customer sentiments deeply to understand perception around the brand and its conversation-drivers. Identify the products that generate the most chatter and optimise your marketing efforts. Alerts from the Locobuzz platform highlight spikes, sentiment drops, and influencer-led traction that can help protect brand perception, that you can act upon in real-time.

Measure share of voice against competitors to quickly understand your social media mindshare. Additionally, compare how your brand performs across key categories such as value, price, customer service and custom industry specific metrics. The detailed analytics also help understand pain points with your competitors in order to drive your brand’s positioning and messaging strategy.

Identify trends in your industry affecting consumer preferences and behaviors to update product positioning and messaging. Through deep insights, spot unmet needs in the market and take the opportunity to create or recreate products the audience is asking for. Use industry intelligence to identify new customers that are a good fit for your products and services!

Find influencers with the perfect audience base, the exact engagement ratio and followers. Monitor and study engagement analytics and sentiment lift from posts that are owned, earned and partnered.

Monitor a campaign in real-time to optimize and course-correct as the campaign unfolds to maximize effectiveness amongst the target audience. Measure conversations before, during and post campaign to understand conversation shifts and measure purchase intent to gain a holistic understanding of the campaign’s performance!

Looking for uniformity in your business?

Locobuzz makes your CX journey unique

Measure TAT for customer queries, Level and kind of engagement on Brand posts/Campaigns, What keywords does consumers use when they reach out to brands.

Use public search capabilities of the platform to identify dissatisfied customers of competition brands in order to identify unmet needs of the customer. Garner insights from general public chatter about products or services and create a personalised outreach programme to generate leads and conversions!

A micro influencer can either be your brand advocate or the reason for your next crisis, Many a times crisis for brands arises due to a Share/retweet from these micro influencers, Hence, manage your micro influencers using an algo based technology for response management for these micro influencers and mapping them according to the category they belong to.

The best way to measure your brand’s growth and performance is to benchmark it against your competitors, Know how your brand is performing vs competition in terms of share of voice, Sentiment upliftment score, First response rate, engagement rate, new users and much more.

Our AI Based chatbots will be your front-end soldiers resolving customer queries and concerns on popular messaging channels. If the query needs agent support, out bots are connected directly to ticketing systems for quick solutions. Our bots also generate leads from visitors and can also be configured with your Sales CRM.

Listen to Reviews on E-commerce Websites and take action to resolve the query and ask the customer for better feedback.

Funnel product reviews across the web to get a consolidated view on customer opinion of products and services.

Automate smart responses to your customer queries with an AI based intelligent engine to take care of your first level responses.

Know which part of the world do your consumers come from.

In this new Digital word, word of mouth marketing has also gone digital where people are asking which is the best credit card or where to open a savings account for best interest rates online? Brands who are missing out on such opportunities are definitely missing a big chunk of leads.