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Social Listening vs. Social Monitoring: The Difference
Social Listening and Social Monitoring have both proved to be useful for a brand’s growth. But what exactly is the

Break the Myth: No, Good Enterprise Technology Doesn’t Always Need a Million Dollars
The procurement of enterprise technology is heavily influenced by marketing causing the product’s merits to be partially ignored.

The Power of User Generated Content in the Age of COVID
User-Generated Content is one of the most potent tools for a marketer to help people connect with a brand.

Perfecting The Art Of Data Visualization
Data Visualization is the graphic representation of data. The key is understanding the best ways to reveal complex information at

Effective Online Reputation Management During COVID
During COVID-19, what must your brand do to keep its Online Reputation Management intact? Read on to find out!

Why Data Analytics Matters in the Age of COVID-19
The virus is here to stay, and cost-cutting on Data Analytics & Customer Engagement isn’t an option. Here’s why!

Why is Social Listening a Critical Spend in 2023?
In 2023, Social Listening is a critical investment and, for many businesses, a life source they cannot do without.

3 Tiers of Tracking Social Media Campaign Performance
Here’s how to utilize your Social Media Campaign to actually convert millions of data points into actionable insights.

Chatbots in 2023: Why They’re More Important Than Ever!
2021 is going to be the year of chatbots as they become the New World Order of Customer Experience. Here’s

Why User Interface + User Experience = Customer Experience
User Interface linked with User Experience is the definition of Online Customer Experience, but how to enhance all three aspects?

The Big Data Question: Do Your Products Matter?
In 2023, Big Data is Big Money. But how do you leverage it? Here’s how to master the art of

Consumer Data? Customer Experience? Think Digital!
Did you know 80% of customers use Social Media to engage with brands? Here’s how to leverage this and improve

How to Perfect Online Reputation and Response Management
When Online Reputation is low or hampered, brands rank at the bottom of social media-driven customer favor. But, there’s a

The Best Ways to Improve Customer Service
Let’s deep dive into the important steps that will get you closer to customers and, in the process, improve customer

A Guide Into the World of Big Data for Small & Medium Enterprises
The main question is: Is Big Data only for big companies? The answer is ‘NO’. Find out why and how

Personalizing Analytics: The Spine of Social Listening
Analytics is the spine of your Digital Body. Without analytics, there is no point in Social Listening and Digital Learning.

Here are the Essentials to Decode a CX Pitch
A great CX platform can transform your brand. Here are the points to keep in mind while making Customer Experience

Understanding the World of Data Visualization
Data Visualization brings your campaign alive with a 3D point-of-view of all data points. Here’s how to leverage it to

What is Image Recognition and Its Benefits?
Image Recognition tracks and secures brand identity. It’s trained to capture symbolic references and catch any misuse of logos.

WhatsApp: The Newest Channel for Customer Service
WhatsApp is the future of Customer Support. When are you introducing your brand to this new technology?