Marketing

Instagram Stories: How Brands Can Leverage for Better Engagement with Audience Table of Contents Add a header to begin generating the table of contents It is no secret that Instagram is one of the most engaging social media platforms today. According to Instagram Business, more than 500+ million Instagram accounts use Stories every day, including …

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Ever Increasing role of ORM in digital marketing Table of Content Add a header to begin generating the table of contents With businesses investing rapidly in the digital marketing realm, it is critical to understand its advantages and disadvantages. According to Dentsu reports, the digital advertising industry experienced a growth in the market size from …

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Social Media Etiquettes: Breakdown of 7 Dos and Don’ts Table of Content Add a header to begin generating the table of contents Social media is already a new communication landscape, yet the rules of the road are not fundamentally intuitive. Spamming, oversharing, or foul language on these platforms can destabilise brand image, no matter how …

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What is Brand Monitoring And Why It Is Important in 2021? Table of Content Add a header to begin generating the table of contents The internet is an amazing tool to use for brand marketing. To survive in this digital world, a brand must have a good image for it to succeed. Reputation is everything …

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How to use sentiment analysis for brand building Companies want their brand to be perceived positively in the public eye and stay ahead of the competition. To keep the consumers interested in their products and services, the brands strive to tap into their emotions, such as satisfaction, appreciation, interest etc. It plays an important role …

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How to choose right CRM software Customer relationship management (CRM) software is used to store and manage collected customer data. It centralizes all the data to enable companies to innovate, expand, and organize the system of stimulating their relationship with their existing loyal customers and prospects. This data includes all the information relevant to the …

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Why Social Media Marketing Is Important For Your Business? Nowadays, every business is stepping into social media to build their online presence as it is considered an essential aspect of business marketing strategy. Social media helps businesses to connect with ideal customers, increase awareness and amplify leads and sales. The power of social media is …

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Alignment of Customer Service And Sale to Optimize Growth? Every department in an organisation should have centralised customer data and share a common vision to help the customers effectively with the most relevant and valuable solutions at any minute. And two of the main departments that can bring the best outcome by working together are …

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5 Best Sentiment Analysis Tools of 2021 Nowadays, several businesses are taking advantage of the internet to find out the sentiment behind millions of conversations across multiple social media platforms. Monitoring the customers’ sentiment is an utmost priority for all businesses looking to transform into customer-centric businesses and improve their marketing strategy. Understanding the emotion …

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