Data Quality And How It Can Be Managed Well Online Marketing Data is the fuel for modern-day businesses. However, did you know that 25% to 30% of data becomes redundant or obsolete per year? This decrease in data quality reduces the efficacy of your marketing campaigns so much so that it can cause your business …
Engagements Vs Views What’s More Important? As a marketer, you must be bombarded with information about how to attract visitors online. You need to create great content, make sure it is optimized, and promote it properly. Should you go after views or engagement? Whether your content is on Facebook, Instagram, or elsewhere, this is a …
How to measure social media ROI? Introduction Over the several years, the pattern of social media usage and monetization is rising day by day. The influence of social media is so powerful that it has become one of the most important platforms for people to share news and brands and promote their businesses and talents. …
5 Steps for effective omnichannel reputation management How important is reputation management? Well, you tell us: A survey found that online reviews influenced the buying decision of 93% of consumers. Businesses generate 62% more revenue from consumer testimonials, and a company with more than nine recent reviews earns 52% more than average. Testimonials and reviews …
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How agencies can chase success with innovation Recently, an article asked a group of advertising experts to share their views on the profession’s future. Is it all “gloom and doom”, or is there light at the end of the tunnel? Most said that agencies need to focus on technology, targeting, and transformation. There is no …
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ORM tools for market research In today’s rapidly transforming business world, it is essential to employ online reputation management and digital technologies to give your brand the support it needs and build a robust digital foothold. One powerful, trendy weapon that businesses can use is the effectiveness of a suitable Online Reputation Management Tool. It …
Benefits of performing competitive benchmarking analysis Table of Content Add a header to begin generating the table of contents With the world becoming a smaller place, it is an inevitability that businesses would look to reach new markets to expand their business. This phenomenon is something that is not new to the modern tech-savvy world, …
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Best Online Reputation Management (ORM) Strategies to Build Brand Credibility Table of Contents In the digital age, a company’s reputation is determined by more than just customer satisfaction. Your company’s online reputation management can also be a deciding factor in whether or not you win new customers. The internet has given consumers an unprecedented level …
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Instagram Stories: How Brands Can Leverage for Better Engagement with Audience Table of Content Add a header to begin generating the table of contents It is no secret that Instagram is one of the most engaging social media platforms today. According to Instagram Business, more than 500+ million Instagram accounts use Stories every day, including …
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Ever Increasing role of ORM in digital marketing Table of Content Add a header to begin generating the table of contents With businesses investing rapidly in the digital marketing realm, it is critical to understand its advantages and disadvantages. According to Dentsu reports, the digital advertising industry experienced a growth in the market size from …
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