Social Listening

Decoding Risk Management in Social Listening Tools

Decoding Risk Management in Social Listening Tools In January 2022, there were a total of 4.62 billion active social media users in the world. That is almost 60% of the world’s total population. Social media has become a hub of consumer activity, a bank of valuable, first-hand consumer data that businesses can benefit from. This …

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What is Social Media Management and its benefits?

What is Social Media Management and its benefits? Introduction Regardless of how you approach social media management, whether, with the support of a digital marketing agency or a toolset, it’s important to know more than the definition of social media management. You want to know what it includes and how you can make it a success …

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How to Decide Between Engagement and Views

Engagements Vs Views What’s More Important? As a marketer, you must be bombarded with information about how to attract visitors online. You need to create great content, make sure it is optimized, and promote it properly. Should you go after views or engagement? Whether your content is on Facebook, Instagram, or elsewhere, this is a …

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How to Manage a Large Volume of DMs on Instagram

How to Manage Large Volume of DMs on Instagram Table of Contents Instagram DMs are instrumental when it comes to a holistic social media management strategy. They can be a powerful (and personal) medium to connect with your customers, address grievances, and offer customer support. However, managing large volumes of DMs can be exhausting, so much so …

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7 Ways To Smartly Use Social Media Analytics to Grow Online

7 Ways To Smartly Use Social Media Analytics to Grow Online Table of Contents With the rise of social media across all verticals, social media management has become the primary driver for brand growth across all segments of the funnel – from brand awareness to sales to advocacy. As such, social media analytics platforms are very much …

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Customer Experience in ORM

Importance of providing valuable customer experience in online reputation management

The True Importance of valuable customer experience in ORM You give some, you take some. That’s the way business works- but when we take into account customer experience, what you give can often dictate what and how much you are able to get! Revenue, engagement, and productivity that a company strives for is not only …

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