Social Listening

How to Decide Between Engagement and Views

Engagements Vs Views What’s More Important? As a marketer, you must be bombarded with information about how to attract visitors online. You need to create great content, make sure it is optimized, and promote it properly. Should you go after views or engagement? Whether your content is on Facebook, Instagram, or elsewhere, this is a …

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How to Manage a Large Volume of DMs on Instagram

How to Manage Large Volume of DMs on Instagram Table of Contents Instagram DMs are instrumental when it comes to a holistic social media management strategy. They can be a powerful (and personal) medium to connect with your customers, address grievances, and offer customer support. However, managing large volumes of DMs can be exhausting, so much so …

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7 Ways To Smartly Use Social Media Analytics to Grow Online

7 Ways To Smartly Use Social Media Analytics to Grow Online Table of Contents With the rise of social media across all verticals, social media management has become the primary driver for brand growth across all segments of the funnel – from brand awareness to sales to advocacy. As such, social media analytics platforms are very much …

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Customer Experience in ORM

Importance of providing valuable customer experience in online reputation management

The True Importance of valuable customer experience in ORM You give some, you take some. That’s the way business works- but when we take into account customer experience, what you give can often dictate what and how much you are able to get! Revenue, engagement, and productivity that a company strives for is not only …

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Social media marketing tools for hospitality industry

Best Social Media Marketing tools for hospitality industry

Best Social Media Marketing Tools for Hospitality Industry Table of Content Add a header to begin generating the table of contents Social Media Marketing Tools have made the biggest difference in changing the game of Brand Management in the Hospitality Industry. From hotel promotions, higher exposure, check-ins, referrals, reviews, to automated hotel bookings and easier …

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Benefits of Social Media Monitoring for NPO

Benefits of social media monitoring for NPO

Benefits Of Social Media Monitoring For NPO Table of Content Add a header to begin generating the table of contents Few of the many challenges non-profit organizations face is lack of funds, absence of strategic planning and growth, poor networking, and experts to create and execute detailed social media strategy. These challenges can be countered …

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