Best Brand Monitoring Tools To Get Started In 2021

In today’s time, building an online presence for any brand is essential because interaction with potential customers helps them amplify their presence.

Social media is one of the powerful and popular mediums of communication in this modern digital world. Several brands are making full efforts to ensure no lousy response or negative comment about them goes unanswered.

Interacting with your customers on social media is of utmost importance for any brand. Monitoring your brands on social media channels is the best way to check your brand’s performance.

This is where brand monitoring tools come into the picture. Spotting and tracking mentions of your brand across the web and several social media platforms is the primary duty of the brand monitoring tools.

So if you’re a brand and looking to track every single step of your brand, these five best free brand monitoring tools in 2021 will surely help you out.

1. Locobuzz

Locobuzz
NameLocobuzz
Type Brand Monitoring tool
Price –
Free Trial14 days
Social Networks SupportedFacebook, Instagram, Twitter, etc.

Locobuzz provides comprehensive monitoring capabilities to help you achieve brand goals and improve the brand presence on several social media platforms.

This tool uses advanced Machine Learning algorithms to enrich every single conversation in real-time and offer instant, powerful analytics for any topic filtered by location, influencers, demography, etc.

This real-time analytics helps to develop a complete understanding of your brand’s social health.

Locobuzz allows you to measure the campaign performance in real-time quickly – this can help brand managers correct, benchmark, & further refined tune brand strategy and get better results and give better value for your investment and effort.

One best thing you’ll like about Locobuzz is its mobile application which is convenient and easy to use. From customer queries to social mentions, the Locobuzz app allows you to manage everything right from your mobile device without any trouble.
PROSCONS
1. Provides comprehensive brand monitoring capabilities 
2. Uses advanced Machine Learning algorithms 
3. Gives automated alerts 
4. Offers real-time and powerful analytics 
5. Smart interactive dashboard 

Start a Free Trial

Explore Social Listening Tool, Brand Mention , Brand Monitoring Tools

2. Social mention

Social mention
NameSocial Mention
Type Brand Monitoring tool
PriceStarting at $44 per month
Free Trial14 days
Social Networks SupportedFacebook, Instagram, Twitter, etc.

The Social Mention tool offers more when it comes to selecting the best brand monitoring tool. The analytics of this tool has the great potential to boost and scale your brand in several different ways. You can access insights on:

  1. Brand passion
  2. Brand reach
  3. Sentiment analysis
  4. Top keywords, hashtags, users

This tool provides every impression of your brand across the web, be it any competitor research, tracking your brand on social media, or performing keyword research of your brand.

Social Mention comes with a handy widget that provides live updates directly on your page. This tool will provide information such as shares, number of likes, views, and comments on each social media platform for your brand.

The major drawback is that it does not extract data from some of the more important social media sites, due to which analytics are relatively limited.

PROS CONS
1. Real-time brand monitoring 1. It does not pulls data from some of the bigger social media sites
2. Provides live updates directly on your page
3. Offers insights on brand passion and reach
4. Delivers every single impression of your brand across the web

3. TweetDeck

Name  TweetDeck    
Type Brand Monitoring tool
PriceStarting at $0 per month
Free Trial
Social Networks Supported                      Twitter

If you’re looking to monitor your brand, especially on Twitter, don’t forget to add Tweetdeck to your list.

Tweetdeck is an official tool created by Twitter to manage your brand more effectively. The dashboard is well-organized so that you can follow mentions, notifications, and a lot more of multiple accounts at once.

For brand monitoring, you can easily set up a “Search” stream that will help you track your keyword’s mentions to your dashboard.

The primary advantage of Tweetdeck is its reliability. Since this tool is official, you don’t need to worry about analytics because it will find all the mentions possible, and the best part is you won’t have any issue connecting to Twitter.

If your brand has a well-established presence on this popular social media platform and needs a free method to monitor it, Tweetdeck is an excellent option for you

PROS CONS
1. Deliver all the mentions of your keyword 1. It is focused on only one platform
2. Easily connects to Twitter  
3. Tracks all possible mentions of your brand  
4. Well-organized dashboard to keep an eye on every insight.  

4. Awario

NameAwario
Type Brand Monitoring tool
PriceStarting at $29 per month
Free Trial14 days
Social Networks SupportedFacebook, Instagram, Twitter, etc.

When it comes to brand monitoring tools, Awario is one of the best brand monitoring tools to consider. From social listening to monitoring keywords, Awario helps you monitor your brand in real-time.

The robust analytics and easy-to-use dashboard with an affordable price tag make it suitable for small to medium companies.

Awario monitors and finds all the mentions on social media, blogs, forums, and the web. It has a unique selling feature called the Boolean search that helps to create specific queries to make your monitoring more precise.

This tool delivers all the data about people discussing your brand, offers a report about influencers mentioning your brand, and allows you to compare your brand with competitors.

PROS CONS
1. Real-time mention monitoring 1. It passively monitors for mentions on the Internet
2. Monitors brand in real-time  
3. Help you track specific mentions  
4. Delivers demographic and behavioral data  
5. Compatible with all devices  

5. Mention

Mention

Name

Mention

Type

 Brand Mention tool

Price

Starting at $25 per month

Free Trial

14 days

Social Networks Supported

Facebook, Instagram, Twitter, etc.

Mention is another tool that is dedicated to brand monitoring. It listens to all online conversations of your brand across the web.

It offers different analytics and integrations that transform into a robust brand monitoring tool.

It extracts data from multiple social media platforms like Twitter, forums, blogs, Facebook, and even from Television to let you know about the conversations happening around your brand.

The best thing about Mention is its detailed analytics dashboards that offer various metrics, including reach, gender, sentiment analysis, and more. Mention also provides an API integration that allows you to build their analytics into your website or tool.

PROS

CONS

1. 24/7 mention monitoring

1. Difficult to refine a search without the assistance

2. Offers Boolean search mode

 

3. Allows you to share mentions with teams

 

4. Compatible with all devices

 

5. Comes with a mobile app to deal mentions

 

Final thoughts

A brand monitoring tool is a must for any brand if they’re looking to track all the mentions and conversations happening about your brand on multiple social media channels and across the web.

Locobuzz is the best brand monitoring tool on the list. It offers comprehensive monitoring capabilities to help you achieve brand goals and improve the brand presence on several social media platforms. The best thing about Locobuzz is its real-time analytics helps to develop a complete understanding of your brand’s social health.
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