Technology – Locobuzz https://locobuzz.com A unified customer experience platform Wed, 28 May 2025 08:00:53 +0000 en hourly 1 https://wordpress.org/?v=6.9.4 https://locobuzz.com/wp-content/uploads/locouzz-favicon-150x150.png Technology – Locobuzz https://locobuzz.com 32 32 Make E-Commerce Chatbot Rock the Shopping Season https://locobuzz.com/blogs/make-e-commerce-chatbot-rock-the-shopping-season/ https://locobuzz.com/blogs/make-e-commerce-chatbot-rock-the-shopping-season/#respond Tue, 22 Jun 2021 11:38:02 +0000 http://locobuzz.com/?p=4263 Let's understand what an e-commerce chatbot is and why it's necessary for companies to design chatbots for websites and mobile applications.

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Make E-Commerce Chatbot Rock the Shopping Season

E-Commerce-Chatbot

Table of Contents

Why chatbots?

The pandemic elevated the e-commerce industry more than ever. Consumers are digitally driven having shifted their buying habits from physical retail to e-commerce. However, issues occur when brands are unable to create an uninterrupted online shopping experience; especially during the shopping season.

Right from discount deals to on-time delivery, chatbots for e-commerce resolve users’ queries and help merchants improve customer satisfaction. Before learning the strategies that help companies up their sales during the shopping season, let’s understand what an e-commerce chatbot is and why it’s necessary for companies to design chatbots for their websites or applications.

Importance of e-commerce chatbot

A chatbot for e-commerce is integrated by online retailers to connect with customers at every stage of service round the clock. The chatbot fills the communication gap between online retailers and customers. Whether it is placing an order, money transaction issues, or tracking delivery, a chatbot for e-commerce caters to evolving facets of digital customer interactions and journeys.

Today, the e-commerce industry is a competitive space. Several rival brands are in the race, such as Myntra, Amazon, Flipkart, BookMyShow, etc. Integration of a chatbot helps complete the buyers’ purchases, offering product recommendations, the best customer support, and brand visibility.

Also, Read Social Media Chatbots: How it Improves Customer Experience?

Integrating Locobuzz chatbot for e-commerce platforms offers customers authentic information relevant to products in the blink of an eye with the help of advanced Artificial Intelligence. It has primary chatbot facilities supported by great data analytical backing and adaptable infrastructure. It curtails issues like:

  • Lack of customer trust about duplicate or low-quality products, fraud, personal data violations, identity theft, etc.
  • Shopping Cart abandonment due to technical problems, complicated delivery process, unexpected shipping cost, etc.
  • Customer loyalty issues due to no in-person interaction, lack of rewards, poor customer support, etc.
  • Inconvenient product refund, replace, and return procedures

Benefits of integrating locobuzz chatbot for e-commerce

  • More productive and cost-effective as it handles innumerable customers at once.
  • Easy to operate, integrate and execute with the help of contextual conversations for user engagement.
  • Boosts customer acquisition by engaging potential customers to comprehend their requirements and navigate them towards the products they seek.
  • Customer journeys operated across all integrated online platforms providing a unified brand experience and instant assistance across all-important customer touchpoints such as websites, mobile applications, and major social media messengers.
  • Easy-to-use conversation designers assist marketers to create an extensive range of conversational journeys for Customer Experience without any help from the coder.
  • Generates leads using quick and creative prompts of products to engage passive visitors and convert them into active prospects.
  • The AI potential of the bot alerts inquiries that are untrained to the brand so they can instantly provide the bot with new intelligence to manage forthcoming interactions.
The shopping season is when e-commerce accounts for more profits than half the whole-year sales. Consumers are much more reliant on e-commerce websites or app for shopping due to the long lockdowns. To hold onto potential buyers, integrating a chatbot for e-commerce is a must. It guarantees high conversions leading to notable ROI and growth. Marketers can effortlessly connect, converse, and allow leads to deliver MQLs.
Chatbot

E-commerce chatbot & the festive season

Reminders, greetings, and promotions

Shopping cart abandonment is one of the major issues retailers face. Chatbots can remind customers to return to their carts and finish the purchase by sending notifications, offering incentives, or simply connecting on a conversational chat. The Locobuzz Chatbot can be integrated on e-commerce platforms to provide a rich Customer Experience.

Chatbots boost website engagement by prompting a small theme-based greeting note to welcome users to the website. Since it’s shopping season, greeting notes can also be designed for offers and discount deals.

Personalized recommendations

Customers look for digitally savvy customer-first websites that provide personalized service with easy navigation, selection, and transaction. When customers get confused with a wide range of options, a chatbot can guide them by instantly providing recommendations based on their past purchases and stored data provided by users, like preferences, search input, filters, etc.

For example, Levi’s incorporated a virtual stylist to boost online sales and break the most common barrier of buying proper fitting apparel online. Using Natural Language Processing to discover a customer’s lifestyle and fit preferences, a virtual stylist combines that information with actual training that human stylists receive to deliver accurate suggestions. Levi’s chatbot helps the customers to find the perfect products by asking important questions such as “Do you prefer denim with stretch or no stretch?” or “Would you like your denim to fit through your hips or waist?” etc.

Building post-purchase customer loyalty

A chatbot helps dealers create extraordinary post-purchase experiences by offering instant updates after customers have placed their orders. Chatbots can provide easy and fast information to customers regarding order tracking, lost packages, damaged products, payment failures, return and refund issues or any other relevant questions. This builds trust and drives traffic to the website while accelerating sales.

Also, Read Six Chatbot Mistakes That Are Making You Lose Customers

Attractive discounts

Chatbots help e-commerce acquire new customers or convince users who visit from a specific channel with attractive discounts or a separate coupon. It encourages new customers to explore your website leading to better conversion and customer retention. E-commerce chatbots are used to provide discounts in exchange for reviews, feedback surveys, or email address submissions. This data can be sent to the company’s CRM or email marketing software for future marketing activities. Discounts can be a great way to get rid of unsold products and promote new ones.

Creative chatbot design

The basic function of a chatbot is to stimulate conversation with customers. Having a chatbot interface that includes just simple texts, audio buttons, and animations may look ordinary. Adding vibrant colors, unique festive names, graphics, background images to your chatbot design and website will assure great customer attention. For instance, during Christmas, customizing the website with Christmas-themed graphics, colors, and greetings gives the website a festive vibe. This increases the anticipated value of your products and makes your website seem more credible.

Conclusion

The e-commerce chatbot, during the festive season, brings better conversion rates and more sales. It can test the ability of your business to deliver outcomes on a competitive scale and adapt to continuously fluctuating consumer behaviors and expectations.

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]]> https://locobuzz.com/blogs/make-e-commerce-chatbot-rock-the-shopping-season/feed/ 0 Locobuzz: Messenger API Support for Instagram is Here! https://locobuzz.com/blogs/locobuzz-messenger-api-support-for-instagram-is-here/ https://locobuzz.com/blogs/locobuzz-messenger-api-support-for-instagram-is-here/#respond Fri, 04 Jun 2021 04:17:46 +0000 http://locobuzz.com/?p=3972 Leverage Instagram and elevate Customer Experience like never before with Locobuzz as we announce Messenger API Support, plus more upgrades!

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Locobuzz: Messenger Api Support For Instagram Is Here!

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Exciting new locobuzz upgrades!

In a series of constant upgrades and improvements, Locobuzz is now ready with its latest new additions to what your brand can do using our Unified CX Platform. While earlier you could only enjoy limited features when it came to Instagram, things are now about to change drastically!

Locobuzz is elated to announce that you can now ‘listen’ to IGTV – Instagram’s immensely popular long-form video content platform – and receive its metrics; all from a single-view platform! And this isn’t all! Locobuzz is also now capable of integrating messenger API support for Instagram.

What does it all mean? Let us explain!

With the latest upgrades, you can now track, listen to, and leverage IGTV and easily discover video content especially personalized for your brand. You’ll be able to easily view statistics related to Engagement, Impressions, Reach, Saved Video, and Video Views. You can also respond to the comments made on the posts by Instagram users which will enhance the engagement rate and improve customer interactions.

The abovementioned statistics can simply be arranged into categories and viewed in the form of all Mentions, Tickets, Analytics Overview and Listening, and Social Media Analytics V2.

Wait, that’s not all! Locobuzz will now also capture the all-important Instagram Direct Messages (DMs) onto the single-view window. You will also be able to reply to Instagram DMs straight from the Locobuzz platform without any hassles.

Leveraging Instagram for growing and expanding one’s business can bring about numerous benefits.

Some of these are:

Reach a wider audience

With these latest Instagram upgrades, a brand can expand its horizon of Customer Experience and serve consumers, both existing and potential, in a more satisfying way. This provides the opportunity of gathering better data and, hence, understanding consumers better.

Sell more!

Keep a watchful eye on all the incoming Instagram DMs and reply accordingly to solve queries about products and services or consumer complaints. With time, your brand will sell more while reducing operational costs. It’s a win-win situation!

An even more unified cx!

The addition of Instagram DMs to the already existing digital channels on the Locobuzz platform will not only enhance customer care but also streamline and improve the conversational commerce strategy.

Happier customers!

Instant replies & quick answers go a long way in cementing brand loyalty. A happy customer is a loyal customer and, in 2021, loyalty is one of the most sought-after traits in customers for any brand. With Instagram now a part of Locobuzz’s unified-view platform, more customers can be served in a better and much reliable manner.

Locobuzz’s integration of the Instagram upgrades provides a vital opportunity for brands to create meaningful interactions with countless consumers! Talking about the development, Nitin Agarwal, Co-Founder, Locobuzz, said, “We are very excited about the launch of Messenger APIs for the Instagram platform. By leveraging these APIs, businesses will be able to enhance their Customer‘s Experience and serve them better.”

Why instagram?

In the almost 11 years of its existence, Instagram has grown by leaps and bounds becoming the hub of influencers across interests and a major social networking platform for business, both global and local, to connect with new and potential customers from all over the world. Let’s see why Instagram the integration of Instagram onto the Locobuzz platform will prove to be game-changing.

  • Over 1 billion unique users every month!
  • Over 120 million users in India alone, and 140 million in the US!
  • 30 minutes per day is the average time spent by users of Instagram
  • 81% of Instagram users utilize the platform to research products and services
  • 130 million users tap on shopping posts every month!
  • 200 million Instagram users visit at least one business profile daily!
  • 90% of Instagram users follow a business
  • 500 million people use Instagram Stories every day!
  • 58% of people have become more interested in a brand or product after seeing it in Stories
  • 50% have visited a website and made a purchase after seeing a product or a service
  • 6th most visited platform in the world!
  • Has the 4th-most users of any mobile app
  • The gender mix on Instagram is pretty even: 51% female and 49% male

And much more! Start leveraging the beauty of Instagram through the power of Loocbuzz today!

FAQ About Messenger API For Instagram

As of August 16 2021 all Instagram business accounts can connect to Messenger API for Instagram.

The Instagram Carrier API enables companies to develop personal links with their fans and customers on Instagram. Services can engage in exclusive conversations with the assistance of automated, set feedback to common questions and even interactive, tailored conversations. Integrating with your existing devices and also data, the API makes handling peak quantities easier. Powered with conversational AI from Gupshup, the API makes A2P (application to individual) conversations all-natural, enabling organizations to deliver a human-like experience at every stage of the customer journey.

Yes, Instagram messenger API enables you to configure your Instagram chatbot to auto-reply to comments, tale points out, tale replies and any type of straight messages from customers by means of an exclusive reply on DM.

You can incorporate Instagram DM chatbot right into your Instagram advertisements, allowing fast actions to user concerns when they remain in purchasing setting.

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]]> https://locobuzz.com/blogs/locobuzz-messenger-api-support-for-instagram-is-here/feed/ 0 Break the Myth: No, Good Enterprise Technology Doesn’t Always Need a Million Dollars https://locobuzz.com/blogs/break-the-myth-no-good-enterprise-technology-doesnt-always-need-a-million-dollars/ https://locobuzz.com/blogs/break-the-myth-no-good-enterprise-technology-doesnt-always-need-a-million-dollars/#respond Mon, 17 May 2021 11:44:41 +0000 http://locobuzz.com/?p=3379 The procurement of enterprise technology is heavily influenced by marketing causing the product's merits to be partially ignored.

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Break The Myth: No, Good Enterprise Technology Doesn’t Always Need A Million Dollars

break the myth

Table of Contents

The procurement myth

The procurement of technology in the IT sector is heavily influenced by marketing, causing the product’s merits to be partially ignored. Now’s the time to break away from the typical way large corporations have been selling enterprise software while making millions with mediocre products and long release cycles.

The myth is that you can’t get secure, reliable enterprise software with the necessary features without paying at least seven figures. However, quality software doesn’t always require a lot of money; especially now when technology is a great equalizer and enabler.

The remarkability of customer experience

One of the most exciting spaces for SaaS has been Customer Experience. Be it marketing automation, customer engagement, insights, real-time dashboards, or advertising, Locobuzz provides all of it!

Procurement in the IT sector is highly specialized. It’s easy to give in to big names when buying a product. The nature of procurement is more than just purchasing; it’s about making sure technology adds value and has a measurable return on investment. You need to know revision cycles will meet the fast-paced world of customer expectations.

Most enterprise giants spend large amounts of money & resources to maintain their status in the industry. They don’t drive innovation but only refine tastes acquired through wining, dining, and fancy conferences. Their time and resources are spent on maintaining market value rather than delivering the best product. Smaller companies, like Locobuzz, focus on cutting costs and improving the performance of products by creating software better suited to the needs and wallets of businesses.

The drawbacks of buying software from enterprise giants

While different enterprises may have individual challenges/advantages, two constant drawbacks remain:

  • Pricing
  • Release Cycles

The pricing models of enterprise giants lack transparency. Millions of dollars are spent on marketing rather than product development; the consumer is left paying the bill.

The other important factor to consider when procuring technology is speed. Expensive technology falls short in delivering at a fast pace when it comes to making new features go live.

Brands must reimagine how to get more value out of the software industry! The rapid strides have led to better, faster, and cheaper technology to monitor, analyze, and manage Consumer Response & Experience. It has changed the game, and now’s the time to revisit how you’re buying your software!

Have a look at some of our most-read topics:

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]]> https://locobuzz.com/blogs/break-the-myth-no-good-enterprise-technology-doesnt-always-need-a-million-dollars/feed/ 0 Perfecting The Art Of Data Visualization https://locobuzz.com/blogs/perfecting-the-art-of-data-visualization/ https://locobuzz.com/blogs/perfecting-the-art-of-data-visualization/#respond Sat, 01 May 2021 08:05:14 +0000 http://locobuzz.com/?p=481 Data Visualization is the graphic representation of data. The key is understanding the best ways to reveal complex information at a glance.

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Perfecting The Art Of Data Visualization

The Art Of Data Visualization

Data visualization: what is it?

Advancements in technology have made data more accessible than ever. However, data isn’t useful in itself. We must be able to interact with data and make sense of it by identifying and understanding patterns and outliers. We need to be able to present data in the best way possible.

Data Visualization is the graphic representation of data. The key is understanding the best ways to reveal complex information at a glance. Data Visualization isn’t about knowing which graph or chart is the best to use; it’s about understanding the layers of detail that generate insights. Since art concerns itself on matters of beauty, our visualization cannot be devoid of aesthetic considerations.

Perfecting the art of data visualization

For a visual to qualify as beautiful, it must be aesthetically pleasing as well as novel, informative, and efficient. Efficient visualization should convey information clearly; excite and engage observers; drive home the intended message, and remain to the point.

Intended message

The first step of data visualization isn’t the nitty-gritty of format or structure; it is the intent. It’s essential to envisage your intent and ascertain your goal. For instance, you determine that your intent is to sell your product to a new audience. Identifying a goal will help you articulate a clear purpose of your visual. Your goal could be to devise a new strategy to gain engagement from the new audience.

The data itself

Keeping in mind the intent of the visual, the next step is to select what data is best suited to meet your goals. Not all data is relevant. Data needs to be culled to communicate a clear message. When trying to market a product to a new audience, relevant data could include demographics, what channels your target audience use, their purchase history, and loyalty.

Graphical and aesthetic construction

Graphical construction includes layouts, axes, shapes, colors, lines, and typography. The main purpose of graphical elements is to lay out information. When using graphical elements, any element that doesn’t guide, communicate or highlight information is extraneous. It will take away rather than add value to your representation. Your choice of graphical construction needs to be clear and efficient.

Aspects such as color, placement, size, icons, layout, and labels are all aesthetic considerations. These choices must take into account the familiarity of the audience and minimize noise.

Data visuals are used for the same purposes as speech: to inform, to persuade, or to entertain. Here is a quick summary of what different graphical representation tools are best suited to do:

  • To compare sets of values: column charts, mekko charts, bar graphs, pie charts, scatter plots, bullets, and line graphs
  • To show composition (parts that make up a whole): pie charts, stacked bar charts, mekkos, stacked columns, area charts, and waterfall charts
  • To showcase distribution of data: scatter plots, mekkos, lines, columns, and bars
  • To analyze trends: line charts, dual-axis lines, and column charts
  • To establish relationships between data sets: scatter plots, bubbles, and line charts

Once you have the data, graphical construction and aesthetic choices go hand-in-hand. They must be worked on simultaneously to determine the best way to portray data.

Here are a few things to consider when deciding on how to design visualization for your data:

Size as differentiator

Using size to differentiate is best used to represent few data points with enormous variations because it promotes intuitive differentiation.

Add a subheading

Source: WHO Report on the Global Tobacco Epidemic, 2008, page 57

As shown in the graph above, there is a vast difference between the per-capita tobacco tax revenue and the per-capita spending on tobacco control. The difference in the size of the circles, or the difference in the heights of the bars, immediately grabs attention and showcases the disparity between the two components. On the same note, here are two graphs portraying the same information on opinions around animal cruelty.

Add a subheading 2

Source: Animal Friends Croatia

If a marketer for a cosmetic company wants to push for cruelty-free branding, Figure B would be more effective in showing the vast difference in opinion of the general public.

Data matrices

Data model matrices are useful for database project evaluation because they expose non-intuitive data properties that are hard to uncover by simply looking at common indicators. Models and matrices can be applied to help long-term strategic planning and solve real-world marketing challenges. Here’s an example of a matrix useful in evaluating the investment in marketing channels.

Channels media matrix

Source: Smart Insights

Based on the information collated on the matrix, a brand can better decide where to invest. For example, a brand could consider increasing investment in platforms under the ‘Low Investment, High ROI’ square, and decreasing investment in platforms under the ‘High Volume, Low ROI’ square.

 

Colour as diffrentiator

Using color to differentiate is best used in enormous, high-resolution sets of data. Different shades of colors are used to identify patterns in large datasets. However, color may not be an effective tool for reaching larger audiences because people may be afflicted with colorblindness.

Fonts for a visual must be legible. It shouldn’t be difficult to read the words because they look prettier in a fancier font; this is extremely counterintuitive. Let’s say you are a cigarette company looking to expand your global sales. Here’s some data that would help you decide where to increase investment based on the proportion of smokers worldwide.

Smokers worldwide

Source: WHO report on the Global Tobacco Epidemic, 2008, p19

In the first figure, it’s extremely difficult for someone with color-blindness to differentiate between the countries. The font, despite its fanciness, deemphasizes countries that need to be highlighted. Although the colors in the second chart don’t serve a special purpose, they help differentiate between the countries and show investors that China is the largest market for cigarette consumption.

Have a look at some of our most-read topics:

Data sets factoring time

Using a visual that factors in time (where the data is shown to change over time) must be backed up by context, and sudden changes must be explained.

Location-based visuals (on maps) hook the audience if they’re familiar with the location. Furthermore, interactive visualizations that use location must be targeted towards those who are deeply familiar with the location. For instance, the graph below tracks development across Brazil through education, longevity, and income indexes.

data visualization brazilian development

Source: https://www.tableau.com/learn/articles/data-visualization

Only a person familiar with counties across Brazil would be equipped to navigate this chart. Categorical data are best visualized through three techniques: treemaps, parallel sets, and mosaic plots (also known as mekko charts).

Mosaic

The Gloucestershire County Council’s use of parallel sets is a great example of an efficient way to present data. The council was measuring the effectiveness of its marketing campaign by carrying out massive public surveys that asked two questions:

  • Have you seen the posters?
  • Do you think the Council provides great value services?

When they tried using pie charts, four of them were needed to show the same data set: one showing opinions of people who had seen the posters; one for those who had not; one to show the total exposure of the campaign; and one showing the overall opinion of services provided.

However, parallel sets allowed for plotting the data of these questions in terms of one another on a single graph!

Source: Researchgate

Conclusion

The convenience and conventionality that comes with using standard formats make them the most commonly used means of information visualization. However, a truly good representation requires the creator to leverage the familiarity that stems from standard formats and tailor them to create unique representations to meet the needs of your information.

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