Social Media Chatbots: How It Improves Customer Experience?
What is a chatbot?
A chatbot is a type of Artificial Intelligence program software that virtually assists the user in natural language through text or audio deployed on websites and applications. A digital assistant that interprets and processes all the user requests/queries and provides relevant answers.
The growth of chatbots has been prominent across many industries such as Airlines, food services, banking, news media, real estate, entertainment, healthcare, etc. Thus, it is essential to choose the right chatbot developers that can provide a genuine one-to-one experience between brands and users.
Some of the most successful chatbot builders that give desired results based on natural language processing, information, and semantic understanding are MobileMonkey, TARS, Locobuzz, Flow XO, Pandorabots, etc.
Why are chatbots an important tool for websites and mobile apps?
Whenever we find a problem in software, a product, a website, or an application, the first thing that comes to mind is Customer Service. But, in this fast-paced world, we don’t have the patience to wait on a call for 10 minutes to get customer support assistance or wait for a revert on email; a majority of people face frustrating experiences with online services creating a huge gap between the brands and its customers.
Also, Read The New Widget of Digital Marketing in Real Estate: Chatbot
Chatbot software program bridges this gap and creates smooth interactions between consumers and services. While the fundamental characteristic of Chabot is to connect the user with its service provider, there are many other capabilities to enhance Customer Experience.
Few other important aspects of why Big Brands are using Chatbots for Customer Care:
- Addresses all kinds of customer queries with database collection.
- Provides solutions, recommends products and services to the user based on their previous purchase and browsing history.
- Businesses can send promotional messages & communicate marketing messages with a casual tone.
- Guides the user in finding suitable products and services
- Provides a smooth user experience on the website or app.
- Navigates through a complicated cluster of preferences or functionalities to achieve desired results.
- Gives precise information and provides error-free messages
Sends reminders and alerts contextually. - Improves customer engagement and operational efficiency by curtailing the cost of customer service while driving sales.
- Reaches out to first-generation users or newer audiences without any hassle. It also provides them the advantage of networking with the integration of omnichannel and multilingual conversational chatbots
- Provides a precise, AI-powered conversational chatbot solution and recommendations that guarantee stronger customer communication on websites and applications.
Why should brands integrate chatbots in their social media marketing strategy?
Chatbots are the future of brand marketing. It provides an easy user engagement experience on several interactive platforms. This helps companies to develop micro-targeted offerings and enhance interactivity through user-friendly language processing technology that is nearly like real conversations.
Among many chatbot developers, Locobuzz is a customer experience management platform that provides services like response management, chatbots, omnichannel customer engagement service all the features of customer experience tools, and digital command centers. It not only helps the brands to focus on user problems through social listening but also manages the negative responses to enhance customer experience.
Choosing chatbots for your brand is a perfect CX Solution to integrate with your social media marketing strategy for many reasons such as:
Instant 24*7 customer support
People prefer online services to save time. However, they get stuck finding the right purchase or receiving quick solutions to their queries regarding a product. With chatbots, companies can provide 24*7 customer assistance without any hassle.
Brands can provide information and recommendations to their users within seconds. Being a virtual robot, chatbots don’t get tired of queries and, hence, improve customer experience.
Less workforce
Chatbot automation deals with simple inquiries and puts across selective complex conversations to a live chat agent. It makes customer engagement feasible for businesses by providing a live chat option on their websites without expanding the customer service department. This increases the overall quality of service.
Addressing multiple users at a time
There are thousands of transactions, deals, promotions, activities on websites and applications daily. Chatbots deal with multiple users simultaneously. Regardless of the time and number of customers, chatbots provide instant solutions to the users. Companies like Amazon, Domino’s, Flipkart, Taco Bell are already using chatbots to assist customers.
Also, Read Six Chatbot Mistakes That Are Making You Lose Customers
Saves money
Trying to improve customer experience through manpower increases financial investment which continues adding up as the business grows. A brand can curtail the cost of customer care by using social media chatbots as a one-time investment. Businesses witness a 30% reduction in customer service costs by integrating chatbots.
Data collection
Chatbots provide a record of the interaction with the user. This helps the businesses understand customer interests and the tone of communication. Such analytics helps with the sales and marketing of the company. Some chatbot developers build smart chatbots that focus on negative response management. These chatbots evaluate user choices and demographic data to garner more conversion with users.
Marketing tool
Chatbots are an essential personalized marketing tool for customer experience. Chatbots generate individualized messages, information, promotional messages, and deals & discounts helping customers engage their interests on the website or app. A chatbot can provide user response and feedback; developing marketing leads and phenomenally boost business conversion.
Furthermore, businesses can reach out to a wider audience, send relevant notifications, and make brand communication fun.
Conclusion
Implementation of Locobuzz chatbot or other AI Chatbots for your enterprise will help you Automate your Sales & Customer Care Support.
For smart workflow, automation, and conversational support, Locobuzz provides the best Social Media Chatbots for Enterprises. It has rich analytics and insights that improve customer experience. Locobuzz Chatbot is a seamlessly built tool for customer experience. You can opt/deploy fully automated, omnichannel, and multilingual AI chatbots for your enterprise.
