Social Media Management

Social media management is essential to stay on top of finding new opportunities for marketing development and report on your performance. Hootsuite reports that social media is used by 3.2 billion people around the globe, with 11 new users each second. This clearly illustrates the importance of social media & thus its management.

Social networks have enormous potential for business. Social media is an integral part of the business landscape today. You can also consider media management a support system for your digital marketing strategies and social media marketing.

Table of Contents

What is social media management?

Social Media Management is a process of managing your social media accounts & maintaining your online presence. It involves analyzing the audience on social media & developing strategies to create, publish & promote the content.

It is one of the most important aspects of a holistic approach to growing & maintaining a brand’s image in public!. Many companies also use omnichannel customer engagement platforms for maintaining the brands image.

What are social media management tools?

Social media management tools are software used by marketers to monitor and manage their brand’s one or more social media channels from a single platform. These tools are often used by marketers to plan, schedule, and draft content more efficiently.

Media management tools make it easier to manage social media execution with great efficiency. Your company’s size and budget mostly determine which social media tools are best for you.

12 Best Social Media Management Tools in 2022

1. Socialoomph

Socialoomph Social Media Management tool
NameSocialoomph
TypeSocial Media Management Tool 
PriceStarting at $15 per month
Free Trial14 Days
Social Network Supported Facebook, Instagram, Twitter, etc

Socialoomph has transformed itself into one of the best social media management tools since it entered the market in 2008. This tool does not have an advanced features list, but its post scheduling and queueing features are robust enough to outrank competitors.

In fact, it’s more simple and easy to use. With Socialoomph, you can manage everything from managing posts to approving them. Not only this, but Socialoomph also provides several other features like bulk uploading, RSS feed, and more. Several other tools come with pricing, but if you want a tool that lets you schedule posts to your social media channel, Socialoomph can become your companion.

The free version offers one profile with unlimited scheduled posts. However, if you’re looking to post across multiple social media channels, you’ll have to pay something to get started. But if you just want to schedule only for one channel, Socialoomph is the right choice.

2. Agorapulse

Agorapulse Social Media Management tool
NameAgorapulse
TypeSocial Media Management Tool 
PriceStarting at $99 per month
Free Trial28 Days
Social Network Supported Facebook, Instagram, Twitter, etc

Agorapulse was founded in 2011 and it helps businesses and individuals manage their social media. It allows users to have meaningful online conversations. Agorapulse is a paid media management tool, but it’s a generous 28-day free trial to get your hands on this tool. However, the cheapest plan for this tool is $99 per month.

The best part about this tool is its unified inbox feature that shows all conversations, comments, mentions of all your social media accounts in one place. It also comes with a social listening feature to listen to what people are talking about your brand. This tool also provides unique ways to publish content. Its default publishing tab shows everything from scheduling to uploading.

You can even import a series of posts from a CSV file using RSS feeds or a group of pictures to turn into posts. Agorapulse also provides add-ons like power reports, shared calendars, competitor reports. which makes it easy for you to plan & strategize your marketing efforts! It is one of the many good social media management tools available in the market.

3. Locobuzz

Locobuzz Social Media Management Tool
Name Locobuzz
Type Customer Experience Management Tool
Price
Free Trial 14 Days
Social Network Supported  Facebook, Instagram, Twitter, etc

When it comes to selecting the best social media management tool, Locobuzz is the best tool to bring you value in terms of real-time data analytics and long-term customer retention. Locobuzz is an all-inclusive media management suite!

You can easily plan, publish, and strategize your brand communications through a single unified interface with this tool. From social media editorial calendar to measuring your brand performance, Locobuzz provides a 360-degree view of your customer and brand across the digital spectrum.

Locobuzz is a Unified Customer Experience Management Platform that allows companies to build lasting bonds with their customers. One of the best things you’ll like about this social media management tool is it lets you collaborate with internal and external brand management teams, audit content through various approval workflows & ensure brand guidelines are always met.

Their powerful AI tools access and track these metrics to give you detailed, visual insights into your brand’s perception among the audience. Locobuzz blends the media management requirements of businesses into one instrument thus making it easy to say that it is one of the best social media management tools available among many ordinary ones.

NameLocobuzz
TypeCustomer Experience Management Tool
Price
Free Trial14 Days
Social Network Supported Facebook, Instagram, Twitter, etc

When it comes to selecting the best social media management tool, Locobuzz is the best tool to bring you value in terms of real-time data analytics and long-term customer retention. Locobuzz is an all-inclusive media management suite!

You can easily plan, publish, and strategize your brand communications through a single unified interface with this tool. From social media editorial calendar to measuring your brand performance, Locobuzz provides a 360-degree view of your customer and brand across the digital spectrum.

Locobuzz is a Unified Customer Experience Management Platform that allows companies to build lasting bonds with their customers. One of the best things you’ll like about this social media management tool is it lets you collaborate with internal and external brand management teams, audit content through various approval workflows & ensure brand guidelines are always met.

Their powerful AI tools access and track these metrics to give you detailed, visual insights into your brand’s perception among the audience. Locobuzz blends the media management requirements of businesses into one instrument thus making it easy to say that it is one of the best social media management tools available among many ordinary ones.

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Explore Social Listening Tool, Brand Mention , Brand Monitoring Tools

4. Hootsuite

Hootsuite Social Media Management Tool
NameHootsuite
TypeSocial Media Management Tool 
PriceStarting at a $29 per month fee
Free Trial30 Days
Social Network Supported Facebook, Instagram, Twitter, etc

Hootsuite is an effective media management tool that will provide everything you need to win the social media game. Like any other tool, Hootsuite provides both free and paid plans to its users.

Its free social media management tools plan comes with three social accounts, one user, and up to 30 scheduled messages. However, if you’re looking for unlimited scheduling per month, it’s $29 per month professional plan is the best to get started. Additional benefits & features vary depending upon the plan you choose.

The primary feature of Hootsuite is Streams. You can set up a tab for every social media network on the Streams page, and then can add a series. Hootsuite is an effective social media management tool that will provide everything you need to win the social media game. Like any other tool, Hootsuite provides both free and paid plans to its users.

Hootsuite is highly ranked for its analytics and tracking tools. This software allows you to analyze trends and engage in real. The best thing is that you can use these streams to replace other social media apps.

For example, you might have the following streams from your Twitter account: Scheduled Posts, Mentions, your Twitter Home page feed, a list of tweets you make, and a stream for each of your Twitter lists. Hootsuite is one of the most reputed social media management tools in the arena.

5. Sprout Social

Sproutsocial Social Media Tool
NameSprout Social
TypeSocial Media Management Tool 
PriceStarting at $99 per month
Free Trial30 Days
Social Network Supported Facebook, Instagram, Twitter, etc

Another best media management tool that can easily manage your social media is Sprout Social. Sprout Social provides all the essential features that you need. From scheduling to drafting and publishing to monitors, it covers all important aspects of social media management.

Sprout Social even has a social customer relationship management (CRM) tool that helps you understand customers, serve them the best way and establish a fruitful relationship with them. Whenever you open Sprout Social, it presents you with a Dashboard offering multiple suggestions of what should be your next step.

When it comes to creating intuitive and compelling posts, the Sprout Social system tops the list. You can easily create or customize your posts to meet the best practices. Not only this, you can even access content from different sources and later on import or add it to your queue. Sprout Social is one of the most widely recognized tools in the list of top social media management tools.

6. Falcon.io

Social Media Management Tools
NameFalcon.io
TypeSocial Media Management Tool 
PriceStarting at $129 per month
Free Trial30 Days
Social Network Supported Facebook, Instagram, Twitter, etc

Falcon.io. is a cloud-based social media marketing and customer experience management solution that provides features for social media listening, engagement, publishing content, measuring, and customer data management.
It brands itself as “The Platform For Every Kind Of Social Media Marketer”

This social media tool assures you don’t miss out on important posts, comments, tags & messages with a single box for all your different feeds. Priority detection flags the most important messages based on factors such as sentiment. You can use the profile cards of the people you’re interacting with for context.

Every time someone interacts with your brand on social, the moment is captured on their individual profile card. You get a powerful point of reference to personalize customer experiences and aggregate segments to target.

It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.

7. Eclincher

Social Media Management Tool
NameEclincher
TypeSocial Media Management Tool 
PriceStarting at $59 per month – BASIC
Free Trial14 Days
Social Network Supported Facebook, Instagram, Twitter, Google My Business, LinkedIn, Pinterest, YouTube, Google Analytics, etc

Like most social media management tools, eClincher permits you to plan and distribute posts, answer to social messages, and investigate your web-based media execution. Eclincher is an easy-to-utilize social media tool yet extensively loaded with great features.

It has a strong framework & system for broadcasting content. One of the most liked & used features is the Auto Post with smart queues. eClincher offers a Social Inbox that allows clients to deal with all their online social media commitment and collaborations in a single spot, likewise, it offers picture libraries to pick and alter excellent pictures/videos for nothing

It additionally offers the capacity to look for powerhouses i.e influencers on Twitter, view by subject, positioning, area, and communicate. It has 24/7 everyday support that truly deals with the client’s concerns and issues. Eclincher is one of the most incredible social media management tools out there on the lookout.

8. SocialPilot

Social Media Management Tools
NameSocialPilot
TypeSocial Media Management Tool
PriceStarting at $50 per month – Small Team
Free Trial14 Days
Social Network SupportedFacebook, Instagram, Twitter, Google My Business, LinkedIn, Pinterest, Google Analytics, etc

SocialPilot is one of the most practical social media management tools in the rundown. While SocialPilot’s UI is a piece dated, it’s altogether practical. Every one of the elements you’d expect of a decent web-based media management platform, the executive’s application is there-however it’s the Team options that are enthralling.

Different colleagues can be appointed jobs, in view of what you need them to have the option to do. It works in downloading and sharing great respectable & insightful web-based media reports simply with just a tick for analysis & research. SocialPilot incorporates the capacity to plan up to 500 posts, alongside pictures, utilizing a post organizer that permits you to effectively survey content and guide them to the right online media platform.

It is also likewise ready to interface client accounts straightforwardly through the software, rather than requesting that clients give their login credentials directly. During a time when cybercrime concerns are significant, clients might be particularly consoled by this.

All things considered, SocialPilot offers another solid social media management platform, which is open for both small companies as well as dedicated groups inside organizations.

9. Sendible

Social Media Management Tools
NameSendible
TypeSocial Media Management Tool 
PriceStarting at $29 per month – Creator
Free Trial14 Days
Social Network SupportedFacebook, Twitter, Instagram, LinkedIn, and Google My Business

Sendible is a media management tool, primarily focusing on digital agencies looking for a start to finish arrangement that incorporates a CRM. It brands itself as an across-the-board media management platform for organizations & agencies.

It offers many highlights, for example, reportings, post-management & scheduling, endorsement workflows, community interactions, and so forth. It upholds the most noteworthy integrations contrasted with numerous social media management tools in the market. It likewise upholds building and sending custom reports

Sendible offers customary online courses for preparing along with live chats, there is likewise an extraordinary library of content of how-to articles for you to learn.

10. Buffer

Buffer social media management tool
NameBuffer
TypeSocial Media Management Tool 
PriceStarting at $6 per month per social channel – Essentials
Free Trial14 Days
Social Network SupportedInstagram, Facebook, Twitter, Linkedin, Pinterest.

Buffer is one of the longest-running social media management tools pointed basically at planning posts, despite the fact that it’s gone through different updates, shifts, and emphasis. Buffer brands itself as one of the most instinctive, reasonable, and genuine ways for contacting more individuals on social media

It offers generally great elements such as planning & scheduling content across distinct online social media channels through a solitary dashboard. It assists you with posting on different online media stages in a smooth and simple manner

The one thing we find odd is that its unpaid version is restricted to just 3 online media profiles.All plans additionally accompany a browser extension, mobile app access, two-factor validation, online media and email backing, and admittance to the Buffer community. Buffer is one of the best social media management tools around.

11. Later

Later Media management tool
NameLater
TypeMedia Management Tool 
PriceStarting at $9 per month
Free Trial14 Days
Social Network SupportedInstagram, Facebook, Twitter, Linkedin, Pinterest.

Later is an amazing free social media management tool. It’s undoubtedly an extremely affordable and useful instruments for visually planning to schedule, analyzing, and scheduling social media posts, specifically with regard to Instagram, Facebook, and Twitter.

From creating your post and perfecting your Instagram design by using the Visual Planner, to publishing across different platforms, and increasing traffic to your website Later can do everything. 

Additionally, the inbuilt analytics tools let you monitor every post you publish and make sure that your content is performing as you’d like it to do.

12. Social Champ

Social Champ social media management tool
NameSocial Champ
TypeSocial Media Management Tool 
PriceStarting at $26 per month
Free Trial7 Days
Social Network SupportedInstagram, Facebook, Twitter, Linkedin, Pinterest.

Social Champ is a complete social media management tool which can help you improve your marketing skills. A powerful tool that can keep you safe from all the social media challenges.

It is possible to connect up to three social media accounts and plan at least 50 post at a step by using the CSV file that is uploaded using the bulk upload feature. You are able to determine the amount of repetitions when you plan your content in the bulk.

This tool has a stunning interface that lets you manage the accounts on your Facebook, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, and Instagram. It is the best thing about it, it is a free plan that includes a variety of options to perform.

What is the cost of a social media management tool?

Paid and free social media management tools are the two options available for the user. However the basic plans that companies offer with free tools are minimalistic and are generally only available for one user. If you’re looking for additional features and the ability to integrate different platforms or manage multiple accounts, expect to pay between $5 and $600 per month up to $600+ per month. 

If you are a big company that requires a large number of users or access to additional social media accounts from a variety of brands, you may even need to pay more than the above mentioned amount.

Merits Of Using Social Media Management Tools

  • A media management tool can publish your content across multiple channels at once and during peak publishing times. The likelihood of being noticed by your intended audience grows dramatically, leading to increased brand awareness.

  • Social media management tools can streamline the process of responding to a customers comments or queries across all the networks, from one central point.

  • Social media management tools can bring together all the messages from all profiles into a single location. This helps to reduce time and efforts of social media marketing managers.

  • These tools aid in reputation management by allowing a brand to act quickly to respond to negative comments from cutomers, resolving issues quickly before the news spreads out.

  • Effective social tools help at providing deep insight into industry. This will assist you in create strategies for marketing in a coordinated way.

The growing importance of a social media management

Importance Of Social Media Management

Brand recognition is essential for any company whether it’s multimillion-dollar companies that have large advertising budgets, to small-scale business owners who have limited resources. Customers need to be aware of the services and products are offered by businesses before they avail the benefits of their products and services.

At present, one-third of Americans claim they use social networks as the place they find out about the latest goods and services. For the millennial generation, the social media platform is the second most popular option after television as means of learning about new products.

Social media management can help you keep up-to-date with any algorithmic changes or new trends on the platform, however, it also allows you to adjust your approach and content to reflect the most recent changes.

Listed below are some essential points to be considered for effective media management to enhance Customer Experience and Brand Engagement.

1. Statistical analysis

One vital way in which an effective social media management strategy helps grow a brand’s image is through the production of Customer Engagement Reports. Only when you know your brand’s engagement can you work on improving it.

The more comprehensive and well categorized the Statistical Analysis Reports are, the easier it is to work on priority data first. AgoraPulse, Brand Mentions, and Locobuzz are the best tools for this purpose. Locobuzz has a single-view dashboard where you can view brand performance, consumers, communications, appeal, brand presence, and a lot more.

Also, Read The Locobuzz Mobile App is Here! Here’s all you need to know

2. Social listening properties

Social listening, often known as social media listening is the method of determining and evaluating what’s being said about the individual, company brand, product, or other company on social media. The conversations on the Internet generate huge quantities of unstructured data.

Social listening is one significant aspect of excellent social media management.
Social Listening Tools use techniques like tracking and analyses to gain a better understanding of audience needs and perspectives. 

Social Media Management

3. Hashtag tracking with social media management

Hashtags are the key to launching an effective marketing campaign since they mark the content and services to boost the brand’s recognition. They also enable people on social networks to effectively organize data, remove all irrelevant information, and only be exposed to what they are most interested in.

Social Media has dozens of new trends popping up each week. While your brand has a certain niche, curating your content following what’s currently popular among your audience is the best way to increase engagement. Social Listening Tools like Brand24, Locobuzz, and NetBase track the hashtags popular among your current and prospective user-base. You can use these in your content to engage & attract users. Hashtag tracking is a very important part of social media management today.

4. Tracking customer activity and engagement hours

Knowing Social Media Activity and Engagement hours for a large chunk of your audience is a vital social listening feature. Any tool which offers you this, helps you know when to post new content for maximum engagement. Social media management platforms help save time as all social media platforms can be handled at once & the post can be pre-scheduled on it.

Also, Read: Social Media Trackers vs. Social Listening Tools

5. Sentiment analysis

Brand Image is largely affected by hate posts or user complaints on Public Social Media Platforms. Sentiment Analysis Tools tracks categorical mentions of your brand for positive, negative, and neutral mentions through suggested keywords on all public platforms. To help you protect your brand image, this data is sorted categorically according to user sentiments. You can not only tackle reputational risk but also highlight the positive user feedback in the form of surprise giveaways or acknowledgment posts.

6. Prioritization of alerts

There is no use of Social Listening or Data Analysis features until it enables you to tackle reputational risks on priority. With real-time alerts, a Social Media Activities Tool helps you build your brand image in the right direction, tackling every risk in your way and seizing every opportunity at growth.

7. Competitor analysis

Being aware of your competitors’ brand engagement and presence is a vital part of social listening. It allows you to understand why a certain audience is engaging more with their content than yours. These insights play a crucial role for you to work on your Social Media Content.

Social Media Management

8. Crm or customer relationship management

A brand grows when its customers are happy. Customer Relationship Management is, therefore, a primary lookout for every brand. Enhanced Customer Experience can be achieved through integrated CX Tools. CX Tools are nothing but additional features integrated with your brand app and website to help make the customer experience better. Social media management tools help customer relationship management in a great way!

9. Chatbot integration

Chatbots for Social Media Management

When a customer visits your brand website, they might’ve certain queries they’re unable to find answers to. A Chatbot with a list of pre-programmed selections makes it easier for the user to navigate through and enquire about your services. Adding a contact option or a complaint box is a great way to make customers feel heard.

Also Read: Social Media Chatbots: How it Increases Sales Growth

10. Discount generators

Most websites have a first-use discount, free-trial option, and a “Refer and Earn” option. These features help attract new customers to your website and improve the customer experience.

This automated response-management system is offered by very few tools in the market; like Locobuzz.

Conclusion

All paid and free social media management tools come with different features and capabilities. Thus, choosing the correct social media tool entirely depends on your social media goals and needs. However, using one or more of the above paid or free social media management tools will help you plan, analyze and bring desired results for your social media.

Managing your Social Media is all about Response Management in a time-bound and disciplined manner. When you integrate your brand’s Social Media and Website with Media Management Tools, you understand your audience better through analyzed data. The results help you establish your newly launched business as a brand or in fact, you can say that effective social media management can literally flourish your brand as well as business!

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