What Is Social Media Management?
Social Media Management is a process of managing your social media accounts & maintaining your online presence. It involves analyzing the audience on social media & developing strategies to create, publish & promote the content. It is one of the most important aspects of a holistic approach to growing & maintaining a brand’s image in public!
Hootsuite reports that social media is used by 3.2 billion people around the globe, with 11 new users each second. This clearly illustrates the importance of social media & thus its management.
Social networks have enormous potential for business. Social media is an integral part of the business landscape today. You can also call social media management a support system for your digital marketing strategies and social media marketing.
The growing importance of a social media management
Brand recognition is essential for any company whether it’s multimillion-dollar companies that have large advertising budgets, to small-scale business owners who have limited resources. Customers need to be aware of the services and products are offered by businesses before they avail the benefits of their products and services.
At present, one-third of Americans claim they use social networks as the place they find out about the latest goods and services. For the millennial generation, the social media platform is the second most popular option after television as means of learning about new products.
Social media management can help you keep up-to-date with any algorithmic changes or new trends on the platform, however, it also allows you to adjust your approach and content to reflect the most recent changes.
Listed below are some essential points to be considered for effective social media management to enhance Customer Experience and Brand Engagement.
1. Statistical analysis
One vital way in which an effective social media management strategy helps grow a brand’s image is through the production of Customer Engagement Reports. Only when you know your brand’s engagement can you work on improving it.
The more comprehensive and well categorized the Statistical Analysis Reports are, the easier it is to work on priority data first. AgoraPulse, Brand Mentions, and Locobuzz are the best tools for this purpose. Locobuzz has a single-view dashboard where you can view brand performance, consumers, communications, appeal, brand presence, and a lot more.
2. Social listening properties
Social listening, often known as social media listening is the method of determining and evaluating what’s being said about the individual, company brand, product, or other company on social media. The conversations on the Internet generate huge quantities of unstructured data.
Social listening is one significant aspect of excellent social media management.
Social Listening Tools use techniques like tracking and analyses to gain a better understanding of audience needs and perspectives.
3. Hashtag tracking
Hashtags are the key to launching an effective marketing campaign since they mark the content and services to boost the brand’s recognition. They also enable people on social networks to effectively organize data, remove all irrelevant information, and only be exposed to what they are most interested in.
Social Media has dozens of new trends popping up each week. While your brand has a certain niche, curating your content following what’s currently popular among your audience is the best way to increase engagement. Social Listening Tools like Brand24, Locobuzz, and NetBase track the hashtags popular among your current and prospective user-base. You can use these in your content to engage & attract users. Hashtag tracking is a very important part of social media management today.
4. Tracking customer activity and engagement hours
Knowing Social Media Activity and Engagement hours for a large chunk of your audience is a vital social listening feature. Any tool which offers you this, helps you know when to post new content for maximum engagement.
Social media management platforms help save time as all social media platforms can be handled at once & the post can be pre-scheduled on it.
Also, Read: Social Media Trackers vs. Social Listening Tools
5. Sentiment analysis
Brand Image is largely affected by hate posts or user complaints on Public Social Media Platforms. Sentiment Analysis Tools tracks categorical mentions of your brand for positive, negative, and neutral mentions through suggested keywords on all public platforms. To help you protect your brand image, this data is sorted categorically according to user sentiments. You can not only tackle reputational risk but also highlight the positive user feedback in the form of surprise giveaways or acknowledgment posts.
6. Prioritization of alerts
There is no use of Social Listening or Data Analysis features until it enables you to tackle reputational risks on priority. With real-time alerts, a Social Media Activities Tool helps you build your brand image in the right direction, tackling every risk in your way and seizing every opportunity at growth.
7. Competitor analysis
Being aware of your competitors’ brand engagement and presence is a vital part of social listening. It allows you to understand why a certain audience is engaging more with their content than yours. These insights play a crucial role for you to work on your Social Media Content.
8. Crm or customer relationship management
A brand grows when its customers are happy. Customer Relationship Management is, therefore, a primary lookout for every brand. Enhanced Customer Experience can be achieved through integrated CX Tools. CX Tools are nothing but additional features integrated with your brand app and website to help make the customer experience better.
Social media management tools help customer relationship management in a great way!
9. Chatbot integration
When a customer visits your brand website, they might’ve certain queries they’re unable to find answers to. A Chatbot with a list of pre-programmed selections makes it easier for the user to navigate through and enquire about your services. Adding a contact option or a complaint box is a great way to make customers feel heard.
10. Discount generators
Most websites have a first-use discount, free-trial option, and a “Refer and Earn” option. These features help attract new customers to your website and improve the customer experience.
This automated response-management system is offered by very few tools in the market; like Locobuzz.
Managing your Social Media is all about Response Management in a time-bound and disciplined manner. When you integrate your brand’s Social Media and Website with Social Media Management Tools, you understand your audience better through analyzed data. The results help you establish your newly launched business as a brand or in fact, you can say that effective social media management can literally flourish your brand as well as business!
Locobuzz lets you keep track of online conversations across various social networks. Create, publish and plan your communications for your brand using one interface, and also unify your social media management process.
Locobuzz is an all-inclusive social media management suite!
Locobuzz is a Unified Customer Experience Management Platform that allows companies to build lasting bonds with their customers. It allows you to effectively communicate with, and address the customer’s inquiries, questions, and comments in real-time! We offer Social Media Analytics that combines real-time data gathering and analysis to generate reports. It plots consumer insights, detects trends, and provides you with the ability to access on-demand Historic Data.
The digital intelligence center examines and tracks the health of brands’ social media profiles in real-time. Analyzing trends and identifying influencers can help you develop an effective engagement strategy. Alongside enhancing information, Locobuzz produces multi-specialty reports and monitors the sentiment of consumers.
Locobuzz blends the social media management requirements of businesses into one instrument.