12 Best Social Listening Tools For 2023 - Importance, Features & Benefits

social listening tools

Table of Contents

Get the insights you need with the Locobuzz social listening tool

Introduction To Social Listening Tools

What are Social Listening tools? Nowadays, social media is filled with online conversations, people chatting with their loved ones, and especially businesses spreading and amplifying their reputation. With the help of social media, a customer can either make your business sound successful or make it appear like a non-existing one.

Maintaining a steady business and generating tons of profit has become an essential task. But what about customers? How will you keep track of what customers have to say? In simple words, how can you track and monitor conversations related to what customers are particularly chattering about your brand or products?

This is where social listening tools come into the picture. These tools collect and analyze mentions of your brand on multiple social media channels.
Now you might be thinking of it as an extra task to get your job done, but believe me! These tools can become a helping companion in all your business activities.

So let’s check out our top best social listening tools that can become reliable for your business. But before delving deeper, let us know the benefits of social listening.

What is social listening ?

Social listening is a process of understanding what people are saying about you and your brand in social media. It can be used to understand what your audience wants or needs, spot trends, and monitor the competition. And, social listening tools collect data available online about your brand and the brands of your competitors.

What’s the point of social media if you can’t keep track of what people are saying about your brand? Do you find yourself spending hours on Instagram and Facebook, scrolling through feeds and timelines to see who is posting about you?

Here, Social listening becomes your social media tracker involving monitoring and tracking social media platforms for mentions or conversations about your brand. Then, you analyze them for insights and discover ways to take action. Further below is a detailed list of social listening tools helping your brand creating a good customer experience.

Any resulting conclusions can help you decide the best way to improve your social media strategy, brand awareness, and social presence.

What are social listening tools?

Social listening tools are software that help track and analyze online mentions of a brand, product or topic on social media platforms. They provide insights, identify trends, and measure marketing campaigns effectiveness.

Why are social listening tools important for businesses?

Social listening tools are important for businesses because they provide valuable insights into customer sentiment, preferences, and behavior. 

These insights can inform business decisions such as,

  • Product development
  • Marketing strategies
  • Customer service. 

Additionally, social listening tools can help businesses quickly identify and respond to customer complaints or issues, which can improve customer satisfaction and loyalty. 

Furthermore, it also helps to identify potential new customers, leads, and partners for the business.

12 best social listening tools in 2023

Now you may be wondering: What are the best social listening tools? And What are the best social media tracking tools? Here are the top 12 social listening tools which could assist in the process of social listening as well as monitoring.


locobuzz social listening tools

Locobuzz is the highest-rated social listening platform today because of its Engaging, Conversive, and Immersive Brand-User Experience. With Locobuzz, you have the most impactful understanding of what your customers want, need, and require. It provides a meticulous understanding of the impact your brand’s Social Media performance is having on clients and users. Understanding Brand Performance is key, and that’s what Locobuzz strives for making it one of the best social listening tools out there in the market.

Locobuzz implements social monitoring to provide a brand’s Social Mentions from across Social Media on a Single View Platform. It gives real-time insights to understand customer behavior & social conversations about the brand helping the business  take instant action.

This AI-Powered tool has advanced Machine Learning capabilities that present Social Mentions in a categorized fashion so you strategically handle that data. Locobuzz has the benefit of Investment Efficiency – it limits your expenses on Customer Experience (CX) and gives returns on investment making it a 360-degree digital brand, CX, and marketing suite.

Locobuzz Features: 

  • Social listening: Locobuzz offers real-time understanding of customers, competitors, campaigns, and influencers through the power of modern social listening.
  • Insights and actionable data: It captures trends, market shifts, and critical social data to derive actionable insights that improve brand health, strategies, and overall digital presence.
  • Workflow management: Easy-to-use workflows help manage customers with increased responsiveness and effective engagement.
  • Seamless data-inflow: The Locobuzz CX platform streamlines data-inflow, assigns cases, and manage tasks seamlessly while focusing on increasing engagement productivity.
  • Automated reporting and publishing: Versatile, flexible and automated reports, DIY Analytics Reports, Comparison Benchmarking and CSD ID etc, which helps to measure, compare, and study the brand’s ecosystem and crafting a powerful marketing roadmap for the future. The platform also allows the user to schedule, preview, and publish communications across all social channels from a single interface.


Netbase social listening tools

NetBase is one of the few social listening tools using Natural Language Processing (NLP) to assist you in focusing your social listening to the most important conversations. It gathers information from millions of social media posts daily plus over 100 billion historical posts across the social web.

With Netbase’s AI, you get real-time insights into customer conversations while it monitors Hashtags, Competitor Brand Conversations, Social Media Posts, Emotions, Attributes, & Behaviours. Processing millions of posts daily gives instant updates for any Social Mentions concerning your brand. NetBase also uses Non-Social Data to analyze user experience through Surveys, Focus Groups, Ratings, and Reviews which helps in a proper competitive analysis.


Brand24 social listening tools

Brand24 has a statistical analysis based approach to social monitoring. As a social listening tool, it offers social monitoring through hashtag tracking and sentiment analysis. Sentiment Analysis tracks categorical positive, negative, and neutral mentions through suggested keywords. They also provide the context in which your website is discussed by keyword tracking and data analysis. Brand24 is one of the top social listening tools available in the market.


  • It displays the mentions feed, where you can see the opinions of others about your company and act in real-time. You can participate with discussions directly from Brand24.

  • It displays you a Discussion Volume Chart that is visually illustrating the mentions of your brand and allows you to detect any spikes in the number of mentions for your brand and find out if there’s any issue.

  • Brand24 has created their own Influencer Score to assist you in identifying your industry’s influencers so that you can start making contacts with the key people within your field.

  • Social listening tools also provide sentiment analysis. Not only will you be able to discover mentions of your company, it also gives some indications of whether those mentions were negative, positive or neutral in their tone.


AgoraPulse social listeningtools

AgoraPulse is a great 2 in 1 option, offering both scheduling and monitoring functions. It will track mentions of your accounts, comments on social media posts as well as allow you to search for keywords of your choice across Twitter. This social listening tool can also help you find influencers in your social media followers and assign conversations to the team with a just a click.


  • The ability to tag and label important mentions and being able to delegate conversations to team members.

  • The insights of your audience can help you discover influential people and Brand ambassadors.

  • An integrated CRM allows you to make lists of prospects and influencers.

AgoraPulse also segregates fans and followers into Fans-Engaged, Ambassadors, and Influencers (depending on social standing, popularity as a creator or fan, and engagement). This provides an opportunity to balance Brand Highlights for the maintenance of a good social outlook.


awario social listening tools

Awario is among the best social listening tools for anyone looking for Enterprise-level capabilities at an affordable price. It’s a relatively new software which makes the use of social media and web monitoring affordable to businesses of all sizes. 

Awario can be used to track mentions of your company, competitors, industry or even to set up complicated Boolean queries for more obscure uses. For example, Awario can help you identify duplicate content, locate linkless brand mentions, which you can then turn into hyperlinks, and monitor new backlinks to your website.


  • The platform also has an social selling tool called Leads, that is a free add-on feature for all users. It uses predictive insight to locate people seeking recommendations for similar products to yours or searching for alternatives to the competition.
  • Unlike other social listening tools, this tool uses the Boolean search mode that allows you to make flexible queries and increase the quality of the results.
  • A report on Influencers that lists the most influential individuals talking about your company, competitors, or the industry.
  • Analytics for enterprise-level, including sentiment analysis, location, breakdown of languages, and unlimited historical data available in all plans.

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Hootsuite social listening tools

Unlike other social listening tools, Hootsuite permits you to see and answer every one of your messages, remarks, and brand mentions across social in a single, compact dashboard, instead of logging in and out of various social platforms.

Hootsuite likewise allows you to have an eye on your industry by observing the opposition and building associations with social media influencers and potential brand advocates.

Hootsuite Features:

  • Effectively screens mentions and respond directly in the platform.
  • Measure accomplishment across various social stages that are viable with Hootsuite including Facebook, Instagram, Twitter, Youtube, LinkedIn, and Pinterest.
  • Alter paid social media campagns and ad groups with the Boost choice which adjusts natural / organic reach and paid ads to assist with advancing your contents engagement and ranking.


Brandwatch Social Listening Tools

Brandwatch is among the most effective social listening tools when it comes to analytics , but it’s one of the more expensive ones. Beyond the monitoring feature, Brandwatch offers image recognition as well as demographic information on your followers, topics that are trending within your field Access to APIs, and dashboards that can be exported as customizable PowerPoint presentations.


  • Demographic data , such as gender, interest, occupation and the geographical location of your target audience.
  • It’s data visualization platform lets you see your Brandwatch information, and also add insights from several integrations (including Google Analytics, Buzzsumo, and Hootsuite).
  • Image analysis lets you locate images containing your brand’s logo.
  • A possibility to add preferred websites to gather mentions from and an opportunity to find the most popular topics in your field.

This Social Listening Tool has three sub-tools or products: Analytics, Vizia, and Audience. Brandwatch Analytics is a tool with four features. Search, Segment, Analyze, & Action.

Brandwatch also has a wealth of historical information available to its users and it invests heavily in AI and the ML capabilities. An innovative solution focusing on a specific collection of uses, Brandwatch is an excellent social listening tool for people seeking consumer-intelligence and trendspotting solution.


Synthesio Social Listening Tools

Synthesio is one of the few social listening tools that brings together Digital Consumer Intelligence & Market Research. With Data Analytics capabilities, Synthesio provides a categorical selection of Social Mentions.

Synthesio monitors conversations around particular topics in carefully segmented group of people. It lets you segment your data on social listening by language, location or demographics, gender, mood, influence and more. The reports also come with a handy social reputation score.

It has a Semantic AI analysis feature that enables an understanding of Social Mentions beyond words. Dashboards list the data tracked from Views, Likes, Shares, Mentions, Replies, retweets, and more. Easily add high-level business intelligence with Media Value & Engagement Rate Widgets.


Mention social listening tools

Unlike other social listening tools, Mention has the ability to track a large number of content sources across 42 languages to monitor brand mentions all over the world. You can choose what content you might want to look out for so you’re simply focusing on trends that matter.

It’s a paid help, yet when you boost the assets it brings to the table, you should rest assured you’ll get each penny’s worth.

Mention Features :

  • There is a competitor analysis tool that allows you to look at your brand image against at least two contenders which enables to make sure your content is always relevant, timely, ideal and unique to your brand when compared to other industry pioneers.
  • Deal with any social media commotion or emergency circumstance that comes your way with the Crisis Management feature.
  • Utilize social listening tools to track your social media accomplishment with any viable platform including Facebook, Twitter, Instagram, and Buffer.

Sprout Social

Sprout Social Social Listening Tools

Sprout Social is a comprehensive social media management platform that offers powerful solutions for social listening and analysis as well as customer support and employee advocacy. Sprout Social is one of the best social listening tools when it comes to discussing social media . It’s every tool relates to social media management and optimization. But one thing that uplifts the status of Sprout Social is its social listening capability.

Sprout Social Features:

  • One of the best features of Sprout Social is its Smart Inbox. You can do everything right, from replying to messages to reposting content all in one place. The social listening feature is similar to Smart Inbox because it works in the same way.
  • Create a strategy for content and schedule posts using the publishing tool.
  • Uncover trends in social conversations, learn about your customer ba and gain actionable insights to hrlp you develop your marketing strategy with the integrated social listening tools.

This social listening tool makes it easier for you to monitor every conversation related to your brand or product on multiple social media channels with ease. Every time you enter Sprout Social, it welcomes you with a dashboard that offers you the next steps you should take.


Falcon.IO Social Listening Tool

Falcon is considered to be an all-in-one top social listening tools and customer experience platform for medium to large enterprise like companies.

Falcon is not only a social listening platform but also social publishing, advertising, management and customer data platform. This tool gives a clear picture of how many people are involved and how they are reacting. It gives you much flexibility means from brand names to keywords to topics and advanced perimeters.

This social listening tool also offers sentiment analysis in numerous languages and marks mentions as positive, neutral, or negative to help you with engagement. You can also set notifications related to negative comments, and if there’s a spike in certain mentions, you can respond to negative comments before everybody gets to know them.

Falcon.io Features:

  • Make use of a single dashboard to manage all your social media management requirements (e.g. social listening, publishing, engagement, reporting, audience data management).

  • Send specific messages from audience members to internal team members to enable them to work together on solutions and keep the messages in one, customisable, and easily filterable inbox.
  • Manage private channels for messaging using Engage Inbox feature (compatible to WhatsApp). Improve the management of your community and support by creating customized response templates for your FAQs.

The amazing thing you’ll like about Falcon is to analyze and identify influencers interacting with your topics of interest and create effective collaboration and brand growth strategies.


YouScan Social Listening Tools

YouScan offers five search options in every plan, which is a departure from other social listening tools that offer more searches for higher plans. Each search (Topic), however, can be very detailed with options to include or exclude various factors (like keywords or hashtags) as well as applying rules.

Boolean operators are required to enter search queries. There are only a few operators that you need to know, and they all make sense. However, many marketers will first need to improve their Boolean logic to be able to start using them. After you have set the search parameters, YouScan will create a page that displays all mentions it has collected for your search. To find the most relevant results to your search, you can filter the results in a number of ways.

Visual Insights is a strength of YouScan. Visual Insights searches images and allows you to set specific parameters. This will allow you to locate pictures that meet your requirements. The image recognition is powered by an extremely accurate AI engine. It can provide detailed demographic and psychographic data about people who use your brand.

This social listening tool can be used to identify mentions of your brand among the most influential people. Then you can see which ones have the most engaged audiences. Smart Alerts can be set up to notify you when it detects negative sentiments about your brand. Even better, you can integrate their complaints directly into the Helpdesk system.

What features should every social listening tool have?

A social listening tool should have a range of features to enable you to effectively track and analyze social media conversations.

These features include search functionality, which allows you to search for specific keywords, hashtags, or phrases across social media platforms; filtering options, which enable you to filter results by location, language, or other demographics.

Real-time tracking, which allows you to track mentions and conversations in real-time, rather than relying on historical data.

Sentiment analysis, which helps you identify the sentiment (positive, negative, neutral) of mentions and conversations; and alerts, which allow you to set up notifications for specific keywords, hashtags, or mentions of your brand.

How to choose the right social listening tool?

Choosing the right social listening tool can be overwhelming with so many options available. 

To make the best choice, consider what you want to use the tool for, check the sources it monitors, look at the features offered, and keep in mind your budget. 

Also, read reviews from other users to get an unbiased opinion before making your decision.

Benefits of Social media analytics tool

Social listening tools can be of great benefit to companies by giving them a better comprehension of customers’ feelings and preferences, raising brand awareness, and swiftly detecting and solving customer complaints. 

  • To monitor competitors
  • To make decisions based on data
  • Identifying new leads and partners 
  • Cost-efficient way of obtaining insights from diverse sources.

The reasons of using social listening tools | Benefits

A Social Listening Tool tracks the web for social mentions of your brand. These mentions can be in the form of Reviews, Feedback, Insights, Challenges, Specifications, or Queries on all the top Social Listening Platforms. Social listening tools highlight and bring attention to what provides your brand a boost or can cause potential damage.

Tools like Locobuzz and Brand24 offer seamless Social Monitoring through integrated features one of which is Social Listening. This helps the brand to have a great marketing strategy for their social accounts. To receive that instant boost, we’ve prepared a list of the Top 12 Social Listening Tools that will change the game of Social Monitoring. Today, we’ll talk about some of those tools by answering an important question: What are the best social listening tools?

How social listening tools help small business ?

social listening tools

Smaller organizations should consider the use of social listening tools as a means to directly compete against larger companies.

Social listening tools can help in:

  • Finding the best appropriate and popular hashtags that you can use in your content to boost reach.Find the latest trends you should write about as they first surface and establish you as an authority on the topic.

  • With the help of social listening tools etermine your top social media audiences through your network to ensure that your messages are resonant with the top people.

  • Identify the top influencers in your industry and look out to coordinate partnerships to give you an additional boost.Pinpoint your biggest audience opportunities geographically and increase reach through the use of paid advertising in those region.

  • Create a brand voice that people will love along with tracking when competitors stumble and quickly jump onto new opportunities. 


A social media listening tool is a software that monitors and analyzes online conversations regarding your brand, a specific topic, your competitors or any other topic that is relevant to your business . It pulls in mentions of specified keywords and aids marketers analyze these mentions. 

Social listening tools doesn’t just measure social media channels, it’s also able to pull in post and comments on forums, blogs, and websites where the information is made available to the public. With a large number of mentions and insights, social listening tools will help you track how well your business is doing and what your consumers think of your brand.

Locobuzz remains the most opted of all the social listening tools used for Social Monitoring as it offers features like no other. Locobuzz tops these charts for its CX Data Management Capabilities, omnichannel customer engagement platform and Multifaceted Functionality.

If you’re looking for ways to improve brand engagement by understanding user behaviour in a better timely fashion, Locobuzz will work wonders for your brand.

Frequently asked questions

Tools that help to facilitate social media are called Social Tools. RSS, blogs, video logs, widgets, tags, forums, location based services, Web chats, instant messaging, podcasts and microblogging services are all examples of social tools.

The social listening tool simply works by collecting data and then analyzing it. The data is obtained through APIs of social networks. Hereby the tool sends out requests for all mentions related to your keyword. The social media network sends back every relevant mention.

Social listening tools can help you monitor multiple social media platforms in one place. You can easily keep track of your brand, all relevant keywords, and feedbacks through DMs. The best part about these social listening tools is that they allow you to post on social media accounts directly from your dashboard.

Locobuzzz is a reliable and most effective social listening tool for your business because it provides a brand’s Social Mentions from across Social Media on a Single View Platform. It also gives real-time insights to understand customer behavior & social conversations about the brand helping the business take instant action.

chatbot is a sort of bot that utilizes computerized reasoning to respond to questions and perform straightforward undertakings in informing applications like Facebook Messenger. A chatbot can be utilized for client support, information and lead assortment, shopping proposals, and the sky is the limit from there.

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