Locobuzz: Messenger API Support for Instagram is Here!

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    Exciting New Locobuzz Upgrades!

    In a series of constant upgrades and improvements, Locobuzz is now ready with its latest new additions to what your brand can do using our Unified CX Platform. While earlier you could only enjoy limited features when it came to Instagram, things are now about to change drastically!

    Locobuzz is elated to announce that you can now ‘listen’ to IGTV – Instagram’s immensely popular long-form video content platform – and receive its metrics; all from a single-view platform! And this isn’t all! Locobuzz is also now capable of integrating messenger API support for Instagram.

    What does it all mean? Let us explain!

    With the latest upgrades, you can now track, listen to, and leverage IGTV and easily discover video content especially personalized for your brand. You’ll be able to easily view statistics related to Engagement, Impressions, Reach, Saved Video, and Video Views. You can also respond to the comments made on the posts by Instagram users which will enhance the engagement rate and improve customer interactions.

    The abovementioned statistics can simply be arranged into categories and viewed in the form of all Mentions, Tickets, Analytics Overview and Listening, and Social Media Analytics V2.

    Wait, that’s not all! Locobuzz will now also capture the all-important Instagram Direct Messages (DMs) onto the single-view window. You will also be able to reply to Instagram DMs straight from the Locobuzz platform without any hassles.

    Leveraging Instagram for growing and expanding one’s business can bring about numerous benefits.

    Some of these are:

    Reach a Wider Audience

    With these latest Instagram upgrades, a brand can expand its horizon of Customer Experience and serve consumers, both existing and potential, in a more satisfying way. This provides the opportunity of gathering better data and, hence, understanding consumers better.

    Sell More!

    Keep a watchful eye on all the incoming Instagram DMs and reply accordingly to solve queries about products and services or consumer complaints. With time, your brand will sell more while reducing operational costs. It’s a win-win situation!

    An Even More Unified CX!

    The addition of Instagram DMs to the already existing digital channels on the Locobuzz platform will not only enhance customer care but also streamline and improve the conversational commerce strategy.

    Happier Customers!

    Instant replies & quick answers go a long way in cementing brand loyalty. A happy customer is a loyal customer and, in 2021, loyalty is one of the most sought-after traits in customers for any brand. With Instagram now a part of Locobuzz’s unified-view platform, more customers can be served in a better and much reliable manner.

    Locobuzz’s integration of the Instagram upgrades provides a vital opportunity for brands to create meaningful interactions with countless consumers! Talking about the development, Nitin Agarwal, Co-Founder, Locobuzz, said, “We are very excited about the launch of Messenger APIs for the Instagram platform. By leveraging these APIs, businesses will be able to enhance their Customer‘s Experience and serve them better.”

    Why Instagram?

    In the almost 11 years of its existence, Instagram has grown by leaps and bounds becoming the hub of influencers across interests and a major social networking platform for business, both global and local, to connect with new and potential customers from all over the world. Let’s see why Instagram the integration of Instagram onto the Locobuzz platform will prove to be game-changing.

    • Over 1 billion unique users every month!
    • Over 120 million users in India alone, and 140 million in the US!
    • 30 minutes per day is the average time spent by users of Instagram
    • 81% of Instagram users utilize the platform to research products and services
    • 130 million users tap on shopping posts every month!
    • 200 million Instagram users visit at least one business profile daily!
    • 90% of Instagram users follow a business
    • 500 million people use Instagram Stories every day!
    • 58% of people have become more interested in a brand or product after seeing it in Stories
    • 50% have visited a website and made a purchase after seeing a product or a service
    • 6th most visited platform in the world!
    • Has the 4th-most users of any mobile app
    • The gender mix on Instagram is pretty even: 51% female and 49% male

    And much more! Start leveraging the beauty of Instagram through the power of Loocbuzz today!

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