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Top 30 AI Tools For Digital Marketing in 2024

ai tools for digital marketing

The digital marketing arena is not only dynamic but also evolving, hence overtaking traditional marketing strategies and human resources, one requires something else beyond. The volume of data and the complexity of consumer interactions are still on the rise, and this is why companies are now using artificial intelligence (AI) to simplify processes, enhance efficiency, and achieve the desired outcomes.

AI is now at the centre of all marketing practices, which no longer necessarily consist of only human strategies since it has provided us with some forward-thinking tools that range from content development to social networking and social interaction. This technology leverages the power of machine learning models and natural language processing to dig into volumes of data, automate the routine, or examine the work done and improve the performance at an accelerated speed and precision that wasn’t attainable before.

We have created a list of 25 AI tools that are ideal to help any digital marketer. The latest technology advancements in content creation tools to social media management applications are giving businesses an edge to leverage the efficiency and effectiveness of their marketing strategies to the N spire.

Sr. No

Name

Link

1

Lavender AI

https://www.lavender.ai/

2

Brevo

https://www.brevo.com/

3

TIDIO

https://www.tidio.com/

4

Jasper.AI

https://www.jasper.ai/

5

MarketMuse

https://www.marketmuse.com/

6

Rapidely

https://rapidely.app/

7

Brandwatch Consumer Intelligence

https://www.brandwatch.com/suite/consumer-intelligence/

8

HeyOrca

https://www.heyorca.com/

9

Trellis

https://www.trellisdata.com/

10

Beacons AI

https://beacons.ai/

11

Phrasee

https://phrasee.co/

12

Customers.ai

https://customers.ai/

13

Brand24

https://brand24.com/

14

Smartwriter.ai

https://www.smartwriter.ai/

15

Acrolinx

https://www.acrolinx.com/

16

InstaText

https://instatext.io/

17

Optimove

https://www.optimove.com/

18

Grammarly

https://app.grammarly.com/

19

Seventh Sense

https://www.theseventhsense.com/

20

DeepL

https://www.deeplearning.ai/

21

Chatfuel

https://chatfuel.com/

22

Many Chat

https://manychat.com/

23

Surfer SEO

https://surferseo.com/

24

Smartly.io

https://www.smartly.io/

25

theGist

https://www.thegist.ai/

26

Hemingway Editor

https://hemingwayapp.com/

27

Zapier

https://zapier.com/

28

Midjourney

https://www.midjourney.com/home

29

Synthesia

https://www.synthesia.io/

30

ElevenLabs

https://elevenlabs.io/

Lavender AI

Lavender AI comes up as an essential element which is beneficial in enriching communication capabilities when engaging in global collaborations with shareholders and workmates. This email plugin comes with a comprehensive solution to email communication that is well integrated into CRM systems or any email application. Lavender AI excels in the fact that it can guide users on how to build emails that are effective by using a large body of psychology and several data-driven perspectives. The personalised interaction and guide, which is gathered by using writing activity analysis, are tailored to each person, which is provided by the Lavender AI.

Brevo (formerly Sendinblue)

While Sendinblue was capable of just basic drip campaign marketing, Brevo extended the ability of business management to nurture customer relationships as well as drive leads and sales. Brevo equips businesses with a set of reporting and analytics instruments that easily roll out with demographic segmentation strategies guaranteeing an intimate and personalised marketing relationship. With its user-friendly design and extensive template library, this tool helps you to create a captivating email campaign in a few clicks. The use of AI-based automation at the core gives Brevo the ability to manage these channels and create personalised and timely communication with customers thus building lasting relationships between customers and business and ultimately fostering brand loyalty.

TIDIO

TIDIO AI is an AI platform that leverages the power of AI to provide customer service agents and sales representatives with all the necessary tools needed to provide them with the best customer service experience. As business owners are trying to improve customer satisfaction and at the same time, bring in sales, TIDIO comes in as a versatile ally. Its chatbot integrates our Lyro AI brand which is powered by AI and provides 24/7 human support. Smart views and trackers are the two important terms that companies utilise to not only find out customers’ preferences but to also help organisations better understand the trends among their clients to prioritise requests and develop relevant communication strategies. Through the seamless integration of different e-commerce platforms, TIDIO helps businesses of all sizes to raise the standards of their customer service and hence, increase sales.

Jasper.ai

Formerly known as Conversion. this AI tool, Jasper, being a game changer, empowers companies to produce content of high quality with ease. Using AI technology, Jasper adds a human touch and offers clear understanding by generating top-quality ads, emails, articles, and social media posts that sound as natural as a human. Writing is made easier by the GPT3 model of OpenAI that Jasper uses. Businesses can now generate engaging content in minutes, therefore, speeding up the content creation process and increasing productivity. Jasper provides custom templates that fit specific business requirements and machine learning algorithms that can help business leaders amplify their marketing efforts and get results as a good digital platform of 2024.

MarketMuse

MarketMuse benefits from the use of AI pets in the business where the AI system assists businesses to craft optimised long-form content for various marketing channels. By using AI to look for articles and emails, MarketMuse conducts in-depth research on the topics and will also supply users with some drafts and content briefs that will help direct them. It has an in-built editor and the AI suggestions are the key which helps companies to make the content creation process easy so that they can produce high-quality, SEO-optimised content in a fast and efficient way.

Rapidely

Instantly, GPT-4, a state-of-the-art technology, Snapchat-powered by GPT, aims at sweeping away the old ways of content creation and social media engagement. This company, established by two individuals who have been actively involved in the tech field, is aimed at people who run startups and those who are heavy into social media and actively searching for automation and efficiency as they generate their content. The Rapidely has all the features one would need in a social media management tool, for example, collaborative account management and a monthly calendar generator that will make the social media management process a lot easier. It also has a Carousel Creator that makes the process of creating carousels less time-consuming so that the user will be able to engage it easily. The real strength of the Enticing Content function is that it exports captivating captions written in the brand’s voice and gives tips on the audio trends of the time. It is soon to become an essential tool for small businesses and entrepreneurs, making it easy to create fascinating content without much effort.

Brandwatch Consumer Intelligence

Brandwatch Consumer Intelligence powers a decade of online mentions and discussion listening, and delivering insights to action. Through AI-driven intelligent tools, the system generates in-depth analysis of customer opinions, brand positions, and market trends. Through the availability of data for more than 12 years, Brandwatch enables the user to have a detailed picture of consumer behaviour and the market dynamics of products. A user-friendly and visually attractive software, it enables the firm not only to remain ahead of the highly volatile competition but also embrace agility thanks to its simplicity of use. In Brandwatch, the CI Platform makes businesses of all sizes tooled up well to compete in digital marketing firmly. From sentiment analysis to influencer identification, the Brandwatch CI Platform is a leg up for all businesses.

HeyOrca

HeyOrca is distinctive in the AI marketing tool as it is geared solely to social media management, while dedicated to delivering according to the desires of social media teams and marketing agencies. Its human-bucket Captivating Caption Writer generates engaging captions automatically and its Client-Specific Calendars allow for tailoring and a custom content schedule. HeyOrca tracks the important metrics that help in understanding the efficiency of social media strategies. HeyOrca is built with an easy interface and collaboration tools, which translates into a time-saving tool for managing Social Media and this is how it makes itself an irreplaceable asset to the brand presence on the Social Media platform.

Trellis

Trellis represents a pragmatic AI marketing that is specific for e-commerce sites — including Amazon — and seeks inventive ways to solve pricing and advertising issues. Using artificial intelligence, the Trellis Pricing Module adjusts product prices dynamically, thus, making it competitive while taking into account inventory levels. Through its Advertising Automation Module, it offers unique benefits, making bid suggestions based on cross-campaign data and contextual information. As well, The Promotions Module also has the analysis for ROI (Return on Investment) that allows sellers to make reasonable campaign decisions. Trellis is a must for e-commerce advertisers who are looking for an automation and AI-driven insights tool to help them have a streamlined marketing experience and sustainable growth.

Beacons AI

Beacons’ AI-driven Outreach Tool for Content Creators, is a single yet powerful tool that provides an unrivalled technological response to the outreach challenges for our customers. Our AI-based dialogue system Beacons AI is the byproduct of seasoned marketers and machine learning experts, powered with Brands Database which is an intelligent responding system, and a Tone customization feature which makes pitching easier. Its powerful AI-based content and user-friendly interface are of great significance to the content creators, being able to offer customised and captivating pitches effortlessly. Beacons AI, the handbook for brand outreach and the ladder of partnership for creators, fosters collaboration and face-to-face interactions between brands and creators as AI takes the lead.

Phrasee

Phrasee is well-known for its “brand language optimization” which is done with AI-based marketing. Through making the brand language more human the copies create interesting content for emails and Instagram and push it out to platforms like Facebook, Google Adwords, Instagram and Twitter. This platform uses natural language generation along with machine learning algorithms to make the content relevant to the brand keeping it creative as well as ensuring this. Customers such as Virgin and Domino’s are therefore proof of its value because they can even use Phrasee to create creative and brand-specific content with ease.

Customers.ai

Customers. ai ensures that the marketing chatbot creator is available on multiple platforms for hassle-free managing of content chat. On top of a Unified Chat Inbox, Integration tools give businesses the necessary support to scale across multiple channels. It has its InstaChamp feature which is made especially for Instagram businesses, and it helps in the enhancement of engagement and customer interaction.

Brand24

Brand24 is a formidable AI social media monitoring software we have, guarding brands from an overlooked danger that they may not be aware of. Brand24 is flexible in terms of measurement and thus enables businesses to track and analyse conversations happening on a wide range of online platforms. Brand24 is a tool that can be of help, no matter if it is some positive feedback or the potential crisis is coming. It offers you the insights that you need to act quickly and appropriately. Its detailed features comprise sentimental scoring and discussion volume graphics do an excellent job of depicting the perception of a brand, making the decisions that are informed and defensive of reputation management easier.

Smartwriter.ai

Smartwriter.ai brings email outreach to a whole new level with AI-powered automation. Formulate your encryption protocol that ensures user privacy and data security while preserving the benefits of distributed ledgers. It creates emails with customised subject lines that will get the attention of the customer. While it has, email outreach, backlink generation, Shopify product content creation and cold email campaigns with personalization capability. The tool provides seamless integration with supplementary tools to boost results in cold email outreach processes, and this makes it an indispensable instrument for businesses striving to improve their customer engagement tactics.

Acrolinx

Acrolinx AI-driven marketing software enables hitting brand objectives by creating high-grade content automatically. Through this, they avoid the presence of deviations, be it from the brand’s style, tone or grammar, across all marketing content it is possible to achieve. Its AI-driven suggestions are the ones that improve the content quality and so it is a tool that is very useful for the maintaining of brand consistency and professionalism across different marketing channels.

InstaText

InstaText like Grammarly uses AI to assist writing, with extra tools like sentence rearrangement and tuning the article’s tone. Moreover, it steers to the effective combination of original brand tone with the messaging clarity and official correspondence style. Its keyword preservation feature is the main feature that helps in the editing process and thus saves the time and energy of writers who want to keep the brand’s authenticity.

Optimove

A market-leading marketing-focused Customer Data Platform from a newcomer with AI-based functions, Optimove, boasts of both extensive campaign analysis and pinpoint-accurate hyper-segmentation. The integrated system enables businesses to collect and put together data from a myriad number of sources and this gives them a holistic picture of customer information. Optibot, the Artificial Intelligence (AI) tool, goes through the customer data and comes up with actions and recommendations for marketing strategies. In cooperation with clients like John Hardy, and Sweaty Betty, Optimove gives enterprises a chance to act simultaneously on data and increase customer engagement through wiser decisions.

Grammarly

Talking about Grammarly, an AI content marketing tool beloved by many, it automatically does grammar and spell reflects for your written works, so that they are polished and professional. The notable features of this tool are the tone, clarity, and style checks which makes it indispensable for businesses looking to improve their written communication. Grammarly with its intuitive interface as well as artificial intelligence accuracy makes it a must-have tool for businesses who desire clarity and effective communication.

Seventh Sense

Seventh Sense is a platform of AI email marketing that assists businesses in recognizing what times are most appropriate to deliver their customers their emails, hence positively affecting their engagement with the emails and increasing their sender scores. Through time-sensitive personalised delivery, this approach guarantees that emails are in (the recipients’ inboxes) at the ideal times, which results in increased open rates and higher customer involvement. Seventh Sense is an excellent choice for businesses that want to work with Hubspot and Marketo and want to make their email marketing campaigns more effective.

DeepL

DeepL has launched a translation tool for documents into different languages that is built with the use of AI. This is benefiting businesses that need to communicate with audiences all over the world. While DeepL’s translation mechanisms involve many of those in traditional translation tools, it is different in that DeepL adds the subtleties and the context to the translation, resulting in fluent and accurate text. The DeepL has all the necessary features like the whole document translation and auto-detect language which helps in the translation of the content so that it can be understood by the target audience effectively, this makes it a tool that is needed by businesses that aim for global reach.

Chatfuel

Chatfuel, which is a leading chatbot platform service, manages the FAQ enquiries and qualifies the leads automatically, saving the time and efforts of the sales agents, with whom it connects the qualified leads only. Its multi-channel advertisement, complementary tools and integration with third-party solutions improve the number of customer engagement and lead management is systematised. The Chatfuel tool has several features such as template management and lead database integration that enable businesses to provide personalised customer experiences and drive sales effectively.

ManyChat

ManyChat is a particularly popular AI chatbot platform tailor-made for business sales and marketing. The main reason for this is the fact that it was designed for Facebook Messenger but it also supports Instagram Direct. Through its simple yet highly functional interface, the product allows for the creation of bots without any prior programming skills, with a promise of bot development in 20 minutes or less. Among the many features it offers, ManyChat includes real-time chat options for consumers and multi-channel communication, which enables businesses to interact with customers efficiently.

Surfer SEO

Surfer SEO is an AI-powered tool for optimising blog posts, articles, and other content. It conducts deep AI research on topics, providing insights for improving search engine optimization and analysing competitor data. With features like keyword research, content editor, and BERT-based keyword evaluation, Surfer SEO streamlines the content optimization process for businesses aiming to rank higher in search results.

Smartly.io

Surfer SEO leverages AI technology to enhance the blog, post, and article writing process and also optimises content. It functions as an AI research centre dedicated to in-depth research of important topics that lead to upgrading search engine optimization and analysing competitors’ data. Surfer SEO has all the basics covered, from keyword research to content editor and BERT-based keyword evaluation making it a reliable tool for businesses that want to rank higher in search results.

theGist

From the principles of professional and effective collaboration in business to the modern demands of distributed teamwork, theGist provides a unified and optimised smart workspace dedicated to limiting distractions and notifications that tend to demotivate and disrupt productive efforts. To make a unified dashboard of work communication apps this AI software takes all major efforts to simplify workflow and is also responsible for the effective prioritisation of tasks. The AI assistant will manage the work and priorities and thus, the user will have his/her work and life balance back. In addition to this, theGist interacts with Slack, which makes communication among the team members a lot more appropriate.

Hemingway Editor

Through machine learning (ML), Hemingway Editor identifies and concentrates on areas of improvement inconsistently in your writing, which targets precise sentences to enhance elegance, shortness and decency. It evaluates your essay and flag areas that need optimizations, such as clarity, precision, and the tone of your language. In addition, it implies a readability score and grade level to analyze the effectiveness in general of your writing. Hemingway also released a beta package focused on machine learning applications in making necessary revises. The best thing is that Hemingway is a program which is free of cost. On its homepage, Hemingway gives examples of the criteria it cashes in to rank and rate your content based on readability, language usage, lack of passive sentences and presence of adverbs.

Zapier

Zapier precisely is the only automation platform supplied with AI Technology. Zapier is also efficient in dealing with time-consuming tasks as it automates processes and displays inputs as actionable data. It lets your team have a chance to cut down on the physical work and grab brilliant suggestions. The alternative might be purchasing the paid version of Zapier to receive the added features that help a team provide improved efficiency and workflow.

Midjourney

Midjourney offers a service where your written ideas come to life in an artistic and thriving picture through the usage of written words. In different ways, the functionalities of DALL-E and Stable Diffusion overlap, uniquely shaping the blog photos. Interestingly, it is distinguishable for being the one that helps you effortlessly make images according to your desired natural language prompts that are necessarily interesting to use in your blog posts. It creates stunning visuals that create a mind map for the article.

Synthesia

Synthesia proposes itself as an AI Video Generator that users can use to manipulate text videos with just a click in the company of more than a hundred life-breathed AI fairies that give speeches of their souls. The visual, slide-deck editing UX (which comes naturally) feels natively. The AI-generated voices set new standards for authenticity reflected in multiple languages worldwide. The credibility of a platform that is user-friendly ensured its popularity among and reached the top brands. An attention-grabbing function is a possibility to generate videos from text almost in real-time, a fascinating option to apply one’s voice to a text, and an AI-generated voice having real-life sound patterns.

ElevenLabs

ElevenLabs is a voice AI platform that focuses on producing premium quality speak that is fit for creating realistic voice blue, and using a text reader that reads AI computation. With the help of this device, inhabitants can produce complete sentences with various voices, styles and languages, thus bearing the versatile use case in audio content creation. However, the prerequisite stands out that it can be similar to human French or English or even a credible accent. Consequently, listening becomes more effective. Some common praises are beautifully designed voiceovers and how they can be applied to different texts.

Leverages AI Capabilities of Locobuzz for Marketing

Feature

Description

Sentiment Analysis

Use Locobuzz to analyse customer sentiments across various social media platforms, helping brands understand public perception and adjust their strategies accordingly.

Automated Customer Engagement

AI copilot called ResponseGenie enables brands to engage with customers in real time, providing quick resolutions and enhancing customer satisfaction.

Social Listening

Use a variety of dashboards to track brand mentions, competitor activities, and industry trends, providing valuable insights for strategic planning.

Influencer Identification

Locobuzz helps identify key influencers relevant to your brand, allowing you to build effective influencer marketing campaigns.

Customer Segmentation

Advanced AI algorithms can segment customers based on various criteria, enabling personalized communication.

Crisis Management

AI detects potential crises by analyzing spikes in negative sentiment, allowing brands to respond proactively and mitigate damage.

Skill-based Assignment 

By matching customers with the most suitable brand agents based on their specific skills and expertise, Locobuzz enhances query resolution times and improves overall customer satisfaction.

Performance Analytics

Comprehensive AI-powered analytics provide detailed reports on campaign performance, helping marketers refine their strategies for better outcomes.

Experience the Future of Marketing with Locobuzz AI

Conclusion

The 3o AI tools discussed here show creativity and complexity in addressing different marketing dimensions; from content generation to social media marketing, customer care and beyond.  From re-designing email communication, improving outstanding content, or boosting brand outreach, AI tools play a vital role in helping businesses overcome marketing challenges with more accuracy and efficiency. With these AI tools onboard, the marketers will be in a better position to grab value-creation opportunities, develop meaningful interactions with their target market, and propel the marketing industry into a new era of data and artificial intelligence leading to sustainable growth.

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