5 Best Sentiment Analysis Tools of 2021

Nowadays, several businesses are taking advantage of the internet to find out the sentiment behind millions of conversations across multiple social media platforms.

Monitoring the customers’ sentiment is an utmost priority for all businesses looking to transform into customer-centric businesses and improve their marketing strategy.

Understanding the emotion of customers on your brand’s posts will help you know its strengths and weaknesses.
Sentiment Analysis

In today’s time analyzing social data has become an important part as businesses have to explore the audience feedback and, most importantly, find their tone of voice.

With the help of several best practices and best sentiment analysis tools in 2021, it has become easier for businesses to track the emotion behind every like, share, and comment of their brand’s post.

Simply put, sentiment analysis tools perform the job of measuring people’s thoughts or feelings and help significantly to analyze brand mentions, customer feedback, or studying the responses to your recent post.

In this article, we’ll take a deeper dive into the five best sentiment analysis tools in 2021 that you can use for your business.
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    1. Locobuzz

    locobuzz
    Name Locobuzz
    Type Sentiment analysis tool
    Price
    Free Trial 15 days
    Social Networks Supported Facebook, LinkedIn, Twitter, etc.

    Locobuzz is a sentiment analysis tool that replaces social media surveys and feedback mechanisms with actionable insight. It comes with powerful AI tools that access all these essential metrics and delivers detailed insights into your brand’s perception among a large variety of audiences.

    While several sentiment analysis tools tell you about how customers feel, Locobuzz digs out and differentiates by telling you “Why customers feel the way they do.”

    The best part about Locobuzz is that you’ll be able to get a real-time understanding of your customers, capture the latest trends, and using its social listening feature will help you redefine your customer service.

    Locobuzz also comes with a mobile app that is loaded with several features to make your business process simpler. With this, you can manage everything from social media mentions to customer queries right from your mobile device without any trouble.
    PROSCONS
    1. Easy to integrate1. It is slow in terms of updates
    2. Comes with powerful AI tools 
    3. Robust in analytics and insights 
    4. Provides end to end solutions 
    5. Smart interactive dashboard 

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    Explore Social Listening Tool, Brand Mention , Brand Monitoring Tools

    2. Brandwatch

    Brandwatch
    Name Brandwatch
    Type Sentiment analysis tool
    Price
    Free Trial 15 days
    Social Networks Supported Facebook, LinkedIn, Twitter, etc.
    Brandwatch is among the biggest names when it comes to the sentiment analysis domain. It features several resources to monitor all different aspects of social media.

    In today’s time, several businesses use this tool to monitor and understand the voice of the customer as it helps to detect fluctuations in sentiment 24/7.

    Apart from this, Brandwatch also has a unique feature called “image insights” that lets you go beyond text data and help you track all logos shared across millions of online sources.

    With this tool, you’ll be able to see where your brand’s images are appearing and how they are performing across your target audience. Also, you can monitor and understand your customer’s perception by tracking positive, negative, or angry emotions.

    If you’re really looking to get higher ROI, you can’t ignore this sentiment analysis tool to outshine your business.
    PROS CONS
    1. Helps to detect fluctuations in sentiment 1. Customer service is poor that breaks the company
    2. Great sentiment analysis to get ROI
    3. It understands the voice of customers
    4. Monitor multiple aspects of social media
    5. Offers a user-friendly interface

    3. Awario

    Awario
    Name Awario
    Type  Sentiment analysis tool
    Price Starting at $29 per month
    Free Trial 14 days
    Social Networks Supported Facebook, Instagram, Twitter, etc.

    Awario is another helpful tool to track sentiment analysis on several social media platforms. It works best for those enthusiasts who like to play with figures and numbers.

    This sentiment analysis tool sorts its analysis into three categories: positive, negative, and neutral. You can easily gather any sort of data about your business by detecting the sentiment of brand voice and mentions in real-time.

    If you also want to track specific keywords, you can take the help of this tool to monitor the sentiment of these keywords.

    The dashboard of Awario is interactive that breaks down the sentiment data by topic, brand, keyword and even show negative mentions or feedback against your competitors.

    Awario is a useful tool to track sentiment analysis that covers almost all the major social media platforms, blogs, forums, and the web.
    PROS CONS
    1. Detects sentiment in real-time 1. There is less integration in Awario
    2. Great sentiment analysis to get  
    3, Delivers insightful data and graph  
    4. Enhances the growth of performance  
    5. Covers almost all social media platforms  

    4. Talkwalker

    Talkwalker
    Name Talkwalker
    Type  Sentiment analysis tool
    Price Starting at $800 per month
    Free Trial 14 days
    Social Networks Supported Facebook, Instagram, Twitter, etc.

    Talkwalker is another sentiment analysis tool that keeps a check and analyzes social media data. It has a “Quick Search” feature that looks at your comments, mentions, engagements, and other relevant data on how all your customers respond to your social media activity.

    The best part about Talkwalker is it can perform sentiment analysis in 25 different languages. This tool uses AI to analyze the tone of all individual mentions gathered from several social media platforms and blogs, and forums.

    It even allows you to track all customer trends and see which features are drawing customers’ attention and which features are turning them away.
    PROS CONS
    1. Detects sentiment in real-time 1. Priciest sentiment analysis tools in the market
    2. Performs sentiment analysis in 25 different languages  
    3. Keeps a check and analyze social media data  
    4. Shows relevant & real-time data  
    5. Tracks all the customer trends  

    5. Clarabridge

    Clarabridge
    Name Clarabridge
    Type  Sentiment analysis tool
    Price
    Free Trial 14 days
    Social Networks Supported Facebook, Instagram, Twitter, etc.

    Unlike other tools mentioned in this article, Clarabridge is a customer experience management platform that lets you track customers’ sentiment both on social media and on your customer service platforms.

    Clarabridge offers tools that deliver essential metrics about the feelings of all your customers and provides relevant data in all types such as emails, chats, surveys, and more.

    This tool also focuses on Speech Analytics which means it performs sentiment analysis on audio data that helps the team manage calls and provide better support.

    It comes with an 11-point scale that measures the most accurate sentiments based on the people’s words and grammar.
    PROS CONS
    1. Delivers essential metrics 1. Some information can get lost while working remotely
    2. Let’s you track the sentiment of customers  
    3. Provides relevant & real-time data  
    4. Measures the most accurate sentiments  
    5. It also performs sentiment analysis on audio data  

    Final Thoughts

    These are the 5 best sentiment analysis tools of 2021 that have their own pros and cons. Some have extraordinary features, while some are simple and easy to use.

    Locobuzz is the best sentiment analysis tool in 2021 that you can use for your business. It has a simple and interactive dashboard with powerful AI tools that delivers real-time understanding by capturing the latest social media trends.

    However, you can use several different sentiment analysis tools, but these above-given tools will fit perfectly on your business size and type.
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