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15 Best Social Media Analytics Tools

Every business requires a social media analytics tool for growth and data management. Social media analytics tools are designed to manage the audience and the social profiles of the company or brand. Here we have included the 15 best social media analytics tools.

How do you manage your daily social media marketing tasks? Do you post and manage the content manually? Managing content manually is challenging for the business; hence, using social media analytics tools is a good choice. 

You can streamline your work with social media analytics tools. SMM analytics tools can also help to save money and time. The distribution of information and content is easier and fast with these tools.

Table of Contents

What Is Social Media Analytics?

Social media analytics is the process of collecting, measuring, and analyzing data from social media platforms and channels to understand and inform business decisions.

Why Is Social Media Analytics Important?

Social media analytics is important because it helps businesses to understand their customers and the market in which they operate. By analyzing data from social media platforms, businesses can gain insights into the needs, preferences, and behaviors of their customers, as well as the sentiment around their brand and products.

Why Do You Need To Use Social Media Marketing Software?

Social media marketing software saves time, increases efficiency, provides advanced analytics, facilitates collaboration & is cost-effective”

Additionally, it enables collaboration among team members and provides advanced analytics to better understand your audience and campaigns.

With the help of this software, businesses can save time and resources while getting more efficient and cost-effective results.”

Here Is the List of the Top 15 Social Analytics Tools

If you are looking for a holistic solution for your platforms, then Locobuzz is the best tool for social media management and analytics. You can check & monitor all your social channels from one place and manage them seamlessly. 

  • Get social media editorial calendar
  • Do sentiment analysis
  • Brand performance measurement 
  • Insight optimization and analysis
  • Manage workflows
  • Create a personalized Chatbot

Real Time monitoring

Locobuzz is a complete social media analytics tool and a suite. With real-time monitoring, sentiment analysis, competitor analysis, influencer tracking, and emotion cloud features, businesses can gain a deeper understanding of customer sentiment, identify areas for improvement, and take action to enhance customer satisfaction and loyalty. By leveraging Locobuzz’s social listening platform, businesses can stay ahead of the competition and build strong, lasting relationships with their customers.

This tool covers the six different areas of analytics in any social media channel. This tool can be used for the below-given analytics.  

  • Get competition analysis
  • Complete social media management
  • Create content
  • Understand the customer experience 
  • Add influencer marketing
  • Feedbacks

Add this tool to your list; this is a perfect choice for a complete social media strategy.

This is the most popular tool for social media analytics. This tool can analyze Facebook, Instagram, LinkedIn, and Twitter. Check post-performance and get in-built reports.

  • Get competition analysis
  • Multiple account addition
  • In-built reporting
  • Real-time monitoring
  • Data comparison
  • Get details of social listening

This tool provides many great features and 24/ 7 support.

Their tagline says, manage social media at scale. This tool can be used for all the stages or processes, from planning content to strategy and execution.

  • Get engagement report
  • Performance metrics
  • Twitter engagement

This is a good tool for monitoring and management.

This tool is a solid punch of listening and analytics tools. This tool helps to identify the opportunities and helps to manage the social media strategy.

  • Sentiment analysis
  • Alerts for discussion
  • Mentions reporting
  • Influencer management

This tool is good for influencer management.

This tool gives the consumer segmentation and cultural understanding of the target audience. This tool gives actionable insights. With this tool, you can create business growth strategies.

  • Actionable insights
  • Get informative strategies 
  • Get visual segmentation
  • Numerous filter 
  • Data visualization 

This is a powerful tool for data visualization.

This tool is dedicated to powerful listening and provides multiple functionalities. You can also use this tool for social media planning.

  • Track conversations
  • Save custom reports
  • Find tags
  • Data insights
  • Publish content

Digimind is a marketing tool enabled with intelligence. This tool has artificial intelligence and is a great option for social listening.

  • Get digital transformation 
  • Actionable business insight
  • Data insight
  • Social listening

Get the best social listening feature in this tool.

This social media analytic tool comes with advanced social media analytics and delivers faster insights.

  • Get extensive data & layered insights
  • Get customization 
  • 350 metrics 
  • All SMM KPIs available
  • Reasonable enterprise plan

Opt-in if you are looking for a reasonable plan.

Cyfe is an all-in-one business dashboard, and it can monitor your social media insights.

  • Get data from popular services
  • It monitors everything
  • Real-time data & metrics
  • Monitor messages & mentions

It is an all-in-one tool with pre-built widgets. 

Listen is the tool that allows you to dive deep into the insight. Get the complete monitoring and vital insights in one go.

  • Measure earned organic conversation
  • Monitor hashtags
  • Competition analysis
  • Reasonable cost

This tool is a great choice for managing and analyzing the organic reach of SMM platforms.

Snaplytics is an all-in-one social media analytics tool. It includes platforms like Snapchat. Discover the data and performance of the audience.

  • Track data of Reels
  • Get data and insight
  • Track followers
  • Capture incoming snaps

The perfect tool if you have Snapchat as an SMM platform.

Google Analytics is also a good tool for tracking social analytics. Though it does not track the other KPIs, it shows the data of the landed traffic. 

  • Free tool
  • Measure ROI
  • Track organic traffic
  • Set up goals

Use Google analytics and track the progress

Viralyft is a simple social media analytics tool that can help you to improve your SMM page performance.

  • Get LiveRank score
  • Track page activity
  • Get the graphs
  • In-built content portal page

An efficient tool for real-time monitoring.

A keyhole is a great tool for managing social media campaigns and influencer marketing. 

  • Monitor campaigns
  • Track brand activity
  • Manage events
  • Influencer marketing management
  • Do market research

This is the best tool for monitoring social listening and other related metrics.

Managing social media platforms with good social analytics tool helps to reduce daily work stress. Most of the platforms automate the posting and ad campaigns. Get the real-time monitoring of data insight and use it to make an effective social media strategy. 

Locobuzz is a holistic tool for all your social media management and analytics needs. Get all the features and custom dashboards to monitor your accounts’ day-to-day activities closely. Measure your brand performance and automate content labeling with 100% accuracy. Optimize insights and maximize your reach.

Manage your brand with Locobuzz!

Why Does Social Media Analytics Software Matter?

Social media analytics software is an important tool for businesses that are looking to understand their customers and the market in which they operate.

Some of the key benefits of using social media analytics software include the ability to better understand customers, enhance marketing performance, increase efficiency, analyze competitors, and monitor industry trends.

How to select a social media analytics tool?

To choose a social analytics tool, one should look for several important factors like monthly cost, supported channels, and how many accounts can be added. Check for the dashboard and what kind of data is visible on it.

Compare the benefits and access permissions within the tool. If you need a team license, find a reasonably priced tool. Check for the reporting management feature in the selected analytics tool.

In some cases, you might require support; look for the tool with 24/7 support. If you are using any specific CRM, then the tool should be flexible enough to get enabled in the used CRM.

Make a list of your requirements and then compare the features of selected tools. Always prefer to take the free trial of social media analytics tools and later take a paid subscription if the tool fulfills your needs.

What do Social Media platforms offer?

The majority of social media networks are offering inbuilt analytics for their platforms. This dashboard provides the details of the post-performance and paid performance of your page or accounts.

Here is the list of analytics these platforms provide-

  • Instagram insight professional dashboard
  • Facebook business suite
  • Twitter insights
  • LinkedIn ad management
  • YouTube dashboard

All these insights are available in your social media channels and provide limited data based on the page or account performance. To explore more, get a user-friendly analytics tool and deep insights into a page like the gender of users, locations, and intent.

How do you analyze social media data?

To analyze social media data, businesses must first collect the data from relevant platforms and channels.

This may involve using a social media analytics tool or manually extracting the data using APIs or other methods.

Once the data has been collected, it must be cleaned and organized to prepare it for analysis.

This may involve removing duplicates, correcting errors, and standardizing formats. Next, patterns and trends can be identified in the data using statistical techniques, data visualization tools, or machine learning algorithms. The results of the analysis should be interpreted and conclusions drawn, identifying key metrics or performance indicators such as engagement or conversion rates and comparing them to benchmarks or goals.

Based on the results of the analysis, businesses can then take action to improve their social media strategy or make other changes to achieve their goals. This may involve adjusting content, targeting, or other aspects of their social media campaigns.

Why is Locobuzz one of the best Social media analytics tools?

Locobuzz is a social media analytics tool that is designed to simplify brand management processes, reduce costs, and align strategies to achieve desired effects in real-time.

One of the key features of Locobuzz is the social calendar, which allows users to plan and schedule their social media posts using a visual content calendar.

Overall, Locobuzz is a comprehensive social media analytics tool that can help businesses to effectively manage their social media presence and achieve their goals.

Final Thoughts

Managing social media platforms with good social analytics tool helps to reduce daily work stress. 

Most of the platforms automate the posting and ad campaigns. Get the real-time monitoring of data insight and use it to make an effective social media strategy. 

Locobuzz is a holistic tool for all your social media management and analytics needs. 

Measure your brand performance and automate content labeling with 100% accuracy. Optimize insights and maximize your reach.

Manage your brand with Locobuzz!


What social media platforms do analytics tools support?

Social media analytics tools typically support major platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and Snapchat. However, the availability of features and depth of analytics may vary across platforms.

Are social media analytics tools free?

While some basic social media analytics tools may offer free plans, most comprehensive tools with advanced features and in-depth analysis are typically paid services. The pricing structure can vary based on factors like the number of social media accounts, features, and the size of the user’s audience.

What data can social media analytics tools provide?

Social media analytics tools can provide a wide range of data, including:

Follower demographics: Age, gender, location, language, and interests of your social media audience.

Engagement metrics: Likes, comments, shares, and clicks on your posts.

Reach and impressions: The number of people who saw your posts or ads.

Content performance: Metrics related to specific posts or content, such as reach, engagement, and conversion rates.

Sentiment analysis: Assessing whether the sentiment towards your brand or content is positive, negative, or neutral.

Influencer identification: Identifying influential individuals who can help amplify your brand’s message.

How do social media analytics tools collect data?

Social media analytics tools collect data through APIs (Application Programming Interfaces) provided by social media platforms. These APIs allow the tools to access and retrieve data such as engagement metrics, follower demographics, and content performance.

Can social media analytics tools track competitor performance?

Yes, many social media analytics tools provide features to monitor and analyze competitor performance.

These features enable businesses to compare their social media metrics with those of their competitors, identify trends, and gain insights for improving their own strategies.

Do social media analytics tools offer real-time data?

Yes, some social media analytics tools provide real-time data, allowing businesses to monitor and analyze social media activity as it happens.

Real-time data can be particularly useful for identifying trends, responding to customer inquiries promptly, and tracking the impact of time-sensitive campaigns.

Can social media analytics tools help with influencer marketing?

Yes, social media analytics tools often have features for influencer identification and analysis.

They can help businesses find relevant influencers in their industry, assess their reach and engagement metrics, and make informed decisions about influencer partnerships.

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