Best Social Media Marketing Tools for Hospitality Industry
Social Media Marketing Tools have made the biggest difference in changing the game of Brand Management in the Hospitality Industry. From hotel promotions, higher exposure, check-ins, referrals, reviews, to automated hotel bookings and easier Customer Relationship Management, the integration of AI tools have minimized manual efforts by over 40% in the hospitality industry.
To help you gather a better understanding of how this exactly works we have a list of some of the Best Social Media Marketing Tools for the Hospitality Industry which you can use in a combination with one another in ways that help you maximize benefits and minimize efforts.
The hospitality industry requires delegating work between multiple teams via a host of different channels to set the basis of primary Social Media Marketing Strategies in place. So, before diving into the primary ways of promoting your brand or hotel on Social Media, a tool that binds it all together like a company dashboard becomes an essential requirement.
Zapier is a tool that creates automated workflows for you and your team, known as ‘Zaps’. You can use this space as a condensed system of all your integrated tools, and reports, starting from primary ones like Gmail, WordPress, Mailchimp, and the like. It is kind of a Social Media Productivity Tool, which helps boost all the manual efforts that go into Social Media Marketing.
Automated Data Processing
Brand-User Engagement Analysis
- Hashtag Tracking and Analysis
When people check into restaurants or hotels, for leisure or work purposes, they often share these check-ins on their social media accounts followed by hashtags. Locobuzz and other Social Listening Tools generate for you an analysis of these hashtags that you can use in your content so as to reach out to more people who may turn into possible clients/customers.
- Sentiment Analysis
This is one of the holy-grail features of a Social Listening Tool which helps you respond to customer behavior with the help of real-time alerts. When people leave a positive/negative review, comment on your social media, or mention your brand in their posts, this tool filters it through a sentiment analysis tracker to see if it calls for an urgent response. This way you can handle and avoid possible reputational damage to your brand and pin/share the positive reviews to your benefit.
Since here we are covering the Top Social Media Marketing and Management Tools for Hospitality Industry, Locobuzz stands at the top of the charts for it integrates all Social Media Management features into a single platform.
However, for Hotels and Hospitality Brands looking out for alternatives with a combination of a fewer number of the above-mentioned products, some of the next best Social Media Marketing Tools are NetBase, BrandWatch, BrandMentions, and Brand24. For more details on these tools check out our post on the Top 7 Social Listening Tools.
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