How To Find Trending Hashtags On Instagram In 2024
Keeping up with trends on social media in 2024 can feel like catching a wave. Hashtags were first used in 2017 on Twitter. Since then, we have yet to look back on getting the best out of hashtags on social media. You can find trending hashtags through manual work or by leveraging technological advancements, finding the right, trending and relevant hashtags can be like finding a needle in a haystack.
Do you feel you’re not getting enough reach on your content on Instagram? Do you feel like it’s not reaching the right people? Maybe you’re not using the right or trending hashtags for your content on social media. Hashtags can reach wider audiences, target your niche and enhance discoverability. You can leverage trending hashtags to become a part of a popular conversation or a brand in the community.
So, grab your metaphorical surfboard, and let’s ride the wave of trending hashtags together. By the end of our journey, you’ll be equipped with the tools and know-how to ride high on the currents of Instagram’s ever-changing trends. Let’s dive in and explore this exciting digital world!
How to find trending hashtags on instagram
1. Instagram Explore Page
Instagram’s Explore page is the easiest way to find trending hashtags on Instagram. The magnifying glass at the bottom of the app can help you reach the Explore page by clicking on it.
A user’s reaction, followers, and accounts they follow can all be used to generate posts that appear on the Explore page. This website contains content that marketers can explore to uncover topics that interest them.
Finding popular hashtags on Instagram may also be done with great success using the Explore page, but it takes a lot of human labour. To find the hashtags used by the well-known accounts, you’ll need to read the descriptions of the posts as you browse through this page.
- Click on the magnifying glass at the bottom of the screen to open the Explore page.
- Go to the search bar at the top of the screen and type a keyword related to your niche or area of interest.
- Search the keyword and a for you page will appear with posts containing trending hashtags related to the keyword you searched.
- Once you have found the relevant hashtag, keep opening the posts to discover other relatable hashtags that can be found written in the full caption.
2. Instagram Search Bar
Another excellent resource for discovering popular hashtags on Instagram is the search feature on the Instagram app. Instagram shows you the post volume when you search for a certain hashtag, which lets you know how often it has been used.
This is a useful method for discovering trending hashtags in your niche because post volume indicates whether a hashtag is popular or not.
- Tapping and holding the magnifying glass icon that appears at the bottom of the page will redirect you to the search bar in the Instagram application
- Search the keyword/phrase related to your niche. While you are typing in the search bar you can see that Instagram completes the phrase by giving suggestions or guessing what you are looking for.
- Click on the “tags” tab on the screen and click on the hashtag you want by analysing the number of times it has been used.
3. Social Listening
Social listening or social media listening is the process of analysing online conversations about your brand and your industry to find out more about your customers, know what they are talking about and get involved in the conversations to give them the output they desire from our business.
It includes monitoring social media for instances where your brand is mentioned or offered feedback. This can constitute you following trending hashtags to know what’s going on in social media about your brand and social listening tools like Locobuzz can help you keep in touch with your customers.
Considering that 81% of marketers claim AI has a good impact on their work, social listening is important to understand to make wise business decisions. Searching Instagram for popular hashtags is one of the finest methods to use these tools. Locobuzz provides comprehensive social media listening and monitoring capabilities to help you achieve your social media goals and improve your brand’s presence. Explore the all-in-one social media platform.
Enhance your brand’s social media listening, monitoring, and engagement now!
4. Follow Relevant Influencers
As many options as you have for trending hashtags, it’s the same for influencers. There are tons of influencers in the market right now and the numbers are only growing. This allows you as a brand to look for influencers relevant to your industry or niche and have a good amount of followers and credibility in the market that they can leverage. Many influencers have good tactics to grow followers on Instagram and you can follow their tips. You can check the hashtags they use from their Instagram handle and then implement them with your content.
5. Follow Relevant Hashtags
As you search for hashtags on Instagram, there will be a ton of options that serve your category or niche. Start following them, Instagram allows you to follow certain hashtags and keywords to keep up with the content that follows containing such hashtags and keywords. It’s the same as following a person or a page on Instagram.
When you follow such hashtags it shows you content that contains the following keywords, this can help you find other relevant hashtags that people are using to reach the same kind of audience through their content. It provides you with a variety of options to choose from. Check if they are trending, if people are talking about it and if it brings them interactions on their posts.
6. Using Hashtag Listing Websites
7. Using Hashtag Tracking Apps
You can find popular hashtags on Instagram quickly and effectively by using tools that track hashtag usage on the platform. Using these tools instead of the manual method for locating hashtags will save you a significant amount of time and work.
For example, all you have to do is enter your phrase into the app and let the platform locate trendy Instagram hashtags if you want an appropriate hashtag to share your fitness content.
The program will automatically generate a comprehensive list of trending hashtags that are extremely relevant to your speciality, just like any other AI tool. You can use a wide range of apps to find popular hashtags on Instagram like Hashtagify, In Tag, tagify etc.
Conclusion
The secret to success on Instagram is using hashtags. Using the appropriate hashtags will help your content reach a wider audience, improving engagement rates and raising your profile visibility.
To discover Instagram hashtags that are popular, utilise the advice provided in this post. If you are a busy marketer or a budding influencer, we don’t think you will be interested in the manual approaches. Fortunately, there are lots of resources available to help you identify worthwhile hashtags to follow.
Schedule a demo with us to learn how to discover popular hashtags on Instagram and how you can capitalise on them.
