Importance of Advertising Research That You Should Know
Advertising is more than just printing out display advertisements, it is reaching the right audience with the right techniques and message, with the right medium, at the right time.
Think about this: there are thousands of ads bombarding customers from all directions—social media, billboards, TV, you name it. But how do you know that your ad is standing out? You do that with the help of advertising research.
It helps you find your Target audience, think like your customers, decide your message and lastly persuade your customers to take action.
This blog will tell you all about the importance of advertising research. Keep reading and find out!
What is Advertising Research?
According to a study done by FIU College,
“In advertising, advertising research is the difference between giving accurate market statistics, customer insights, or knowing the latest trends in technology.”
Advertising research is understanding everything related to an advertising campaign, its market, and the product being marketed. It is gathering all the related information such as audience reception, target audience stats, and impact of the campaign, and analyzing this data to better that campaign.
But how?
You can study the gathered data and understand the attitudes of the customer, their preferences, behaviors, and how they perceive your advertisement.
It is about making sure that the advertisements are working in the market. For example, a soda company called Likin put out a new social media advertisement and wants to know how it is doing.
How they can conduct their research by studying the advertisement engagement rate, the number of clicks, and the call to action. They can find out if more people are going to the store and buying the soda after seeing the ad. If they are, then the ad is working, and if not, they might need to make a little change to the advertisement.
Gain Deeper Insights into Your Brands Online Presence with Locobuzz
Components of Advertising Research
1. Market Analysis
2. Customer Behavior
3. Media Used
4. ROI
5. Post Assessment
Importance of Advertising Research
Advertising Research is understanding everything about the advertising campaign. It is what an ad campaign’s end results depend on. The more thorough the research, the better the ad would be. But what is its importance?
1. Target Audience
In order to design an advertising campaign, it is important to understand a brand’s target audience. And that includes its preferences, behaviours, and demographics, so an advertising agency can design its ad with its target audience in mind and position it in the best way.
2. Message
The message is what the advertisement is trying to tell the audience. So it’s important for advertisers to present their message better, figure out the format that will best fit the message (like a 9 by 13 post or a 30-second reel), and also the text and language that will go along with it.
3. Media Planning
Media Planning is deciding in advance the media platform an advertiser is going to use for his advertisements. It could be Instagram, Facebook, LinkedIn, Television, or a newspaper. It is all about studying media consumption habits, finding out the media spaces and rates, and then choosing the media carefully.
4. Competitive Analysis
Competitive study is what will help a brand stand out among its competitors. It reveals what the competitors are doing, their strategies, and their positioning, which in the end will help a brand design its strategies better.
5. ROI Maximization
What helps an Ad find out its real value is its Return on investment. Through research, advertisers can find out the results of their advertising campaigns, maintain their spending, and maximize the return on investment (ROI).
Locobuzz for Advertising Research
Locobuzz is a tool for conducting advertising research, and in helping you understand your target audience and the advertising landscape.
How Does it Work?
Social Listening: Locobuzz stands out as a notch social media monitoring tool. It can track mentions of your brand, products, or competitors on social media platforms. This feature allows users to grasp the sentiments, demographics, and interests of their audience enabling them to create advertisements and creatives tailored to their target demographic.
Competitor Analysis: Utilizing Locobuzz helps uncover all the details about your brand’s competitors. By monitoring their social media strategies, Locobuzz equips you with information to refine your advertising tactics.
Case Study: The Dove's Real Beauty Campaign
The Dove Real Beauty Campaign was started by Unilever in 2004. It aimed to show that beauty is found in every woman, not just in what the beauty industry says. This was a big change because it went against the long-held beauty standards for women.
The impact of the campaign was seen not just in how many Dove products were sold, but also in the company’s money. They made ten per cent more in just one year.
But what was the Dove Real Beauty Campaign?
What did Dove do?
Silvia Lagnado, the then Vice president of Dove with his team, decided to launch a campaign with this idea.
In 2014, Dove launched the Real Beauty campaign. This showed real women of all ages, sizes, and backgrounds being happy in their own skin. They celebrated their natural beauty. The goal was to go against the usual beauty standards and to make women feel good about how they look.
This campaign not only changed the beauty industry but also made the brand Dove more valuable.
Dove’s research was what helped the brand identify the need, and the target audience, and use that need to design a campaign. By doing this, Dove stood out and built an emotional connection with all the beautiful women, which increased Dove’s brand value, brand loyalty, and also sales.
Conclusion
Advertisement research is what helps an advertisement to be seen. This ranges from identifying the brand’s target audience and its demographics to figuring out the best method of sending the ad message, to measuring ROI. Advertising research thus plays a vital role in helping companies plan effective marketing strategies.
Understanding consumer behaviour, market trends, and advertising campaigns, however, can enable firms to design an ad that better captures their message and the target group.
It is therefore important for you as a brand owner to do some advertising research because it will help you draft the right advertisement and position it in the right manner for your audience.
