Top 30 Influencers In Delhi In 2024
With the growing number of social media users, Influencers are getting more and more popular in cities like Delhi.
Influencers do not just post pretty pictures or make a reel and call it a day. Being an influencer is much more than that. Influencers shape the trends on social media platforms, recommend places and things, and most importantly, build relationships with their audience.
And that’s where the term influencer marketing has come from. Influencer Marketing is marketing or promotion of your brand or product with the help of an influencer.
According to a survey, 69% of consumers trust an influencer’s recommendations.
So, who are the top 30 influencers in Delhi? Let’s learn!
Influencers In Delhi
Sr. No | Name | Username | Followers | Genre |
1 | Kusha Kapila | 3.6m | Lifestyle | |
2 | Vishnu Kaushal | 2.2m | Comedy | |
3 | Kritika Khurana | 1.8m | Beauty & Travel | |
4 | WhatsHappening365 | 599k | Reviews | |
5 | Roshni Bhatia | 539k | Fashion | |
6 | Niki Mehra Madan | 537k | Fashion | |
7 | Govind Kaushal | 444k | Comedy | |
8 | Deeksha Mishra | 401k | Fashion & Lifestyle | |
9 | Fiza Rehmat | 331k | Fashion | |
10 | Rohit Maher | 306k | Fitness | |
11 | Riya Dixit | 288k | Fashion | |
12 | Soundarya Thakur | 271k | Fashion & Lifestyle | |
13 | Bhavdeep Kaur | 242k | Fashion & beauty | |
14 | Diksha Rawat | 253k | Lifestyle & beauty | |
15 | Ritika Pathak | 223k | Beauty | |
16 | Jaspreet Kaur | 151k | Fashion | |
17 | Sweety Neeraj Yadav | 126k | Parenting | |
18 | @kashyap_deepshikha | 115k | Fashion & Travel | |
19 | Ujjwal Dua | 112k | Fashion | |
20 | Annushri Pandey | 107k | Make-up | |
21 | Gurleen Bedi | 99.9k | Lifestyle & Food | |
22 | Nikita Wadhawan | 88.5k | Lifestyle | |
23 | Daksh Tripathi | 81.4k | Fashion & Fitness | |
24 | Harleen Kaur Kohli | 81.4k | Fashion | |
25 | Manmeet Singh | 65.4k | Food | |
26 | Manvinder Kaur | 54.7k | Food | |
27 | Foodie_says | 51.6k | Food | |
28 | Vaishali Srivastava | 48.9k | Fashion | |
29 | Chetan Pal | 48.7k | Travel | |
30 | Gunika | 41.9k | Lifestyle |
1. Kusha Kapila (@kushakapila)
Kusha Kapila is an Instagram influencer with 3.6 million followers where she posts lifestyle, beauty, and humor reels and Instagram content.
Based in Delhi, she often updates her Instagram followers with her gym pictures, posts relatable and funny reels with her friends, likes IPL, and binge-watches the latest and best series and movies on the streaming platforms.
Being a big fan of the movie Damsel, Kusha also got a chance to talk with Millie Bobby Brown, the lead actress in the film, who is known for her famous role as Eleven in the Stranger thing series, where she talked Millie about her movie and taught her about Moye Moye which is an Indian social media slang, which was trendy a while back.
She also posts her outfit pictures and reels for her followers to see and inspire, and sometimes journals about her life on her Instagram stories.
2. Vishnu Kaushal (@thevishnukaushal)
Vishnu Kaushal is a content creator and an influencer on Instagram with 2.2 million followers.
He was born in Chandigarh but currently lives in Delhi and on his Instagram, he posts funny and relatable reels and content. He often also collaborates with his brother Govind on his reels, and they make an awesome duo that is well-loved by their audience.
He is famous for his short and interesting comedic reels and also for his role as Gulab in the movie Dunki. He shared the pictures and videos from the moments on set, and how they filmed the movie.
His recent video was him acting as Desi Voldemort, and how he would compare against the real Voldemort from Harry Potter. He also recently made his acting debut in Rajkumar Hirani’s film Dunki with Shah Rukh Khan, the OG of Bollywood.
3. Kritika Khurana (@thatbohogirl)
Kritika Khurana is a beauty and lifestyle influencer on Instagram who has 1.8 million followers.
She has been featured in the Times 40 under 40 lists and hosts a podcast named What’s up sister? where she hosts a podcast show with her sister, talking about everything to anything. She has also appeared on billboards and in newspapers like the Hindustan Times as a model for an apparel brand advertisement.
On her Instagram account, she often posts beauty and skin care reels, where she suggests makeup and beauty products to her followers, and posts Get Ready with Me reels.
She also has a YouTube channel with 844k subscribers, where she often vlogs her travel videos to places like France, and Goa.
Her recent reel is a Get to Know Me video with her fans, where she tells them about her so they to get to know her.
4. What's Happening 365 (@whatshappening365)
Roshni Bhatia is a fashion and beauty influencer on Instagram with 539k followers. Like her username, she believes in all things Chic, and so does her Instagram content with her beauty reels and pictures.
She makes Instagram content about her outfits, makeup, travel reels, and photo dumps where she creates content that her audience will like. One of her reels is her playing with colors, in a bold manner, and she looks like she is having fun.
Her latest Instagram post is her flaunting her yellow flare dress with its mellow jewelry and sandals, and captions it with, “Here’s a slash of dopamine for the weekend”
Her chic-themed videos, reels, and pictures are what make Roshni’s page hers, and her 539k followers love her for it.
5. Roshni Bhatia (@thechiquefactor)
Roshni Bhatia is a fashion and beauty influencer on Instagram with 539k followers. Like her username, she believes in all things Chic, and so does her Instagram content with her beauty reels and pictures.
She makes Instagram content about her outfits, makeup, travel reels, and photo dumps where she creates content that her audience will like. One of her reels is her playing with colors, in a bold manner, and she looks like she is having fun.
Her latest Instagram post is her flaunting her yellow flare dress with its mellow jewelry and sandals, and captions it with, “Here’s a slash of dopamine for the weekend”
Her chic-themed videos, reels, and pictures are what make Roshni’s page hers, and her 539k followers love her for it.
6. Niki Mehra Madan (@nikimehra)
Niki Mehra Madan is a fashion influencer on Instagram with 537k followers. Here, she posts fashion and outfit reels and pictures regularly.
She has been featured in the Times of India and Femina India as a fashion influencer, and has won a NewsX award for the same. GoodHookBook wrote an article on how Niki started her journey as an entrepreneur in a month. Niki is also a one-time TED talks speaker where she talked about her life as a woman entrepreneur.
Her recent reel was a Get Ready with Me promotion video for the launch of a sunscreen brand, and the one before that showed her wearing her funky skirts.
Apart from this, you will also find her travelling to places like London and Milan, spending time with the local citizens, and trying out foods, which is all up in her Instagram highlights for people to see.
7. Govind Kaushal (@govinuts)
Govind Kaushal is a comedy blogger on Instagram with 444k followers. He is also the brother of Vishnu Kaushal, our #2 in the top 30 influencers in Delhi.
He posts funny and comical reels and vlogs on his Instagram, along with some aesthetic ones. Sometimes, he also posts reels with his brother Vishal.
He also runs a YouTube account with 5.74k subscribers and currently, 209 videos, where he posts his regular comedy and meme content.
He won Cosmopolitan’s, the Cosmo breakout comic award recently for his comedic social media content, which makes his audience laugh to their wits.
One of his recent reels is a comedic parody of Desi cab drivers in India, which are different from the Videshi ones, outside India, and has a lot of likes and comments.
8. Deeksha Mishra (@deekshamishraofficial)
Deeksha Mishra is a fashion, lifestyle, and fitness influencer on Instagram with 401k followers.
She posts pictures and videos of her outfits, Get Ready with Me series, explores places, and recommends skin care products to her followers.
She shares her fitness and gym stories on her Instagram, to inspire her followers, especially new mothers to stay fit. She is also a mother of two and often posts content related to that, to help her fellow mother followers with parenting and taking care of their children.
She also attends the latest events in Delhi and sometimes hosts it. Recently, she hosted the TARC event in Delhi.
Her recent post is her flaunting her gorgeous orange satin dress and posing in the dress. Her audience comments lines like, you looked great, and so graceful, made us look twice.
9. Fiza Rehmat (@fiza_rehmat)
Fiza Rehmat is a fashion influencer in Chandigarh, Delhi, and Amritsar with 331k followers on Instagram.
She posts her outfit, food, beauty reels, and pictures on her page, and keeps exploring new and different places all over Chandigarh, Amritsar, and Delhi, and shares it with her audience.
She has shot for brands like Costa Coffee, Amazon mini TV, and Puma, each of which is posted in her Instagram stories.
Fiza is also a fashion consultant and often recommends to her followers the most stunning outfits, she even tells them about the best places to buy affordable clothing items.
In one of her reels, she has recreated the iconic Kareena Kapoor’s Bebo outfit and in her recent reel, Fiza is wearing a black and white bandana on her head and vibing to the beats of the music.
10. Rohit Maher (@_musclemaniac__)
Rohit Maher is a fitness influencer with 306k Instagram followers.
He posts his fitness and gym videos on his Instagram, which inspires a lot of his followers.
He is a cloud engineer by profession and you will find him playing cricket in his free time. He also posts videos where he is lip-syncing and acting in songs and dialogues.
He also posts all his photo shoots and selfies on his Instagram highlights, letting them glimpse into his character behind the scenes and on screen.
His recent reel is a transition of him wearing a cream sports jacket, white shirt, and blue jeans, and captioned with, Aye Haye Ada. His followers comment things like, Your style is better than John (the original actor in the movie that the song is from).
11. Riya Dixit (@riyaadixit)
Riya Dixit is a fashion influencer on Instagram with 288k followers with content around her outfits, and fashion styling.
She is an entrepreneur with her clothing brand Shic Store, where you will find the most stunning clothing items that are homegrown, and size-inclusive (fit for every size). Shic Store also ships its clothing items worldwide, not just in India.
On her Instagram, she posts her outfit and beauty, pictures, and reels where she shows her outfit to her followers and guides them on the styling part. She also explores different places in India, where she takes her audience along with her to explore.
She also posts her shoot videos and pictures on the platform.
Her recent picture is her posing in a stunning black dress at a regal place, with the caption, Just admiring myself.
12. Soundarya Thakur (@soundaryathakur)
Soundarya Thakur is a fashion and lifestyle content creator and influencer with 271k followers on Instagram.
She graduated from the National Institute of Fashion Technology in Delhi and has also appeared in the MTV reality show Splitsvilla Season 12, where she did not win the show but was well-loved by the audience.
On her Instagram, she posts her shoots, outfits, and travel videos, where she is seen posing in new outfits and exploring new places.
She also posts her travel stories to places like Australia, and Sri Lanka on her Instagram account, where she shares the food, atmosphere, scenery, and people there.
In her recent reel, she is seen wearing a gorgeous black dress and taking her car with her. She captioned it, Rolling in style through the night, dressed in black, here’s my black statement look.
13. Bhavdeep Kaur (@bhavdeep_kaur)
Bhavdeep Kaur is a fashion, beauty, and lifestyle influencer on Instagram with 242k followers.
She makes fashion, outfits, and relatable pictures and reels on Instagram, where they are all liked by her followers.
She takes her followers along with her to explore new places in Delhi. She is also the founder of Youngberry, which is a hand-crafted and hand-grown clothing brand.
She also vlogs her travel diaries as she visits places like London, and Maldives and posts pictures and videos of food and the scenery there. She also maintains a client diary on her Instagram stories.
In her recent reel, she told her followers about the 6 best tropical vacation outfits, and she styles the outfits with the right pieces of jewelry, sandals, and makeup. And in her recent Instagram stories, she is seen attending the Toni & Guy Salon launch event.
14. Diksha Rawat (@diksharawat22)
Diksha Rawat is a lifestyle and beauty influencer on Instagram with 253k followers, where she posts content about her “exceptionally ordinary” life.
She creates makeup, outfits, and relatable pictures and reels on Instagram, along with discussions and talks about Taylor Swift and her music, which builds up a community of like-minded people with her.
Diksha is also a huge swiftie and often makes content revolving around the famous American singer. She recently also went to her Era’s tour concert in Singapore with her purple folklore outfit and bracelets, which according to Diksha is the most unreal thing in her life that she couldn’t believe happened.
Her recent reel is about creating different types of office dressing, and she also vlogs her different travels in her Instagram stories.
15. Ritika Pathak (@ritikacpathak)
Ritika Pathak is a beauty influencer on Instagram with 223k followers where she posts reels and pictures about her fashion shoots, outfits, and fitness.
She has won the title of Mrs India Worldwide 21, Ms Noida, the face of Jasshn Season 8, and more. She is also an animal activist, and a big workout junkie, the videos of which can be seen in her Instagram stories and posts.
Apart from that, her Instagram account also includes all of her brand collaborations and her travel vlogs to places like Goa, where she is seen enjoying her vacation and having the time of her life with her friends and family.
Her recent post is a reel of Ritika working out in her gym, and her followers supporting her in her comments with lines like “you make workout look so easy.”
16. Jaspreet Kaur (@hautemissy)
Jaspreet Kaur is a fashion, lifestyle ànd beauty influencer with 151k followers on Instagram where her content is around her outfits, shoots, and beauty videos.
She posts pictures and videos of her trying on different outfits and shoots on Instagram. She also recommends the best places for clothing and jewelry choices and shops to her followers.
She is a huge book reader, often posts stories of her reading books, and recommends the same to her followers.
She also recommends the best hair care, skincare, and makeup products to her followers through her Instagram stories.
Her recent Instagram post is a photo shoot of her wearing a pretty black dress with black gloves, with the caption, Delicate and dark. Her followers are seen praising her in the comments with phrases like So poised!, and Beautiful pictures.
17. Sweety Neeraj Yadav (@flying_mom_23)
Sweety Neeraj Yadav is a parenting and lifestyle influencer with 126k Instagram followers where her content is about her and her daughter, her outfits, and product recommendations.
She is a mother, and a senior cabin crew, the reels and pictures of which she posts on her Instagram.
She posts reels and videos of her outfits, her daughter Shanaya, and lifestyle content and recommends the best parenting and other products to her followers. She also posts her brand and content collaborations with brands on her Instagram stories.
Her recent Instagram reel is a fun comparison video on what her husband thinks makeup looks like, where she is seen painting her face, and how it is, which is just a few strokes of brush. She posts it with the caption, ‘It’s just a normal sunscreen’ to which her followers comment hahaha, and laughing emojis.
18. Deepshikha Kashyap (@kashyap_deepshikha)
Deepshikha Kashyap is a fashion, beauty, and travel influencer on Instagram with 115k followers and her content revolves around her shoots, travel videos, and outfits.
She is an engineer and consultant by profession and has met and been awarded by the cabinet minister of MSMEs for her work.
She posts reels around her daily outfits, transition reels, and travel blogs, and recommends products and services to her followers that she thinks they will like.
Deepshikha also has a separate highlight for her work diaries on Instagram, where you will find a compilation of all her work shoots, collaborations, and events.
Her recent Instagram video is a transition reel of her wearing a beautiful pink urbanic top, with which she captions a pink heart. Her followers Comment with sentences like ‘As usual, you’re looking gorgeous and breathtaking’ and lovely.
19. Ujjwal Dua (@ujjwal_dua)
Ujjwal Dua is a Delhi fashion influencer with 112k followers and her Instagram content is around her shoots, outfits, places she visits, and her recommendations to her followers.
She posts content about the new and trendy outfits that she is wearing, the shoots that she is doing, her travel diaries, and brand collaborations.
She loves nail art and traveling, both of which she vlogs on her Instagram stories and posts.
She is also a huge foodie, and when she is not busy with her work, you will find her munching on food and posting it on her Instagram. She loves trying out new foods and restaurants.
Her recent Instagram post is her sharing her laser skin journey with her followers, saying that it is a must and also the place where she got it from, is a must-visit place for lasers.
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20. Annushri Pandey (@annushripandey)
Annushri Pandey is a model, makeup artist, and influencer with 107k followers, and her Instagram content revolves around all three and her outfits.
She has been certified with the Airblack beauty club’s advanced curriculum completion. She also has a make-up company of her own called Makeshree, where she does make-up services for her clients and gets them ready to look their best for events.
She posts reels of her makeup looks, travel videos, and beauty reviews, where she explores new places in India, tries on new makeup looks, and reviews certain products for her followers.
Her recent Instagram reel is her discovering the greenest and most serene places, with the audio ‘First, listen to yourself’, and her followers comment on her post with lines like ‘Peace’, ‘Nature and you!’.
21. Gurleen Bedi (@whaaatislife)
Gurleen Bedi is a lifestyle and food influencer with 99.9k followers on Instagram where her content revolves around her food reviews, recipes, and lifestyle videos.
She uploads her delicious recipes, reviews restaurants, explores new places in Delhi, and shares her outfits on Instagram. She also recommends the best products for her followers to use and which can help them.
She also has her travel diary on Instagram stories, where she posts about the places she has visited to date, the surroundings, scenery, and the food of the same. She also has an Amazon Finds series where she finds and tries out new Amazon products and recommends them to her followers.
Gurleen’s latest reel is a video of her making a refreshing watermelon drink for summer, with the detailed recipe in her caption and her asking her followers what name they would give this recipe. Her followers comment with creative names like Watermelon Bubbly and Watermelon Mojito.
22. Nikita Wadhawan (@nikitawadhawan014)
Nikita Wadhawan is a lifestyle, fashion, and travel influencer with 88.5k followers on Instagram whose content is around shopping, travel, and lifestyle.
She is also a freelance fashion model with her own YouTube channel where she vlogs and magazine features, with her photo shoots.
She explores the whole of Delhi, and travels all over India on her Instagram feed, shooting the foods, landscapes, and people of those places for her followers to see.
Her latest reel is her exploring Sarojini market with her friends, and captioning it with ‘Are you even friends if you don’t visit Sarojini together?’ And her followers are tagging their friends in her comments.
23. Daksh Tripathi (@dakshh_tripathi)
Daksh Tripathi is a fashion, lifestyle, and fitness influencer with 81.4k followers on Instagram where his content revolves around his outfits and fitness.
He has shot for brands like Marks & Spencer, Manyavar, and Westside, the shoots of which are available to see on Daksh’s Instagram account.
He posts helpful clothing hacks, relatable reels, and outfit pictures on Instagram, along with his fitness and workout stories. He recently made a post on the types of office colleagues, and how each office has one.
In his recent post, Daksh is seen wearing a blue kurta and enjoying his time with it. He captions it with the line, ‘Blue is the new black’, to which his followers comment phrases like ‘Slaying in ethics’ and ‘so amazing’.
24. Harleen Kaur Kohli (@harleenkohliofficial)
Harleen Kaur Kohli with her 65.4k followers is a fashion, lifestyle, and beauty influencer on Instagram, whose content often revolves around her outfits and her beauty videos.
She loves shopping, traveling, and working out, and updates her followers with it all on her Instagram stories.
She flaunts her gorgeous outfits in her posts, recommends items, and acts to the trendy dialogues.
She posts Instagram content around her outfits, shopping, and makeup videos, where she is seen having fun with it and is loved by her audience.
Her latest post is her clicking a picture with a light brown velvety shirt, and a shimmery pencil skirt on, with the caption, ‘When you don’t dress like everyone else, you don’t have to think like everyone else’.
25. Manmeet Singh (@foodzaggy)
Manmeet Singh has 56.6k followers on Instagram and is a luxury, food, and travel influencer, whose content mostly revolves around food and travel videos.
He loves traveling, exploring new dishes, finding new places to eat, rating them, and sharing them with his Instagram family to enjoy and try out the same.
His Instagram feed is him trying out new and different foods, reviewing them with their price, and place, and posting his travel vlogs to every place that Manmeet visits. Recently he reviewed the Momos Mafia food chain, the review and details of which are on his Instagram page.
His recent reel is him recommending Eat Easy, a product with fast cooking time, to his traveler followers who prefer Indian and easy-to-cook food dishes on their traveling journey.
26. Manvinder Kaur (@food_nd_nature)
Manvinder Kaur is a luxury, food, and travel influencer with 54.7k followers on Instagram whose content revolves around her exploring places and foods.
She loves traveling, exploring new foods, reviewing restaurants and cafes, and sharing them with her followers.
She posts content on Instagram about the food she tries, reviews it, explores new food places, and her travel videos.
Her Instagram feed is her reviewing different food places and the food there. She also posts her brand collaborations on her Instagram stories, where you will find all the brands Manvinder has worked with.
On her recent reel, Manvinder is telling her followers about the most economical food offer in Gurugram, where she takes them to the food place named Daddy of Tastes.
27. Foodie Says (@foodiee_says)
Foodiee_says is a Delhi food and travel influencer with 51.6k followers on Instagram whose content revolves around her food videos.
She has more than ten million views on her Google local guide, where she writes her reviews on the places that she visits and the food that she tries.
Her Instagram is filled with her reviewing new and exciting food restaurants and cafes, and sharing her travel diaries on Instagram with her followers.
Her food videos are tempting to see and she posts them with the place name, her ratings, the product, and its price.
Her recent reel is the video of a loaded chocolate shake, with the caption, this is your sign to plan a summer date with your bestie.
28. Vaishali Srivastava (@srivastavajii)
Vaishali Srivastava is a fashion influencer on Instagram with 48.9k followers. The tagline of her fashion page is ‘Fashion that makes sense.’.
She won Cosmopolitan’s emerging fashion influencer award in 2022 for her fashion, styling, outfit, videos, and pictures.
On her Instagram, Vaishali explores new places like the cafes to visit in Delhi, posts new makeup techniques to try out, outfits to style, and the makeup and beauty products she recommends to her followers.
Her recent reel is a collaboration with the NoughOne clothing brand, where Vaishali is promoting a movement named Artist Only, which shares the stories and experiences of artists who create art and aim to fearlessly express it.
29. Chetan Pal (@delhitravelblogger)
Chetan Pal is a travel, lifestyle, resort, and restaurant reviewer and influencer on Instagram with 48.6k followers. The motto of his page is to experience life outside the cubicles of the world.
He is BOI certified on Instagram for his travel and lifestyle content, which is well-liked by the customers and helpful to them.
He goes around India, exploring new places, resorts, and food, trying them out, and reviewing them for his followers to see like the review of the Momo Burger fast food place.
His recent reel is him taking out his bike for a ride on Sunday and adds a funny audio of how Sundays are like a half-opened packet of chips. He asks his followers if they feel the same way and most of them comment with a yes.
30. Gunika (@tryology_with_gunika)
Gunika is a lifestyle and mom influencer on Instagram with 41.9k followers who loves trying and experimenting with new things and places with her followers.
She tries out new things on her Instagram and reviews them for her followers to see like her video on Frontier Biscuits. She shares her beauty, parenting, educational, and lifestyle hacks and videos on her Instagram to help her followers with all of this and make it easy for them.
She also reviews the best and most affordable make-up products, footwear, and clothing items to her followers.
In her recent reel, Gunika is asking her followers if the Allergy season has caught up to them, and recommends a product for the same, to rid them of the viral allergies and its infections.
What are the Top Influencers in Delhi?
The top influencers are individuals or personalities with large social following, credibility, and authority, on a social media platform, and in our case in Delhi. And with the following and authority, they can then persuade their follower’s opinions and call to action with their content.
Influencers use their influence to collaborate with brands for sponsored and paid advertising content, and product promotions. This is called influencer marketing, where brands partner with influencers to reach and engage with their target audience.
Role of Influencers in Delhi
In Delhi, influencers help shape social media trends, influence customers, and promote brands.
1. Brand Ambassadors: Nowadays more and more brands are using social media for their brand promotion. They appoint influencers on social media platforms to act as brand ambassadors for their local and global brands and promote their services through collaborations.
2. Trendsetters: With their unique videos and content influencers can shape the trends going around in social media and set up new fashion, lifestyle, and fitness trends.
3. Community: What sets an influencer apart from normal social media audiences is their large social following and community. They build up a relationship and form a community with their large followers on social media.
4. Social Causes: Influences in Delhi oftentimes use their social media page to promote social issues that need public attention like informing the public about the growing abuse of animals.
5. Opinion Leaders: Influencers are called opinion leaders because it is their opinion that sets trends and influences people and their audience in Delhi. The audience trusts the influencers, their opinions, and their recommendations.
Conclusion
This was our list of the top 30 influencers in Delhi. All of them have a large following, post regularly, and influence the audience in one way or the other.
They post videos and recommendations for everything, starting from parenting hacks to fashion lifestyle, and beauty. If you’re in need of a laugh, there is a comedy influencer, and if you’re in need of food recommendations, they even have that.
These posts do not help their followers but also inspire them to live and present themselves better, with the related reels about fashion, and lifestyle.
Being an influence is not just posting reels, it is building a family with your followers and treating them like one.
