15 Best Instagram Competitor Analysis Tools In 2024
In the era of 2024, known as the Instagram era, whether it’s the showdown between the Rhode skincare line or the Rare Beauty makeup line, Instagram has emerged as the go-to platform for every brand.
And in a landscape where Instagram holds such importance and potential, every brand is leveraging the app. But how do brands get famous on Instagram? How do they gain popularity?
The reason boils down to understanding their competitors and capitalising on what sets them apart. You probably might have heard the phrase, to defeat your enemy you have to know them first. That’s what competitor analysis is, and it is what will set your business apart and running.
According to a study done by Emerald,
“Instagram holds many business opportunities, and the rapid growth drives the business offerings.”
But what are the 15 Best Instagram Competitor Analysis Tools in 2024? Let’s find out. But before that, let’s find out what Instagram competitor analysis is and why it is important.
What are Instagram Competitor Analysis Tools?
What are the Features of Instagram Competitor Analysis?
1. Performance Metrics:
Performance metrics are the key performance indicators (KPIs) such as follower growth, engagement rate, likes, comments, and shares of the competitors.
2. Content Analysis:
The Instagram Competitor tool identifies the type of content (photos, videos, stories) of competitors, when they post, and their content themes to Identify the content strategy of the competitor.
3. Engagement Analysis:
The analysis tools measure the level of interaction of the competitor with their followers, including likes, comments, and shares, to find the audience engagement.
4. Follower Demographics:
They identify the demographics of competitors’ followers, which is their age, gender, location, and interests, to understand their target audience.
5. Competitor Comparison:
Comparing the performance of a brand’s competitors side by side with it helps a brand to identify strengths, weaknesses, and opportunities.
Why Instagram Competitor Analysis Tools Matter in 2024?
In 2024, Instagram competitor analysis tools are important for businesses and marketers because of the platform’s wide reach, huge scope, and billions of users. As Instagram remains a preferred platform for brand promotion, understanding and surpassing your competitors is how your brand can grow on Instagram.
These competitor analysis tools offer insights into the market trends, competitor’s Instagram engagement, post frequency, and audience preferences, which will help your brand to innovate and optimise its strategies.
By analysing competitors’ marketing tactics on Instagram, brands can design their content to engage their audience and differentiate themselves from the crowd.
15 Best Instagram Competitor Analysis Tools In 2024
1. Locobuzz
Locobuzz is a leading Instagram competitor analysis tool that is trusted by big brands like Nissan, Jio, Yamaha, and more. Its reputation is built upon its ability to provide accurate analytics and recommendations to the businesses, helping them with understanding the data and accordingly using it to modify their own strategy. Locobuzz lets brands monitor their competitors’ activities, understand market trends, and devise strategies to enhance their profile’s presence on Instagram.
Locobuzz combines AI with technology to provide the best customer service and drive the best customer experience. It measures the performance of a brand’s competitors, their customer behaviour, and their performance analytics across Instagram. It goes beyond using surface-level metrics to dive deeper into customer engagements, sentiment analysis, and performance analytics. By providing a report of competitors’ strategies and audience interactions, Locobuzz provides brands with suggestions and actions to refine their own Instagram approach. With Locobuzz, brands can navigate their Instagram competitors, track their activities, posting format with confidence, and accordingly design their own strategy and grow their page on Instagram.
Features:
Social Listening: Locobuzz tracks the mentions of competitors’ brands across Instagram, the relevant hashtags used by them and for them, and identifies the conversations and trends going around the brand
Engagement and Sentiment Analysis: Locobuzz analyses Instagram user engagement with competitors’ content and uses sentiment analysis to understand the tones of the conversation.
Benchmarking: Locobuzz compares brand performance metrics to its competitors on Instagram, finds out where they are lacking, and identifies the areas for improvement.
Influencer Identification and Analysis: Locobuzz helps in identifying key influencers in the industry or niche that competitors are engaging with on Instagram. By analyzing the interactions and engagements of these influencers with competitor brands, businesses can work on better influencer marketing strategies and partnerships.
Content Analysis and Optimization: Locobuzz allows businesses to analyze the type of content competitors are posting on Instagram, along with its performance metrics such as likes, comments, shares, and views. This helps in understanding what content resonates well with the audience and helps optimize the content strategy accordingly.
Actionable Recommendations: LocoBuzz not only provides data but also offers actionable recommendations for improvement, whether it’s optimizing content strategy, or adjusting engagement tactics.
2. Semrush
Semrush is an Instagram competitor analysis tool that monitors a brand’s social media, identifies its competitors, tracks engagement metrics, and finds areas of improvement.
Features:
Top Performing Posts: Semrush allows you to see which of your competitor’s Instagram posts have gathered the most engagement rates like likes, comments, and the number of shares. This lets you know what type of content your audience prefers.
Engagement Metrics: SEMrush also lets you track your competitor’s Instagram engagement metrics like likes, comments, and overall engagement rate over time. This helps you compare your own performance and identify areas for improvement.
Post Frequency: Semrush allows you to see how often your competitors post on Instagram. This can be helpful for your brand to determine your own posting frequency.
Engagement Trend Comparison: You can compare engagement trends between you and your competitors. This helps you identify periods where they’ve had spikes in engagement and potentially understand the reason behind it.
3. IGBLADE
IGBLADE is a competitor analysis tool that offers profile performance analysis, content strategy information, story performance tracking, and data visualisation across Instagram.
Features:
Comparison Metrics: IGBLADE lets you see how your brand’s Instagram profile performance compares up against competitors in terms of follower growth, engagement, and visitors.
Content Performance: It identifies what kind of content and hashtags generate the most engagement for your competitors.
Engagement: IGBLADE provides you with engagement insights that tell you how your competitors interact with their audience on Instagram.
Stay ahead of your competitors by knowing more about their online presence.
4. Pixlee
Pixlee is a competitor analysis tool that focuses on public profile data, branded content analysis, influencer marketing strategies, and audience insights in its competitor analysis.
Features:
Profile Data: Similar to the other tools, Pixlee collects your competitors’s Instagram profile data like follower count, engagement rates, and posting frequency.
Branded Content Analysis: Pixlee identifies the Instagram posts that feature your competitor’s products or branded hashtags. It also shows you how well competitor-branded content performs in terms of engagement and reach.
Influencer Collaboration: Pixlee identifies the influencers your competitors collaborate with, and analyses the type of content they create and the target audience.
5. Keyhole
Keyhole is an Instagram analysis tool that offers benchmarking, content performance analysis, hashtag insights, and audience demographics.
Features:
Benchmarking: Keyhole compares your profile’s performance metrics (followers, engagement rate, etc.) against your competitor’s and providers’ side-by-side comparisons.
Content Performance: Keyhole analyses your competitors’ posts to identify what type of content and content formats like Stories and reels, generate the most engagement.
Hashtag Insights: Keyhole tracks the hashtags your competitors use on Instagram and analyses their effectiveness in driving reach and engagement.
Social Listening: Keyhole also offers social listening features that allow you to track your brand mentions and sentiment around your competitors, and lets you sneak a look into their brand perception
6. Similar Web
Similar Web is an Instagram competitor analysis tool that excels in website traffic analysis and offers data on competitor online presence and audience overlap.
Features:
Traffic Sources: Similarweb can reveal where your competitors’ website traffic originates from. This can tell you if Instagram is a major driver of traffic for them and offer a glimpse into their social media strategy.
Audience Overlap: Similarweb can show you the audience overlap between your website’s visitors and your competitor’s visitors. This indicates if you and your competitor share a similar target audience on Instagram.
7. SpyFu
SpyFu is an American Instagram and search analysis company that offers keyword research, backlink analysis, and insights into competitors’ Instagram marketing strategies.
Features:
Keyword Research: SpyFu gives you a list of the keywords that your competitors are bidding on for search engine ads (PPC) and organically ranking for in search results (SEO). This will help you in devising your Instagram content strategy by helping you identify relevant keywords and topics your target audience might be searching for.
8. Sprout Social
Sprout Social is a social media management tool that offers a well-rounded suite for Instagram profile management and competitor analysis. It provides in-depth reports on follower growth, engagement rates, content performance, and social listening for competitor profiles.
Features:
Data Analysis and Reporting: Sprout Social collects and analyses important details about your competitor’s Instagram to generate reports on your competitors’ Instagram presence.
Content Performance: Sprout Social identifies the type of content, be it photos, videos, or stories that your competitors post, and identifies which formats generate the most engagement.
9. Socialbakers
Socialbakers is a social marketing platform that offers Instagram solutions with a focus on competitor analysis, their audience’s demographics, influencer marketing insights, and engagement analysis.
Features:
Audience Demographics: Socialbakers reveals your competitors’ audience demographics like age, location, and interests. This can help you understand your Target audience and refine your own Instagram strategy.
Campaign Analysis: Socialbakers lets you analyse your competitors’ paid advertising campaigns on Instagram, and lets you in on their targeting strategies for promoted posts.
Engagement Analysis: It provides you with an in-depth analysis of engagement metrics that go beyond likes and comments like your competitor’s story views, completion rates, swipe-up engagement, and more.
10. Brand24
Brand24 is a media monitoring tool that specialises in Instagram listening, tracking brand mentions, sentiment analysis, and campaign performance.
Features:
Brand Perception: Brand24 helps you understand how people perceive your competitors on Instagram through sentiment analysis of mentions and see what people are talking about regarding your competitors.
Campaign Performance: If your competitors run hashtag campaigns on Instagram, Brand24 can track mentions and engagement around those hashtags.
11. Sociality.io
Sociality.io is an Instagram competitor analysis tool that offers a competitor analysis module for Instagram that focuses on profile performance, content analysis, historical data, and hashtag data.
Features:
Profile Performance: Sociality.io tracks your competitor’s follower growth, and engagement rates like likes, and comments, and identifies top-performing posts on Instagram.
Content Analysis: It analyses the types of content (photos, videos, Stories) that your competitors post and see which ones are best loved by the audience.
12. Hootsuite
Hootsuite is a social media management platform with competitor analysis features that focus on Instagram profile performance, engagement rate, posting frequency, and top posts.
Features:
Profile Performance: Hootsuite lets you track your competitor’s Instagram profile performance like their follower growth, likes, and engagement.
Posting Habits: Hootsuite lets you look into the kind of posts that your competitors post and also their posting habits.
13. Phalanx
Phalanx is a social media tool that offers social media competitor analysis services including profile performance, content analysis, and benchmarking.
Features:
Profile Performance: Phalanx lets you track your competitor’s follower growth, and engagement rates, and identify their top-performing posts in terms of engagement.
Benchmarking: Phalanx lets you compare your performance metrics like follower growth, and engagement rate to your competitors’ side-by-side to your brand to identify areas for improvement.
14. Rival IQ
Rival IQ is a competitive social marketing tool that provides in-depth reports on your competitor’s Instagram presence, including follower growth, engagement rates, content performance, and hashtag analysis.
Features:
Content Inspiration: By analysing trending content across social media with Rival IQ, you can learn the trends that are viral on Instagram and design similar content.
Hashtag Research: Rival IQ can help you discover popular hashtags that your competitors are using and are relevant to your brand. You can use these hashtags on your Instagram content to improve reach.
15. Mention
Mention is a social media monitoring tool that offers Instagram competitor analysis, their brand perception on Instagram, and lets you track their mentions, sentiment, and campaign performance.
Features:
Brand Perception: Mention helps you understand how people perceive your competitors on Instagram through sentiment analysis techniques.
Engagement: It also lets you track your competitors’ Instagram engagement rates like the amount of likes and comments.
Conclusion
Instagram still remains one of the most widely used social media apps of 2024, making it a preferred platform for businesses that want to reach wider audiences and drive engagement.
Instagram Competitor Analysis Tools are what help your brand make the most of this App and achieve your social media goals.
From sophisticated analytics platforms to user-friendly social listening tools, these 15 best Instagram Competitor analysis tools offer varying features to help you maintain a competitive edge on Instagram.
In this competitive business environment, businesses and brands can maintain their brand presence, build a positive relationship with their audience, and grow on Instagram with the help of these Instagram Competitor Analysis tools.
