Instagram Reels Algorithm: Everything you need to know

There’s no secret in the fact that Reels are ruling Instagram right now and are here to stay. As an avid Instagram user or marketer, you may be wondering how the new algorithm works. Well, wonder no more! Here’s everything you need to know about the Instagram reels algorithm.

Instagram is one of the fastest growing social media platforms for users to share and keep up on what’s happening in their lives. If you’re anything like us, you probably spend a good portion of your day scrolling through your feed, catching up on all the posts from friends, family and famous names. But Instagram has recently changed how they rank content on your feed, and if you aren’t paying attention to how it works, you might not be seeing the posts that are most important to you anymore! Check out this article to learn more about the new Instagram Reel Algorithm and how it works!

What are Instagram Reels?

Instagram Reels are short videos from up to 5 seconds to 90 seconds designed to purely entertain the Instagram audience.

Launched in 2020, Instagram’s newest feature – Reels has been getting a lot of attention lately. And with good reason- it’s a fun, creative way to share short video clips with your followers. But like with anything on Instagram, there’s an algorithm at play.

How does the Instagram Reel algorithm work?

First, let’s dive into what Instagram Algorithm is. Instagram Algorithm is a set of rules that rank content like posts and reels on the platform.

Basically, the algorithm decides which content shows up on your feed and which doesn’t.

Similarly, Instagram Reels Algorithm or Instagram Reels strategy is the driving factor of your posted content. It works in such a way that it controls how people see, use and engage with the content of the platform.

Key factors affecting Instagram Reels Algorithm

Instagram Reels Algorithm works on a few key factors mentioned below –

  • User Activity like what kind of post he’s liking and engaging with
  • Details of the Reels like sounds, filter and more
  • Information about the person who posted the reel, the number of followers they have, etc
  • The number of views on the Reel
  • The amount of time people spend watching your Reel
  • The number of likes and comments your Reel receives

In other words, the more people who watch and engage with your Reel, the more likely it is to be seen by more people. So if you’re looking to get more views on your Reels, these are the things you should focus on.

Tips on how to ace the Instagram Reels Algorithm

Keeping the Instagram Reels Algorithm in mind, you need to game up with your Instagram Reels Strategy.

Here are a few tips for acing the Instagram Reels Algorithm

1. Set Clear Goals for creating Instagram Reels

Before beginning with any tips on Instagram Reel Algorithm, we highly suggest that you make a solid Instagram Reel Strategy plan, Chart out your whys, understand your audience and figure out what type of content you’d like to post.

2. Nail the Hook

Make sure your hook is attractive as well as simple at the same time. It must catch the eyes of the viewer at once.

3. Use Audios under 10,000 plays

For acing the Instagram Reels Algorithm it’s highly suggested that using Audio sounds with or under 10000 plays helps in making fresh content rank well.

4. Post Original Content only

This is an obvious point but not so much followed. Try not to put plagiarized content or copied content on your Instagram reel if you want to rank up your reel and not disappoint the Instagram Reels Algorithm.

5. Use up to 20 hashtags

To get the highest reach use up to 20 relevant hashtags in your reels and pair them up with a few trendy ones.

6. Do not miss out on Insights

Insights play a very important role in tracking the performance of any content piece. To stay intact with the rules of the Instagram Reels Algorithm, make sure you monitor your Reels insights and revamp your Instagram Reel Strategy accordingly.

7. Play along with Trends

It’s a fast-paced world. You need to be updated with the latest trends and personalize it your way and put it on the internet.

8. Offer Valuable Content

Lastly, don’t forget the whys you set for yourself in the beginning. Stick to your Instagram Reels Strategy and aim at providing value always.

Wrapping up

Now that you’ve understood everything about Instagram Reels Algorithm, it’s time to curate your own Instagram Reels Strategy and work on it. Keep creating great content, hack the algorithm and keep track of content performance with all-in-one social media analytics tools like Locobuzz.

Request a demo today and get started on this amazing content creation journey.

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