Amazing Social Media Analytics Tools You Can’t Miss out in 2022

Do you want to stand out as a marketer and be exceptional at managing your time & efforts while driving great results? Yes, right? It is possible to do all of that and perform even better, you just need a Great Social Media Analytics Tool that will help you understand your audience better and help you analyse your content and improve it.

In this blog we’ll enlighten you with a few great options for Social Media Analytics Tools. There are a bunch of tools out there in the market, and with great choices comes great confusion hence we’ve narrowed down the list for you. In this blog post, we’ll take a look at 10 of the best social media analytics tools or social monitoring tools and show you how to use them.

Why do you need Social Media Analytics Tools?

Social Media Analytics Tools or Social Monitoring tools help you get an in-depth insight into your performance on the platform. In simple words, It helps you understand what works the best for your brand and what doesn’t.
Social media analytics tools can help you track your progress, engagement, and ROI.

10 Best Social Media Analytics Tools & How To Use Them

1. Locobuzz
2. Google Analytics
3. Hubspot
4. Zoho Social
5. Hootsuite
6. Sprout Social
7. Tail Wind
8. Keyhole
9. Buffer
10. Curalate

Click on your favorite social media analytic tool directly or continue with the flow of the article. You can directly jump on the social media analytic tool you like by clicking on the above links or walk along with this and learn about them one by one.

Locobuzz is a social media analytics tool that offers a wide range of features. It’s a comprehensive social monitoring tool that helps marketers in –

  • Real-time listening across platforms
  • Gaining refined audience and influencer insights
  • Measuring social media campaign
  • Staying a step ahead with competitive benchmarking and
  • Developing your global business strategy.

Locobuzz is your go-to social media analytics tool which not only helps you enhance your brand’s social media listening but also guides you with social monitoring and engagement. You can request a demo at Locobuzz today!

Tool Level – Beginner/Intermediate

2. Google Analytics

Google Analytics is a free social media analytics tool that can be used to track your website traffic and social media engagement. It’s a great way to get detailed insights into your social media performance.

The best way to use Google Analytics is to

  • Set up Google Analytics Goals
  • Grasp a good understanding of Google Analytics Reports
  • Enable Google Analytics demographics and interests
  • Use google tag manager to acquire detail on your marketing results

Tool Level – Beginner/Intermediate

3. Hubspot

Hubspot is a comprehensive marketing and sales platform that includes a social monitoring tool. It offers features such as social media tracking, engagement insights, and analysis.

The best thing about Hubspot is that you can track your social media performance and revenue growth together. Along with that, it also helps you centralize your analytics, i.e even if you’re using other tools, you’ll still be able to compare the social media performance across multiple channels.

Tool Level – Intermediate/Expert

4. Zoho Social

Zoho is an all-in-one platform preferred and used by many! Zoho Social is their social media analytics tool that offers features such as social media monitoring, reporting, and engagement. Such amazing features make it a great option for small businesses and solopreneurs.

It creates summarised and accurate reports and gives you detailed insights on what content format people are engaging the most with. breakdown the content formats that people are engaging the most with.

Tool Level – Beginner/Intermediate

5. Hootsuite

Hootsuite is a great social media management platform that offers features such as social media monitoring, reporting, and engagement. Businesses of all sizes can refer to Hootsuite.

It offers advanced social media analytics features like discovering trending topics, calculating the ROI of your social campaigns, measuring customer care team responses and enabling brand integrations too.

Tool Level – Intermediate/Expert

6. Sprout Social

A very trendy and loved social media analytics tool – Sprout Social is a great choice if you want to hop onto detailed insights and measurements of your social media performance.

It helps you with everything from tracking impressions to assessing content performance and tailoring your organization report as per your KPIs.

Tool Level – Intermediate/Expert

7. Tail Wind

Tailwind is a social media analytic tool focused on Pinterest and Instagram. It helps you schedule, monitor and analyze your content performance.
It’s hashtag finder feature has helped it gain immense popularity.

Tool Level – Beginner/Intermediate

8. Keyhole

With its wide variety of trackers that helps you monitor your events, campaigns, influencer activity, etc, Keyhole has become a very popular Social media analytics tool.

Keyhole stands out because of its feature that predicts your campaign’s performance with the help of machine learning.

Tool Level – Intermediate/Expert

9. Buffer

Buffer is a social monitoring tool that helps brands evaluate their performance so that they can make better decisions. It offers amazing features like a recommendation on posting strategy and quick professional reports.

Tool Level – Beginner/Intermediate

10. Curalate

Curalate is a hybrid social monitoring tool that helps brands expand their revenue growth from Instagram.
This social media analytics tool helps you understand which products have the best sales which in turn helps in making better strategic decisions.

Tool Level – Beginner/Intermediate

Wrapping up

We can sum it up with this quote by Den Zarrella – Marketing without data today is like driving with your eyes closed.

These social media analytics tools & social monitoring tools help you go the extra mile and ace your data. Make sure to make good use of them by analyzing your content performance and driving positive results in ROI!

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