Top 25 Fashion Influencers in India (2024)
In today’s social media world, a fascinating phenomenon has taken centre stage: the world of fashion influencers. With substantial followings on social media platforms like TikTok, Instagram, YouTube, and Facebook, they shape fashion trends and inspire a wide audience. These fashion influencers focus mainly on fashion, but they also talk about other things like travel and fitness. They’re like style leaders who show us what’s cool and trendy to wear.
One special thing about these fashion influencers is that they have a talent for making people want to buy certain clothes or like particular styles. Think of fashion influencers as today’s version of famous people, like movie stars or singers, but they’re more like your friends on social media. They’re really good at building trust with their followers by interacting with them through photos, stories, and live videos. While not all fashion influencers are the same, most of them truly care about and appreciate their followers.
In the ever-changing world of fashion, these fashion influencers aren’t just showing off cool outfits; they’re actually shaping what’s in style and inspiring many people to try new looks. Their ability to connect with us and their power to make fashion exciting and relatable make them important figures in today’s digital age. Let’s look at some of the Top Fashion Influencers in India.
Top Fashion Influencers in India
Sr. No. | Table Of Contents | Instagram User Name | No. of Followers on Instgram |
1 | Mrunal Panchal | @mrunu | 5.2M |
2 | Nehhaa Malik | @nehamalik335 | 4.1M |
3 | Komal Pandey | 1.9M | |
4 | Diipa Büller-Khosla | 1.9M | |
5 | Kritika Khurana | 1.8M | |
6 | Dolly Singh | 1.6M | |
7 | Aayushi Verma | 1.5M | |
8 | Anirudh Sharma | 1.5M | |
9 | Masoom Minawala Mehta | 1.3M | |
10 | RAJVEE GANDHI | 1.2M | |
11 | Aashna Hegde | 1.1M | |
12 | Aashna Shroff | 1M | |
13 | Aakriti Rana | 1M | |
14 | Nitibha Kaul | 1M | |
15 | Sejal | 839K | |
16 | Santoshi Shetty | 739K | |
17 | Malvika Sitlani | 664K | |
18 | Shaurya Sanadhya Tulshyan | 632K | |
19 | Pooja Mundhra-Mahatme | 629K | |
20 | Sakshi Sindwani | 573K | |
21 | Roshni Bhatia | 562K | |
22 | Juhi Godambe Jain | 550K | |
23 | Siddharth Batra | 273K | |
24 | Gia Kashyap | 165K | |
25 | Usaamah Siddique | 111K |
Mrunal Panchal, a rising star in the world of social media, made her mark through captivating makeup tutorials. With a staggering 5.2 million Instagram followers, she’s undeniably one of the most sought-after influencers in her niche. Her collaborations with renowned brands like Maybelline, Sony LIV, and Triller are a testament to her popularity.
Beyond the realm of makeup, she ventures into the world of travel content, adding diversity to her creative portfolio. Often seen collaborating with her partner and fellow content creator Anirudh Sharma, she brings a unique and offbeat style to her content.
What distinguishes Mrunal is her distinctive fashion sense and stunning looks, which she prominently showcases on her social media platforms. Her initial claim to internet fame was a viral TikTok video, and today, she stands as a popular figure with renowned brands like Maybelline, Sony LIV, and Nivea eager to tap into her substantial digital audience. Her Instagram makeup page is a treasure trove of makeup tutorials, showcasing her passion for cosmetics.
2. Nehhaa Malik
Nehhaa embarked on her career in the world of modeling, where her dedication and hard work propelled her to be recognized as one of the top three most beautiful women in Arab Fashion Week. Her journey in the fashion world also included participation in prestigious events like Dubai Fashion Week and Bangkok Beach Fashion Week.
Venturing into Bollywood, Neha Malik made her debut in the movie “Bhanwari Ka Jaal,” marking her entry into the Indian film industry. However, it was her appearance in the superhit song “Dhoop Mein Na Chal” by Ramji Gulati that truly catapulted her to popularity.
One of Neha’s notable achievements includes her involvement in the music video for the hit song “Sakhiyaan.” This catchy melody, composed and sung by Maninder Buttar, has amassed an impressive 440 million views, solidifying her presence as a prominent figure in the music video scene.
3. Komal Pandey
Komal Pandey is renowned for her unique and daring fashion choices, exuding confidence in every outfit she wears. With a substantial following on both Instagram and YouTube, she has built a dedicated fan base. Her collaborations with established brands like Olay and Amazon have been a driving force behind her popularity.
In a testament to her excellence, Komal Pandey earned a coveted spot on Forbes India’s top 100 digital star list—an accolade achieved only by the best in the industry. Her ascent to this prestigious ranking reflects her unwavering dedication, creative prowess, and hard work, which have earned her a legion of enthusiasts.
Komal’s signature style revolves around taking clothing from her wardrobe and transforming them in innovative and unconventional ways, reinventing the entire look of an outfit.
This fashion sensation is frequently sought after by top beauty and fashion brands for product endorsements.
4. Diipa Büller-Khosla
From initially pursuing a career in law with aspirations of becoming a human rights lawyer to ultimately becoming one of the pioneering South Asian figures in the realm of social media, Khosla’s journey is a testament to her ability to navigate and fulfill her dreams. She skillfully balances her multifaceted passions for fashion, writing, photography, and her unwavering commitment to humanity.
In her own words, Khosla describes herself as a risk-taker, unafraid to explore and experiment in life. Yet, she also emphasizes the importance of finding beauty in the moments of pause, rest, and self-care. As an influencer, Khosla has garnered acclaim for her remarkable wardrobe, relatable beauty tips, and her widely admired wedding. Her online presence not only reflects her style but also offers a glimpse into her authenticity and her ability to connect with her audience on a personal level.
5. Kritika Khurana
Kritika Khurana, known by her Instagram handle ThatBohoGirl, is a prominent social media influencer hailing from India. She embarked on her journey as a fashion influencer approximately eight years ago by sharing her ‘Outfit of the Day’ posts or using the popular hashtag #OOTD on Instagram. She later established her own blog, titled ‘That Boho Girl.’ This Delhi-based influencer has amassed a massive following not only on Instagram but also on YouTube.
Her association with renowned brands like L’Oreal, Myntra, Knorr, and Pure Sense underscores her influence and impact in the world of fashion and lifestyle. Kritika Khurana’s experience as a seasoned blogger and her proficiency in influencer marketing make her a notable figure in the media production industry. Her skills extend to public speaking, further enhancing her presence as a multifaceted influencer.
6. Dolly Singh
Dolly Singh, a notable content creator, initially gained recognition for her roles as ‘Raju Ki Mummy’ and the stereotypical ‘South Delhi Girl’ on YouTube while working at iDiva. Originally from the charming town of Nainital, she relocated to Delhi for her higher education, where she commenced her career at a remarkably young age.
Dolly’s journey in the digital realm began as a content creator and Instagram influencer, but her talents extend beyond social media. She made her foray into acting and was recently featured in the Amazon Prime Video web series titled “Modern Love Mumbai.” This transition from the world of digital content to mainstream acting underscores her versatility and growing influence in the entertainment industry.
7. Aayushi Verma
Aayushi Verma is a highly renowned female social media star, with a significant presence on platforms like Instagram, Snacks video, Twitter, and Snapchat. Her multifaceted career encompasses roles as an Instagram Star, YouTuber, Digital Content Creator, Fashion Model, Lifestyle Blogger, Dancer, and Social Media Influencer.
Aayushi is best recognized for her Instagram account where she has amassed a remarkable following of 1.5 million users. Her content includes engaging transition videos, “get ready with me” reels, as well as captivating fashion and lifestyle photoshoots.
Her journey into the world of social media began in 2020 when she posted her first Instagram photo, which featured her in blue attire, gazing away from the camera. Aayushi’s talent and creativity shine through in her content, exemplified by her video that transitions from gym attire to an orange top and eyeshadow, which garnered over 11 million views on Instagram.
8. Anirudh Sharma
Anirudh Sharma is recognized as a social media influencer, model, and musician. His creative journey has encompassed various music video appearances, showcasing his versatility in the entertainment industry. Anirudh has carved a niche for himself on YouTube by sharing engaging challenge and prank videos through his channel.
He has gained a dedicated following for his entertaining and often humorous content. In his personal life, Anirudh Sharma is in a relationship with Mrunal Panchal, another famous social media influencer. Their love and mutual support have garnered considerable attention and affection from their fans.
9. Masoom Minawala Mehta
Masoom Minawala, a fashion influencer and digital content creator, defied conventions to become a prominent figure in the industry. Despite initial restrictions on her choices, she attended international events and even walked the Lakme Fashion Week ramp while pregnant, breaking barriers.
With over a decade of content creation and a stint as a startup CEO, she champions women’s empowerment. Recognized on Forbes Asia’s 30 Under 30 and GQ’s Most Influential Young Indians, Masoom leads in the digital-first era. As a UN Women India ally, she’s dedicated to fostering a sustainable ecosystem for future creators and entrepreneurs globally, leaving a lasting impact.
10. RAJVEE GANDHI
Rajvee Gandhi is a well-known Indian personality, celebrated for her roles as a social media influencer, and actress. She gained widespread recognition for her captivating lip sync videos and has amassed an impressive following, boasting over 430,000 fans on TikTok.
Rajvee is not only a social media sensation but also a fashion icon, earning herself a style badge. Her keen sense of fashion and entertaining content have contributed to her popularity. From a young age, she has excelled in the world of fashion blogging, leaving no avenue unexplored in expressing her unique style and passion for fashion. Rajvee Gandhi continues to shine in the world of fashion and entertainment.
11. Aashna Hegde
Aashna Hegde is a model, social media influencer, actor, and YouTuber. Notably, she achieved a significant milestone by becoming the first Indian content creator to make a runway appearance.Aashna’s journey to fame began through her captivating modeling pictures shared on Instagram and her engaging content on YouTube. Her presence on social media platforms has garnered her a dedicated following and elevated her to social media stardom.
Aashna Hegde has also ventured into the world of music videos, featuring in popular tracks such as “Dooriyan,” “Befikar,” and “Bas Tu Dikhti Hai.” Her diverse talents and achievements continue to make her a prominent figure in the Indian entertainment and social media landscape.
12. Aashna Shroff
Aashna is a social media influencer, fashion blogger, and model. She has garnered significant fame on the internet, boasting a substantial fan following. Her popularity has led to collaborations with prestigious beauty and fashion brands in the industry.
In November 2013, Aashna ventured into the online space by launching “The Snob Shop.” Her strong presence on social media is particularly evident on Instagram, where she boasts an impressive following of 981k, including some notable figures. She also maintains an active presence on Twitter, connecting with her audience and sharing updates with them.
13. Aakriti Rana
Aakriti Rana is a renowned Indian fashion blogger and stylist, best known for her popular fashion blog ‘La Chica Loca.’ She embarked on her journey in the world of fashion blogging in 2014, and since then, she has gained significant recognition for her unique style, fashion insights, and creative content.
Aakriti Rana’s contributions to the fashion and style landscape have made her a notable figure in the industry, inspiring and influencing fashion enthusiasts and followers.
14. Nitibha Kaul
Nitibha Kaul is a well-known Indian actress and model, primarily recognized for her participation in Bigg Boss 2016. Prior to her acting career, she had a successful professional stint as an account strategist at Google and had established herself as a prominent model, earning titles such as the 1st runner-up in Dabur Miss Rose and Delhi Times Fresh Face competitions.
Nitibha holds a business studies degree from Saheed Sukhdev College of Business Studies. Her career took a significant turn in 2016 when she decided to leave her job to take part in Bigg Boss 10, a move that significantly boosted her popularity.
In addition to her reality show, Nitibha also emerged as the winner of NDTV’s Nokia Your Wish is My App competition. Today, she is a well-recognized social media influencer, boasting over a million followers across various platforms. Notably, she had the opportunity to work alongside Hollywood star Bruce Willis in an advertising campaign, further solidifying her presence in the entertainment world.
15. Sejal
Sejal Kumar, a rising Indian YouTuber and fashion blogger, began her YouTube journey in 2014, drawing inspiration from an American YouTuber. Over the years, she has achieved significant recognition in the digital world, earning numerous prestigious awards. Notably, she has been honored with a place on the YouTube Creators for Change list, a testament to her influence and impact.
Sejal has consistently ranked among the top creators on YouTube for several years and has been a regular participant in YouTube Fanfest, a platform that celebrates content creators. Her content on YouTube spans various genres, including fashion and lifestyle, making her a notable figure
16. Santoshi Shetty
Santoshi Shetty is a renowned Indian fashion blogger and influential presence on social media. She has gained fame for her contributions to the world of fashion and lifestyle through her blog, ‘The Styledge.’ As a fashion influencer and content creator, Santoshi Shetty has utilized her social media platform as a means of self-expression, sharing her unique style and insights with her audience. Her creative work has made her a prominent figure in the fashion and lifestyle blogging community, inspiring many with her fashion-forward content.
17. Malvika Sitlani
Malvika Sitlani is a notable content creator with a substantial YouTube following, boasting over 515,000 subscribers as of March 16, 2020. Her channel primarily features videos related to fashion, style, and vlogs, catering to an audience interested in beauty and lifestyle content.
One of her standout videos on YouTube is titled ‘Easy Nude Make Up Look,’ which has garnered an impressive 1.4 million views. Notably, this is her second video on the topic of nude makeup, with her previous video amassing 1.1 million views. She enjoys creating humorous and entertaining videos for her audience.
Malvika Sitlani gained recognition by participating in the first season of India’s Next Top Model, which further elevated her profile in the world of fashion and entertainment.
18. Shaurya Sanadhya Tulshyan
Shaurya Sanadhya Tulshyan is a Pune-based YouTuber, influencer, and social media personality known for her distinctive approach to content creation. She produces content across various categories, including fashion, beauty, lifestyle, travel, and food, catering to a diverse range of interests and passions.
In addition to her online presence, Shaurya is also recognized as the founder of Label Shaurya Sanadhya, showcasing her entrepreneurial spirit in the fashion industry. Furthermore, she is associated with Aryam Skincare, demonstrating her multifaceted talents and interests within the lifestyle and beauty realms. With a robust fanbase of over 400,000 followers, Shaurya Sanadhya Tulshyan has carved her own niche in the digital landscape as a content creator and entrepreneur.
19. Pooja Mundhra-Mahatme
Pooja Mundhra, widely recognized as thecozyvibe, is a vibrant content creator hailing from India. Her journey is a beautiful blend of capturing life through the lens, crafting engaging videos, and spreading her genuine passion for clothing and lifestyle.
As a dedicated YouTube personality, Pooja consistently shares her creative vision with her audience, releasing new videos each week. Her channel is a delightful haven for fashion enthusiasts, beauty aficionados, and those seeking lifestyle inspiration. Through her lens, she offers a glimpse into the world of fashion and lifestyle, providing valuable insights, tips, and inspiration for her growing community.
20. Sakshi Sindwani
Sakshi Sindwani, a prominent advocate of body and size positivity, has made a significant impact as the face behind the brand @StyleMeUpWithSakshi. At the age of 26, this fashion blogger is dedicated to challenging and breaking stereotypes surrounding body image. Her mission is to promote a more inclusive and positive view of beauty and fashion.
Sakshi commenced her journey into fashion and lifestyle content creation on social media in 2019, quickly amassing a substantial following and securing collaborations with renowned names in the industry, including Manish Malhotra and Tarun Tahiliani. Her influence and unique perspective have earned her features in numerous fashion magazines.
Notably, Sakshi Sindwani has taken a significant step in her journey by launching her own apparel collection in partnership with a brand. As a well-known Instagram influencer and social media personality, she has been at the forefront of transforming how the fashion industry and society perceive and embrace women with diverse body types, making her a trailblazer in the realm of fashion and body positivity.
21. Roshni Bhatia
Roshni Bhatia is a well-known fashion blogger and YouTuber, celebrated for her expertise in makeup and beauty. This Indian social media star has garnered significant recognition for her self-titled YouTube channel, where she shares her insights and talents with her audience. Roshni’s popularity is primarily attributed to her engaging beauty vlogs, including makeup tutorials and beauty-related content.
Beginning her journey as a fashion producer at Popxo, Roshni Bhatia has transitioned into a prominent figure in the world of luxury beauty blogging and YouTube. Her dedication to the beauty and fashion industry has made her a respected influencer in the Indian beauty and lifestyle space.
22. Juhi Godambe Jain
Juhi Godambe is a notable Indian blogger and entrepreneur, calling Mumbai, India, her home base. She has made significant strides in the fashion and entrepreneurial domains, gaining prominence for her distinct contributions. Juhi’s entrepreneurial journey includes founding Arabella, which encompasses her label. Her brand and fashion sensibilities reflect an ultra-feminine and romantic aesthetic, serving as a source of inspiration for enthusiasts in the fashion industry and beyond. Through her clothing brand and fashion pursuits, Juhi Godambe has made a considerable impact.
23. Siddharth Batra
Siddharth Batra, a prominent figure in the world of social media, has earned recognition for his unique and unconventional approach to fashion. He is celebrated for his bold and experimental fashion choices that sets him apart. Siddharth is also acclaimed as the CEO of male fashion influencers, symbolizing his influence and leadership in the male fashion landscape.
One of his notable contributions is the Instagram series titled #GuyBeauty, which has made a significant impact by challenging stereotypes. Through this series, Siddharth Batra advocates for the normalization of makeup, body hair acceptance, and skincare routines for men, contributing to a more inclusive and progressive perspective on male grooming and self-expression.
24. Gia Kashyap
Gia Kashyap is a prominent Indian fashion, beauty, and skincare blogger, as well as an entrepreneur based in Mumbai, India. Her journey into the world of fashion blogging began with the inception of her blog, “Gia Says That,” in 2010. This platform serves as an outlet for her to share insights on travel, beauty, and various other topics, garnering a substantial following of over 160,000 on Instagram.
Beyond her blogging pursuits, Gia Kashyap engages in activities such as illustrations, photography, table tennis, PC gaming, and documentary watching. Her multifaceted interests and creative endeavors contribute to her dynamic presence in the fashion and lifestyle sphere.
25. Usaamah Siddique
Usaamah Siddique, a prominent figure in the realm of luxury and lifestyle influencing, has garnered a dedicated following of nearly 100,000 on Instagram. Revered for his expertise in visual poetry and style, Usaamah’s distinct grooming and fashion choices make a resounding statement in the world of fashion and luxury. His ability to curate and present sophisticated content resonates with his audience, solidifying his presence as a maestro in the realm of visual aesthetics and lifestyle influence.
Conclusion
In a world where being true to yourself matters most, these fashion influencers have been our guides. They’ve encouraged us to embrace our unique styles, share our passions, and celebrate our individuality. The impact of these fashion influencers on social media goes beyond just fashion.
It’s proof of how the internet can help us speak up, challenge old ideas, and inspire positive changes. As we keep following their journeys, let’s cheer for their creativity, strength, and realness. These influencers have redefined what it means to be stylish. They’ve made a difference in our lives, with every post, every video, and every trend they share.
In a world where trends may fade, their impact will remain, forever timeless and enduring.
