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“You should message a business just the way you would message a friend”
– Mark Zuckerberg, CEO of Facebook
Chatbots have arrived! They are taking over the world of customer service, products sale, digital brand services, customer enlightenment, and the list goes on.
Chatbots are getting smarter by the day – thanks to perpetual tech enhancements, constant platform updates, interesting API interventions, and makers with an insatiable urge to explore. Many avid brands are utilizing this latest mode of smart and convenient communication to their advantage.
The digital industry has witnessed a whopping 30% increase in active mobile social users. With this number expected to rise, it is only a matter of time for chatbots to be the new hashtags.
So, before the industry and competition pressure makes it integral to have a chatbot, it is wise to start now.
Why getting a chatbot is a good idea?
There are many great reasons to have chatbot assistance on your website and/or mobile application, but here are a few essential ones.
Stay Up-to-Date With Technology
No matter the strides we’ve already made, technology is rapidly evolving. By that logic, the chatbot industry is in its trial and error phase. The time is to experiment. Making a mistake will result in better bot understanding, smarter audience handling, and more intelligent proactive services.
Build Brand Image
Conversing with chatbots is not yet commonplace among social users. Hence, every added feature, customized service, and timely notification will enhance the brand’s wow factor.
Easy to Manage
Bots are capable of handling ‘brand intimacy’ with precision. Its behavior, language, conversation handling abilities, and degree of information to be ordained on a customer – each of these aspects can be curated as per the brand’s guidelines.
“Consistent, scalable, and affordable, these wonderful bots work tirelessly 24/7 to help achieve our business goals”
- Available 24/7, 365 days of the year! No absenteeism, no delayed response, no missed replies
- Convenient. The customer doesn’t need to search for phone numbers, fill out forms, or wait
- Cost-effective. One-time investment, lifelong add-ons, and updates to the latest versions. Not to mention bots just need one-time training
- Subtle but effective in driving sales and cross-sell
- Reliable and engaging
“Text-based chatbots are just a start; in future Holographic or audiovisual based bots will change the way we interact with machines, it will specifically change the education industry for the good”