Best Brand Mentions Tools in 2022 - Pricing, Pro's & Con's

Have you ever thought about what people are saying about your brand? People have been continuously talking about your brand forever: complaining, spreading positive or negative comments, or exchanging recommendations.

Chances are you don’t have any idea unless there’s a major complaint that has come directly from your customer support department, or your brand is missing a social media interaction leaving it vulnerable.

We all know brand mention is a critical part of running your brand, especially in today’s digital world. But how can we take advantage of it? By having the correct and reliable brand mention tool, you can read, analyze and respond to every single brand mention across the web.

You can easily track each time someone mentions your brand and overall reach with the help of special brand mentions tools. Below you will find the five best brand monitoring tools to help you understand every brand mention while saving precious time and effort.

What is brand mention?

Brand mention means an occurrence where a particular brand is “mentioned” or “referenced” on several social media platforms in the form of articles, blog posts, websites, and social media posts.

These brand mentions are generally published in the context of positive or negative feedback from customers, complaints, reviews, or posts which educate the audience.

Several businesses use brand mentions in Search Engine Optimization (SEO) to build a reputation and get a stronger domain ranking.

5 Best Brand Mentions Tools in 2022

These five tools will engage, track, analyze and find out what others are talking about your brand on several social media platforms.

  1. Awario
  2. Locobuzz
  3. Mention
  4. Brand24
  5. BrandMentions
Awario Brand Mention Tool
NameAwario
TypeBrand Mentions tool
PriceStarting at $29 per month
Free Trial14 days
Social Networks SupportedFacebook, Instagram, Twitter, etc

Awario collects all mentions of your brand from social media, news, blogs, and forums. It searches for mentions of any particular keyword by walking through the web, providing real-time mentions. You can also see past mentions in its history section.

A very interesting feature of Awario is its reach metric that lets you know the influence level of the author when it’s mentioning your brand. It also lets you know through which social site your mention has come from and shows the traffic and level of popularity if the mention has come from a non-social media site.

Awario keeps track of all your mentions and gives you insights on the increase and decrease of your mentions by comparing their popularity on several social media sites. You can set up and export data anytime as this tool is compatible with all devices.

PROSCONS
1. Real-time mention monitoring1. It does not have any mobile app
2. User-friendly dashboard 
3. Help you track specific mentions 
4. Compares all mentions 
5. Compatible with all devices 
NameLocobuzz
TypeBrand Mentions tool
Price
Free Trial14 days
Social Networks SupportedFacebook, Instagram, Twitter, etc

Locobuzz offers social media listening and monitoring capabilities to improve your brand presence on social media and achieve your goals. This platform gives you instant, powerful analytics for any topic filter by demography, location, influencers, and languages.

It comes with a smart and interactive dashboard that gives you a clear idea of understanding, discovering, and making business decisions to establish your brand as a thought leader.

Unlike other brand mentions tools, you can easily make informed business decisions with its analytics, insights, and intelligence just at your fingertips. This helps your brand to get better results and delivers better value.

Locobuzz gives you automated alerts when someone is talking about your brand on any social network and provides advanced analytics reports to save your precious time in finding and analyzing

PROSCONS
1. Easy to integrate1. It is slow in terms of updates
2. Uses powerful analytics 
3. Gives automated alerts 
4. Offers advanced analytics report 
5. Smart interactive dashboard 
NameMention 
TypeBrand Mentions tool
PriceStarting at $25 per month
Free Trial14 days
Social Networks SupportedFacebook, Instagram, Twitter, etc

Mention is one of the most popular and well-known social media monitoring tools because it monitors all delivers real-time data of a particular keyword for mentions.

It is excellent and probably one of the best brand mentions tools with affordable pricing. This tool allows you to share mentions with every team member and assign a task to them.

Mention offers Boolean search mode to search for a particular query and several settings by language, date, and another source for mentions. Moreover, this brand mention tool gives access to all users for API to easily integrate with any other marketing software they use.

They aim to remain “24/7” online, so it will automatically send all the mentions via email. You can also keep track of all your mentions with their mobile app. Mention also shows sentiment analysis and instantly notifies you when there is an increase in the number of mentions.

PROSCONS
1. 24/7 mention monitoring1. Difficult to refine a search without the assistance
2. Offers Boolean search mode 
3. Allows you to share mentions with teams 
4. Compatible with all devices 
5. Comes with a mobile app to deal mentions 
NameBrand24
TypeBrand Mentions tool
PriceStarting at $40 per month
Free Trial14 days
Social Networks SupportedFacebook, Instagram, Twitter, etc

Brand24 goes beyond social media monitoring and walks through the entire web for all the mentions. This tool saves historic data of all your mentions and works in real-time data.

Similar to Awario, Brand24 recognizes people and shows the most influential and active authors. This tool is highly known for its “sentiment analysis” feature that filters out and sorts your mentions based on positive and negative words.

Brand24 even provides an instinctive representation of changes in reach and discussion volume. The good thing about Brand24 is they offer data export along with PDF reports to keep track. You can get a mobile app or set up an email notification to never miss your conversation.

In short, this platform allows you to gather, analyze, and react to every online public mention of your brand. By tracking all these essential mentions, you can examine which channels generate the greatest buzz for your business.

PROSCONS
1. Allows to say and respond in real-time1. The user interface is slightly confusing than others
2. Offers PDF reports and export data 
3. Highly known for sentiment analysis 
4. Compatible with all devices 
5. Saves historic data of all your mentions 
NameBrandMentions 
TypeBrand Mentions tool
PriceStarting at $49 per month
Free Trial7 days
Social Networks SupportedFacebook, Instagram, Twitter, etc

BrandMentions is a powerful and robust brand monitoring tool created especially for brands to monitor their mentions. It is by far the best to help you manage your online brand reputation.

It helps you manage multiple social networks and sources to analyze and measure the sentiment of the conversations. BrandMentions keeps you updated with everything necessary in your market and anything connected to your company by sending real-time alerts straight to your inbox.

This platform helps you know your customer’s interests and create products to meet their exact desires and needs and even tell you about promoting your products. It gives you the entire access of your competitors with real-time insights and even sorts negative items quickly from the positive ones.

That’s why BrandMentions monitors every corner of the Internet to track conversations and mentions around your brand and your competition. And every corner means social media, blogs, news, forums, the web, etc.

PROSCONS
1. Monitors every corner of the Internet1. Real-time alerts are not available on lower-end plans
2. Measures the sentiment of the conversations 
3. Gives in-depth insights 
4. Sends real-time email alerts 
5. Saves historic data of all your mentions 

What are the Merits of using Brand Mentions Tools?

  • What do customers hate or love about your brand? And what should you improve upon? With the help of brand mentions tools you can get all the inside track.

  • You can track glowing mentions in real time using live data. Brand mentions tools allow you to quickly thank those who support your company and repurpose the mention as user-generated content.

  • On the other side, you can quickly catch negative sentiment (true or false) and take action to stop negative news spreading resulting in reputation management.

  • Analyzes the performance of your brand online using your mentions data. Monitor your brand’s reach, engagement and how people interact with it

Final thoughts

With several people getting online and stepping into social media every day, brand mentions have become an essential part of monitoring what people are talking about your brand in every corner of the world.

With the right brand mentions tools, you can build brand awareness and reputation, which can have a positive and powerful effect on your business’s success.

Frequently Asked Questions

Brand mentions tools allow you to listen to and track what is being said about your brand online and on various social media platforms. It is a software that helps you interact better with your target market by tracking and finding conversations about your brand.

The main feature of a brand mentions tool is that it tracks and creates alerts for every mentions of your brand in real time across multiple platforms and monitor the data as well.

Locobuzz is one of the best brand mentions tools in the market. It comes with a smart and interactive dashboard that gives you a clear idea of understanding, discovering, and making business decisions to establish your brand as a thought leader.

 

Awario, Social mention, Hootsuite and Talkwalker Alerts are some of the most popular free brand mentions tools in 2022.

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