11 Best Social Media Scheduling Tools In 2023 - Paid & Free Tools
Looking for the best social media scheduling tools to publish posts and boost social media presence? Want a tool that automatically publishes posts when you’re offline? If that’s the case, you need the best social media scheduling tool to help you out.
Since the pandemic, we’ve seen rapid growth of social media attracting several types of businesses to transform into a brand. According to a recent study by Data Report, 53.6% of the world’s population, which is 4.20 billion people, love spending a longer time on social media.
Considering more than half the world’s population is on social media, businesses have aggressively entered the space to get their products and services seen. Right social media scheduling tools can easily help you to manage and operate social accounts without any hassle. The social media scheduling platform you select decides your social media game!
Table of Contents
The social media scheduling tool is an automated tool that enables you to schedule social media posts for multiple social media accounts ahead of time. It isn’t possible to be active on social media by yourself all the time. So having the social media scheduler helps you stay on top of things.
The social media scheduling tools help to manage social media monitoring, schedule content, post on social media at opportune time and and generate helpful social ROI analytics.
Social media scheduling tools come with unique features such as team collaboration, publishing, analytics, and more, but only a few offer functionalities your business is looking for.
Selecting the best social media scheduling tool is a challenging task. Hence, we’ve listed the best social media scheduling and publishing tools with pros and cons to make it simple for you. So let’s get started.
Top 8 Social Media Scheduling Tools
1. Sendible - Great social media scheduling tools for firms
Sendible is one of the free social media scheduling tools designed particularly for agencies and brands to manage social media marketing and accomplish great results. Sendible has one unique feature that helps schedule social media posts in bulk or advance. Unlike other social media scheduling tools Sendible plans your entire offline campaign and imports it to the platform’s scheduler in bulk.
Everything you plan is stored in an interactive calendar. This tool comes with a Customer Relationship Management (CRM) system that interacts with influencers and connects in real-time.
Sendible gives a roadmap from planning to publishing using its compose box feature. The integrated dashboard features a wide range of collaboration, analytics, CRM, and social listening tools to keep you away from confusion. You can connect with several social networks as it supports Twitter, Facebook, Instagram, and posts directly on blogging platforms like Medium, WordPress, and Tumblr.
- Helps manage multiple users and clients
- Completely dedicated towards brand monitoring and reputation building
- Allows you to publish content over various social networks
- Dedicated tracking and integrated analytics feature
- Effective in lead generation and scheduling posts
Sendible has a 14-day free trial, is easy to use, has interactive and exceptional social listening features, and powerful integrations, and is excellent for agencies. However, it takes time to get familiar with Sendible. Considering all the features collectively, Sendible can easily be said to be one of the best social media scheduling tools among its competitors!
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2. Locobuzz - The Best Customer Management Suite
Locobuzz is yet another robust and excellent social media scheduling tool that monitors conversations and scales presence over multiple social media channels. It comes with a social media editorial calendar that helps plan, schedule, and publish content over several digital channels.
The best part about Locobuzz is that you can collaborate with internal and external teams to enable a crystal clear process and find rogue posts, spelling errors, and more before hitting the “publish” button. Locobuzz is one of the few social media scheduling tools that allows you to measure campaign performance and delivers better results and value to your investment and effort.
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Locobuzz provides advanced analytics reports and insights to help make informed business decisions. It also saves your precious time. Locobuzz comes with a mobile app that is easy and convenient to use. It manages your entire process from social media mentions to customer queries just from your mobile phones without any trouble
- Social media editorial calendar helps with everything; from planning to publishing content
- Collaborates with teams
- Free trial to help you get started
- Single interface to unify social media process
- Delivers insights to maximize reach and engagement.
Unlike other social media scheduling tools, Locobuzz provides free trial, sentimental analytics reports and insights, measures campaign performance, is easy to use and helps to collaborate with your team.
3. Agorapulse - Social Media Scheduling Simplified
Agorapulse is a social media scheduler and CRM tool crafted for agencies and teams at an affordable price. It comes with a flexible scheduling option and unlimited reports. The best feature is its “social box” that allows you to scroll through social media mentions quickly and effectively.
The flexible social scheduling platform of Agropulse gives you a way to plan and schedule content in advance. All you have to do is select the date & time, and you’re good to go.
With their queue function, you can constantly publish evergreen content to maintain a regular content stream. Agropulse can listen, report, collaborate and publish content on various social networks like Facebook, LinkedIn, Twitter, Instagram, and Youtube.
Another feature that many other social media scheduling tools don’t have and Agropulse offers is “Queue Categories” which organizes queued content to get a better insight into what content will be published.
- Manages social interactions across social media
- The built-in CRM feature delivers in-depth insights into audience responses
- Constantly monitors individual progress and facilitates collaboration
- Dig out recent trends, hashtags, and keywords for your content
- Schedules and queues content on your Android or iOS device.
Agropulse suggests the best time to publish content, easily manages your account, uploads urgent posts instantly through its mobile app, quickly uploads bulk contentand the queue feature shares evergreen content again and again. However, it doesn’t transfer data while switching to another social media scheduling tool.
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4. Loomly - Simple & Easy Interactive Platform
Loomly is a reliable and effective social media scheduling tool for small businesses and solopreneurs to uplift their brand to the next level. Its simple and easy-to-use interface improves your team’s workflows in approving and publishing your content on various social networks.
Loomly helps you organize and create all of your social media posts in one easy-to-use calendar which makes it one of the best social publishing tools out there in the market. With the help of this platform, you can easily schedule your social posts on Twitter, Facebook, Instagram, Linkedin, and more.
The process of creating a post is easy and simple for every user. You can either start by creating a post from scratch or using an RSS feed to pull all post ideas and automatically create draft posts. It also gives you the freedom to create a rough copy before posting on several social networks. So, for example, if you’re looking to create a paid post from Facebook, Loomly will become your companion.
All you have to do is customize your audience and set the right budget for your campaign, and this platform will find all the relevant data to help you out. Another beneficial feature of using this social media scheduling tools is its highly interactive screen, allowing you to manage all messages, comments, and more without any trouble.
- Recommends post ideas derived from social media or trending topics
- Allows you to plan and publish your content in advance
- Replies to all reactions and comments of followers on various platforms
- Helps manage all social media content from a single unified platform
- Gives a step-by-step guide to create and publish posts.
Loomly excels in the ability to edit and previews posts for each channel, supports several social media networks, suggests RSS feeds to inspire 15 days free trial and helps set various calendar workflows. However, it does not have automated response or chatbot features.
5. SmarterQueue - Incredible at Scheduling & Posting
When it comes to selecting the best social media scheduling tools, SmarterQueue offers unique solutions to all its users. The primary purpose of building this software was to schedule social media posts and updates on social networks like Pinterest, LinkedIn, Twitter, Facebook, and Instagram.
It comes with several different categories that allow you to manage all different types of content, i.e., quotes, blog posts, promotions, and much more. Every category features its queue and has its posting plan, which means that all your scheduled posts provide different types of content to your lovely audience.
With its evergreen posting feature, you can schedule your content uniquely so that it doesn’t leave your queue empty. Once your post is scheduled, it directly saves your post in the library to reuse later.
The best thing about SmarterQueue is that all its categories are color-coded, which means you can easily take a look at how your schedule looks like in the calendar.This small but effective feature makes it stand out among many other social publishing tools.
If you’re looking to fix or need any adjustments, you can simply use the drag and drop feature in your post to a revised time and date. Apart from categories, the built-in analytics report delivers actionable insights to show how your content performs on several social networks. Plus, the additional benefit is that you can discover the best-curated content with their smart search feature and share it easily.
- Allows you to pause the queue to stop publishing your content for a while
- Evergreen recycling feature helps you save your time in reposting
- Visualize scheduled content with the help of a drag-and-drop calendar
- Built-in analytics reports deliver actionable insights
- Uses several categories to manage various types of content
Unlike other social media scheduling tools, SmarterQueue helps to add content with their tools, easily organizes your social content, manages all content in an easy manner, works with several social media platforms and has a easy to use interface. However, it does not have any social inbox to track conversations.
6. Buffer - One of the Best Social Media Publishing Tool
Buffer is an application designed for web and mobile-based users. It helps schedule content to Instagram, Facebook, and Twitter from its simple dashboard. Buffer is one of the best social media publishing tool among many others available in the market.
As the name indicates, Buffer lets you select the relevant posts you want to share and, later on, schedule at an appropriate time for your audiences. All your scheduled content is lined up in the calendar that allows you to see what type of post is lined up for each social platform.
This social media scheduling tool works great in scheduling posts for Instagram. You can plan your posts and get reminders, or you can schedule directly to various social networks easily. Besides scheduling, it even allows you to customize all your messages on each social network. The best thing is its mobile-based app and web browser extension, making it simple to add images, titles, and links to your Buffer schedule.
Buffer gives you a suggestion to post at suitable times for each social platform and provides analytics to showcase the success rate of all your posts. For beginners, you can set an advanced schedule for every account that will help you to get your content posted at the optimal time.
- Helps create and publish content on several social networks
- Helps collaborate on content with your team
- Create an advance publishing schedule for every social account
- Integrates easily with several social media platforms
- Highly responsive customer support
Buffer is one of the few social media scheduling tools offering affordable pricing plans, clean and easy to use interface, offers customization for every social network, comes with a mobile app and web browser extension and also suggests suitable times for posting. However, it does not have a content curated feature to find the latest, trending content.
7. Sprout Social - Amazing Reporting & Insights
Sprout Social is an all-in-one powerful and reliable social media scheduling tools that allows you both, to post and schedule posts across multiple social media networks.
Several marketing teams use this tool to get hands-on experience to schedule content across multiple social networks. Sprout Social also has a mobile app, which means you can schedule content easily by managing it on your mobile phone.
Its intuitive and easy-to-use interface can help you manage all your post across multiple profiles and networks from a unified, beautiful calendar. If you’re looking to schedule your content across several social media platforms, you can use Sprout Social as a collaborative marketing tool among your marketing team.
Furthermore, you can even get access to Social Media analytics and trend reports, which will eventually help you to boost your social media game.
- It allows you to both post and schedule posts across multiple social media networks.
- You can use Sprout Social as a collaborative marketing tool among your marketing team.
- Manage all your post across multiple profiles and networks from a unified, beautiful calendar.
- Intuitive and Easy-to-use interface
- It comes with a mobile app which means you can schedule content easily on your mobile phone.
Sprout Social is one of the few social media scheduling tools that is easy to use, comes with a mobile app, acts as a collaborative marketing tool and has a beautiful calendar to manage all multiple profiles. However, it integrates with fewer social media networks.
8. Later - Great Scheduling Platform for Instagram
Later is the most effective tool to schedule and publish on Instagram. At first, it was designed with the intention of being a basic Instagram scheduling tool. However, in the future, they expanded to include other platforms, including Facebook, Pinterest, and Twitter.
Later is a free social media scheduling tool that includes a social set (including a Instagram, Pinterest, Facebook, Twitter, Linkedin, and Tiktok account). It also allows you to schedule 30 posts for each social profile, along with basic metrics of analytics.
Utilizing their hashtag research tool will make it possible to discover the best hashtags to use for your posts. It even offers advanced analysis that allow you to assess how your posts are performing on the basis of their engagement.
If none of the above social media scheduling tools suits your strategy, you may need something that is more complete and comprehensive. Here are the top 3 social media management tools that are generally designed for giant enterprises.
The majority of these tools do not list their prices on their website yet they really do offer you a free demo to figure out how the software can help you.
1. HubSpot - A Complete Marketing Software
HubSpot screens all interactions, discussions and crowds on your Twitter, Instagram, Facebook and LinkedIn profiles. It permits you to actually target explicit crowds with customized messaging involving setting from the contact data set in your CRM as well as information from your Marketing Software. With HubSpot you can deal with your whole social media strategy, from a single and central location.
You can likewise utilize HubSpot’s social media scheduling tool to transform your content offers into social posts, plan and schedule ahead of time and screen trending keywords that are relevant to your brand and target audience.
2. Oktopost - Scheduling Platform for B2B Companies
Oktopost is one of the few social media scheduling tools that mainly centers around B2B industry by assisting enormous brands by dealing with their online presence and empowering them to engage with their target audience. Oktopost offers some astounding CRM devices with numerous automation highlights, for example, publish, schedule, manage, and analyze.
3. Brandwatch - All-in-one Social Media Marketer Tool
From small businesses to big enterprises and corporations, Brandwatch’s social marketing abilities permit you to create, schedule, publish and promote your Facebook and Instagram advertisements completely within the suite. Along these lines, you get to save time, streamline your ad spend and find your best-performing content pieces.
- Social media scheduling tools enable you to connect with your users at times when they’re online, even when it’s not convenient for you. If you’re sick, or can’t post at a certain time per day, scheduling tools allow you to keep an ongoing social media account.
- A social media scheduling tool will help you plan ahead and allow you more time to engage with clients by giving them the opportunity to manage the amount of posts and devise a well-thought-out strategy.
- Social media scheduling tools can be utilized to prevent monotonous canned responses and personalize every customer’s experience. This also permits marketers to work within a shared inbox and aids in to tidy up the mess.
- Social Media Scheduling tools offer an easy-to-read report of your performance, including analyzing your stats and posting in a strategic manner.
Pros & cons | Social media scheduling tools
- They save a lot of time.
- They are great for engaging purposes.
- It is ideal for monitoring social networks as well as competitive analysis.
- It lets you manage multiple accounts across multiple platforms.
- You can be active without being physically available.
- It allows you to post even when you don’t have access to internet.
- Scheduled posts might be considered as spammy .
- Irrelevant or inappropriate content may be posted.
- Posting on the wrong account.
- Failed posts having to correct manually.
- Missing out on relevant opportunities of getting involved in conversations.
Social media scheduling tools for small businesses
Social media can play a significant function in the development of small businesses. By being able to manage social networks more effectively, one is more likely to build and also preserve not just an energetic internet existence but also an engaged following.
Small or local business often juggle many roles and functions with just a minimal number of resources like manpower. Social media scheduling tools can help them streamline the organization procedures as well as process, save money and time, boost collaboration as well as create the appropriate material for your target market, all on one control panel. So, even with a small number of people, you can still produce high-quality web content that interests your intended target market.
If you’re a small business that’s looking to take advantage of the capacities of such tools, see to it that you consider your spending plan as well as utilize their complimentary trial deals. By doing this, you can obtain a firsthand experience of what it resembles and also see whether its capabilities can fulfill your demands. Ensure that the social media scheduling and posting tool you select offers round-the-clock client support.
- When choosing social media scheduling tools, consider choosing one that can help to curate new and engaging content and collaborate with your colleagues and clients easily through one integrated content calendar.
- A reliable tool should have a multi platform compatibility and must permit users to schedule social media posts across multiple platforms including Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Google My Business.
- Automation functionalities is a great feature to have in the social media scheduling tools. Automation ensures that you get things done even if you’re not online all the time. Make sure that the scheduling tool you choose offers a mobile app. This way, you can access it even when you’re on the go.
- A easy-to-use content calendar that allows you to easily visualise your social media campaigns to ensure you remain on track and make adjustments as needed. If you’re using a powerful tool for scheduling, you should always receive an email or a notification in the event that a post doesn’t succeed. This results in less errors and mistakes.
- A great scheduling tool should be accompanied by additional features to manage social media. All-in-one solutions that include features for scheduling and publishing such as social media inbox instruments, listening and analytics tools and much more.
Choosing the right social media scheduling tool for your business is essential in 2022. There are a plethora of tools out there to select, but we’ve made it easier for you by introducing these 11 best social media scheduling tools in 2022 and by saving your precious time.
Take your own time, and walk through our guide, and test and try these 11 tools to see if you are comfortable with them or not. Anyways, all these tools offer a minimum 14 days free trial so that you can have an entire walkthrough of every tool.
So go and transform your business with these top social media scheduling & publishing tools TODAY!
Frequently asked questions | Social media scheduling tools
Social media scheduling tool allows you to create posts and schedule them to be published at specific dates. These tools lets you program any type of content like texts. images, videos or links for all of your social media accounts and pages.
Social media scheduling tools are important as it allows to manage multiple social media accounts, schedule posts ahead of time, keep track of conversations, data collection, monitoring and alaysing results.
Locobuzz is one of the best and easiest social media scheduling tool in the market that monitors conversations and scales presence over multiple social media channels. With Locobuzz, you can easily schedule and publish content across multiple social media platforms with just a few clicks.
Sendible, Social Champ, Buffer, TweetDeck, Socialoomph, Loomly and Later are some social media scheduling tools that offer free trials.
The best and most effective time to arrange articles differs for every company. For some, it can be one week ahead of time. For others, as much as a month. Exactly how you schedule your material depends upon your requirements and also how much you can manage to plan out blog posts ahead of time.