Top 10 Facebook Analytics Tools for Businesses in 2023

In 2022, Facebook will still be one of the most popular social media sites, so include it in your marketing strategy.

You must examine the appropriate Facebook metrics to ensure you are coming up with the best approach for your company.

How do you tell which of the many third-party analytics solutions on the market is best for you, especially after Facebook’s native analytics tool was withdrawn from the site last year?

This is why I wrote this article, which lists some of the top Facebook analytics resources applicable to all marketers in 2022.

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How Can You Choose the Best Free Facebook Analytics Tool for Your Company?

You can start by using Facebook Insights, a free data analytics tool offered by Facebook. But it necessitates a significant amount of manual labour. Get one of the best data analytics tools listed below if you want to save time and generate a report with just one click.

Top 10 Facebook analytics tools for business in 2022

1. Native Facebook analytics tools

For many marketers, Facebook’s statement that it would shut down its analytics tool may have caused anxiety and new difficulties.

Social media managers need data from Facebook analytics to know how their material is doing, how audiences react to specific messages, and if they need to make any changes.

However, those who relied entirely on the built-in Facebook analytics tool to do all the reporting need not worry—the platform won’t abandon you in the cold.

2. Social Insider

With Social Insider’s Facebook analytics function, you may get a complete picture of your page’s performance, including what’s working and what isn’t.

With Social Insider, you can follow all the critical indicators, including engagement rate, reach, impressions, follower growth, posts evolution, demographics, and more.

Using this analytics tool, you may also enhance your Facebook strategy by evaluating them against leading rivals, influential figures, and key players in your sector.

You can use Social Insider Facebook Analytics Tool to:

  • Receive a dashboard with all of the Facebook stats.
  • Undertake a direct examination of Facebook posts.
  • Recognise your Facebook engagement and reach.
  • Measure Facebook’s performance against leading rivals.
  • Know how well your videos are performing.
  • Download ready-made PowerPoint, Excel, CSV, or PDF templates for presentations.
  • Google Data Studio can import Facebook data.
  • Plus, a lot more.

Instagram, Twitter, LinkedIn, YouTube, and TikTok are just a few social networks for which Social Insider provides premium social media analytics.

Pricing options include $ 169 per month for agencies, $ 99 per month for social media managers, or custom packages to suit your needs.

You can also try it out for 14 days without paying anything!

3. AgoraPulse

AgoraPulse provides posting, monitoring, social media reporting, and team collaboration for Facebook, Instagram, LinkedIn, and YouTube.

Like Facebook Insights, it has a Facebook analytics tool. Still, it’s simpler to use and offers more social media statistics that aren’t available in native apps, including post suggestions or average fan profiles.

You can see what kind of content performs best on Facebook with AgoraPulse. You may identify significant Facebook trends and share findings.

This software offers Facebook stats for the business pages you manage, including organic reach, paid reach, total reach, clicks, and the number of engaged users.

Prices start at $ 99 per month, and a free trial is available.

4. Buffer

Buffer is a platform for social media analytics that aids in tracking Facebook performance, producing reports for clients, and expanding reach, engagement, and revenue.

One simple analytics dashboard lets you view all the data. It is an excellent tool for enhancing your social media strategy and is easy to use.

The product is split into two tools: one for publishing and the other for monitoring social media activity.

Buffer will give you in-depth information to help you develop your brand on Facebook if you seek a Facebook analytics tool.

Pricing options for analytics range from $ 35 to $ 50 a month, and a free trial is also available.

5. Sprout Social

The following information is automatically available with Sprout Social, a Facebook analytics substitute: a user’s activity summary, publishing habits, audience growth, impressions, top posts, engagement, video performance, metrics by page, and audience demographics.

You can evaluate and follow social media trends with Sprout Social to ensure your content resonates with your audience.

The platform offers social media reporting for Facebook, analysis, and competitor comparison.

This is one of the Facebook analytics tools you may use to see what kinds of advertising are effective at the moment and make the necessary adjustments.

Options for pricing: $ 99 to $ 249 per month with a free trial.

6. SocialPilot

A social media scheduling and analytics platform called SocialPilot is designed to boost traffic and brand recognition.

You may accomplish your Facebook marketing objectives, produce more leads, increase engagement, and raise conversions with the help of its Facebook ad analytics function.

With innovative statistics, you may assess your Facebook performance and see a precise representation of your social media position.

SocialPilot assists you in customising, scheduling, and finding fresh material for your Facebook page, in addition to performing analysis.

This Facebook insights tool examines postings from other sources, pages, and accounts in addition to those from the system.

Prices range from $ 30 to $ 150 monthly, with free trials for each package.

7. Quintly

Quintly is an all-inclusive Facebook analytics tool. Using this Facebook analytics software, you may track your posting frequency and several new admirers.

If you require a Facebook page analysis, this analytics tool includes many variables, including fans, content, and interactions.

You can find out, for instance, who your material reaches and how frequently they view it.

You can also improve your ad outcomes with information on the paid performance obtained from Facebook analytics.

Options for pricing: starts at $ 300 per month; no free trial is available.

8. Rival IQ

Rival IQ is one of the Facebook analytics tools that can assist you in tracking and analysing the KPIs that are important to your company.

Flexible dashboards allow you to create KPIs tailored to your social media goals.

This Facebook analytics tool is what you need to find out how many new fans you gain, when, how often, and when you publish, as well as measure what resonates on your followers’ timelines.

You will get access to competitive Facebook benchmarking in addition to being able to assess your Facebook performance quickly.

By carefully tracking your results, you can run more effective Facebook advertising and campaigns.

Pricing options: Monthly rates of between $ 199 and $ 499, and you can try it for free, too.

9. Brandwatch

It provides Facebook audience analytics, including information on gender, geography, occupation, and hobbies. It assists you in better comprehending Facebook data and developing a social media plan for your company.

Additionally, you may find out what your audience is sharing by using this Facebook analytics tool to gain insight into the most popular topics.

You can compare your performance to all of your Facebook rivals with this Facebook analytics tool.

In addition to providing a lot of data, Brandwatch uses data to understand its client’s requirements, wants, and interests.

Prices are not listed on their website, although meetings can be scheduled.

10. Iconosquare

This analytics and social media performance suite aid companies in channel growth tracking and social media plan optimisation.

You can automate your Facebook accounts with Iconosquare.

Iconosquare provides simple-to-read graphs for indicators like follower evolution, average engagement rate per post, reach, and more if you’re seeking extensive Facebook analytics.

Another free service offered by Iconosquare is called Instant Facebook Audit. All you have to do to receive a free performance review report is sign in with your Facebook account and provide your email address.

Prices range from $ 59 to $ 179 per month, plus a free trial period.

Final thoughts

Although many more than 10 Facebook analytics tools are available, you should at least give them a shot.

But before anything else, keep this in mind.

Make sure the following before buying a Facebook analytics tool:

  • You can develop your plan with the Facebook stats you receive.
  • Facebook insight is a simple tool to use and comprehend.
  • When you have questions, a support staff member is there to assist you.
  • It is affordable.
  • You may test out almost all of the Facebook analytics tools described in this article for free before determining the best fit for you and your brand.
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