How Chatbots Reduce Sales Efforts So You Focus on Conversions

AI-enabled chatbots have taken over businesses as they easily automate repetitive tasks. According to a study by Grand View Research, the global chatbot market will reach USD 1.25 billion by 2025, growing at a CAGR of 24.3%!

Chatbots have emerged as an incredibly powerful marketing tool helping businesses improve customer engagement and qualify leads. Here’s what chatbot marketing is.

What is chatbot marketing?

Chatbot marketing is about promoting products or services to increase brand visibility, boost customer engagement, and automate lead generation.

To implement chatbot strategies for marketing, you should do the following: Personalize conversations to make customers feel connected.
Understand the context of conversations for increased effectiveness.
Engage with customers in real-time.

Benefits of chatbot marketing

Customers prefer brands they can easily communicate with whenever they want. Chatbots are the perfect agents for businesses looking to scale marketing strategies.
Chatbot marketing campaigns, when well-configured, elevate the ability to engage potential customers browsing through your website or social media.

With the help of chatbots, you can convert dormant users into quantifiable leads following which the marketing team can pass it on to the sales team. You can achieve all this without increasing the size of your teams!

The following are some advantages of chatbots for marketing:

Increases lead generation
Boosts customer engagement
Time and cost-efficient
Provides quick responses
Collects data for analysis

6 Ways chatbots enhance digital marketing strategies

There are numerous benefits of an AI conversational chatbot when used for marketing. Here are some areas where chatbots can fit into your marketing strategy.

1. Qualifying and increasing lead generation

Traditionally, the qualification of leads is done by sales representatives. With chatbots, businesses automate the qualification process bringing in a great number of leads.

Chatbots ask relevant questions following which the customers choose answers by selecting the most relevant option. Customers also submit their contact information instead of filling forms.

Chatbots drastically reduce the sales cycle while saving time and filtering out junk leads. All of this happens in real-time and the customers don’t have to wait for days.

2. Schedule meetings

When it comes to lead generation, booking appointments is a time-consuming task. Chatbots manage time and arrange meetings. You can schedule, modify, and cancel meetings, or look up your schedule.

A personal assistant bot can schedule appointments and meetings automatically and send invites as well. It saves time, schedules meetings instantly, and decides the best time for scheduling meetings.

3. Enables placing orders

Chatbots can be integrated with Facebook, Instagram, Slack, or Telegram!

For instance, the bot by Domino’s Pizza accepts orders from Facebook Messenger using a chatbot! With chatbots, customers don’t need to call for deliveries or hold the line to track shipments or receive information as bots easily carry out such tasks.

4. Personalized recommendations & discounts

Personalization greatly impacts Customer Experience (CX) and chatbots collect information needed to create a personalized experience benefitting the customer.

Chatbots provide accurate answers to customer queries while offering personalized advice based on the customers’ history of purchases and preferences. It incentivizes purchases with offers and discounts and helps customers feel valued.

5. Expand brand reach

Brands can use chatbots on social media to reach new customers and demographics. Integrated across multiple social media platforms, chatbots open new opportunities for increasing sales.

You can grab the customers’ attention and use the interaction to send relevant information regarding products and services. Chatbots and cross-sell in a personalized, conversational, and engaging way!

6. Sharing new developments, releases, and upgrades

With the help of chatbots, brands can instantly convey relevant news and updates via social media sites. Chatbots personalize notifications and keep users updated with important developments, offers, and news about the brand.

How locobuzz helps

The Locobuzz Chatbot – more accurately a Smartbot– creates an intelligent end-to-end journey for your customers when they interact with brands on social media platforms. With the Locobuzz Smartbot, brands create awareness about their products & services. We build brand stories through exploratory journeys to drive sales & automate service. Our Smartbots, powered with acute Machine Learning capabilities, are trained to handle customer service on chat across all essential platforms.

East to train and integrate, the Locobuzz Smartbots unify deep consumer insights on a real-time basis providing rich knowledge-building data such as active conversations, tag clouds, and location alerts, etc. promoting smarter marketing insights and cross-selling opportunities.

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