20 Most Viewed Reels on Instagram [2025]

Instagram Reels has been the most vivid space for self-expression – from breathtaking dance moves and silent comedies to incredible travels, a food blog, or an original music composition.
An impressive 91% of adult Instagram users engage with video content weekly, making Reels a prime hub for entertainment and creativity. For young users and Gen-Z, the platform’s appeal lies in the variety of dance challenges that can turn ordinary individuals into overnight sensations and set new trends.
In this new digital age, the most-followed account is the official Instagram account under the Meta platform, boasting an impressive number of 682 million followers.
The Reels phenomenon transforms not only the way of content consumption but also shapes online creativity and expression as social media becomes a more entertaining and interactive space.
Let’s dive into the 20 most-viewed reels on Instagram.
Most viewed reel on Instagram- 2024
Sr No |
Username |
Title of the Reel |
Number of Viewers |
1 |
hardikpandya93 and |
1.6 billion+ |
|
2 |
1.4 billion |
||
3 |
ranveersingh and |
877 million+ |
|
4 |
840 million+ |
||
5 |
554 million+ |
||
6 |
330 million + |
||
7 |
301 million+ |
||
8 |
300 million + |
||
9 |
300 million + |
||
10 |
lorikbun and |
299 million+ |
|
11 |
298 million + |
||
12 |
289 million+ |
||
13 |
georginagio and cristiano |
288+ million |
|
14 |
272 million+ |
||
15 |
261 million + |
||
16 |
254 million + |
||
17 |
250 million+ |
||
18 |
242 million + |
||
19 |
238 million + |
||
20 |
231 million + |
1. ‘Take the shot’ by BGMI x Hardik Pandya (1.6 billion+ views)
In a promotional campaign during September 2023, Battlegrounds Mobile India (BGMI) collaborated with Indian ace cricketer Hardik Pandya. The reel is a video camera point-of-view that follows Pandya as he gets ready for a photoshoot.
Pandya announces his arrival in the battleground world, ready to bag man-of-the-match glory here also. Watch the high-voltage reel to feel the energy of the titan going to take on the mobile game. This promotional Instagram reel tops the list as the most-watched Instagram reel with over a billion views.
2. Flex Your New Phone by BGMI (1.4 billion+ views)
Flex Your New Phone by BGMI” is the promo video. The ad is based on how important it is that the game, BGMI, is on your phone. The son attempts to present his new phone to his father who’s engaged in fixing a table; however, he never receives any good response from the father. The father negatively reacted when the son asked him if BGMI was absent because he used his phone to hold the table stable.
The reel contains various specifications, backgrounds, and simulations on BGMI. It ends with a call to request users to pull out their phones if they have the trending application. This video has gained recognition; in fact, it is among the most viewed reels on Instagram, as it has over 1.4 billion views with over 3 million likes.
3. ‘Play Pure’ by BGMI x Ranveer Singh (876 million+ views)
Ranveer Singh, who is full of life, has teamed up for a superhit Instagram reel. In the video, a spot boy is speaking from behind while narrating a scene to Singh. But the actor’s responses are causing confusion.
It is soon revealed that Singh is engrossed in playing BGMI. His sweet smile, as well as the confidence with which he says “Get ready to play pure,” add to the attractiveness of the clip for fans and gamers.
4. Flex Your Phone friendship edition by BGMI (840 million+ views)
Another interesting video by BGMI, which supports the notion of flaunting your phone, features in the list of the top five most viewed reels on Instagram.
In this short video, two friends are found on a balcony, celebrating Diwali. One friend shows his phone to the other, who just drops it, saying that it is worthless.
He says that without the BGMI app, the phone is worthless. More like the earlier “Flex Your Phone” reel, this video ends with a rundown of BGMI’s latest specifications, impressive graphics, dynamic gameplay, and customizable settings.
5. ‘Has anyone seen the ball?’ by Muhammed Riswan (548 million+ views)
Muhammad Riswan, from Instagram @riswan_freestyle, set a Guinness World Record using his most viewed reel. Muhammad Riswan did a freestyle football trick against a waterfall. The 30-second video has garnered more than 491 million views, according to reports.
Riswan is from Kerala, India, and his talent is one of the examples of the rising popularity of freestyle football content on social media. Among his many successful reels, the five-second clip “Has anyone seen the ball?” stands out, showcasing a football disappearing behind a waterfall, complete with an unforgettable reaction.
6. ‘Sure we can send you that’ by Samsung Mobile (330+ million views)
Samsung has scored another win with its promotional reel featuring BTS member J-Hope, titled “Sure we can send you that.” The video, which simply shows J-Hope taking a selfie with his charming smile, went viral and reached over 320 million views, becoming the most-viewed Instagram reel ever.
This response underlines the immense global popularity of BTS and the strong support from their dedicated fan base, the ARMY. The reel shows how the group still leads in music and has a strong followership on social media.
7. ‘The CUTEST thing ever happened at the END of the video’ by Aurélien Froissart (301 million+ views)
If you’re a fan of soulful music and look for songs of this genre on social media, then you must know Aurélien Froissart, a talented pianist, who has taken the internet by storm with his superb talent. He accepts requests from random people and interprets them into stunning piano melodies, frequently in conjunction with fellow creative audience members in a certain scene.
One of his most memorable videos is that of a little girl who asks him to play “Carol Of The Bells.” As Froissart begins to play, the little girl joins in with her violin, and there is this beautiful performance that stuns the audience. That video has garnered over 300 million views, proof of Froissart’s popularity and the magical quality of his music.
8. A present for my family by Cristiano Ronaldo (300+ million views)
Cristiano Ronaldo is among the sports personalities who have one of the biggest followers on Instagram with 644 million followers. The football icon often posts unguarded moments of himself with his children and partner. His most viewed reels are the celebrations that followed receiving a golden play button from YouTube for breaking the barrier of 1 million subscribers.
In this viral video, Ronaldo is seen revealing the play button with his kids interacting with it while explaining what it is. He thanks his “SIUUUbscribers!” in the caption as proof of the great connection he has with his fans.
9. Prime drink WWE reel by IShowSpeed (300+ million views)
One of the most watched Instagram reels, IShowSpeed’s WWE reel has gained much attention in recent days. In the video, YouTuber IShowSpeed put on a Prime drink outfit and, with much energy, began calling out Randy Orton.
He later confronted the WWE wrestler without the outfit but got overpowered really soon to the delight of the crowd cheering. The reel gained over 14 million likes.
10. ‘Mobiles Homeoffice’ by Lorikbun (299+ million views)
Remote working has opened new travel opportunities while at the job, and lifestyle, fashion, and travel content creator Lorik has taken that concept to new heights with this bold Instagram reel.
When he skis down on a mountain covered in snow, and his collaborating person is lying on the snow, making a makeshift seat for him to take a work call. This adventurous act must uplift your midweek mood while igniting a passion for traveling.
11. Guys how many times it happen to you? (289 million+ views)
In this record-breaking Instagram reel titled “Learn from Khaby,” the viewers have enjoyed the comedy skit of the silent comedy sensation, Khaby Lame. The video humorously speaks to the general fear of electricity by depicting Khaby checking and rechecking his unplugged iron over and over, with an expression of concern and disbelief.
He even clicks selfies with the unplugged device to be relaxed. It’s a very relatable situation that makes this video a very popular one among many, garnering more than 12 million likes and counting, as this reel puts Khaby Lame at the top of the list of silent comedy kings of Instagram.
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12. ‘There’s no dark side of the moon’ by Samsung Mobile (298 million + views)
Samsung’s flagship Galaxy S23 Ultra continues to shine on Instagram Reels with its impressive features. A promotional video claims, “There is no dark side of the moon with the Galaxy S23 Ultra. Capture your night skies and post with Galaxy,” showing that the phone can capture a night sky so beautifully.
The clip focuses on the 100x zoom feature of the Galaxy, allowing users to take amazing pictures of the moon without losing quality. It also encourages viewers to explore the visual and design capabilities of the Samsung Galaxy S23.
13. Yoga with Georgina Rodriguez (288+ million views)
Another viral Instagram reel is from Georgina Rodriguez, who has collaborated with her partner Cristiano Ronaldo – this is a very calming yoga video.
Filmed outside a yoga room but at a low angle, the video shows the two in specific poses and stretches. Engaging content always speaks well for itself, which in turn explains the number of likes that have exceeded 6.8 million likes.
14. Btw I love this kid (272 million+ views)
Khaby Lame is very popular due to his Instagram reels that garnered millions of views, and his content is so relatable and funny that it made audiences love him. In a 2022 popular reel, he finds himself in a funny situation at a traffic signal sitting in his car.
He cheerfully waves at a kid on the bike, but the expression of the child does not interest him. That funny encounter has moved to millions of views with more than 20 million likes, making Lame a prominent figure in the world of Instagram comedy.
15. ‘Blink & Express’ by Shivanjali Porje (261+ million views)
Shivanjali Porje has grown up into a beautiful young girl and her expressive eyes with her cute smile are indeed adorable. In 2022, she became an overnight internet sensation by being featured on the second most-viewed Instagram reel of that year.
In this video, Porje matches the blinks with a trending Instagram challenge to its beat. She concludes with a perfect smile, which has nearly 12 million likes.
16. ‘I am So Sorry @thetravellustsoul’ by Rohit Sharma (254+ million views)
Indian content creator Rohit Sharma and his wife are known for making light of the daily chores that married couples go through. In a 2023 reel, they humorously threaten each other with their favorite items.
Sharma is depicted as breaking his wife’s lipstick when she acts like she is throwing his Air Jordans out of the window. When she “pretends” to be tossing the sneakers, he instantly breaks her lipstick. This was a huge blunder, and he came to know it instantly. The ending reaction is guaranteed to make one laugh. This reel has emerged to be one of the most viewed on
17. ‘Learn’ from Khaby Lame (250 million+ views)
In another most viewed Instagram reel, a woman is dramatically maneuvering through what looks like a very narrow lane, pulling her hair up as if struggling to fit. But that is a plot to exhibit her body because the lane is wide enough for her to walk straight.
Khaby Lame mocks this behavior humorously by trying to get out of a door that is almost his height. He jumps out to avoid touching it, even though he could easily fit through. Khaby’s talent for transforming everyday scenarios into comedic moments continues to delight audiences around the world.
18. ‘Did you get the point?’ by Khaby Lame (242+ million views)
In this video by Khaby Lame, a lady is walking on a raised surface when she suddenly falls along with the machine supporting her. Khaby Lame’s response is a genius comedy; he makes a funny reaction video where he is holding a tray of food, starts dancing, and intentionally tips the tray, causing the food to spill.
This funny twist has seen the video garner an impressive 242 million views, with Khaby’s talent for turning mundane situations into laugh-out-loud moments.
19. ‘Ops’ by Khaby Lame (238+ million views)
Khaby Lame strikes again with the 6th most-viewed Instagram reel, and it is a display of his peculiar humor and creativity. This time, he is not reacting to anything. He just made a reel of a woman trying to drink milk through a rolled paper almost 20 times larger in diameter than a straw.
Predictably, she is blowing air while trying to drink, and the milk spills all over her face. Khaby cleverly makes a duet blowing air from the bottom just in time when the milk spills, causing a ridiculous mess in perfect sync.
20. ‘I had the impression the fish was still alive’ by Khaby Kame (231+ million views)
In this reel, Khaby Lame presents a hilarious parody of a wrong fishing attempt. The reel starts with a man trying to catch a fish, but he ends up splashing the water body and beating the dead fish, not knowing that it is already dead.
Khaby copies this situation well by trying to fry nuggets in a pan; however, he starts beating them because he thinks they are still alive. He captions the video with, “I had the impression the fish was still alive.” This funny video has nearly 11.5 million likes as one of the most viral Instagram reels because of Khaby’s excellent comedic timing and creativity.
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Final Thoughts
The most-watched Instagram reel is evidence of the power of compelling content. Its success can be attributed to creativity, authenticity, and the visuals of social media marketing.
The keys to achieving fantastic success on Instagram are creativity, authenticity, and tuning into your audience’s tastes.
So, go ahead and create your own viral moments, and let your content shine in the digital age!