Ways Your Business Can Leverage Branding during the Festive Season

If anyone knows the true value of the holiday season in numbers, it is the marketers. Festive shopping has been around since the late 19th century; today, however, it is a phenomenon in and of itself. If you believe numbers better, a recent study by PwC highlights the average consumer spending this year would be around $1,430.

You can capitalize on that figure with meticulous, targeted marketing and branding. Let’s look at a few fantastic marketing strategies to help you do that.

Ways to Leverage Branding During Holidays

Marketing, advertising, and branding go hand-in-hand. Especially during the festive season, when the shoppers shop till they drop, you can maximize your brand’s returns with flawless marketing and branding.

Top-Notch Branding

Holidays hold a special significance for everyone. If your branding can capitalize on that, it could become a bridge between your business and your consumers. Take Starbucks, for example. They replace their traditional white-and-green coffee cups with cups in holiday colors. The red-and-green branding has now become iconic and symbolic of the holiday season.

The brand doesn’t shy away from experimenting with variations by adding holiday-themed graphics to its merchandise. Reindeers, snowflake fractals, wreaths, snowfall, and mistletoes – Starbucks actually has the crowd looking forward to their cups of the season!

Hyper-Personalized Marketing

Another eye-opening marketing strategy is displayed by the popular brand Coca-Cola with its Real Magic at Christmas campaign. The brand has pioneered a new approach by partnering with Cameo, a platform where people can request customized videos from popular social figures.

The brand aims at garnering personalized video requests for Santa to share with friends and family this holiday season. The marketing event culminated with a short film, keeping the spirit of Christmas alive.

By allowing its patrons to personalize a Santa video for Christmas to share with friends and family, Coca-Cola has raised the bar on a customer-centric approach and targeted marketing. This is very much in line with the marketing strategy they announced not long ago.

The Best of Advertising

There is no advertisement campaign better than to be able to connect with your customers’ emotions through an advertisement that relates to their Christmas spirit. John Lewis retail chain does this best with their tradition of creating a video ad each year with an emotional theme that bases itself on customer sentiment for the season.

In 2023, their ad campaign drew from the themes of unexpected guests, inclusivity, the excitement of Christmas, and much more.

4 Effective SaaS Marketing Strategies

If you are aiming for a product-led marketing approach, it is essential for you to know some tips and tricks in the SaaS marketing niche.

Target Audience

For any marketing strategy to be a success, you need to know who the target customers for your SaaS tool are.

Analyze Who You are Up Against

There are bound to be competitors. If you wish to stand out, you need to know what your nemesis is doing and market in a way that puts your SaaS tool in either the same league or much higher.

Create a Content Moat

Content moat refers to glossary-like content that is created for informational, educational purposes for your target audience. For example, for a SaaS-based CRM platform, you could create content to answer questions regarding CRMs.

Address the Pain Points

Every tech niche has its own pain points. In one report, the platform reported a 156% boost in demand for on-demand webinars. Where there is content that can help the customers use your tool better, it helps to improve sales as well.

Conclusion

A few other marvels of holiday-season advertising also exist in the market, like HBO NOW’s campaign. The platform allowed its subscribers to gift 12 episodes of any show to non-subscribers during the holiday season.

The central idea needs to be to connect with your consumers in a way that they want to connect with their loved ones.