The Ultimate Social Media Calendar for India [2024]
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The Ultimate Social Media Calendar 2024 India
As social media managers, having a social media calendar 2024 India can turn out to be a real time-saver. One glance and you’ll know whether or not your social media campaign is on track or not relating to the important events of the year. Moreover, it empowers social media managers to:
- Keep their content organized and timely
- Post personalized posts on the fly and improve brand visibility
- Curate an effective content mix
- Spend more time on tweaking and proofreading posts and reach out to a larger, more targeted audience
- Expend more effort into strategizing personalized content for the posts
- Keep their workday less stressful
In this blog, we have created a social media holiday calendar that you can use to search for important days to build creative and relatable social media posts. You can also leverage Locobuzz’s social media management feature to streamline your campaign and gain more followers organically. What’s more, we’ve even added a free social media calendar template to get you going:
Social Media Calendar for India 2024 - Dates And Holidays
| Date | Holiday/Event |
| 1st January | New Years Day |
| 7th January | Guru Gobind Singh Jayanti |
| 12th January | Swami Vivekananda Jayanti |
| 14th January | Makar Sankranti |
| 20th January | World Religion Day |
| 26th January | Republic Day |
| 31st January | Martyrs Day |
| 1st February | Vasant Panchami (Saraswati Puja) |
| 4th February | World Cancer Day |
| 14th February | Valentines Day |
| 19th February | Shivaji Jayanti |
| 21st February | International Mother Language Day |
| 29th February | Leap Day |
| 4th March | Maha Shivaratri |
| 8th March | International Womens Day |
| Variable date in March | Holi |
| 15th March | World Consumer Rights Day |
| 22nd March | World Water Day |
| 1st April | April Fools Day |
| 7th April | World Health Day |
| 10th April | Eid al-Fitr |
| 15th April | World Art Day |
| 22nd April | Earth Day |
| 23rd April | World Book Day |
| 29th April | International Dance Day |
| 1st May | Labour Day |
| 4th May | Star Wars Day |
| 12th May | International Nurses Day, Mothers Day |
| 20th May | World Bee Day |
| 31st May | World No Tobacco Day |
| 1st June | World Milk Day |
| 5th June | World Environment Day |
| 8th June | World Ocean Day |
| 16th June | Fathers Day |
| 21st June | World Music Day |
| 21st June | International Yoga Day |
| 30th June | World Social Media Day |
| 1st July | International Joke Day |
| 7th July | World Chocolate Day |
| 17th July | World Emoji Day |
| 21st July | National Ice Cream Day |
| 2nd August | Friendship Day |
| 8th August | World Cat Day |
| 15th August | Independence Day |
| 19th August | Raksha Bandhan |
| 19th August | World Photo Day |
| 21st August | World Entrepreneurs Day |
| 5th September | Teachers Day |
| 6th September | Read A Book Day |
| 15th September | Engineers Day |
| 21st September | International Day of Peace |
| 27th September | World Tourism Day |
| 1st October | International Coffee Day |
| 2nd October | Gandhi Jayanti |
| 4th October | World Smile Day |
| 8th October | Indian Air-Force Day |
| 10th October | World Mental Health Day |
| 12th October | Vijaya Dashmi / Dussehra / Ayudhya Pooja |
| 13th October | National Cinema Day |
| 16th October | World Food Day |
| 24th October | United Nations Day |
| 31st October | Diwali / Sardar Vallabhbhai Patel Jayanti |
| 1st November | National Cinnamon Day / World Vegan Day |
| 3rd November | Bhai Dooj / Housewifes day |
| 12th November | Young Readers Day |
| 13th November | World Kindness Day |
| 14th November | Childrens Day |
| 19th November | International Mens Day |
| 3rd December | International Day of the Disabled |
| 4th December | Navy Day |
| 19th December | Goa Liberation Day |
| 24th December | Christmas Eve |
| 25th December | Christmas |
| 26th December | Shaheed Udham Singh Jayanti |
| 31st December | New Years Eve |
Social Media Calendar by Month Break Up
1. January 2024
| Date | Holiday/Event | Reason | Content Buckets/Themes |
| 1-Jan | New Year’s Day | The first day of the year. | Share a relevant and lighthearted meme, collaborative playlist, “The first day of the year” challenges. |
| 7-Jan | Guru Gobind Singh Jayanti | Celebrating the birth of Guru Gobind Singh Ji. | Share teachings and quotes, encourage community service or charitable activities. |
| 12-Jan | Swami Vivekananda Jayanti | Honoring Swami Vivekananda’s birth anniversary. | Share powerful quotes, create a challenge inspiring positive habits. |
| 14-Jan | Makar Sankranti | Marking the end of winter and welcoming spring. | Posts about spring, competitions, giveaways, regional names of the festival. |
| 20-Jan | World Religion Day | Emphasizing religious tolerance and unity. | Posts on religious tolerance, unity, and understanding. |
| 26-Jan | Republic Day | Celebrating India’s Republic Day. | Patriotic posts, #RepublicDay #India #ProudIndian. |
| 31-Jan | Martyr’s Day | Honoring martyrs. | Provide historical context, showcase tributes like poetry or artwork. |
Real-Life Example of a Brand Celebrating the Month of January:
1. Havmor took the best advantage of this day and created an engaging post. They not only made a good creative but also added a contest to it to get more engagement, as festive posts do not get higher engagement.
2. February 2024
| Date | Holiday/Event | Reason | Content Buckets/Themes |
| 1-Feb | Vasant Panchami (Saraswati Puja) | Worship of the goddess of knowledge. | Highlights of Saraswati Puja, traditional rituals, #VasantPanchami #SaraswatiPuja. |
| 4-Feb | World Cancer Day | Raising awareness about cancer. | Informative graphics, key statistics, #WorldCancerDay #CancerAwareness. |
| 14-Feb | Valentine’s Day | Celebrating love. | Romantic posts, DIY craft ideas, #ValentinesDay #LoveIsLove. |
| 19-Feb | Shivaji Jayanti | Honoring Chhatrapati Shivaji Maharaj. | Share facts and anecdotes, encourage community commemoration, #ShivajiJayanti. |
| 21-Feb | International Mother Language Day | Honoring linguistic diversity. | Posts about languages, stories, quotes in various languages, #MotherLanguageDay. |
| 29-Feb | Leap Day | An extra day in the calendar year. | Focus on productivity, interesting facts about leap years, #LeapDay2024. |
Real-Life Example of a Brand Celebrating the Month of February:
BharatMatrimony Uses AI To Drive Home The Message Of Perfect Valentine!
India’s matchmaking service, BharatMatrimony, has launched a cutting-edge marketing campaign, “My Perfect Valentine,” featuring an AI-generated entity named Aaditya Iyer (AI).
This marks India’s first marketing campaign utilising advanced AI tools like ChatGPT and Midjourney.
#theAIvalentine generated through Artificial Intelligence was named Aaditya Iyer (AI). While his words & thoughts were generated by ChatGPT, his face, image and his world were created using Midjourney.
The ‘My Perfect Valentine’ campaign gained widespread attention on social media was praised for its creative use of technology.
3. March 2024
| Date | Holiday/Event | Reason | Content Buckets/Themes |
| 4-Mar | Maha Shivaratri | Worship of Lord Shiva. | Creative posts inspired by Lord Shiva, virtual art gallery, #MahaShivaratri. |
| 8-Mar | International Women’s Day | Celebrating women’s achievements. | Posts on women’s achievements, empowerment, #WomensDay #EmpowerWomen. |
| 25- Mar | Holi | Festival of colors. | Eco-friendly celebrations, Holi-themed recipes, colorful dishes. |
| 15-Mar | World Consumer Rights Day | Empowering consumers. | Tips for smart shopping, live Q&A sessions, #ConsumerRightsDay. |
| 22-Mar | World Water Day | Raising awareness about water conservation. | Water-saving practices, community discussions, webinars with experts. |
Real-Life Example of a Brand Celebrating the Month of March:
Nykaa celebrated International Women’s Day and Holi together by encouraging women of all colors to embrace themselves in 2021.
While half of our population is darker-skinned than the rest, the unhealthy fair-skin obsession in India is real and damaging.
#Wrong thinking on a social issue raised aptly on Holi
#Change in perception targetted well
#COLORMEFREE
4. April 2024
| Date | Holiday/Event | Reason | Content Buckets/Themes |
| 1-Apr | April Fool’s Day | Celebrating humor and pranks. | Silly, practical jokes, user-shared pranks, #AprilFoolsDay. |
| 7-Apr | World Health Day | Promoting health awareness. | Themes like mental health, exercise, nutrition, #WorldHealthDay. |
| 10-Apr | Eid al-Fitr | Celebrating the end of Ramadan. | Family-oriented posts, meal recipes, reunion messages, #EidMubarak. |
| 15-Apr | World Art Day | Celebrating art and artists. | Showcase art, tips for artists, art appreciation posts, #WorldArtDay. |
| 22-Apr | Earth Day | Promoting environmental sustainability. | Facts and campaigns on sustainability, eco-friendly habits, #EarthDay. |
| 23-Apr | World Book Day | Encouraging reading. | Book recommendations, literary quotes, contests, #WorldBookDay. |
| 29-Apr | International Dance Day | Celebrating dance. | Dance tutorials, celebrity performances, famous dance scenes, #DanceDay. |
Real-Life Example of a Brand Celebrating the Month of April:
1. Ixigo played an amusing April Fools prank with their “bhAI” campaign. They pretended to launch an AI travel assistant accessible through earbuds, promising hand-free travel help. Hashtags hyped the power of AI and its ability to enhance trips. Unaware it was April 1st, some may have believed the futuristic buddy. But the date gave it away – it was just an inventive tech-themed joke from the travel company to celebrate the day!
5. May 2024
| Date | Holiday/Event | Reason | Content Buckets/Themes |
| 1-Jun | World Milk Day | Promoting milk’s health benefits. | Health benefits, milk-based recipes, polls on popular desserts, #WorldMilkDay. |
| 5-Jun | World Environment Day | Promoting environmental protection. | Sustainable living tips, environmental initiatives, #WorldEnvironmentDay. |
| 8-Jun | World Ocean Day | Raising awareness about ocean conservation. | Stats on plastic consumption, modern fishing techniques, local initiatives, #OceanDay. |
| 16-Jun | Father’s Day | Honoring fathers. | Heartfelt posts, father-child comics, thank you contests, #FathersDay. |
| 21-Jun | World Music Day | Celebrating music. | Playlists, iconic lyrics, genre polls, #WorldMusicDay. |
| 21-Jun | International Yoga Day | Promoting yoga. | Yoga benefits, infographics on asanas, user-shared yoga photos, #YogaDay. |
| 30-Jun | World Social Media Day | Celebrating social media. | Thanking communities, reflecting on social media’s positive impact, #SocialMediaDay. |
Real-Life Example of a Brand Celebrating the Month of May:
1. Oreo.India really brightened people’s Eid this year with their festive Instagram post. They encouraged fans to start celebrations on a sweet note by grabbing cookies and staying home – sound advice during these times! Readers were then treated to a fun interactive element. By boosting their screen brightness, a wish from Oreo’s mascot family lit up wishing everyone an Eid Mubarak. It was a clever yet heartwarming way for the brand to join virtual celebrations from afar.
6. June 2024
Holiday/Event Dates | Content Buckets/Themes |
June 1st World Milk Day |
Pro Tip:- For ideas, look at campaigns by Amul, Mother Dairy, and Country Delight to get your creative juices flowing. |
June 5th World Environment Day |
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June 8th World Ocean Day |
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June 16th Father’s Day |
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June 21st World Music Day |
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June 21st International Yoga Day |
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June 30th
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Real-Life Example of a Brand Celebrating the Month of June:
1. Swiggy gave dads a sweet shoutout on Father’s Day with their Instagram appreciation post. Citing how fathers always go above for silly wishes both asked and unasked, the delivery service praised these men for overdelivering where it counts – with endless love and support for their families.
7. July 2024
| Date | Holiday/Event | Reason | Content Buckets/Themes |
| 1-Jul | International Joke Day | Celebrating humor. | Funny posts, brand-related jokes, #JokeDay. |
| 7-Jul | World Chocolate Day | Celebrating chocolate. | Chocolate preference polls, marketing tips with a chocolate twist, #ChocolateDay. |
| 17-Jul | World Emoji Day | Celebrating emojis. | Achievement showcase with emojis, client types represented by emojis, #EmojiDay. |
| 21-Jul | National Ice Cream Day | Celebrating ice cream. | Ice-cream personality quizzes, anecdotes related to ice cream, #IceCreamDay. |
8. August 2024
| Date | Holiday/Event | Reason | Content Buckets/Themes |
| 2-Aug | Friendship Day | Celebrating friendships. | Posts on different types of buddies, special bonds, #FriendshipDay. |
| 8-Aug | World Cat Day | Celebrating cats. | Facts about cats, marketing-related analogies, #CatDay. |
| 15-Aug | Independence Day | Celebrating India’s Independence. | Patriotic posts, instilling patriotism, #IndependenceDay. |
| 19-Aug | Raksha Bandhan | Celebrating sibling bonds. | Emotional video posts with sibling customers, #RakshaBandhan. |
| 19-Aug | World Photo Day | Celebrating photography. | Visual marketing tips, importance of images for branding, #WorldPhotoDay. |
9. September 2024
| Date | Holiday/Event | Reason | Content Buckets/Themes |
| 5-Sep | Teachers Day | Honoring teachers. | Throwback school posts, teacher appreciation, #TeachersDay. |
| 6-Sep | Read A Book Day | Celebrating reading. | Marketing or business book recommendations, habits related to books, #ReadABookDay. |
| 15-Sep | Engineers’ Day | Honoring engineers. | Humorous posts on engineers, their habits, #EngineersDay. |
| 21-Sep | International Day of Peace | Promoting peace. | Peaceful, calming, educational posts, #PeaceDay. |
| 27-Sep | World Tourism Day | Celebrating tourism. | Travel-related activities, quirky maps with marketing terms, #TourismDay. |
10. October 2024
| Date | Holiday/Event | Reason | Content Buckets/Themes |
| 1-Oct | International Coffee Day | Celebrating coffee. | Coffee trivia, participant prizes, featured participants, #CoffeeDay. |
| 2-Oct | Gandhi Jayanti | Honoring Mahatma Gandhi. | Creative hashtags, tying Gandhi Jayanti to the brand, #GandhiJayanti. |
| 4-Oct | World Smile Day | Celebrating smiles. | Creative, funny, heartwarming captions for smile pictures, #SmileDay. |
| 8-Oct | Indian Air-Force Day | Honouring the Indian Air Force. | Images of aircraft, identifying challenges, #AirForceDay. |
| 10-Oct | World Mental Health Day | Raising awareness about mental health. | Removing the stigma, building awareness, #MentalHealthDay. |
| 12-Oct | Vijaya Dashmi / Dussehra / Ayudhya Pooja | Celebrating the victory of good over evil. | Dussehra-inspired artwork, artist showcase, #Dussehra. |
| 13-Oct | National Cinema Day | Celebrating cinema. | Iconic moments, film recommendations, #CinemaDay. |
| 16-Oct | World Food Day | Promoting global food security. | Favourite recipes, cultural dishes, #WorldFoodDay. |
| 24-Oct | United Nations Day | Celebrating the United Nations. | Live panel discussions, global issues, #UNDay. |
| 31-Oct | Diwali / Sardar Vallabhbhai Patel Jayanti | Celebrating Diwali and honouring Sardar Vallabhbhai Patel. | Best photographs, homemade decorations, #Diwali. |
Real-Life Example of a Brand Celebrating the Month of October –
One example is the global food and beverage company Nestlé. They have been known to actively participate in International Coffee Day by launching campaigns and sharing informative content. In Oct 2023, they shared a post on how to make a peanut butter latte and shared a detailed recipe for its audiences, on World Coffee Day.
11. November 2024
Holiday/Event Dates | Content Buckets/Themes |
Nov 1st National Cinnamon Day / World Vegan Day |
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Nov 3rd Bhai Dooj / Housewife’s day |
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Nov 12 Young Readers Day |
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Nov 13th World Kindness Day |
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Nov 14th Children’s Day |
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Nov 19th International Men’s Day |
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Real-Life Example of a Brand Celebrating the Month of October –
Disney
Campaign Name: “Dreams Come True – #DisneyMagicKids”
Objective: Celebrate Children’s Day by inspiring kids to share their dreams and creativity, fostering a sense of magic and wonder.
Campaign Description:
Disney, known for its magical storytelling, launches the “Dreams Come True – #DisneyMagicKids” campaign on Children’s Day. The campaign aims to encourage children to share their dreams, aspirations, and imaginative stories through various creative activities on social media platform
12. December 2024
| Date | Holiday/Event | Reason | Content Buckets/Themes |
| 3-Dec | International Day of the Disabled | Promoting the inclusion of disabled people. | Inclusion of disabled people, special deals, #DisabilityDay. |
| 4-Dec | Navy Day | Honouring the Indian Navy. | Honorary posts for Navy members, #NavyDay. |
| 19-Dec | Goa Liberation Day | Celebrating Goa’s liberation. | Trivia about Goa Liberation, #GoaLiberationDay. |
| 24-Dec | Christmas Eve | Celebrating Christmas Eve. | DIY ornaments, hourly updates, #ChristmasEve. |
| 25-Dec | Christmas | Celebrating Christmas. | Virtual Secret Santa, unboxing videos, #Christmas. |
| 26-Dec | Shaheed Udham Singh Jayanti | Honoring Shaheed Udham Singh. | Quiz about Udham Singh, #UdhamSinghJayanti. |
| 31-Dec | New Year’s Eve | Celebrating New Year’s Eve. | Prediction game for the upcoming year, digital time capsules, #NewYearsEve. |
Real-Life Example of a Brand Celebrating the Month of December –
One real-life example is Starbucks’ #RedCupContest on Instagram. They encouraged customers to take creative photos with their iconic red holiday cups and share them on Instagram with the designated hashtag. Starbucks then selected some of the best and most creative photos and featured them on their official Instagram page, celebrating the holiday cheer while showcasing customer-generated content.
Enhance your Brand’s Social Media Presence Now!
Top 4 Tips to Keep in Mind When Creating a Social Media Calendar
Let’s now look at important tips to keep in mind when creating a social media calendar from a content, marketing, and graphics perspective:
- Do your homework to understand the kind of hashtags that are trending on platforms such as Twitter, Instagram, and Facebook
- Bring creative diversity to your posts–experiment with different layouts, and formats (think: image, video, text, etc.) to keep the interest high
- Ask your users about the kind of content they would like to see via short polls, surveys, etc., that are rolled out on Facebook, etc.
- Make sure to choose the right social media scheduler that allows you to stay on top of your campaigns by automating some of the most routine and mundane tasks
Wrapping Up
FAQ's
How to create a social media calendar?
How far in advance should I plan my content?
What tools can I use for scheduling posts?
How do I handle negative comments or feedback?
Respond professionally and address concerns privately. Show empathy and a willingness to resolve issues. Choose a good social media management tool for a complete understanding of your audience.
