This calendar empowers social media managers to:
- Keep content organized and timely
- Post personalized updates quickly to enhance brand visibility
- Curate an effective mix of content
- Focus more on refining posts and engaging a larger, targeted audience
- Devote additional effort to strategizing personalized content
- Reduce workday stress
In this blog, we’ve created a social media holiday calendar for 2025 that you can utilize to identify key dates for crafting creative and relatable social media posts.Â
Additionally, you can leverage Locobuzz’s social media management features to streamline your campaigns and organically grow your follower base!
Download 2025 Social Media Calendar for FREE
Social Media Calendar for India 2025 - Dates And Holidays
Date | Holiday/Event |
1st January | New Years Day |
6th January | Guru Gobind Singh Jayanti |
12th January | Swami Vivekananda Jayanti |
14th January | Makar Sankranti |
19th January | World Religion Day |
26th January | Republic Day |
30th January | Martyrs Day |
2nd February | Vasant Panchami (Saraswati Puja) |
4th February | World Cancer Day |
14th February | Valentines Day |
19th February | Shivaji Jayanti |
21st February | International Mother Language Day |
26th February | Maha Shivaratri |
8th March | International Womens Day |
14th March | Holi |
15th March | World Consumer Rights Day |
22nd March | World Water Day |
30th March | Gudi Padwa |
1st April | April Fools Day |
7th April | World Health Day |
10th April | Mahavir Jayanti |
14th April | Ambedkar Jayanti |
15th April | World Art Day |
22nd April | Earth Day |
23rd April | World Book Day |
29th April | International Dance Day |
1st May | Labour Day |
3rd May | World Press Freedom Day |
7th May | Rabindranath Tagore Jayanti |
11th May | Mother’s Day |
31st May | World No Tobacco Day |
1st June | World Milk Day |
5th June | World Environment Day |
8th June | World Ocean Day |
16th June | Fathers Day |
21st June | World Music Day |
21st June | International Yoga Day |
30th June | World Social Media Day |
1st July | International Joke Day |
7th July | World Chocolate Day |
17th July | World Emoji Day |
20th July | National Ice Cream Day |
3rd August | Friendship Day |
8th August | World Cat Day |
9thth August | Raksha Bandhan |
15th August | Independence Day |
16th August | Janmashtami |
19th August | World Photo Day |
27th August | Ganesh Chaturthi |
5th September | Teachers Day |
6th September | Read A Book Day |
15th September | Engineers Day |
21st September | International Day of Peace |
27th September | World Tourism Day |
1st October | International Coffee Day |
2nd October | Gandhi Jayanti / Dussehra |
4th October | World Smile Day |
8th October | Indian Air-Force Day |
10th October | Karva Chaturthi |
10th October | World Mental Health Day |
16th October | World Food Day |
20h October | Diwali |
24th October | United Nations Day |
31st October | Sardar Vallabhbhai Patel Jayanti |
1st November | World Vegan Day |
3rd November | Bhai Dooj / Housewifes day |
13th November | World Kindness Day |
15th November | Guru Nanak Jayanti |
19th November | International Mens Day |
4th December | Navy Day |
24th December | Christmas Eve |
25th December | Christmas |
26th December | Shaheed Udham Singh Jayanti |
31st December | New Years Eve |
Social Media Calendar by Month Break Up
Continue reading if you’re seeking India-specific events and holidays for each month, from January to December.Â
We’ve also included examples of social media posts, ideas, and content themes from actual brands to inspire your creativity. Let’s dive in!
1. January 2025

Date |
Day |
Holiday/Event |
Reason |
Content Buckets/Themes |
1 Jan |
Wednesday |
New Year’s Day |
First day of the year |
|
6 Jan |
Monday |
Guru Govind Singh Jayanti |
Celebrating the birth of Guru Gobind Singh Ji. |
|
12 Jan |
Sunday |
Swami Vivekananda Jayanti |
Honoring Swami Vivekananda’s birth anniversary. |
|
14 Jan |
Tuesday |
Makar Sankranti Pongal |
Marking the end of winter and welcoming spring. Celebrated to thank the sun god, nature, farm animals, and people who support agriculture. |
|
19 Jan |
Sunday |
World Religion Day |
Aims to promote understanding and peace between all religions. |
|
26 Jan |
Sunday |
Republic Day |
Celebrating India’s 76th Republic Day. |
|
30 Jan
|
Thursday |
Martyr’s Day |
Honoring martyrs. |
|
Real-Life Example of a Brand Celebrating the Month of January:
Amul’s Instagram post captures the spirit of Uttarayan, the vibrant festival of Sankranti, with a friendly tagline “Kai Po Che!” and a colorful image of Amul Kulfi to invite the audience to enjoy the festival with sweet delights. The colourful kites that flank the delectable ice cream in the foreground create a celebratory atmosphere.
2. February 2025

Date |
Day |
Holiday/Event |
Reason |
Content Buckets/Themes |
2 Feb |
Sunday |
Vasant Panchami (Saraswati Puja) |
Worship of the goddess of knowledge. |
|
4 Feb |
Tuesday |
World Cancer Day |
Raising awareness about cancer. |
|
12 Feb |
Wednesday |
Guru Ravidas Jayanti |
Celebrates the birth anniversary of Guru Ravidas, well-known for helping in eradicating the caste system. |
|
14 Feb |
Friday |
Valentine’s Day |
Celebrating love. |
|
19 Feb |
Wednesday |
Shivaji Jayanti |
Honoring Chhatrapati Shivaji Maharaj. |
|
21 Feb |
Friday |
International Mother Language Day |
Honoring linguistic diversity. |
|
23 Feb |
Sunday |
Maharishi Dayanand Saraswati Jayanti |
Honoring the great monk, recollecting his teachings, and making efforts to follow the path he illuminated for humanity. |
|
26 Feb |
Wednesday |
Maha Shivratri |
Shivaratri is the birthday of Lord Shiva and it is also believed that Lord Shiva was married to Parvati on Ma-this day. |
|
28 Feb |
Friday |
Ramadan |
Ramadan teaches all to practice self-discipline, self-control, sacrifice, and empathy. |
|
Real-Life Example of a Brand Celebrating the Month of February:
Cadbury Dairy Milk Silk takes a retro turn with its Instagram post that reminisces about a special Valentine’s Day moment. The post includes an animated illustration of a couple embracing and taking a tender moment, captioned “That Valentine’s Day when he decorated your room.” This is probably part of their sustained campaign encouraging users to create personalized AI-powered love stories. It brings back warmth while reminding the viewers of the simple joys of love and affection
3. March 2025

Date |
Day |
Holiday/Event |
Reason |
Content Buckets/Themes |
8 Mar |
Saturday |
International Women’s Day |
Celebrating women’s achievements. |
|
13 Mar |
Thursday |
Holi Dahan |
The festival takes place the night before Holi. |
|
14 Mar |
Friday |
Holi |
Festival of colors. |
|
15 Mar |
Saturday |
World Consumer Rights Day |
World Consumer Rights Day |
|
22 Mar |
Saturday |
World Water Day |
Raising awareness about water conservation. |
|
30 Mar |
Sunday |
Gudi Padwa |
Celebrates the start of the new year, spring, and the harvest season. |
|
31 Mar |
Monday |
Eid al-Fitr |
Celebrating the end of Ramadan. |
|
Real-Life Example of a Brand Celebrating the Month of March:
The Instagram post is of a bright outdoor advertisement by Swiggy Instamart in collaboration with Mamaearth. The catchy tagline – “Do me a favor, let’s play Holi” on this billboard gets the ball rolling to ignite the festive light and urge of Holi. The image conveys the idea of getting Holi necessities such as gulal and colours delivered easily through Swiggy Instamart, while also pushing the skincare ranges from Mamaearth, for that glowing smooth skin throughout the festival.
4. April 2025

Date |
Day |
Holiday/Event |
Reason |
Content Buckets/Themes |
1 Apr |
Tuesday |
April Fool’s Day |
Celebrating humor and pranks. |
|
6 Apr |
Sunday |
Ram Navami |
The birth of Lord Rama, the seventh avatar of Lord Vishnu is celebrated. |
|
7 Apr |
Monday |
World Health Day |
Promoting health awareness. |
|
10 Apr |
Thursday |
Mahavir Jayanti |
A Jain festival that commemorates the birth anniversary of Lord Mahavira. |
|
14 Apr |
Monday |
Ambedkar Jayanti |
The birthday of Dr. Babasaheb Ambedkar, also known as the "Father of the Indian Constitution" |
|
15 Apr |
Tuesday |
World Art Day |
Celebrating art and artists. |
|
23 Apr |
Wednesday |
World Book Day |
Encouraging reading. |
|
29 Apr |
Tuesday |
International Dance Day |
Celebrating dance. |
|
Real-Life Example of a Brand Celebrating the Month of April:
This is yet another playful April Fool’s Day prank from MakeMyTrip in an Instagram post. The post carries a funny caption where they have apparently gone “MISSING” and urging people to book homestays and villas in advance with a discount code. The post has got everyone talking and responding positively, along with the engagement of the followers.
5. May 2025

Date |
Day |
Holiday/Event |
Reason |
Content Buckets/Themes |
1 May |
Thursday |
Labor day |
The day commemorates the struggles and gains made by workers and the labor movement. |
|
3 May |
Saturday |
World Press Freedom Day |
On this day in 1966, the Press Council of India began its operations as a moral watchdog. |
|
7 May |
Wednesday |
Rabindranath Tagore Jayanti |
Celebrated to honor the life and work of Rabindranath Tagore, a renowned Indian poet, writer, philosopher, and artist. |
|
8 May |
Thursday |
World Red Cross Day |
The day helps to highlight the humanitarian values and activities of the Red Cross and Red Crescent Movement. |
|
11 May |
Sunday |
Mother's Day |
It is a day to honor mothers, grandmothers, mothers-in-law, and all motherly figures. |
|
12 May |
Monday |
Buddha Purnima |
Buddha Jayanti commemorates the birth, enlightenment, and death of Gautama Buddha. |
|
Real-Life Example of a Brand Celebrating the Month of May:
Ariel posted a warm note on Mother’s Day through Instagram, where they showed a nicely done ‘Handwritten, Thank You Mom’ card with lots of simplicity yet high impact, hence the importance of appreciating mothers. Share this appreciation with your dearest mom on this special day. Likes and comments pour in for the post.
6. June 2025

Date |
Day |
Holiday/Event |
Reason |
Content Buckets/Themes |
1 Jun |
Sunday |
World Milk Day |
Promoting milk’s health benefits. |
|
5 Jun |
Thursday |
World Environment Day |
Promoting environmental protection. |
|
8 Jun |
Sunday |
World Ocean Day |
Raising awareness about ocean conservation. |
|
15 Jun |
Sunday |
Father’s Day |
To honor the importance that a father plays in the family as a protector. |
|
21 Jun |
Saturday |
World Music Day International Yoga Day |
To encourage people to listen to a variety of songs and embrace the art of Music. To celebrate the physical and spiritual prowess of yoga. |
World Music Day
International Yoga Day
|
30 Jun |
Monday |
World Social Media Day |
To recognize the positive impact of social media on communication, and information sharing. |
|
Real-Life Example of a Brand Celebrating the Month of June:
The eye-catching image of the Earth has come to highlight the need to preserve this planet for generations to come. This caption is appealing to ask viewers to join their commitment to environmental sustainability and “Go The Distance” in helping restore our earth. This post effectively showcases Apollo Tyres’ responsibility toward the environment.
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7. July 2025

Date |
Day |
Holiday/Event |
Reason |
Content Buckets/Themes |
1 Jul |
Tuesday |
International Joke Day |
Celebrating humor. |
|
7 Jul |
Monday |
World Chocolate Day |
Celebrates the global love for chocolate. |
|
17 Jul |
Thursday |
World Emoji Day |
To honor the importance of emojis in modern communication |
|
20 Jul |
Sunday |
National Ice Cream Day |
To Celebrate the love for ice cream. |
|
Real-Life Example of a Brand Celebrating the Month of July:
The playful humor that Zomato’s Instagram post uses to compare two forms of coffee with a fun theme is seen in a latte art design along with a filter coffee cup creatively transformed into the head of a dog. This lighthearted comparison has spurred great engagement in comments and users have lightheartedly come up with their responses.
8. August 2025

Date |
Day |
Holiday/Event |
Reason |
Content Buckets/Themes |
3 Aug |
Sunday |
Friendship Day |
Celebrating the beauty of friendships. |
|
8 Aug |
Friday |
World Cat Day |
To raise awareness about cats and their importance. |
|
9 Aug |
Saturday |
Raksha Bandhan |
Celebrates the bond of love between siblings. |
|
15 Aug |
Friday |
Independence Day |
Celebrating India’s Independence. |
|
16 Aug |
Saturday |
Janmashtami |
Honoring the birth of who is an avatar of Lord Vishnu. |
|
19 Aug |
Tuesday |
World Photo Day |
Celebrating the art of photography. |
|
27 Aug |
Wednesday |
Ganesh Chaturthi |
Celebrating the birth of Lord Ganesha to mark the beginning of new endeavors, and to seek blessings |
|
Real-Life Example of a Brand Celebrating the Month of August:
Coca-Cola brings Raksha Bandhan closer with an endearing message for the special bond between siblings. The bottle is beautifully designed with Rakhi, symbolizing shared moments and secrets between siblings. The message is that cherishing such bonds is important, and wishing one and all, “Happy Raksha Bandhan.” The engagement is quite huge, and users appreciate the brand’s thoughtful message and creative execution.
9. September 2025

Date |
Day |
Holiday/Event |
Reason |
Content Buckets/Themes |
5 Sep |
Friday |
Teachers Day |
Dr. Radhakrishnan suggested that instead of celebrating his birthday, the day should be dedicated to honoring all teachers. |
|
6 Sep |
Saturday |
National Read a Book Day |
To encourage people to read a book, be it a new story or an old favorite. |
|
15 Sep |
Monday |
Engineers’ Day |
To honor the contributions made by Mokshagundam Visvesvaraya in the field of science and technology. |
|
21 Sep |
Sunday |
International Day of Peace |
Promoting peace. |
|
27 Sep |
Saturday |
World Tourism Day |
To honor the global influence of travel |
|
Real-Life Example of a Brand Celebrating the Month of September:
Zepto’s Instagram post is a poignant tribute to Ganesh Visarjan, the immersion ceremony marking the end of the Ganesh Chaturthi festival. The image is simple yet impactful, and the caption “I’m not crying, we all are” compares with the emotional sentiment that accompanies this occasion, thus making it a believable and touching post.
10. October 2025

Date |
Day |
Holiday/Event |
Reason |
Content Buckets/Themes |
1 Oct |
Wednesday |
International Coffee Day. Maha Navami |
To promote coffee and raise awareness. This day commemorates Goddess Durga's ultimate victory over the buffalo demon Mahishasura. |
International Coffee Day
Maha Navami
|
2 Oct |
Thursday |
Gandhi Jayanti Dussehra |
Honoring Mahatma Gandhi. Celebrates the victory of good over evil. |
Gandhi Jayanti
Dussehra
|
3 Oct |
Friday |
World Smile Day |
To promote kindness and smiles. |
|
8 Oct |
Wednesday |
Indian Air-Force Day |
Honouring the Indian Air Force. |
|
10 Oct |
Thursday |
Karva Chauth World Mental Health Day |
It is celebrated to symbolize love and devotion between married couples. Raising awareness about mental health |
Karva Chauth
World Mental Health Day
|
16 Oct |
Thursday |
World Food Day |
Promoting global food security. |
|
20 Oct |
Monday |
Diwali/ Deepavali |
The festival symbolizes the victory of light over darkness and the triumph of good over evil. |
|
24 Oct |
Friday |
United Nations Day |
Celebrating the United Nations. |
|
31 Oct |
Friday |
Sardar Vallabhbhai Patel Jayanti |
Honoring Sardar Vallabhbhai Patel. |
|
Real-Life Example of a Brand Celebrating the Month of October:
Swiggy’s Instagram post playfully connects this tradition of Karwa Chauth to modern times. The picture of an intricately designed henna with the phrase “Juice Pilado” will be a fantastic take on this ritual, where the husband gives water to his wife after she breaks the fast. It generated fun conversations in the comments section as people started sharing their creative henna ideas and witty remarks.
11. November 2025

Date |
Day |
Holiday/Event |
Reason |
Content Buckets/Themes |
1 Nov |
Saturday |
World Vegan Day |
Celebrated to raise awareness about the vegan lifestyle and its benefits. |
|
3 Nov |
Monday |
Bhai Dooj |
To honor and express love and commitment between brothers and sisters. |
|
13 Nov |
Thursday |
World Kindness Day |
This day encourages people to be kind to each other and spread happiness, joy, and peace. |
|
14 Nov |
Friday |
Children’s Day |
To honor the birth anniversary of India's first Prime Minister, Jawaharlal Nehru, who was fond of children. |
|
15 Nov |
Saturday |
Guru Nanak Jayanti |
This day is celebrated as the birth anniversary of the first Sikh Guru, Guru Nanak Dev Ji. |
|
Nov 19 |
Wednesday |
International Men’s Day |
This day serves as an opportunity to appreciate the men in our lives—whether fathers, brothers, partners, or friends |
|
Real-Life Example of a Brand Celebrating the Month of November:
Amul’s Instagram post gives a heartful and nostalgic message to celebrate Children’s Day. The elderly man, holding an ice cream cone with utmost joy, comes along with the tagline “Bachpan Se 55 Tak,” reminding us that the child in us never really grows old. It’s asking people to reach inside to that small little boy inside every one of us and celebrate the spirit of childhood. People have given very positive comments on it, along with its likes.
12. December 2025

Date |
Day |
Holiday/Event |
Reason |
Content Buckets/Themes |
4 Dec |
Thursday |
Navy Day |
Honouring the Indian Navy. |
|
24 Dec |
Wednesday |
Christmas Eve |
Celebrating Christmas Eve. |
|
25 Dec |
Thursday |
Christmas |
Celebrating Christmas. |
|
26 Dec |
Friday |
Shaheed Udham Singh Jayanti |
Honoring Shaheed Udham Singh. |
|
31 Dec |
Wednesday |
New Year's Eve |
Celebrating New Year’s Eve. |
|
Real-Life Example of a Brand Celebrating the Month of December:
Coca-Cola’s Instagram post celebrates the holiday season with a festive touch. The image features Santa riding a surfboard, giving the brand a vibrant and youthful feel. It introduces an AI tool that provides the user an opportunity to create personalized Christmas greetings. The caption invites the users to “Spread the Magic” and create their exciting messages. The post has been received well by followers and has garnered immense engagement and excitement for the festive season.
Enhance your Brand's Social Media Presence Now!
Wrapping Up
Going viral on social media in 2025 is achievable with the right tools and a well-structured calendar of global events and holidays.Â
Use the 2025 social media calendar as your guide to create engaging campaigns.
While the suggested ideas are a great starting point, remember to add your brand’s unique touch to resonate with your audience.Â
By aligning your content with key dates, you can enhance engagement and connect meaningfully with your followers.Â
Good luck in making 2025 a standout year for your social media presence!