Social Media Chatbots are one of the best AI CX Tools for any business wanting to establish itself as a brand with high and steady sales growth.
What is Social Media Chatbots?
Social Media Chatbots is a Social Media Management Tool built with Artificial Intelligence abilities to imitate human interaction. These can be integrated into a brand’s social media accounts to answer customer queries, requests, automate product purchases, and perform other user-defined functions.
Chatbots are a boon for the finance industry and thus, the Importance of Social Media Chatbots is massive in how it increases your sales growth.
Table of Contents
Social Media Chatbots & Increase in Sales Growth
Enhance Customer Experience
Catering to customer needs with Artificial Intelligence in Social Media Chatbots makes them feel valued. Therefore, the more satisfied they are with your services/products, the more people they refer your brand to. This not only leads to better brand engagement but also increases sales growth almost doubling it.
Automate Product Purchases
Social Media Platforms have become the starting point for thousands of new businesses. A key point of difference between a business and a brand is how efficient, fast, easy, and hence, automated, their work systems are. Brands get bulk orders every few minutes of each day. This makes it absolutely impossible for the brand to interact with every shopper through Direct Messaging before they place an order.
When your business grows into a brand, or when you are trying to establish itself as one, integrating an AI Social Media Chatbot on all social media platforms helps you get there. It will not only help build a brand reputation but also give your brand a management boost by automated request analysis and order placement while reproducing the effect closest to human conversation.
Customer Relationship Management
Social Media Platforms enable direct conversation between users and sellers. When a brand starts to acquire a huge number of followers on social media accounts, always being available to answer to the constant inflow of messages becomes impossible.
Even if you make an attempt, it might take days before you can answer the query of someone who could have been a potential customer. With the ability to follow/unfollow a page in seconds, most people tend to unfollow a brand account when their messages lay unanswered for long periods of time.
On the other hand, an integrated Social Media Chatbot will answer customer messages in a fraction of seconds. Automating human-like interaction, AI Chatbots help build customer-brand connections and improve Customer Relationship Management. When you are able to retain your followers, there is an increase in the number of potential customers. Thus, contributing to sales growth.
User Feedback Implementation
Social Media Chatbots work on keyword-based responses to track user queries and purchases. This is one of the most crucial elements of an AI Chatbot Tool that brands use to their benefit. An important tip here would be to use a Social Listening Tool that acts as both a Social Media Management Tool and an AI Chatbot.
This way you can not only cut down on costs but also use features like Hashtag Tracking and Sentiment Analysis that only a Social Listening Tool offers. This data can also be used to track purchase behaviors and sales and profits through automated Sales Analytics and Financial Reports. This again helps to cut extra data-management costs.
When you know the patterns in which users interact with Chatbots, you know exactly what most queries are. This can act as a feedback mechanism tool. You can then use this to your benefit and add data for the most frequently searched information on your social media pages. With answers to their queries, users would have more information about your brand leading to better brand engagement and higher sales.
Lesser Employee/Brand Management
Costs Powered by Artificial Intelligence, Social Media Chatbots are the new low-cost employees. You can save up to 40% of your brand management Costs spent on hiring customer service reps and interns to manage social media accounts.
How to Curtail Brand Management Costs with Social Media Chatbots?
Some of the top-rated Social Media Chatbots available in the market are offered by companies with a highly structured CRM System. Locobuzz, AgoraPulse, BrandMentions, and Brand24 are some of the most reputed names that offer Social Media Management Tools with Social Listening abilities and an integrated Social Media AI Chatbot.
Social Listening helps finance industries in the most efficient ways. It helps manage brand finances better and curtail brand management costs, no matter what industry the brand is part of. These also work as Social Media Analytics Tools to incorporate Sentiment Analysis and Hashtag Tracking to leverage customer feedback and engagement patterns.
Engage by Locobuzz is known for its multifaceted approach to Customer Relationship Management and Social Media Management abilities. Therefore, a Social Listening Tool from Locobuzz is the best way to integrate an AI Chatbot with your brand’s social media channels.