Social Media Listening Guide

The overall number of individuals using social media worldwide as of January 2022 was 3.96 billion. A day-to-day social media trend specifies that 1.4 billion people go online on Facebook, and almost 95 million photographs are uploaded on Instagram. These statistics and data play a significant role in curating effective business decisions for companies using social media analytics to increase their customer base and engagement.

By applying social listening tools, businesses may uncover possibilities and hazards by identifying hidden trends and patterns amid the billions of online interactions. This aspect greatly assists the company masterminds in formulating better-informed business decisions.

This article will cover the basics of social listening to help you understand the concept better and apply it to your business.

Table of Contents

What is Social Listening?

Answering the following question is important to come up with the perfect business move to make the brand and its online image successful.

  • How is the brand’s reputation, and how are people reacting to it?
  • How is the market evolving?
  • Who is dominating the industry?

Social listening has the power to answer these questions accurately. In fact, one of the most effective ways to grasp company sentiment and market trends is through a social listening analysis.

Why Should a Company Employ Social Media Monitoring Tools?

Your company must employ social media monitoring tools because of the following reasons-

  • Social media monitoring tools are capable of gathering crucial information from online platforms along with arranging them in a way that serves your business interests. 
  • Social media monitoring tools may give you real-time insights into what people are saying about your company. 

What Are the Advantages of Social Media Monitoring Tools?

  • Social listening makes social media management even easier by allowing your company to connect to a much bigger and more diverse digital crowd.
  • It lessens the issue of response bias that is frequently present in surveys and polls because social monitoring tools are equipped to collect people’s real-time, freely expressed responses on social media.
  • This process not only consumes less time but also requires fewer resources along with fewer investments. A computer and a social listening tool are enough to carry on the process.

The Various Applications of Social Listening

  • Social listening helps to keep track of a brand’s overall growth and market value. 
  • It aids in enhancing the customer base along with maintaining customer retention.
  • It helps to find new market prospects. 
  • It assists businesses to stay responsive to their customers. 

A Step-by-Step Guide to Start Your Social Listening Process

Plan Your Objectives

Before you start the social listening process and apply social media management tools, make sure to define your goals first to achieve the best results. Ask the following questions and define your purpose:

  • What results are you hoping to receive from the tool?
  • Are you seeking to discover more about your customers?
  • Do you want to maintain an edge over your rivals?
  • Want to preserve your brand image from a crisis?

Decide on Channels to Monitor

Any effective social media monitoring tool will be capable of displaying the channels that your audience is using for communication. So, decide on the channels first on the basis of the analysis to drive traffic to your business.

Pick the Appropriate Tools

Choosing the appropriate tools to carry on the social listening process is important. Go for a tool that provides not only a smooth working experience but also effective customer service to guide you whenever needed.

Create Alerts

If you want to increase customer engagement with your brand, it is important to be responsive to their messages, social mentions, and online reviews. Setting up alerts with a proper social monitoring tool is important to ensure that you never overlook customer feedback or social mentions of your business.

Comparing and Assessing the Company’s Social Media Analytics

Utilizing social media dashboards, you can quickly view all of your key social media analytics to assess the online expansion of your company. A wide variety of measures, such as trending topics, media attention, sentiment analysis, or share of voice, can be examined via the dashboard.

Create a Strategy of Action

Social media monitoring is just one aspect of social media listening; the other one includes taking action. Some tools make it simple and quick to create an effective action plan since they give in-depth research and useful insights.


According to surveys, about 46% of users think that interacting with clients via social media puts a company in the “market-leading” category. So, employing the right kind of social listening approach is mandatory to grow your business and connect with customers.

Visit Locobuzz, a unified platform to help you with your business’s social media monitoring activities.

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