Understanding Chatbots, the New Buzzword
“Bots are the new apps,” said Microsoft CEO Satya Nadella. But what exactly are chatbots? How does it help your business? Read to find out!
What are Chatbots?
Chatbots are your brand’s digital voice. A chatbot communicates with customers instantly and efficiently by means of text, gifs, images, videos, etc. Hence, Artificial Conversational Entity (chatbot) is a computer program designed to converse with humans over the Internet using Artificial Intelligence.
Why are Chatbots Important?
Chatbots have been around for decades, but are only recently being used from a business point of view. A chatbot is essentially an interface software designed to simulate human conversation. They can be simple (rules-based AI) or complex (natural language processing and machine learning).
A chatbot can turn anything you want into a conversation, thanks to clever coding tricks. You can personalize them to such an extent that it imbibes the spirit of your brand. The bot interacts with the world on your behalf while you focus on other activities.
Businesses can use a chatbot in a number of ways to help with marketing, sales, and customer support. They are typically used through websites or apps like Facebook Messenger, WhatsApp, or Slack.
One reason why chatbots are instrumental for businesses is that they vastly reduce time spent answering frequently asked questions. They not only fetch answers quickly but also recommend products and improve the sales process by adding an engaging element. Also, a chatbot handles multiple chats at the same time; a feat that a human employee would have difficulty with. The efficiency and speed with which they handle multiple chats are evidently unparalleled.
A survey by MINDBOWSER in association with ‘Chatbots Journal’
A good after-sales connection with your users can make a big difference. It affects how your brand is perceived and rated by customers. Implementing chatbots to help customers with post-purchase issues is pertinent for every brand. Scheduling returns, registering complaints, taking feedback – chatbots can be configured to do anything that has a process to it. Remember that 24/7 customer support by regular employees can get financially steep.
Chatbots have opened a whole new platform for businesses, and this is just the beginning! Chatbots will be around for a long time because they are useful and create monetary value. In the future, chatbots will become a fact of our online lives. When you visit a business website, it won’t be surprising to find a chatbot. These highly customized chatbots will help you find the latest products and services. It will also assist you in making a selection and even customizing your own bouquet of orders.