Unified Marketing Communications at Ease: Locobuzz CX Suite
The importance of marketing communication in today’s digital landscape cannot be overstated. In the face of fierce competition, companies must find ways to stand out and build strong relationships with customers in order to survive and thrive.
Marketing communication is the key to achieving this. It enables companies to connect with their target audience in a personalized and meaningful way, creating a consistent brand image that resonates with customers. Furthermore, it allows companies to gather valuable customer insights, which can be used to improve the overall customer experience.
But, as the customer journey becomes increasingly complex and multi-channel, it can be challenging for companies to keep up with the latest marketing communication trends and technologies. This is where our SaaS platform, Locobuzz CX Suite, comes in.
Our platform provides a unified customer experience by integrating marketing communication, customer experience, and customer insights all in one easy-to-use platform. It allows businesses to create personalized and effective marketing communication strategies that drive customer engagement and retention. With Locobuzz CX Suite, companies can stay ahead of the competition and provide the best customer experience possible.
Additionally, our platform allows businesses to track, measure and optimize their marketing communication campaigns in real-time and make data-driven decisions to improve their customer experience. It also enables companies to automate and streamline their marketing communication processes, saving valuable time and resources.
By providing a unified platform for marketing communication, CX, and customer insights, Locobuzz CX Suite helps businesses to connect with their customers in a personalized and meaningful way and stay ahead of the competition.
Here are four key features of Locobuzz CX Suite that will help companies to achieve unified their marketing communication throughout their brand communication:
Table of Contents
1. Brand Monitoring on Autopilot
Effective brand management is essential in today’s digital landscape. It’s crucial for businesses to have a comprehensive understanding of how their brand is perceived by customers across various social and non-social media channels. With Locobuzz CX Suite, businesses can easily and effectively monitor their brand’s reputation with the help of advanced AI technology.
The platform automates the task of tracking brand mentions across popular platforms such as Quora, Glassdoor, discussion forums, app stores, complaint sites including social media channels. This allows businesses to stay informed about customer sentiment and respond quickly to address any issues that may arise.
The alert mechanism in the platform is designed to keep your team informed and responsive to customer needs, allowing teams to quickly identify and address any issues that may arise, and provide a better experience for the customers. With Locobuzz CX Suite, businesses can effortlessly track and respond to brand mentions, ensuring a positive reputation and customer satisfaction. With our platform, brand monitoring becomes completely on autopilot which saves your time and resources.
By using our platform, companies can gain valuable insights into their audience’s interests and preferences, which can be used to improve the overall customer experience and increase customer satisfaction. With the Locobuzz CX Suite, companies can automate their brand monitoring process and focus on providing a social-first customer experience.
2. Wide channel coverage
In today’s digital landscape, it’s important for businesses to have a comprehensive understanding of how their brand is perceived by customers across a wide range of channels. Social media platforms are no longer the only way for customers to express their opinions about a brand. That’s why Locobuzz CX Suite offers coverage across a diverse set of channels, including over 25 social and non-social media channels, news and blog sites, discussion forums, review and complaint sites, and more.
With our platform, businesses can easily and effectively monitor their brand’s reputation, gain valuable insights and an in-depth understanding of their brand’s online reputation, and take proactive measures to address any issues that may arise, ultimately leading to a better customer experience.
Our automated brand monitoring feature, alert mechanism, sentiment analysis, competitor monitoring, and mentions tracking, all in one place, give you a comprehensive view of your brand reputation and customer sentiment across various channels.
By going beyond the traditional social media platforms, our wide channel coverage enables businesses to manage their online presence at a larger scale and provides a holistic view of a brand’s online presence and reputation. This allows companies to have a more complete understanding of customer sentiment and feedback, and respond to it in a timely and effective manner. With Locobuzz CX Suite, companies can benefit from having a wide coverage of channels to monitor, analyze, and respond to customer feedback, stay ahead of their competition, and deliver excellent customer experience.
With Locobuzz CX Suite, companies can confidently publish their content across their favorite channels, including Instagram Reels, Carousels, YouTube, and more.
Our platform streamlines the content creation and review process, allowing companies to schedule posts, have them reviewed, and receive approval before they’re published. This saves time and ensures that all posts are of the highest quality.
Locobuzz CX Suite provides comprehensive performance tracking, allowing companies to view day-by-day, week-by-week, and month-by-month insights into the impact of their content. This gives companies the ability to adjust their strategy by identifying which types of content perform well and which do not, maximizing the impact of their brand communications.
With Locobuzz CX Suite, companies can maintain control over their brand reputation by proactively monitoring and addressing any potential issues. Our platform provides a holistic view of a brand’s online presence and reputation, with automated brand monitoring, sentiment analysis, competitor monitoring, and mentions tracking, all in one place.
Additionally, our Instagram scheduling feature streamlines brand communications and allows companies to reach their target audience more effectively. Get the most out of your brand communications with Locobuzz CX Suite.
3. Campaign Optimization
Optimize Your Social Media Campaigns for Maximum Engagement and Better ROI with Locobuzz CX Suite
With Locobuzz CX Suite, businesses can optimize their social media campaigns for maximum engagement and better ROI. The platform offers advanced features for identifying the most effective strategies and tactics, comparing the performance of paid and organic buzz, and streamlining the publishing process with advanced workflows.
The smart publishing feature includes a content calendar, which allows businesses to plan and schedule social media content in advance, ensuring consistency and relevance.
The social media management feature in the platform allows businesses to track their campaign performance in real-time, gather insights, and make course corrections as needed. With the ability to map campaigns with relevance and custom categories, it becomes easy to track the performance of different campaigns and strategies. The platform also allows you to fetch historical data up to 7 days, which allows you to compare the performance of different campaigns and make informed decisions.
Additionally, the platform allows you to create campaign reports in both PDF and PPT format for easy sharing with your team and stakeholders.
This feature makes it easy to keep track of your social media campaigns, stay on top of performance, and make data-driven decisions. With Locobuzz CX Suite, you can optimize your social media campaigns and drive better ROI.
A powerful solution for managing your brand’s digital presence, customer experience and marketing efforts. By using our platform, you can improve your social media management, customer support, customer satisfaction, automate your brand monitoring process, have wide channel coverage and optimize your campaigns, all which can drive growth and success for your business.
4. Scalable Social Media Management
Manage Your Growing Online Presence Effortlessly with Locobuzz CX Suite
As your online presence grows, managing your social media can become increasingly complex and time-consuming. With Locobuzz CX Suite, businesses can easily scale their social media management to meet the needs of their growing online presence.
The platform offers a range of features that help businesses manage their online presence at scale, including hyperlocal publishing, which allows businesses to bulk-publish content across multiple locations.
The platform also includes a content moderation feature with a maker-checker facility, ensuring businesses maintain brand standards and effectively respond to negative online activity. Additionally, the platform offers crisis management alerts that help teams in your organization quickly respond to negative activity, and maintain their brand reputation even during times of crisis.
These features allow businesses to manage their social media presence at scale and ensure their brand’s reputation is maintained. With Locobuzz CX Suite, businesses can have peace of mind knowing their online presence is in good hands, even as it grows.
You can also leverage user-generated content management features, it tracks and curates it for remodeling, building perpetual relationships, and strengthening brand loyalty as their customer base grows.
With the Locobuzz CX Suite, companies can scale their social media management efforts to match their growing needs and requirements, ensuring that their brand communication and customer engagement remains effective and consistent.
Let’s take a sneak-peak into the amazing features which add value to your brand’s communication
New Publishing Features
Streamline Your Social Media Management and Boost Your Brand’s Reach with Locobuzz CX Suite. Here are the top features that the platform offers its customers.
Visualize your schedule on a calendar
A visual content calendar feature which allows businesses to easily plan and schedule their social media posts. With this feature, companies can view their social media schedule on a calendar, making it easy to see when posts are scheduled to go live and make adjustments as needed.
This feature also allows businesses to plan their content in advance, ensuring that their social media presence is consistent and that they never miss the opportunity to engage with their customers on important social events.
Additionally, the visual content calendar feature allows businesses to easily control the publication of their content, ensuring that their posts are reaching the desired audience at the right time. Companies can also schedule their posts on multiple social media platforms simultaneously, saving time and resources.
With the Locobuzz CX Suite, businesses can easily visualize their social media schedule on a calendar and plan their content in advance, ensuring that their social media presence is consistent and effective.
Hyperlocal /multi page publishing
Locobuzz CX Suite allows companies to publish their content to multiple pages and locations, making it easy to reach a wider audience. With our Hyperlocal publishing feature, you can create just one post for all locations and publish it in real-time. This feature is ideal for companies with multiple locations or franchises.
Central media gallery
Locobuzz CX Suite offers a central media gallery where companies can store all of their brand’s graphics, images, and videos in one central repository for their team to share.
This makes it easy for teams to access and use the same images and videos across all channels, helping to maintain consistency in their branding.
Locobuzz CX Suite offers approval workflows with collaboration capabilities, which makes it easy for teams to work together to create high-quality content. Once a post is scheduled, the heads will have to approve, provide corrections if necessary and then proceed further with publishing the post. This helps to streamline the workflow and ensure that all posts are reviewed and the best content goes live.
Our platform offers granular insights on each brand post, which allows companies to track the performance of their content on a day-to-day, week-to-week, and month-to-month basis. This allows them to identify which types of content are performing well and which are not, so they can adjust their strategy accordingly.
Label brand content
Locobuzz CX Suite allows companies to label their brand content, which can help to provide better insights into their audience’s interests. This allows them to group their brand content by themes and identify their top-performing content, which they can then use to guide their future content strategy.
Now get a seamless experience on publishing with our CX Platform. Our platform includes new channels such as GMB, which allows companies to reach new audiences and stay ahead of the competition. Now publish your content on Facebook, Instagram which includes Reels and Carousel posting as well, LinkedIN, Youtube and twitter.
Publishing lifecycle stages
Our platform offers three stages in the publishing lifecycle: draft, scheduled, and published. This allows companies to work on their content in stages, ensuring that all posts are of high quality before they are published.
In conclusion, marketing communication plays a crucial role in building and maintaining relationships with customers. It helps companies to connect with their target audience and create a consistent brand image. In today’s fast-paced digital age, companies are constantly looking for ways to stay ahead of the competition and provide the best customer experience possible.
Our SaaS platform, Locobuzz CX Suite, provides a unified customer experience by integrating marketing communication, CX, and customer insights in one easy-to-use platform.
With Locobuzz CX Suite, companies can streamline their marketing communication efforts and provide a better customer experience, ultimately leading to increased customer satisfaction and retention. Our platform offers features such as Federated publishing, Hyperlocal/multi-page publishing, Image optimization, Central media gallery, Content calendar, Approval workflows, Post overviews, Label brand content, New channels, and Post personalization, which are all aimed at helping companies improve their marketing communication efforts.
If you want unified marketing communications for your business, we invite you to try Locobuzz CX Suite. Schedule a demo with our experts today and see how our platform can help you to achieve your marketing goals.