What is Brand Monitoring And Why It Is Important In 2023?

The internet is an amazing tool to use for brand marketing. To survive in this digital world, a brand must have a good image for it to succeed.

Reputation is everything that a brand needs, especially if you’re in the online market. A positive online reputation can make a brand successful, but a negative one leaves a sticky footprint that can take years to scrape off.

With the advent of several internet technologies taking place, people are talking about a brand in more ways than ever possible.

So when it comes to finding out what customers and competitors are talking about a brand, “Brand Monitoring” plays a commanding role.

Brand Monitoring will help you understand how people feel about your brand, and in this article, we’ll talk more about brand monitoring and why it is essential in 2023.

Table of Contents

Better Customer Experience Management starts here

What is brand monitoring?

Brand Monitoring is a business process of tracking and identifying the brand mentions on several different channels. Knowing when and what people are talking about your brand will help you understand people’s perceptions and collect audience insights.

It is carried out to respond to several different conversations happening around your brand. The primary goal of brand monitoring is to provide in-depth analysis on where and when discussions are taking place on various forms of media and how they can be addressed to improve the brand’s health.

Why is Brand monitoring important?

Brand Monitoring is not about what people are saying about your brand. It’s also about understanding what people are trying to say about your brand and how you can use this information to support and grow your brand.

Here are some significant reasons why brand monitoring is essential in 2023

1. Improves Customer Service and Increases Loyalty
2. It Helps You Improve Your Product Better
3. Identify Sales Opportunities
4. Opens Up Lines of Communication
5. Tracks Competition and Their Performance

1. Improves customer service and increases loyalty

Monitoring your brand and attracting potential customers is only halfway to reach success. Building trust among customers and earning their loyalty is important to generate a continuous flow of income.

To make this happen, you need to listen to your customers, respond to their complaints, and help them with your timely support.

Whether it’s related to product issues or issues in the company’s service, several customers take their complaints and queries to social media.

However, it becomes vital to respond to these questions because they significantly impact brand perception.  At these times, brand monitoring plays a crucial role because it keeps track of all queries and complaints to give helpful responses promptly.

With the help of brand monitoring, you can provide better customer service to increase brand loyalty and retain them effectively.

2. It Helps you improve your product better

Brand Monitoring is an effective way to gather insights about your product worldwide. People may be expressing their views online by writing reviews or expressing their opinions on social media.

Some of these may include tips or suggestions to improve your product in a much better way. This will help you identify where your product is lacking behind and how you can build a better product dedicated to your customers.

You have to put your 100% effort into brand monitoring. Doing this will help you keep track of all the biggest complaints that customers have spoken or written towards your brand, and you can make product improvements accordingly

3. Identify sales opportunities

Apart from serving in customer service and product improvements, brand monitoring also helps to identify sales opportunities.

Several people discuss online on several social media channels before deciding to buy a product online. They even seek honest reviews or opinions within their friends or family circles, asking for some clarifications.

Identifying these conversations happening for a particular provider and providing customer assistance will help customers make quick decisions and convert them into customers.

You can also identify dissatisfied customers of your competitors and connect with them at the right time to help you boost your sales.

4. Opens up lines of communication

Brand monitoring not only helps you in tracking and analyzing but also allows you to open up lines of communication between you and your customers.

Responding to all your customer’s conversations and making a visible presence shows the consumers that you are ready to help them with any related queries or questions.

Communication plays a crucial role in building relationship with customers and it’s important for establishing your brand as a customer-centric business that actively listens to customers and cares about what they think about your brand.

5. Tracks competition and their performance

Tracking competition and their performance is a great way to win and acquire disgruntled customers. You can run an analysis of your competitor’s branded keywords and see what people are talking about them.

Are there any complaints? What kind of experiences are customers having towards their brand?

Analyzing these questions will give you a clear idea of how to compete against the competition. In some cases, you will also get the opportunity to connect with disgruntled customers.

How can locobuzz help you in brand monitoring?

To conduct online brand monitoring, you can follow these steps: 

1) Identify your target keywords, which are the specific words and phrases relevant to your brand that you want to track.

2) Set up Google Alerts to receive notifications when your target keywords are mentioned online

3) Use social media monitoring tools to track mentions of your brand on platforms like Twitter, Facebook, and Instagram

 4) Monitor online reviews and respond to them using tools like Yelp and Google Reviews

5) Analyze the data you gather to identify areas for improvement and measure the success of your online efforts. 

By following these steps, you can effectively monitor your brand online and take steps to improve your reputation and reach.

What can a brand monitoring tool be used for?

It can be used to track online mentions of your brand

  • Identify influencers
  • Measure brand sentiment
  • Conduct competitor analysis
  • Manage crisis situations. 

By tracking mentions of your brand online, you can stay on top of what people are saying about your business and respond to any questions or concerns.

In the event of a crisis, a brand monitoring tool can help you track and respond to negative mentions of your brand in real-time, helping to minimize the impact on your reputation.

Overall, a brand monitoring tool is a valuable resource for businesses looking to track and analyze their online presence and reputation.

Real-life examples of how brand monitoring has helped companies


 Nike used their brand monitoring system to identify influencers who were talking about their products and the fitness industry. 

They were then able to reach out to these influencers and build partnerships and collaborations, helping to promote their brand and reach a larger audience.


Apple used their brand monitoring system to track customer feedback about their products.

By analyzing this data, they were able to identify common complaints and use this information to improve their products and address customer concerns.


Starbucks faced backlash after a video of two black men being arrested in one of their stores went viral. The incident sparked a nationwide boycott and negative media attention. 

Starbucks used their brand monitoring system to track the conversation online and identify customer complaints. 

They were then able to address these complaints and take steps to improve their customer service and inclusivity.

Maximize the value of the brand using a brand monitoring tool

Brand monitoring is crucial to ensure the success of a brand. It allows us to track and measure the performance of our brand and its reputation across different channels and platforms. 

By monitoring our brand, we can ensure that it is effectively reaching its target audience and maintaining a positive reputation. 

We can also measure the return on investment of our marketing campaigns and determine which strategies are most effective. Overall, brand monitoring is a powerful tool that allows us to protect and enhance the value of our brand.

Why Do People Unfollow Brands on Social Media? How to Keep Your Followers Engaged

People may unfollow brands on social media for a variety of reasons. 

One common reason is that the brand’s content is not relevant or interesting to them. Another reason may be that the brand is posting too frequently or not providing enough value in their posts. 

To keep followers engaged, brands should focus on creating high-quality, relevant content and posting it consistently. 

They should also interact with their followers, respond to comments, and use analytics to track engagement and adjust their strategy accordingly. 

Additionally, running social media campaigns, contests, and giveaways can also help keep followers engaged.

5 Brands That Became Bigger Than Their Products by using brand monitoring tools

  1. Apple – Apple’s brand is known for its sleek design, user-friendly interface and innovative technology. The company has used brand monitoring tools to create a loyal customer base and build a reputation as a leader in the technology industry.
  2. Coca-Cola – Coca-Cola has built its brand around the idea of happiness and positivity. Through brand monitoring, the company has been able to create a strong emotional connection with its customers and maintain a consistent image across all its products and advertising.
  3. Nike – Nike’s brand is synonymous with fitness, athleticism and motivation. The company has used brand monitoring tools to create a community of brand ambassadors and influencers, who help to promote its products and share the brand’s message.
  4. McDonald’s – McDonald’s has become one of the most recognized fast food brands in the world. The company has used brand monitoring tools to track customer sentiment and adapt its menu and advertising to meet changing consumer tastes.
  5. Tesla – Tesla has become a household name and is the leader in electric vehicle market. The company has used brand monitoring tools to track customer feedback and identify areas for improvement in its products, as well as to stay ahead of the competition.

How can locobuzz help you in brand monitoring?

Locobuzz provides comprehensive brand monitoring capabilities that will help your brand in every way to build its presence worldwide.

It gives you real-time data about what customers are talking about your brand and how your brand positively stands in front of them.

This platform gives you instant, powerful analytics for any topic and filters by demography, location, language to understand and develop your brand’s health.

Locobuzz provides advanced analytics reports with automated alerts to save time and focus more on strategy.

The best part about Locobuzz is its competitive benchmarking feature. It has an intelligent interactive dashboard that provides all the competitor’s metrics to help brands make effective business decisions and stay ahead of the curve.


Just a recap, Brand monitoring is the process of tracking and analyzing mentions of a brand, product, or service online.

It is important because it helps businesses stay up-to-date on how their brand is being perceived and talked about on the internet.

It also helps businesses identify and address any potential issues or negative sentiment in a timely manner. In 2023, brand monitoring is more important than ever due to the increasing importance of online reputation and the prevalence of social media and other online platforms.

Locobuzz provides businesses with a unique brand monitoring platform. If you’re interested in learning more about Locobuzz’s brand monitoring capabilities, be sure to check out our platform.

Leave a reply
Receive the latest blogs

Subscribe to our latest Blogs

Get notified about new articles

Talk to Our Expert
Explore how Locobuzz CX Suite, a truly Unified CXM can help increase your customer's lifetime value, effortlessly.


  • 00 Days
  • 00Hours
  • 00Minutes
  • 00Seconds
Leave your details to get notified when new era of CX-suite unveiled to the world

Request a Demo

Request a Demo