Contextual Pulse

Cut the noise.
Act on what matters

ContextualPulse™ is Locobuzz's AI conversation intelligence engine. It reads every brand mention across social, reviews and support channels, filters out spam and irrelevant chatter, classifies each conversation by intent, and decodes the emotion, toxicity, aspect and churn risk behind it.

INCOMING MENTION
09:16 AM

"Charged twice and no one's replying. Third time this month."

ASPECTBilling
INTENTComplaint
EMOTIONAnger 0.86
CHURN RISKHigh
Routed to Support · P1
SURFACE READ
"Sure, whatever works."
Frustration·Sarcasm 0.84
99%
Sentiment accuracy, every language
100+
Languages · 30+ Indian languages
60%
Less noise for your team to wade through
Aspect
Topic-by-topic scoring, not one flat score
Beyond Sentiment

Sentiment tells you what. ContextualPulse™ tells you why.

A sentiment score tells you a mention is "negative." ContextualPulse™ tells you it's the checkout that's broken, that the customer is frustrated and about to churn, and that it's your #1 churn driver this week. Aspect by aspect, emotion by emotion.

Aspect-level, not surface-level

One review, many opinions. ContextualPulse™ scores each topic separately, delivery, price, UI, support, so a single "negative" never hides a product win or masks the real problem. That's aspect-based sentiment analysis done right.

Delivery +0.8, Price −0.7, Support −0.1 scored separately

Emotion & intent, decoded

Delight, frustration, urgency, sarcasm, plus what customers mean to do next: buy, complain, praise or leave. ContextualPulse™ understands the human, not just the keyword.

A message tagged with sarcasm, high urgency and frustration

Predict churn & buying intent

See exactly why customers love, churn or buy, and which drivers are trending, so you fix the leak before it costs revenue and double down on what wins.

Top churn drivers this week with a high churn-risk gauge
The ORM game-changer

Filter the noise. Sort the intent. Then understand the why.

A huge share of social chatter isn't actionable. ContextualPulse™ clears it, classifies what's left, and hands your ORM team a clean, prioritised, auto-routed queue with the depth behind every conversation.

Spam and memes funnelled out, a real refund complaint kept

Filter the irrelevant

Spam, memes, off-topic chatter: most of the feed isn't for you. ContextualPulse™ removes it with confidence, so your team never wastes a minute on what doesn't matter.

Conversations split into complaint, appreciation and request queues

Classify every intent

Complaint, query, appreciation, request, suggestion. Every conversation is auto-sorted and routed the moment it lands, so the right team acts fast and nothing sits unseen.

A complaint label expanded into emotion, toxicity, aspect and churn

The depth behind the label

Emotion, toxicity, aspect and opinion on every conversation, so you know not just that it's a complaint, but how angry, about what, and why they might churn.

Hear what the words won't say

Move beyond surface sentiment analysis. ContextualPulse™ helps you understand customer emotions, intent, urgency, and loyalty in real time, so every response is driven by insight, not instinct.

EMOTIONAL JOURNEYOne conversation · 18 min
NeutralConcernedFrustratedAngryRecovered
Escalation riskUrgency highRecovered after response
How it works

From raw chatter to a routed queue, in four moves

Mentions from social, review and support channels funnel in, noise is filtered out, and classified conversations route to the support, product and marketing teams
01

Ingest every mention

ContextualPulse™ reads conversations across social platforms, reviews and support channels in 100+ languages.

02

Filter the noise

Spam, memes and off-topic chatter are removed with confidence. Up to 60% of the feed never reaches your agents.

03

Classify & decode

Each conversation is tagged with intent, aspect, emotion, toxicity and churn risk at 99% accuracy.

04

Route & prioritise

High-anger billing complaints go to Support as high priority. Praise routes to Marketing. Your team works only what matters.

The anatomy of true context.

True context means reading the human, not just the keyword. Every conversation is automatically decoded the moment it lands.

A complaint broken into aspect, intent, emotion and routing

One engine, six ways to win

Turn raw social noise into decisions your product, CX and marketing teams can act on.

Product intelligence

Know which features delight and which frustrate, aspect by aspect, so roadmaps follow evidence.

Competitive analysis

Apply the same aspect and emotion lens to competitor mentions and spot the gaps you can own.

CX & support triage

Auto-routed, prioritised queues mean faster first response on the conversations that carry risk.

Crisis detection

Rising anger and toxicity on a single aspect is your earliest warning. Catch it before it trends.

Marketing insight

Surface authentic praise and trending love, ready fuel for campaigns and social proof.

Market research

Millions of unprompted opinions, structured. Understand what customers feel without a survey.

Cut the noise.
Act on what matters

Turn raw social noise into decisions your product, CX and marketing teams can act on.

Talk to Customer Success →

See Locobuzz in action

  • 30-minute personalised walkthrough
  • Tailored to your industry and use case
  • See real ROI benchmarks for your sector
  • No commitment required
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