Workflow Automation

Put Your Brand on Autopilot

Locobuzz Workflow Automation is your brand's always-on operator. The moment a mention, a spike, an influential voice or a complaint appears, it acts on its own: alerting the right people, hiding what's toxic, replying, routing, escalating and syncing to CRM.

Build it once with drag-and-drop triggers, AI-enriched filters, and sequential or parallel paths. Then let it run across social listening and support, 24/7.

80%
Of routine volume handled automatically
15+
Actions: alert, hide, reply, route, tag
<30s
From trigger to action
24/7
Always-on across social & support
What You Get

One Engine to Alert, Moderate & Engage

Workflow Automation turns your best playbook into a machine that runs your whole brand presence, from the first signal to the final action, around the clock.

Alert the Right People

Fire a reputation or influencer alert to exactly the right team the moment it matters: on the platform, over email, or into Slack and Teams.

Routed in 12s
Reputation
alert
Social careSLACK
Regional headEMAIL
Brand deskTEAMS
P1priority set automatically

Moderate & Protect

Automatically hide or delete toxic, spam and abusive content on owned channels, keeping every brand surface clean without a human in the loop.

Owned channel feed
Toxic · 0.94
Hidden
Spam / bot replyDELETED
Genuine complaintKEPT
0humans in the loop

Engage & Resolve

Reply with ResponseGenie™, route, escalate, tag, set priority, acknowledge and push to your CRM. 15+ actions, fully automated, around the clock.

ResponseGenie™ thread
Order still hasn't shipped. Third time asking.
We've located it and upgraded your delivery. Tracking is on its way.
TAGGEDCRM SYNCED
80%closed without
an agent

Triggers for Every Moment

A new mention or a listening spike, an influential voice, a new ticket or reply, an SLA breach, a form submission, a closure. The instant it happens across social and support, your workflow fires.

Live trigger stream
New mentionLIVE
Listening spike+318%
Influential voice3.1M
SLA breach2M LEFT
Form submittedAUTO
24/7social & support, always armed

Filters That Understand Meaning

Qualify on ContextualPulse™ aspects, opinions and emotion, and SignalSense™ signals. Your rules react to what a conversation means, not just the words in it.

Filter builder
CONTEXTUALPULSE™ ASPECT
deliverybillingnegative
EMOTION
Frustration54%Urgency31%
SignalSense™ churn riskHIGH

Sequence, Branch & Parallelise

Chain actions one after another, split into rule-based paths, or run them together. Build sophisticated playbooks with drag-and-drop. No code.

Branching playbook
Trigger · negative spike
If churn risk
→ escalate P1
If buying intent
→ route to sales
ReplyTagNotify
Chain complete · no code
Powered by AI at the Core™

Rules That React to Meaning, Not Keywords

Every workflow filter can be enriched by our proprietary AI engines, so automation understands intent, emotion and risk, and acts the way your best agent would.

ContextualPulse, SignalSense, ResponseGenie and AgentIQ chips surrounding the Locobuzz AI core
Inside the Engine

How a Locobuzz Workflow Works

Five layers, one workflow. A signal comes in, AI qualifies it, the flow decides the path, and the right actions run automatically.

Signals from social channels flow into the AI engine, split into conditional paths, drive automated actions, and end at brand-safety moderation
Triggers

Start From Any Signal

Every workflow begins with a trigger. Listen across the open social web and your support desk, and act the instant something happens, not hours later in a report.

  • Fire on a new mention, a new ticket, or a reply on an existing ticket
  • Catch an influential voice or a reputation risk as it surfaces
  • Trigger on listening spikes, SLA breaches, form submissions and closures
  • One brand, every channel: social, review sites, news, forums and support

Everything you need to know

What is Workflow Automation in Locobuzz?
A rule engine that watches your social and support channels and acts on its own. You define the trigger, the conditions and the actions once, and it runs continuously across every connected channel.
What can trigger a workflow?
A new mention, a listening spike, an influential voice, a new ticket or reply, an SLA breach, a form submission or a ticket closure. Anything that happens across social listening and support can start a flow.
How are workflow filters "AI-enriched"?
Conditions read the output of our AI engines rather than raw text. ContextualPulse™ supplies aspects, opinions and emotion, and SignalSense™ adds risk, influence and intent, so rules react to what a conversation means.
Can workflows run actions in parallel?
Yes. Steps can run one after another with delays, split into rule-based branches, or execute together, so you can hide, tag and route the same mention at once.
Can it automatically hide or delete unwanted comments?
On owned channels, yes. Toxic, spam and abusive comments can be hidden, deleted or muted the moment they are detected, and every action is logged for an auditable trail.
Do I need engineering resources to build workflows?
No. Workflows are built and edited visually with drag-and-drop triggers, filters and actions. No code and no engineering tickets.

See Locobuzz in action

  • 30-minute personalised walkthrough
  • Tailored to your industry and use case
  • See real ROI benchmarks for your sector
  • No commitment required
Trusted & Certified
SOC 2 Type 2ISO 27001GDPR CompliantTAC Security ESOF Verified

Schedule a personalized demo

Our team will get in touch with you shortly

Personal data will be processed in accordance with Locobuzz’s Privacy Policy